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The bodleian libraries cilip social media talk
1. The Bodleian Libraries
and social media
Adam Koszary
Communications and Social Media Officer
@adamkoszary
adam.koszary@bodleian.ox.ac.uk
2. • The largest university library
system in the UK
• 30 libraries in total
• Includes the principal
University library, the Bodleian
Library
• A working library since 1602
• A museum, kind of.
We are
3. Collections
• 12 million printed
books
• Over 80,000 e-journals
• 8,519,034 items held
at the Book Storage
Facility
4. Special Collections
• Rare books
• Manuscripts
• Classical papyri
• Maps
• Music
• Art
• Printed ephemera
5.
6.
7.
8. Digital
• Centre for Digital
Scholarship
• BDLSS
• Digital.Bodleian
• Constant rotation of
digital projects
• Communications team
includes a Digital team
9. Why are we on
social media?
• To build our brand
• Discoverability of
collections
• To have conversations
• To help our readers
• To open up the
Libraries
• To sell events
• To crash websites
15. Strategy
• Commits us to an
agreed level of activity
• Makes method of
madness
• Aligns our aims with
those of the wider
Bodleian Libraries and
the University of
Oxford
16. Aim 1
Use social media to encourage strong
association with and affection for the Bodleian
Libraries brand
17.
18.
19. Aim 2
Tell the Bodleian Libraries’ stories more
effectively
20.
21.
22.
23.
24.
25.
26.
27.
28. Aim 3
Ensure that social media channels are being
used optimally both strategically and tactically
to maximise reach, engagement and impact
29. Statistics!
• Statistics on all platforms collected monthly and reported to
Communications Team and Executive.
• Lessons from each month are summarised and applied to
the next month’s activity.
• Engagement is more valuable to us than reach.
• Dips in statistics are not failures if they can be explained.
• Statistics justify my job.
35. Aim 4
• Increase audience size and participation
OR
• The catch-all
36.
37.
38.
39. Aim 5
Make Oxford University more of a social
business
• Facebook group to discuss ideas
• Advocacy within the Libraries
• Regular training of staff and graduate trainees
40. Creating content
• Heavily reliant on
digitized collections
• Very often my own
photography
• A lot of Photoshop
• Bodleian blogs and
events
42. Our social media essentials
• Always link to the catalogue
• Seek out or create original content
• Learn Copyright law
• Add value
• Be opportunistic
• Take risks
• Have fun