The document discusses challenges with using eye tracking and think aloud protocols together in usability studies. It notes that a user's speech can influence their gaze, and questions asked may influence reactions in unintended ways. It recommends defining specific "checkpoint" situations to analyze, like when a user first views a product list, rather than trying to summarize all data. The document concludes by emphasizing the importance of planning what data to analyze and questions to ask beforehand to get reliable and comparable results across participants.

1. „ Keeping it real” while thinking aloud Ensuring credibility of eye-tracking usability studies employing think aloud method. Tobii User meeting, 2007-04-18

3. About Symetria Usability E-marketing Media buying Usability evaluation User-Centered Design Eyetracking analysis (layouts, ads) Usability consulting Marketing communication on the Web Web campaigns E-mail marketing Market analysis Media planning Ad production Media buying Monitoring Design & planning Production & promotion Broadcasting

6. Eyetracking & think aloud convergence – problems Result analysis errors User specific problems Speech and gaze correlation

16. Thank you for your attention Wojtek Chojnacki [email_address]