Are your alumni still logging into a secure portal? Are your mobile visitors forced to pinch and zoom? Do your faculty biographies look like professional resumes? If you answered yes to any of these questions, your website may not be as effective as you think in achieving your admission, advancement and academic reputation goals. Prospective students and their parents are visiting your website to gain an understanding of what it is like to attend your school, evaluate programs and professors, and learn about the outcomes of the education you provide. Alumni are coming to give and get updates on what's happening since they've left. In our upcoming webinar, Join Rebecca Marani, VP of Interactive Services at Boston Interactive, will identify common mistakes of college websites. She'll teach you how to obtain actionable insights to start improving your digital presence to engage past, current and prospective students today. You will learn about: Common Mistakes to Avoid on Your Site How to engage key audiences with the right content, at the right time How to improve your digital experience to better achieve your admission, advancement, and academic reputation goals

4. BIGIdea?
what’s the

5. admission
advancement
Academic Reputation
Ad
Av
Ar

6. The Journey
prospective student current student alumni

7. institutional Objectives
strategy
user goals+

8. 10
mistakes
+1

9. hide
seek
#1
and go

10. Simple &
intuitive

11. example
Builds
engagement
through
interaction
Simple &
intuitive

12. Program
finder

13. Multiple
paths to
programs

14. Multiple
paths to
programs

15. Multiple
paths to
programs

16. Proactively
presents
program
options

17. Better
placement?

18. Mega
Menu

19. Even Better:
Promotional
area

20. Footer
Fat

21. Bread
crumbs

22. “Smart”
Search

23. hello, my name is.
#2
hello my name is.

24. Enable
users to
personalize
their
experience

25. Personalize
content
based on
user behavior
or profile

26. strategy.
#3
hope
is not a

27. Finish the
sequence
with an
action

28. Strong,
consistent
calls-to-action

29. Sell the visit
call-to-action

30. Make
Prospectives
want to come
to campus

31. Even better:
Finish video
with a strong
call-to-action

32. #4
social
separation.

33. Aggregate
social
feeds

34. Great
Branding!

35. Allows
users to
filter
content

36. #5
access
denied.

37. Accessible
alumni
content

38. Accessible
alumni
content

39. Integrated
Alumni
Success
Stories

40. Integrated
Alumni
Success
Stories

41. #6
you’re
hired.

42. In-depth
Faculty
Biography

43. In-depth
Faculty
Biography

44. Speaks to
value of
education

45. Even Better:
Leverage
Linkedin

46. Even better:
use video

47. #7
mdot mnot=

48. Optimal
browsing
experience

49. Optimal
browsing
experience

50. #8
education
information
is about

51. Strong
messaging

52. Large
Imagery,
content
hierarchy

53. Strong
graphics

54. Interactive
elements

55. Storytelling

56. Use video
to engage
users

57. #9
Ring
doorbell.
the

58. Clear
orientation,
strong
calls-to-action

59. Even better:
Add an
“Apply Now”
Call-to-action

60. #10
Tall,
handsome.
dark&

61. Surface
relevant
content

62. Present
Topical
Information

63. #11
It’s none of
mybusiness.

64. From brands
like Amazon

65. …And
Zappos

66. Smart
Marketing!

67. …and
Nordstrom

68. …and
Expedia

69. Even better:
add
call-to-action
to register

70. questions thoughts funny jokes

71. Thanks.

72. Thanks.
California Lutheran University:
Champlain College:
Drew University:
Clemson University:
Bucknell University:
MCPHS:
Universidade De Coimbra:
Arizona State University:
Oregon State University:
Boston University:
University of Pennsylvania (Wharton School):
Lassonde School of Engineering:
Lancaster University:
AUCSM:
Rocky Mountain College of Art and Design:
Bentley University:
Emmanuel College:
Washington State University:
Phillips Academy Andover:
http://www.callutheran.edu/
http://www.champlain.edu/
http://www.drew.edu/
http://www.clemson.edu/
http://www.bucknell.edu/
http://www.mcphs.edu/
http://visit.uc.pt/en/about/
http://www.asu.edu/
http://oregonstate.edu/
http://www.bu.edu/
http://www.wharton.upenn.edu/
http://lassonde.yorku.ca/
http://www.lancaster.ac.uk/
http://www.aucmed.edu/
http://www.rmcad.edu/
http://www.bentley.edu/
http://www.emmanuel.edu/
http://www.wsu.edu/
http://www.andover.edu