Cristiano Seixas presents at nextMEDIA Toronto 2010 in the Development 2.0 session. What do a Jamiacan reggae band, a Brazilian animation studio, a non-fiction producer and Craigslist have in common? They have all created next generation entertainment properties. Given the decrease in funding and financing of original content and the amount of money needed for marketing new entertainment brands, content creators have had to develop new ways of evolving their projects. Hear from the producers of an interactive graphic novel and a social TV play how they navigated the development landscape. Our first case study, join Cristiano Seixas and Nicholas Da Silva, creators of Dread and Alive - the graphic novel, website and top selling album in Jamaica - as they outline lessons in building an entertainment property from the ground up. Our second case study focuses on the birth of CraigslistTV. Join Drew Brown, former Producer of Project Runway and Executive Producer of Paranormal State, as he outlines the partnership entered with Craigslist and Youtube in creating an online documentary series following Craigslist users.

1. New ways of evolving projects
Fahrenheit 100 and Melty:
Transmedia Storytelling is not only for
Blockbuster franchises

2. The process
Company > projects > stories >
main media + other medias =
Multiplatform = revenues

3. How to do it?
. core characters
. core message
. straight to the point
. concise universe
. unified visual identity

4. The story for all medias
. Comic books and Role Playing Games incubated
the transmedia concept.
. movies got it
. TV shows too,
giving an extra life to it.
. then games are
expanding it.

5. 2 QUICK
CASES

7. CASE 1: Then
Fahrenheit 100
Newspaper strip + Comic Book + web game +
exhibition + character staging =
Future TV 3D animation with game look.

9. CASE 2: NOW
Indoor media TVs + web + illustrated book =
Future TV 2D animation

10. The Guerrilla Transmedia Storytelling:
The D.I.Y is back, with profits on sight.