Social Media Personal Leaning Proposal Deliverable

3. WHAT IS A SOCIAL MEDIA IDENTITY?
Your social media identity consists of:
• Photos
• Videos
• Text
• Includes what other have posted in addition to your own
posts
(Alberta Government ALIS, 2014)

4. (Aaron, 2014)

5. WHY DO YOU NEED TO PROTECT YOUR SOCIAL
MEDIA IDENTITY?
“Recent research reveals that identity theft affects
millions of people a year, costing victims
countless hours and money in identity recovery
and repair. What causes this pattern of online
theft and fraud? It’s a combination of factors: a
lack of consumer knowledge regarding
protecting your identity online, growing comfort
with and trust in, social platform providers; the
need for social platforms to generate revenue;
and a lack of standards or policing of these
standards.” (Lewis, 2014)

7. Social Media
Identity
Personal
Address
Social insurance number
Credit card numbers
Drivers license number
Professional
Business partners
Stakeholders
Co-workers/employees

8. WHY IS PERSONAL SOCIAL MEDIA IDENTITY
MANAGEMENT ESSENTIAL
Person social media identity can affect:
• Friends
• Family
• Relationships
• Identity Theft

9. TYPES OF IDENTITY THEFT
(Colon, 2012)

10. “When it comes to stalking or stealing an identity, use of photo- and
video-sharing sites like Flickr and YouTube provide deeper insights
into you, your family and friends, your house, favorite hobbies and
interests.” (Lewis, 2014)
(Identity Theft
Protection, N/A)

11. The following profile elements can be used to steal or misappropriate your
identity:
• Full name (particularly your middle name)
• Date of birth (often required)
• Home town
• Relationship status
• School locations and graduation dates
• Pet names
• Other affiliations, interests and hobbies
(Lewis, 2014)

12. WHY IS PROFESSIONAL SOCIAL MEDIA
IDENTITY MANAGEMENT ESSENTIAL
In this era of technology, social media has a significant role in professional
development. Potential employees are using social media to screen new
applicants.
“Social media for hiring purposes is at an all-time high: 92 percent of
companies use platforms such as Twitter, LinkedIn and Facebook for
recruitment, and 45 percent of Fortune 500 firms include links to social
media on their career page sections.” (Bennett, 2013)

13. (Bennett, 2013)

14. (Bennett, 2013)

16. MANAGING YOUR SOCIAL MEDIA IDENTITY
• Using your real name: This is something every user needs to consider
carefully when signing up for online services and establishing profiles.
If you are using the site for professional use, it's probably a good idea
to use something that is appropriate for the workplace and ensure that
you are identified as the real you. However for many other online
services you could decide to use an alias to protect your privacy.
• Choose appropriate aliases or screen names: Consider your audience
and ensure that you are using something appropriate. Remember that
Google makes it easy to connect your various online profiles via
search, so this is an important issue.
(SWSI, 2012)

17. MANAGING YOUR SOCIAL MEDIA IDENTITY
• Publish appropriate profile pictures: Choose images which are
professional and appropriate. Consider using graphics for your avatar if
you have concerns about privacy and publishing images of yourself
online.
• Include bio information which is relevant, up to date and accurate. A few
short well-written sentences that describe you is much better than a 3
page description!
• When filling out profile fields like personal 'likes' and favourites, ensure
that you choose answers that you’d say if someone asked you for your
favorite in a face-to-face conversation. If it's not ok to share with your
friends or colleagues offline, you probably shouldn't share it online!
(SWSI, 2012)

18. MANAGING YOUR SOCIAL MEDIA IDENTITY
• Be discreet with the words and images you share online about yourself
and others.
• Choose your social media friends with care. If you wouldn’t have coffee
with them, don’t include them in your network. What the people in your
social media network share about you could potentially damage your
reputation.
• Take control of your social media identity. How you use a website’s
privacy settings can affect how much others can learn about you. Find
out about the privacy settings on each social networking website you
subscribe to, and use them to control who can access your profile and
which parts of your profile they can access.
(Alberta Government ALIS, 2014)

19. MANAGING YOUR SOCIAL MEDIA IDENTITY
• Develop boundaries between your work and your personal life by
creating one profile on Facebook for family and friends and another on
LinkedIn or other social media sites for your professional network.
• Proofread the information on your profile or ask a trusted friend or
family member to do so.
• Follow the same etiquette for social media networking that you would in
networking face to face.
(Alberta Government ALIS, 2014)

20. MAINTAINING A POSITIVE SOCIAL MEDIA
IDENTITY
• When you increase your positive presence in social media, you ensure negative or
unprofessional information about you gets a lower ranking in search engine
results. Try these suggestions:
• Link from your social media profile to the web pages of groups, teams or projects
you’re involved in.
• Use websites like YouTube and My Space to promote projects related to your work
or volunteer activities. If it’s appropriate, make sure your name is included in the
information.
• Make search engine optimization (SEO) work for you. SEO is the process that
selects how items are ranked in search results and it responds well to blogs and
mini-blogs. Your own blog and your responses to other blogs will likely be highly
ranked in search results.
• Follow and comment on professional and volunteer related blogs.
(Alberta Government ALIS, 2014)

21. REFERENCES
Alberta Government ALIS. (2014, N/A N/A). eProducts and services, Tip
Sheets. Retrieved 07 01, 2014, from Alberta Learning Information
Services: https://alis.alberta.ca/ep/eps/tips/tips.html?EK=12449
Lewis, K. (2014, N/A N/A). How Social Media Networks Facilitate Identity
Theft and Fraud. Retrieved 07 01, 2014, from Entrepreneurs
Organization: http://www.eonetwork.org/octane-magazine/special-
features/social-media-networks-facilitate-identity-theft-fraud/
Bennett, S. (2013, 10 16). 92% Of Companies Use Social Media For
Recruitment. Retrieved 07 01, 2014, from Media Bistro:
http://www.mediabistro.com/alltwitter/social-media-recruiting_b50575
SWSI. (2012, N/A N/A). Create Online Identity. Retrieved 07 01, 2014, from
South West Sydney Institute:
http://socialnetworking.swsi.wikispaces.net/CreateOnlineIdentity

22. IMAGE REFERENCES
Aaron, J. (2014, 03 11). 7 vital social media strategies for small businesses.
Retrieved 07 01, 2014, from Business 2 Community:
http://www.business2community.com/small-business/7-vital-social-
media-strategies-small-businesses-0807161#!6VuSD
Colon, L. (2012, 03 21). ID Theft infographic. Retrieved 07 01, 2014, from You
Can Learn: http://www.youcanlearn.com/protect-yourself-with-identity-
theft-detection-and-identity-repair-tools/id-theft-2/
Bennett, S. (2013, 10 16). 92% Of Companies Use Social Media For
Recruitment. Retrieved 07 01, 2014, from Media Bistro:
http://www.mediabistro.com/alltwitter/social-media-recruiting_b50575
Identity Theft Protection. (N/A, N/A N/A). 47 Identity Theft Horror Stories.
Retrieved 07 01, 2014, from Identity Theft Protection:
http://www.identitytheftprotection.net/47-identity-theft-horror-stories/