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Label placement in forms Caroline Jarrett and other time-consuming forms controversies FORMS CONTENT
A bit about me: Caroline Jarrett ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
And now, a word from our sponsor ,[object Object],[object Object],[object Object],Jarrett and Gaffney (2009) “ Forms that work: Designing web forms for usability” Morgan Kaufmann
Sneak preview: next UX magazine is on forms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where people look on forms Reading forms is different  from using them The ‘narrow focus’ effect – and what  it means for placing labels
Reading forms is different from using them
Are my observations confirmed  by eye-tracking? A look at some heat maps ,[object Object]
Ordering a prospectus ,[object Object],[object Object]
One person’s  heat map ,[object Object],[object Object]
An aggregate ,[object Object],[object Object]
The ‘narrow focus’ means big jumps for the users’ eyes.
Mario Penzo’s recommendation: “Place labels above or right-align them” ,[object Object],[object Object],[object Object],[object Object],Penzo, M (2006) Label Placement in Forms http://www.uxmatters.com/MT/archives/000107.php ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Easy questions and hard questions prompt different patterns of reading ,[object Object],[object Object],[object Object],[object Object]
Update:  Labels above the fields may be no faster  than right aligned labels ,[object Object],[object Object],[object Object],[object Object]
A section of a form where I think left-aligned labels really are necessary
Users can survive a lot
Decide on where to put your labels according to your users, their goals, and the questions Your users and  their goals .... Your questions ... Put the labels ... Willing to reveal the answers; filling in  the form helps them to achieve a goal Simple, only a few of them Above Simple but lots of them Right-justified Complex Left-justified Unwilling to reveal answers or reluctant to fill in the form Simple or complex Left-justified (you’ll need more explanation)
Let’s stress about details  Colons at the end of labels? Sentence or title case? Required field indicator?
Colons at the ends of labels are  a matter of considerable debate  ,[object Object],http://www.usabilitynews.com/news/article3200.asp and  http://www.usabilitynews.com/news/article3112.asp
Sentence or title case? Sentence case wins. (But only just). ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.usabilitynews.com/news/article2594.asp
Required field indicator? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Miriam Frost Jungwirth, posting on CHI-WEB, 19 April 2007 There’s a theme developing here ....
An example of required field indicators at the wrong end of the field
An example of required field indicators using colour alone
Two ways to trip up your users 1. It’s not OK and I don’t want to Cancel 2. ‘False ends’
Buttons really do matter to users.
1. Label the button with what it does. 2.  If the user doesn't want to do it,  don't have a button for it. ,[object Object],[object Object],[object Object],http://www.w3.org/MarkUp/html-spec/html-spec_8.html#SEC8.1.2.8
‘ False ends’: if it feels like the end of  the conversation, users will stop
‘ False ends’: if it feels like the end of  the conversation, users will stop
Avoid screens in the middle of forms that  have no fields for user entries ,[object Object],[object Object]
Question time Caroline Jarrett [email_address] 01525 370379 I’m a consultant, hire me: Consultancy:  www.effortmark.co.uk Training:  www.usabilitythatworks.com Free stuff: Forms advice:  www.formsthatwork.com Editing:  www.editingthatworks.com Columns:  www.usabilitynews.com   “Caroline’s Corner”

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Using Eye Tracking To Analyse Form Design

  • 1. Label placement in forms Caroline Jarrett and other time-consuming forms controversies FORMS CONTENT
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  • 5. Where people look on forms Reading forms is different from using them The ‘narrow focus’ effect – and what it means for placing labels
  • 6. Reading forms is different from using them
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  • 11. The ‘narrow focus’ means big jumps for the users’ eyes.
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  • 15. A section of a form where I think left-aligned labels really are necessary
  • 17. Decide on where to put your labels according to your users, their goals, and the questions Your users and their goals .... Your questions ... Put the labels ... Willing to reveal the answers; filling in the form helps them to achieve a goal Simple, only a few of them Above Simple but lots of them Right-justified Complex Left-justified Unwilling to reveal answers or reluctant to fill in the form Simple or complex Left-justified (you’ll need more explanation)
  • 18. Let’s stress about details Colons at the end of labels? Sentence or title case? Required field indicator?
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  • 22. An example of required field indicators at the wrong end of the field
  • 23. An example of required field indicators using colour alone
  • 24. Two ways to trip up your users 1. It’s not OK and I don’t want to Cancel 2. ‘False ends’
  • 25. Buttons really do matter to users.
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  • 27. ‘ False ends’: if it feels like the end of the conversation, users will stop
  • 28. ‘ False ends’: if it feels like the end of the conversation, users will stop
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  • 30. Question time Caroline Jarrett [email_address] 01525 370379 I’m a consultant, hire me: Consultancy: www.effortmark.co.uk Training: www.usabilitythatworks.com Free stuff: Forms advice: www.formsthatwork.com Editing: www.editingthatworks.com Columns: www.usabilitynews.com “Caroline’s Corner”