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Data and the Azure Platform
Simon Karn
WindowsAzure – Business Development Manager
simon.karn@microsoft.com
BIG DATA Audio / Video
Log Files
Text/Image
Social Sentiment
Data Market Feeds
eGov Feeds
Weather
Wikis / Blogs
Click Stream
Sensors / RFID / Devices
Spatial & GPS Coordinates
Mobile WEB 2.0
Advertising
Collaboration
eCommerce
Digital Marketing
Search Marketing
Web Logs
Recommendations
Contacts
Deal Tracking
Sales Pipeline
ERP / CRM
Payables
Payroll
Inventory
Data Complexity: Variety and Velocity
Terabytes
Gigabytes
Megabytes
Petabytes
How do I optimize my
fleet based on weather
and traffic patterns?
What’s the social
sentiment for my
brand or products
How do I better
predict future
outcomes?
Connecting
with the World’s Data
CRITICAL SUCCESS FACTORS FOR BIG DATA
Immersive Insight,
Wherever you are Any Data, Any Size Anywhere
Location
On-Premises On-Premises or
Service Provider
Microsoft Cloud or
Service Provider
Rationale
for Usage
DATA PLATFORM DELIVERY MODELS
Transforms the datacenter
Enables modern apps
Empowers people centric IT
Unlocks insights on any
data
compute data services networks
N Central US, S Central US, N Europe, W Europe, E Asia,
SE Asia + 24 Edge CDN Locations
Automated
Managed Resources
Elastic
Usage Based
app services
Services
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


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
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







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
Services




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
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



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INTEGRATING THE GLOBAL DATA MARKETPLACE
Commercial Data Markets
Social Network Sentiment
OFFICE365
The Cloud democratizes access to scale
& economies of scale
The Cloud focuses on competitive differentiation
Thank You
Simon Karn
WindowsAzure – Business Development Manager
simon.karn@microsoft.com

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