Discover our selection of the best creative case studies for the month of July

1. (Creative above or below the line marketing operations)

2. ABOUT
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3. Brands
Ikea
Nescafé
FIFA 14
Corona
Business Sectors
Home Furniture, Accessories
Beverages
Leisure, Games
Hot Drinks
Alcoholic Beverages
Media/Channels
Outdoor
Press
Television
Print
This month, discover the following…
Agencies
Thjnk, Germany
Geometry, France
Y&R Colombia
Cramer-Kasselt
JULY 2014

4. An RGB Billboard
IKEA communicates in 3 steps
IKEA has once again found an inventive way to
promote its small space storage solutions with a
special billboard. Thanks to specific red, green
and blue lights the message has been multiplied 3
time on the same surface. This demonstration in
terms of communication reinforces for the
general public the capacity of IKEA to
continuously innovate…
HOME FURNITURE, ACCESSORIES
JULY 2014

5. Click on image to watch the
complete case
JULY 2014
An RGB Billboard
IKEA communicates in 3 steps
HOME FURNITURE, ACCESSORIES

6. The Parisian way of life. Every morning you take
the subway and you read your free newspaper.
All alone, in your “private bubble”. In order to
break this solo habit, Nescafé introduced 2
foldable mugs in the “Metro” newspaper to
encourage its readers share a moment around a
cup of coffee and engage in a conversation with
a colleague…
Nescafé surprises the « Metro » readers by
offering them a moment to share.
A coffee to share
BEVERAGES
JULY 2014

7. Click on image to watch the
complete case
JULY 2014
BEVERAGES
Nescafé surprises the « Metro » readers by offering them a moment to share.
A coffee to share

8. To announce that the FIFA 14 video game
now includes the Colombian football
league, Y&R Bogota and Microsoft Xbox
hijacked the most important match in the
Colombian soccer calendar. While the
match was being aired, expert gamers
recreated it in real time on the Xbox. When
the viewers least expected it the live game
on their screens was switched for its video
game double…
FIFA 14 TV Launch in Colombia
FIFA 14 video game: virtually real football
JULY 2014
LEISURE, GAMES

9. Click on image to watch the
complete case
LEISURE, GAMES
JULY 2014
FIFA 14 TV Launch in Colombia
FIFA 14 video game: virtually real football

10. When a campaign reaches for the moon
Transform a daytime beer into a night time beer
Corona Extra is known for quenching
thirsts during the day, but its agency
Cramer-Kasselt wanted to show that it is
also the perfect nighttime drink. So it
staged an awesome billboard event in
downtown Manhattan. The agency teamed
up with astronomers to line up a giant
image of a Corona Extra bottle with the
crescent moon. When everything fell into
place, the moon dropped into the beer
bottle…
PERSONAL HYGIENEBEVERAGES, ALCOHOLIC
JULY 2014

11. SEE THE COMPLETE CASE
JULY 2014
When a campaign reaches for the moon
Transform a daytime beer into a night time beer
BEVERAGES, ALCOHOLIC

12. Last month showcase
(To see last month’s selection, click HERE) JULY 2014

13. COME BACK IN A MONTH
TO VIEW OUR
NEXT SELECTION
JULY 2014