LinkedIn Marketing Tips - How to SEO Your LinkedIn Profile
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DOWNLOAD this presentation to get the full notes with links to resources. Use this presentation to SEO your LinkedIn profile. These LinkedIn marketing tips will show you the steps you need to take to fully fill out your profile and reach All-Star status. We take it a step further by showing you how to SEO your profile so that you appear in relevant searches. Take the 30-day challenge to see how many opportunities you can get with only 1 hour of work per week! Additional Resources: How to Get More Views on LinkedIn: https://www.linkedin.com/pulse/how-get-more-views-linkedin-katherine-sirimarco Get expert advice. This event was originally held in-person but will be available digitally. Signup for the webinar when it becomes available: http://www.accessmarketingcompany.com/event/seo-linkedin-profile/
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LinkedIn Marketing Tips - How to SEO Your LinkedIn Profile
- 1. AccessMarketingCompany.com // 720.536.8650 // Info@AccessMarketingCompany.com How to: SEO Your LinkedIn Profile #SEO4LinkedIn
- 2. AccessMarketingCompany.com // 720.536.8650 // Info@AccessMarketingCompany.com Icebreakers Show of hands… 1. How many of you login to LinkedIn at least once per week? 2. How many of you would consider it a valuable resource? 2
- 3. AccessMarketingCompany.com // 720.536.8650 // Info@AccessMarketingCompany.com Introduction LinkedIn Activity • 1 post • 3 recommendations • 1 group joined • 3 comments Networking Activity • 8 events Katherine Sirimarco | Director of Marketing Programs Profile and Website Stats • 46 views • 76 website visits • 10 leads
- 4. AccessMarketingCompany.com // 720.536.8650 // Info@AccessMarketingCompany.comAccessMarketingCompany.com // 720.536.8650 // Slow and Steady Wins the Race 4 With a little over 45 minutes a week, what if I said you could: • Put your resume on the top of the pile (job seeker) • Fill your funnel with leads (marketers) • Push qualified leads over the finish line (sales)
- 5. AccessMarketingCompany.com // 720.536.8650 // Info@AccessMarketingCompany.com Optimize Your Profile // Use the Platform Just because you’re an “All-Star” doesn’t mean you’ll get results Profile Strength
- 6. AccessMarketingCompany.com // 720.536.8650 // Info@AccessMarketingCompany.com Get FOUND Get to All-Star Status • Your industry and location • An up-to-date current position (with a description) • Two past positions • Your education • Your skills (minimum of 3) • A profile photo • At least 50 connections Example
- 7. AccessMarketingCompany.com // 720.536.8650 // Info@AccessMarketingCompany.com Where to SEO 1. Headline 2. Summary 3. Public profile URL 4. Job position descriptions 5. Assets and links
- 8. AccessMarketingCompany.com // 720.536.8650 // Info@AccessMarketingCompany.com Increase Your Visibility • Post at least once per week (Buffer) • Join at least one group per month (limit 100) • Comment on one post per week (group or Pulse article) • Peep at least two prospects profiles, no contact! Example
- 9. AccessMarketingCompany.com // 720.536.8650 // Info@AccessMarketingCompany.com Give (and GET) More Kudos of Americans seek recommendations from friends and family when considering a purchase 82%
- 10. AccessMarketingCompany.com // 720.536.8650 // Info@AccessMarketingCompany.com 30-Day Challenge Weekly Effort Post at least once per week (Buffer) ~ 15 minutes Comment on one post per week (group or Pulse article) ~ 15 minutes Peep at least two prospects profiles per week, no contact! ~ 15 minutes Monthly Effort Join at least one group per month (limit 100) ~ 15 minutes Ask for two recommendations per month ~ 1 hour Weekly Time Requirement: ~ 1 hour
- 11. AccessMarketingCompany.com // 720.536.8650 // Info@AccessMarketingCompany.com Next Up: Advanced Ways Marketing and Sales Can Use LinkedIn for Selling Link Up With Us@accessmarketing 720.536.8650
Notas do Editor
- Many people think LinkedIn is primarily used for job searches. While it is a great platform for this purpose, it is also a powerful tool for sales and marketing professionals. This presentation will show you how to: Stand out in the B2B sea – optimize your LinkedIn profile to appear searches and attract more profile views Show your brand – supply teaser information so prospects can self-serve and contact you when they are ready for more Stay top-of-mind – learn how to be there when your target needs you and how to make sure they keep you in mind even when looking at your competition
- Poll of audience to see how often they currently use the platform and thoughts on usefulness.
- Meet the instructor Katherine Sirimarco, Director of Marketing Programs. Her last three jobs have come from zero job searches – recruiters find her through her optimized LinkedIn profile (https://www.linkedin.com/in/sirimarcoseospecialist). With much personal success on LinkedIn, Katherine decided to experiment with lead generation. Over the span of two weeks she produced these results. Some important things to note: Consistency is key. The most successful LinkedIn users are those who consistently use the platform. Even if it is only dedicating a small amount of time per week, you must be consistent over time! Networking in person helps a lot. You’ll have a much harder time if you only do online outreach. Attending local meetups and networking events is important for fast growth. Know the differences between a like, a comment and a share. Liking is lazy social engagement and takes very little effort. You have better odds of someone looking at your profile if you share or comment on a post.
- Let’s reiterate how important consistency is. You do not have to dedicate a large amount of time to this effort to be successful. At the end of the presentation, we outline the exact steps you can take to achieve these results. The good news is that you will only have to spend 45 minutes per week. The more people in your company you get to do the same the better chances for stellar lead generation and closed sales!
