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Future of Drupal in
Higher Education
Bryan House, VP Product Marketing, Acquia
Drupal in Higher Education Today
Drupal in Higher Education Today
People
Learning


           Technology
Explosion in Web Demands on IT


           •websites per campus


#’s
           •mobile technologies
           •social channels
           •technology objectives
Realities of
Higher Education Market

•Tight budgets
•Disparate IT organizations
•Industry specific requirements
Evolving Technology Landscape
in Higher Education

•Mobile
•Increased competition for applicants
•Open, global campuses
•PLE - Personalized Learning Environments
Explosion in
# of websites on campus
How Web Teams
Want to Spend Their Time



       Sustaining   New
How Web Teams
Actually Spend Their Time



       Sustaining    New
Create a
Campus Website Factory
Enterprise Drupal Gardens
Rapid Site Deployment Platform
                                                   Information architecture
                                                   Page layouts
 1   Select website template   Templates           Roles & permissions
                                                   Content types & display
                                                   Pre-defined themes




 2   Configure site-specific settings




 3   Add site content




 4   Add people & launch!                  http://www.[customdomain].com
Site Factory to Build and
Manage Thousands of Websites

                                + +

Launch websites
                                        Rapidly create
by the hundreds,
                                      new site templates
with minimal effort   + + + +
                      + + +
                      +
Simple UX for Content Contributors
Simple, Yet Powerful Design Tools
Template-based Sites
• Pre-configured templates
 -Information architecture
 -Page layouts
 -Brand elements
 -Themes
 -Third party integrations
Websites Without Boundaries


        Grow your site in
        Drupal Gardens
                              Acquia manages
                            Drupal stack & hosting

                            Grow your site with:
                            •Custom modules
                            •Custom code, plugins
                            •Integration with 3rd party API’s




   Acquia manages code,
   Drupal stack & hosting
Turn [yourschool].edu into
A Digital Marketing Machine
Building Compelling Web Experiences
                                                                1.!Find and share
                                                                   content for
                                                Rich Media         multichannel
                                                 Services
                                                                   campaigns
                                       Mobile



5.!Share data from        Customer                                    Personal-       2.!Increase online
   CRM to inform the     Information                                   ization           conversion rates
                          Exchange                                    Services
   web /
   personalization.
                                                Content
                                                                      Big Data /
                          Collaboration                               Analytics




                                    Mobile                    Content
                                   Services                  Federation
             4.!Reach new                                     Services       3.!Syndicate content
                markets with                                                    across channels
                consistent                        Search                        and sites
                messaging
Turn Challenges into Opportunities
                                 Additional platforms to reach
 Channels and Device Choices
                                 engaged prospects


                                 Access to prospect data at
       Data Explosion            web scale


                                 Access to instant feedback and
   Engaging via Social Media     personal engagement


                                 Opportunities to refine applicant
Shifting Consumer Demographics   segments and targeting
Build Advocates for Your Institution
 Build deep customer connections that
                                         Introduce widget to prospective
 transcend channels, devices, and        student segment
 departments with a unified voice.
                                         Update content on mobile
                         LOY
                            AL B         application and push using web
                         ADV     RAN     services
                             OCA     D
                                 TES
                          STUD           Migrate prospect segment B from
•Consistent                    ENT       Facebook Fan page to University
                           ALUM S &
 message                          NI     website

                           PRO           Deliver loyalty program to in
•Brand identity                SPEC
                                   TS    alumni


•Engaging                                Launch “Meet the Experts” forum
                                         for prospects to interact with
 experiences                             professors

                                         Release new PR simultaneously on
                                         Facebook, Twitter, intranet, and
                                         microsite
Measure and Refine Your Campaigns
Optimize customer acquisition, conversion and retention with the creation
and distribution of content.

   1.     Measure                  2.     Refine              3.     Optimize

•How many visitors filled out a   •Identify the most           •View rich suites of
 form and submitted?              profitable paths through a    analytics based on a
•How many authenticated           website                      spectrum of data
 users are searching the         •Segment traffic to spot      •Test campaigns and
 course catalog? How many         high-value web visitors      deliver optimized
 are new users?                  •Determine where visitors     content based on the
•How many prospective                                          results
                                  are navigating away from
 students watched a video         the site                    •Leverage CRM and
 through until the end?          •Identify critical success    other marketing tool
•Who is clicking on blue hero                                  repositories to deepen
                                  metrics for online
                                                               dynamic personalization
 images with male on the right    marketing campaigns
 side of the page?
WEM Drives Real ROI                            55%         of consumers felt positively
                                               when institutions responded to a social
                                               media posting.


     Organizations     Tablet visitors spend
      that change
     content based    over 50% more
      upon visitor     than visitors who use
        behavior         smartphones, and
                      over 20% more

                      than visitors who use

   148%
                        desktop or laptop
                           computers.
return on marketing
    investments                                          WEM + DAM
                                                         is a powerful combination to

    63%                                                  translate online marketing
                                                         strategies that are measurable
  current growth                                         and repeatable.
   in revenues
Mobile First
“   We are now in the
    5th major technology cycle
    of the past half century
                                                      ”
                                               Mary Meeker
                                               Kleiner Perkins




Mainframe Mini-computer   Desktop   Internet       Mobile
Options Exploding for Connected Students
What problems are we
  trying to solve?




