2. 2
Today’s webcast!
• Why personalize?
• What is Acquia Lift?
– Capabilities
– Differentiators
• Best practice strategies on personalization
• Driving conversion results with Lift on
Acquia.com
3. 3
Why Personalize?!
• Relevance at scale
• Real-time contextual experiences
across devices
• Deliver consistent experiences for
the same site visitor
4. 4
What is Acquia Lift?!
Acquia Lift enables marketing teams to
increase revenue through delivering
personalized digital experiences.
5. 5
Acquia Lift Capabilities!
Testing
• A/B and
multivariate tests
• Directly in Drupal
• Create and track
conversion goals
• Gain real-time
insight into
performance
Targeting
• Automated targeting
• Explicit rules-based
targeting
• E.g., geo-location,
device, census data,
or even current
weather
Reporting
• “At-a-glance” and
detailed reports for
marketers
• Understand content
relevance by
persona and context
• Gain intelligence
and insight to drive
revenue faster
6. 6
Acquia Lift is Different!
Embedded
Acquia Lift content
variations live right
in your workflow,
not in an external
repository
Adaptive
The Acquia Lift
algorithm learns
over time and
improves results,
not just for one
test but for your
whole site
Automated
Scale the 1:1
conversation with
continuously
optimized
experiences
tailored to
individuals
8. 8
About me – Katelyn Fogarty!
• Background in Design &
Development
• Worked with Drupal for the
past 6 years
• Started with Drupal 5
• Both used and managed
Drupal as a marketer
• Build over a dozen large scale
and multilingual Drupal sites.
• @katefogarty
Senior
Manager
of
Digital
Marke+ng
at
Acquia
(manage
acquia.com)
@katefogarty
9. 9
My goals for you!
• Understand my strategy for testing
• Where to start testing
• How to use lift
• Review test we’ve done
• See Results!
@katefogarty
10. 10
Goals/Strategy!
• Know your site goals (macro and micro)
– Generate leads (macro)
– Increase CTR on homepage (micro)
• How do you increase lead generation?
– Many ways,
– 1 of which is optimizing your site by testing content variations
• Choose an item to test
– What is your hypothesis for each test?
Example:
• I think we can generate more demo leads by changing the
name of the button option to Live Demo.
@katefogarty
20. 20
Why Lift?!
• Build tests as I build content
• Knows my users (personalization)
• http vs https (doesn’t apply to all)
• Custom features can be tested
• Fully responsive (if your site is)
• Mobile friendly
30. 30
Asset results!
Clicks Total Increase
Jan
total 257
Feb
total 342 33%
Mar
total 274 -‐20%
Apr
total 295 8%
Test Version 1 – Jan 31 – Mar 4th
Test Version 2 – March 27th – Present
Net
new
Leads Total Increase
Jan
total 72
Feb
total 89 24%
Mar
total 81 -‐9%
Apr
total 90 11%