Social recruiting: How to use social networks to find talents.

1. 14 February 2011 Social Networks, new challenges, new opportunitieshow to use social networks to find talents Hervé Peitrequin

2. Time Magazine Person of the year Mark Zuckerberg Social Networks 14 February 2011 Slide 2

3. 14 February 2011 Slide 3

4. Social networks: what changed during the last 5 years?

5. Social networks 14 February 2011 The top web sites by traffic in 2010 are social networking or search oriented Source: Techcrunch

6. Social networks 14 February 2011 2005 social networks = teenager parties

7. 2010 researches are able to predict the spread of epidemics or the evolution of the Dow Jones through social networks Nicholas Christakis at Harvard Medical has found ways to predict an epidemic of flu 16 days before its outbreak with data from social networks Johan Bollen from MIT has predicted with 87% accuracy the evolution of the market by analyzing the moods of millions of Tweets The idea: people have influence on each other Social networks 14 February 2011

8. So should we trust collective intelligence?Consumers where asked to create new milkshakes. The combination that came out was Banana Bacon Marshmallow. Social networks 14 February 2011

9. A definition of social media

10. « All web 2.0 to me is a set of technology thatenables collaboration» John Chambers, Cisco CEO Social networks 14 February 2011

11. People interact online on many platforms, the whole web is becoming a collaborative experience Social networks 14 February 2011

12. Some data

13. 2010: Social networks is by far the Nr 1 activity online Source: The Nielsen company, June 2010 Social networks 14 February 2011

14. With more than 500 million members, Facebook is the Nr 3 country in the world in terms of population Source: Wikipedia Social networks 14 February 2011

15. Facebook has more pageviewsthan Google Source: Alexa Social networks 14 February 2011

16. Facebookpopulation’sageiswellspread Source: Mashable Social networks 14 February 2011

17. Linkedin and Xing Source: *Techcrunch, ** Xing Social networks 14 February 2011

18. Linkedin has skyrocketed in trafficcompared to Monster and Indeed Source: Alexa Social networks 14 February 2011

19. Social networks in Switzerland Number of users in Switzerland 2’500’000 Facebook +120% 500’000 Xing +85% 400’000 Linkedin +90% -10% 350’000 Netlog 45’000 +10% Viadeo Source: Compilation of data from social networks internal data , press, google ad planner . Sept 2010 Social networks 14 February 2011

20. The collaborative web is a major shift for communication between companies and their stakeholders

21. Anyone can produce information and reach more people than ever before Social networks 14 February 2011

22. Consumers are submerged by information and rely more on others to make choices Social networks 14 February 2011

23. The new communication model is a dialogue 85%* of social networks users believe a company should interact with its customers on social media Source: *Cone, 2009 Social networks 14 February 2011

24. What about job seekers?

25. The long tail theory applied to job ads 2010 1990 2000 ? Cost of distribution Number of jobs published 14 February 2011

26. Job seekersnow have multiple ways to come in contact with new jobs and soitbecomes harder to reachthem Job aggregators Job boards Social networks Job agencies Companiesreview Companywebsites Social networks 14 February 2011

27. Job aggregatorslinkwith social networks so the candidate canseewhocan help secure the job in the company Social networks 14 February 2011

28. The example of Adecco Switzerland

29. From a companyorientedmarket 14 February 2011 Slide 29 to a candidate orientedmarket

30. How canwebring jobs to candidates whenthey are not looking for us? One to one High flyer One to one + passive information ? Passive candidate Candidate islooking for information Active candidate Social networks 14 February 2011

31. Recruiting on the web, the candidate conversion funnelFinding the right mix betweenpaid and earnedchannels BLOG Candidates Placements

32. Where are we heading in 2011? Social networks 14 February 2011

33. VIDEO

34. Best practises

35. Microsoft CareersBringing insights on what it’s like to work at the company

36. T-MobileAllow for candidates to search jobs directly inside Facebook

37. Bertelsmann CareersMultiplying points of contact with candidates

38. Accenture CareersOpen new communication channels to recruit 40’000 new employees in 2010

39. Ernst & Young CareersAllow potential employees to interact with the company during the application process

40. A few advice for social recruiting on the web 81% of companiesdon’t have a clear social media recruitingstrategy. Better do nothingthandoingthingsbadly on the web. Askyourselfwhat type of experienceyoushouldoffer to your candidates. Polishyourown profile first on social networks. Don’tinterpret internet job searchunderyourownprism, every user has different habits.

41. Thankyou! http://ch.linkedin.com/in/hervepeitrequin https://www.xing.com/profile/Herve_Peitrequin Social networks 14 February 2011