    Ooglay! :(
Responsive Design,
   Mobile First




 http://groups.drupal.org/node/232653
Project Spark




http://drupal.org/project/spark
The Future of Drupal in Higher Ed
The Future of Drupal in Higher Ed
The Future of Drupal in Higher Ed
The Future of Drupal in Higher Ed
Mobile phone layout
Tablet layout
Standard page layout
Create Once, Publish Everywhere
Build something
 extraordinary,
  with Drupal!
Future of Drupal
in Higher Education

•OpenSaaS site factory

•Digital marketing platform

•Mobile first development
Thank You
                   Contact:
Bryan House | bryan@acquia.com | @bryanhouse

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The Future of Drupal in Higher Ed

  • 1. Future of Drupal in Higher Education Bryan House, VP Product Marketing, Acquia
  • 2. Drupal in Higher Education Today
  • 3. Drupal in Higher Education Today
  • 4. People Learning Technology
  • 5. Explosion in Web Demands on IT •websites per campus #’s •mobile technologies •social channels •technology objectives
  • 6. Realities of Higher Education Market •Tight budgets •Disparate IT organizations •Industry specific requirements
  • 7. Evolving Technology Landscape in Higher Education •Mobile •Increased competition for applicants •Open, global campuses •PLE - Personalized Learning Environments
  • 8. Explosion in # of websites on campus
  • 9. How Web Teams Want to Spend Their Time Sustaining New
  • 10. How Web Teams Actually Spend Their Time Sustaining New
  • 12. Enterprise Drupal Gardens Rapid Site Deployment Platform Information architecture Page layouts 1 Select website template Templates Roles & permissions Content types & display Pre-defined themes 2 Configure site-specific settings 3 Add site content 4 Add people & launch! http://www.[customdomain].com
  • 13. Site Factory to Build and Manage Thousands of Websites + + Launch websites Rapidly create by the hundreds, new site templates with minimal effort + + + + + + + +
  • 14. Simple UX for Content Contributors
  • 15. Simple, Yet Powerful Design Tools
  • 16. Template-based Sites • Pre-configured templates -Information architecture -Page layouts -Brand elements -Themes -Third party integrations
  • 17. Websites Without Boundaries Grow your site in Drupal Gardens Acquia manages Drupal stack & hosting Grow your site with: •Custom modules •Custom code, plugins •Integration with 3rd party API’s Acquia manages code, Drupal stack & hosting
  • 18. Turn [yourschool].edu into A Digital Marketing Machine
  • 19. Building Compelling Web Experiences 1.!Find and share content for Rich Media multichannel Services campaigns Mobile 5.!Share data from Customer Personal- 2.!Increase online CRM to inform the Information ization conversion rates Exchange Services web / personalization. Content Big Data / Collaboration Analytics Mobile Content Services Federation 4.!Reach new Services 3.!Syndicate content markets with across channels consistent Search and sites messaging
  • 20. Turn Challenges into Opportunities Additional platforms to reach Channels and Device Choices engaged prospects Access to prospect data at Data Explosion web scale Access to instant feedback and Engaging via Social Media personal engagement Opportunities to refine applicant Shifting Consumer Demographics segments and targeting
  • 21. Build Advocates for Your Institution Build deep customer connections that Introduce widget to prospective transcend channels, devices, and student segment departments with a unified voice. Update content on mobile LOY AL B application and push using web ADV RAN services OCA D TES STUD Migrate prospect segment B from •Consistent ENT Facebook Fan page to University ALUM S & message NI website PRO Deliver loyalty program to in •Brand identity SPEC TS alumni •Engaging Launch “Meet the Experts” forum for prospects to interact with experiences professors Release new PR simultaneously on Facebook, Twitter, intranet, and microsite
  • 22. Measure and Refine Your Campaigns Optimize customer acquisition, conversion and retention with the creation and distribution of content. 1. Measure 2. Refine 3. Optimize •How many visitors filled out a •Identify the most •View rich suites of form and submitted? profitable paths through a analytics based on a •How many authenticated website spectrum of data users are searching the •Segment traffic to spot •Test campaigns and course catalog? How many high-value web visitors deliver optimized are new users? •Determine where visitors content based on the •How many prospective results are navigating away from students watched a video the site •Leverage CRM and through until the end? •Identify critical success other marketing tool •Who is clicking on blue hero repositories to deepen metrics for online dynamic personalization images with male on the right marketing campaigns side of the page?
  • 23. WEM Drives Real ROI 55% of consumers felt positively when institutions responded to a social media posting. Organizations Tablet visitors spend that change content based over 50% more upon visitor than visitors who use behavior smartphones, and over 20% more than visitors who use 148% desktop or laptop computers. return on marketing investments WEM + DAM is a powerful combination to 63% translate online marketing strategies that are measurable current growth and repeatable. in revenues
  • 25. We are now in the 5th major technology cycle of the past half century ” Mary Meeker Kleiner Perkins Mainframe Mini-computer Desktop Internet Mobile
  • 26. Options Exploding for Connected Students
  • 27. What problems are we trying to solve? Ooglay! :(
  • 28. Responsive Design, Mobile First http://groups.drupal.org/node/232653
  • 37. Create Once, Publish Everywhere
  • 39. Future of Drupal in Higher Education •OpenSaaS site factory •Digital marketing platform •Mobile first development
  • 40. Thank You Contact: Bryan House | bryan@acquia.com | @bryanhouse