1. +
5 Steps to Open Your Website to a
Global Audience
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2. 2

3. Agenda
 Easily manage your multilingual sites
 Synchronize content and manage changes
 Translate content on the fly
 Use your community to translate
 When needed, professionally translate the
content on your site
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4. Open Web Experience Management
(Open WEM)
“Create immersive digital
content and campaigns,
socialize them across multiple
communities and channels,
and deliver the ultimate
experiences along the
customer journey.”
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5. Translation in the viewer’s own
language is all that is missing!!
It is impossible for
the viewer to
have a great Web
Experience if they
have to view the
site in a language
that is not their
own?
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6. Users
70% of global web users spend
their time visiting websites in
their own language*.
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7. Language.
The English language only accounts
for 31% of all online use and is in
decline*.
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8. Purchase behavior
42% of internet users in the European
Union would never buy a product in a
language other than their own, with a
further 38% of users only doing so
very occasionally¹.
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9. Preference
9 out of 10 internet users in the European
Union would prefer to visit a website in
their own language¹.
*Localization Matters, Common Sense Advisory, Copyright © 2008
¹ User language preferences online, European Commission, Copyright © 2011
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10. +
Introducing
Global Web Experience Management
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11. How It Works
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12. Content Value Index
» Three Levels Translation
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13. Easily Manage Your Multilingual Sites
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14. Easily Manage Your Multilingual Sites
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15. Easily Manage Your Multilingual Sites
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16. Synchronize Content and Manage Changes
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17. Synchronize Content and Manage Changes
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18. Synchronize Content and Manage Changes
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19. Synchronize Content and Manage Changes
Machine
Translated
Page
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20. Translate Content on the Fly
Machine
Translated
Page
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21. Translate Content on the Fly
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22. Use Your Community to
Translate
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23. Use Your Community to
Translate
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24. Use Your Community to
Translate
Community
Translated
Page
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25. When Needed, Professionally
Translate the Content on Your Site
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26. When Needed, Professionally
Translate the Content on Your Site
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27. When Needed, Professionally
Translate the Content on Your Site
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28. When Needed, Professionally
Translate the Content on Your Site
Professionally
Translated
Page
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29. Lingotek Case Study
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30. Customer Case Study
“Using Lingotek – Inside Drupal has been fantastic; the change in
process for translation is huge. Emailing file attachments around
seems so archaic.”
Chris Vitti Director, Websites and Marketing
Systems Alfresco
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31. Case Study
» Challenge
 With nearly 8 million people in more than 180
countries as customers, Alfresco needed a way
to manage its localized websites and to
synchronize its marketing messages in a
simple, scalable and cost-effective solution.
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32. Case Study
» Solution
 Alfresco used Lingotek – Inside Drupal with the
Translation Management System to launch its
global websites, sync content and get real-
time statistics of where the translations were
in the process.
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33. Case Study
» Benefits
 Managing Global Workflow
 Elaborate International Workflow Needs
 In-Workflow Translation Generates Real-Time
Results
 Infinite Scaling, Immediate Localization
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34. Commitment
 Acquia Network Services Offer
 Acquia Partner
 Compatible with Drupal 6
 Compatible with Drupal 7
 Integrated with Commons 3.0
 Monthly sprint updates
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35. Free Trial Offer
 Free 30 day trial
http://www.lingotek.com/Drupal
 Code: Acquia
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36. Contact Us
Lingotek contact information:
http://www.acquia.com/lingotek
https://network.acquia.com/services/lingotek
http://www.lingotek.com/Drupal
http://www.lingotek.com/Acquia
Calvin Scharffs
VP of Marketing and Product Development
cscharffs@lingotek.com
801.554.1075
@calvinscharffs
@lingotek
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