Britvic: Leading branded soft drinks business in the UK and Ireland
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Britvic is the second largest branded soft drinks company in Britain and Ireland and has international operations in France, exporting to over 80 countries. It produces over 30 brands and had £1.29 billion in revenue in 2011, operating factories and offices across Britain, Ireland, and France with over 3,300 employees. Britvic seeks to grow through innovation, expanding distribution channels, and international acquisitions and franchise agreements.
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Britvic: Leading branded soft drinks business in the UK and Ireland
- 2. Dedicated to creating and building brands that delight consumers All about Britvic
- 3. More than 30 Brands Leading branded soft drinks business
- 4. £1.29bn Group revenue Leading branded soft drinks business Source: Britvic Annual Report 2011
- 5. 3,300 employees Leading branded soft drinks business
- 6. 2.1 billion litres per year Leading branded soft drinks business
- 7. Listed on the London stock exchange since 2005 FTSE 250 Leading branded soft drinks business
- 8. No 2 in British branded soft drinks No 2 in Irish branded soft drinks No 1 in French syrups 25 year relationship with PepsiCo in UK Strong track record and growing Source: Nielsen 2011/ Britvic Soft Drinks report 2012
- 9. Owned brands in UK
- 10. Owned brands in Republic of Ireland
- 11. Owned brands in France
- 12. Franchised brands in UK and ROI
- 13. Britvic GB Britvic Ireland Britvic France Distribution via Britvic International Britvic-owned brand franchises Our international presence
- 14. Franchising the brands that we own Continuing our successful collaboration with PepsiCo Increasing our European footprint through the acquisition of assets Providing a platform for global expansion
- 15. ―mid 19thC Chelmsford a chemist begins creating homemade soft drinks ―1986 Tango acquired ―1987 Pepsi – first 20 year bottling arrangement agreed in the UK ―1995 Robinsons acquired ―2000 Orchid Drinks acquired, inc. Amé/Purdeys ―2004 Ben Shaws acquired, inc Pennine Water ―2005 Publicly traded company, floated on LSE ―2007 Britvic Ireland (acquisition of C&C Soft Drinks) ―2010 Britvic France (acquisition of Fruité) From small beginnings to a global player
- 16. % Revenue GB Carbs 39% GB Stills 27% International 2% Ireland 13% France 19% How it all adds up Source: 2011 Annual report
- 18. Paul Moody John Gibney Chief Executive Finance Director Simon Litherland Alan Beaney Simon Stewart Managing Director, GB Strategy Director Marketing Director Murray Harris Martin Rose Doug Frost Customer Management Supply Chain Director Human Resources Director Director Executive Committee
- 19. Britvic GB
- 20. Our purpose Enjoying life’s everyday moments Our vision Britain’s greatest soft drinks company • Building iconic brands loved by consumers • Being the most valued by our customers • Delivering consistent returns for shareholders • Trusted and respected in our communities • Adored by our people Britain’s greatest soft drinks company
- 21. We are We are We are better We are learning We are passionate trusted together and growing courageous Our values
- 22. Continue to deliver growth by four key building blocks: •Market volume growth on average of 2-3% each year •Innovation adding 1-2% revenue to the top line •Driving on-the-go distribution •improvement in average price realised price by 1% Strategy
- 23. No 1 in UK stills No 1 in UK on-premise No 2 in UK carbonates No 2 in UK take-home At a glance Source: Nielsen 2011/ Britvic Soft Drinks report 2012
- 24. No 1 squash brand No 1 packaged soft drink in the licensed trade No 1 kids’ brand No 2 cola brand UK’s fastest growing lemon and lime drink Award-winning advertising Key brands Source: Nielsen 2011/ Britvic Soft Drinks report 2012
- 25. Take-home On-premise Impulse Retail value Retail value Retail value £5.2bn £2.7bn £1.8bn Channels Source: Nielsen 2011/ Britvic Soft Drinks report 2012
- 26. GB take-home Britvic Other 12% 20% Danone 5% Tropicana £7bn 5% CCE GSK 28% 8% Private Label 22% Source: Nielsen GB take-home scantrack October 2011. CGA pubs and clubs August 2011 Market positions
- 27. GB on-premise Other 12% Hartridges 2% AG Barr 2% Britvic Red Bull 4% 43% Nichols 3% £2.7bn CCE 34% Source: Nielsen GB take-home scantrack October 2011. CGA pubs and clubs August 2011 Market positions
- 28. Turbo Tango J2O SoBe V Water • The world’s first use of a • New pack design and • The first UK soft drinks brand nitro-fuelled bottle formulation to contain purified stevia extract as an alternative • Winner of the non-alcoholic • Special edition Diamond sweetener to sugar drinks category at the Berry contains edible silver prestigious SIAL d’Or Awards glitter • Each bottle contains just ten in France calories or less. Innovation
- 30. Beckton 4 lines PET Huddersfield 1 line PET Leeds 3 lines Glass and Bag in box Norwich 8 lines PET Rugby 6 lines Can, PET and Aseptic Widford 4 lines Glass, PET, Can and Flavours Where we operate
- 31. Simon Litherland Jonathan Gatward Managing Director Marketing Director Paul Graham Helen Gorman Customer Management Brand Controller Director Mike Gant Andrew Boyd Finance Director Commercial Director - Leisure Clive Hooper Ian Forshew Operations Director Commercial Director - THG Sue Skinner Nigel Paine Human Resources Director Commercial Director - Impulse Chris Hancock Sally Taylor Programme Director – Head of Commercial Planning Value Organisation GB Management team
