12. Enterprise Drupal Gardens
Rapid Site Deployment Platform
Information architecture
Page layouts
1 Select website template Templates Roles & permissions
Content types & display
Pre-defined themes
2 Configure site-specific settings
3 Add site content
4 Add people & launch! http://www.[customdomain].com
13. Site Factory to Build and
Manage Thousands of Websites
+ +
Launch websites
Rapidly create
by the hundreds,
new site templates
with minimal effort + + + +
+ + +
+
17. Websites Without Boundaries
Grow your site in
Drupal Gardens
Acquia manages
Drupal stack & hosting
Grow your site with:
•Custom modules
•Custom code, plugins
•Integration with 3rd party API’s
Acquia manages code,
Drupal stack & hosting
19. Building Compelling Web Experiences
1.!Find and share
content for
Rich Media multichannel
Services
campaigns
Mobile
5.!Share data from Customer Personal- 2.!Increase online
CRM to inform the Information ization conversion rates
Exchange Services
web /
personalization.
Content
Big Data /
Collaboration Analytics
Mobile Content
Services Federation
4.!Reach new Services 3.!Syndicate content
markets with across channels
consistent Search and sites
messaging
20. Turn Challenges into Opportunities
Additional platforms to reach
Channels and Device Choices
engaged prospects
Access to prospect data at
Data Explosion web scale
Access to instant feedback and
Engaging via Social Media personal engagement
Opportunities to refine applicant
Shifting Consumer Demographics segments and targeting
21. Build Advocates for Your Institution
Build deep customer connections that
Introduce widget to prospective
transcend channels, devices, and student segment
departments with a unified voice.
Update content on mobile
LOY
AL B application and push using web
ADV RAN services
OCA D
TES
STUD Migrate prospect segment B from
•Consistent ENT Facebook Fan page to University
ALUM S &
message NI website
PRO Deliver loyalty program to in
•Brand identity SPEC
TS alumni
•Engaging Launch “Meet the Experts” forum
for prospects to interact with
experiences professors
Release new PR simultaneously on
Facebook, Twitter, intranet, and
microsite
22. Measure and Refine Your Campaigns
Optimize customer acquisition, conversion and retention with the creation
and distribution of content.
1. Measure 2. Refine 3. Optimize
•How many visitors filled out a •Identify the most •View rich suites of
form and submitted? profitable paths through a analytics based on a
•How many authenticated website spectrum of data
users are searching the •Segment traffic to spot •Test campaigns and
course catalog? How many high-value web visitors deliver optimized
are new users? •Determine where visitors content based on the
•How many prospective results
are navigating away from
students watched a video the site •Leverage CRM and
through until the end? •Identify critical success other marketing tool
•Who is clicking on blue hero repositories to deepen
metrics for online
dynamic personalization
images with male on the right marketing campaigns
side of the page?
23. WEM Drives Real ROI 55% of consumers felt positively
when institutions responded to a social
media posting.
Organizations Tablet visitors spend
that change
content based over 50% more
upon visitor than visitors who use
behavior smartphones, and
over 20% more
than visitors who use
148%
desktop or laptop
computers.
return on marketing
investments WEM + DAM
is a powerful combination to
63% translate online marketing
strategies that are measurable
current growth and repeatable.
in revenues
25. “ We are now in the
5th major technology cycle
of the past half century
”
Mary Meeker
Kleiner Perkins
Mainframe Mini-computer Desktop Internet Mobile