- Having an “All-Star” profile is just your baseline. LinkedIn ranks profiles based on: 1) how much is filled out, followed by 2) content and search relevancy. If you SEO your profile and don’t fill it out completely, your efforts may very well be wasted. Fill out your profile and become an All-Star to get found then work on SEO and UX of your profile to be seen. Note that even if you reach All-Star status, LinkedIn makes it look like you still have work to do. You do not. Their circle graphic will never show full.
- Fill out these parts of your LinkedIn profile to become an “All-Star” 1. Your industry and location Select either the industry you are in or if you’re in sales/marketing the one you want to target. Set your location to a metro area not to a specific city in order to show up in more local searches. 2. An up-to-date current position (with a description) Highlight your current work by adding a description to your current position. If you’re in sales/marketing highlight how your company helps your prospects achieve their business goals. Make sure to include a link to your website or to a video about your company! 3. Two past positions Create two past positions in your profile. Keep these short unless you are a job seeker and wish to highlight your past work. 4. Your education Link to your alma mater. LinkedIn loves to try to connect people who went to school together so you’ll likely appear in some searches and email promotions. 5. Your skills (minimum of 3) Add at least 3 skills to your profile. You can turn off endorsements (https://www.linkedin.com/help/linkedin/answer/33198/hiding-and-unhiding-a-skill-endorsement?lang=en) for skills in the settings area. 6. A profile photo This is a no-brainer. Show off your personality with your photo but don’t go too crazy! It’s all about your personal brand. 7. At least 50 connections Adding 50 connections shouldn’t be hard. Everyone has a stack of business cards laying around and if not – start attending networking events. Connect with folks soon after you meet them and you’ll get many profile views.
- Now the fun part. Use a free or paid keyword tool to research terms you’d like to rank for. Remember to think about who you are targeting and tailor your profile to them. Ranking in LinkedIn is easy since practically no one optimizes their profiles for search. 1. Headline Include your targeted keyword string in the headline of your profile. This works similarly to page title. 2. Summary Adding a profile summary is not a requirement to become an All-Star, but it is the most important part of your profile for ranking and visibility. Use this area to really showcase who you are and what you’re about. Clearly list your contact information so people know how to get ahold of you. The most important part of your summary is your links. You can add up to 5 media assets here. Check out Katherine’s profile (https://www.linkedin.com/in/sirimarcoseospecialist) for an example of what this should look like. 3. Public profile URL Grab a custom link for your profile using this set of instructions (https://www.linkedin.com/help/linkedin/answer/87/customizing-your-public-profile-url). Make sure to include your last name and your keyword if you wish to optimize for search. 4. Job position descriptions Use your current and past positions to include complimentary keywords in your profile. For example, if you wish to rank for the term “registered financial advisor” (receives over 100 searches per month) then you might include the search strings “personal financial advisor” and “best personal financial advisors” somewhere in your profile to help rank for your main keyword. As you can see from the search examples, no one is currently targeting this keyword phrase. If you’re interested in learning more about SEO from AMC experts like Katherine, contact us here (http://www.accessmarketingcompany.com/marketing-advice-contact/). 5. Assets and links This was touched on in the Summary section but you can also add media links to other sections of your profile. Videos and presentations do best to engage profile visitors to interact.
- Spending a minimum of 45 minutes on LinkedIn each week can go a long way. This doesn’t mean you have to login every day to be successful. Here are some tips for LinkedIn efficiency: 1. Post at least once per week (Buffer) Use a free or paid social media schedule to post to your LinkedIn account. You can login once per week and schedule all of the articles you wish to share all at once. We like Buffer (https://buffer.com/pricing) because it’s free. 2. Join at least one group per month (limit 100) Choose at least one LinkedIn group to join (https://www.linkedin.com/help/linkedin/answer/186/finding-and-joining-a-group) per month. When you join, an announcement is sent to your network and it appears in your feed. This is just another chance for someone to click on your profile. 3. Comment on one post per week (group or Pulse article) Don’t just like – comment on posts! You’re probably already reading multiple articles per week. Why not comment on one to get your name out there? You can browse Pulse categories (https://www.linkedin.com/pulse/discover) and follow authors so that when they post you are notified. Leaving a thoughtful comment usually means the author will engage with you. Comments will also be shared with your network. 4. Peep at least two prospects profiles, no contact! Curiosity is funny thing. You’ve seen the notifications on LinkedIn showing who’s viewed your profile. Privacy settings allow people to show up as: 1) anonymous, 2) someone at Company or 3) full disclosure (first and last name, linking to your profile). If you want to use your profile for lead generation you must choose to show your name and headline (https://www.linkedin.com/psettings/profile-visibility). If you have a list of prospects you’re going after you can strategically view their profiles and like their posts to get them to notice you. Everyone hates cold sales emails so don’t bother sending those unless they view you back.
- A 2016 Nielsen study (http://www.business2community.com/marketing/numbers-dont-lie-2016-nielsen-study-revealed-referrals-01477256#y2MWApqet0vHXE97.97) shows us some interesting statistics on recommendations. The bottom line here is that this can push prospects over the sales line. We discussed the etiquette of asking for a recommendation and found that most feel comfortable giving them but not requesting them. People feel obliged to return the favor when you give a recommendation, so if someone else impresses you share that and hope it comes back to you!
- We challenge you to adopt this plan for the next 30 days. Spend a little over 1 hour per week and see how far you get. Share your results with us to team@accessmarketingcompany.com!
- Follow us to receive an announcement on our next training!