- 32. Britvic Ireland
- 33. No 1 water brand No 2 soft drink and No 1 lemon and lime drink No 1 orange drink and No 1 lemon drink No 1 cordial No 2 cola drink No 1 lemonade Key brands
- 34. Multiples Licensed Convenience/Impulse Retail value Retail value Retail value €195m* €294m €303m Channels *Source: Nielsen Scan Trak excludes Discounters and Dunnes Stores
- 35. Ireland Grocery Other 11% Britvic Private Label 24% 8% Danone 4% Richmond €499m 4% GSK 13% CCHB 36% Source: Nielsen GB take-home scantrack October 2011. CGA pubs and clubs August 2011. Nielsen ROI grocery scantrack July 2012. Nielsen ROI licensed September 2011. France IRI census September 2011 Market positions
- 36. Ireland Licensed Other Red Bull 1% 9% Britvic Gleesons 34% 6% GSK 6% €294m CCHB 44% Source: Nielsen GB take-home scantrack October 2011. CGA pubs and clubs August 2011. Nielsen ROI grocery scantrack October 2011. Nielsen ROI licensed June 2012. France IRI census September 2011 Market positions
- 37. Our vision is to become the best FMCG company in Ireland. This will be achieved through: • Winning with the ‘at home’ consumer through strong customer engagement, feature & display, category & revenue management • Winning with the ‘out-of-home’ consumer through strong brands, and market leading availability & visibility Strategy
- 38. Ballygowan is Irelands leading water brand built on purity, heritage and trust. •Bottled at source in Newcastlewest •Relaunched in 2012 in more contemporary packaging and livery Innovation
- 39. MiWadi Club Orange • Double Concentrate in 2011 • New consumer engagement campaign in 2011 Innovation
- 40. Factories Dublin (Kylemore) Newcastle West Distribution Dublin (Clondalkin) Belfast Customer Care Centre Thurles 525 employees Where we operate
- 41. Dublin 5 line Glass, PET, Cans Juice, carbs, RTD Newcastle West 5 lines Glass, PET, Dispense Where we operate
- 42. David FitzGerald Managing Director John Malone Finance Director Brid O’Brien HR Director Kevin Donelly Marketing Director Finbarr O’Doherty Commercial Director, Licensed Wholesale David Halliday Sales Director, Grocery Matt Thewlis Operations Director Management team
- 43. Britvic France
- 44. Key brands
- 45. France Juice Britvic France Pepsico 5% 11% Eckers Granini 13% €1.2bn Other 15% Private Label 56% Source: Nielsen GB take-home scantrack October 2011. CGA pubs and clubs August 2011. Nielsen ROI grocery scantrack October 2011. Nielsen ROI licensed September 2011. France IRI census September 2011 Market positions
- 46. France Syrups Other 12% Britvic France 42% €249m Private Label 46% Source: Nielsen GB take-home scantrack October 2011. CGA pubs and clubs August 2011. Nielsen ROI grocery scantrack October 2011. Nielsen ROI licensed September 2011. France IRI census September 2011 Market positions
- 47. Play on our leadership in the syrup market by: • Expanding the Teisseire brand with new flavours and new pack sizes and creating value Play a key role in the soft drinks market by • Developing Fruit Shoot • Expanding juice brands and • Launching new soft drinks Innovation
- 48. Béziers Crolles La Roche-sur-Foron Nantes More than 570 employees Where we operate
- 49. Béziers 3 Bottling lines Pure Juice Crolles 4 Manufacturing lines syrup La Roche-sur-Foron 8 Manufacturing lines Fruit Juice Nantes 4 TETRAPAK lines Fruit Juice Where we operate
- 50. Jean-Luc Tivolle Managing Director Claire Robillard Financial Director Jean-Francois Hettler Marketing Director Thierry Devant Sales Director Guillaume Asselin Industrial Director Elodie Jeanningros Human Resources Director Dominique Cosnefroy Procurement Director Renaud Peuriere IT Systems Director Hervé Marragou Customer Client Service Director Management team
- 51. International
- 52. Exporting our products to more than countries worldwide At a glance
- 53. Key brands
- 54. Focus on three key drivers: • Core operations growth in our mature export and third party distributor business by Britvic International based in the UK • European expansion by acquisition of assets • Non-European expansion by securing distribution and franchising agreements with local partners by Britvic Worldwide Brands International strategy
- 55. • Britvic Worldwide Brands is the business unit responsible for the group’s Global Franchise business. • Britvic Worldwide Brands and the associated global compound plant is based in Dublin Ireland. • BWB is also supported globally by Britvic North America based in Orlando and a Rep office based in Singapore. • BWB currently has franchisee manufacturing finished goods in the USA and Australia.. Worldwide
- 56. • Applies to business development beyond continental Europe • International-based on ROBINSONS umbrella brand: • RTD & Dilutes (Concentrate) − Creates new international drink category − Based on Global insight (USA, Oz, Asia) − Ready to Drink and Concentrates (Dilutes) branded as Fruit Shoot in the USA − Key points of difference in most markets − First major brand in this category • Extend eventually to other core “Global” Brands − J2O, Drench − Club, Teisseire Features of BWB Franchise model