Canon shift to services
•
0 gostou•1,229 visualizações
Presented during the High Performance Marketing Conference 2012, organized by Accenture on February 9th 2012. This presentation was given by Mirjam de Groot and Simon Soothill of Canon, and discusses Canon EMEA's strategy of a "shift to services"
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (17)
Semelhante a Canon shift to services
Semelhante a Canon shift to services (20)
Mais de Accenture the Netherlands
Mais de Accenture the Netherlands (20)
Último
Último (20)
Canon shift to services
- 1. High Performance Marketing Conference 2012 Canon’s ‘shift to Services’
- 2. High Performance Marketing Conference 2012 Mirjam de Groot Simon Soothill Enterprise Services Manager Global Category Director – Marketing Canon Enterprise Services Accenture
- 3. High Performance Marketing Conference 2012 Mirjam de Groot CANON’S ‘SHIFT TO SERVICES’
- 4. High Performance Marketing Conference 2012 Canon EMEA‟s Strategy centres on a “shift to Services”, bringing the power of Canon‟s leading products and services to our customers Customer Perspective One Canon Compelling Value Enabled with “Cross Media Imaging” Customers Promising New Benefit No.1 shift to Services Products
- 5. High Performance Marketing Conference 2012 For a number of years, Canon has been gradually "moving up the stack"; the shift to Services is accelerating this by taking a more customer centric approach Enterprise Services “Client Centric” Approach Outsourcing Managed Services Services (implementation / support) Applications Software Traditional Hardware Approach “Product Centric” Infrastructure Offering Stack
- 6. High Performance Marketing Conference 2012 In making the overall “shift to services”, Canon is focusing on four key objectives
- 7. High Performance Marketing Conference 2012 Underpinning the customer centric approach is the ambition to expose Canon‟s world class innovation engine to our customers, aligned to their business agenda Canon’s world class innovation engine, which Customer annually invests 9% of revenue in R&D (resulting Acquisition in 2,204 patents filed in 2009) & Retention Partner Employee Engagement Network of partners expanding Canon’s core capabilities Experience & & Commitment in text, image, voice and video Engagement Customer Experience and Business Satisfaction Process Foundation of Enterprise Services built on Canon Efficiency & and Accenture’s commitment to execution excellence Effectiveness
- 8. High Performance Marketing Conference 2012 Over 500 client meetings shaped our offerings to match our clients' business agendas, helping them to release the hidden value in their information and media Increasingly Broad and Deep Capability Digital Operating Model Channel Transformation Document Publishing Services Multimedia Transformation Managed Multimedia Print Multi Deliverables Services Multi Channel Documents
- 9. High Performance Marketing Conference 2012 Simon Soothill CANON/CIM STUDY
- 10. High Performance Marketing Conference 2012 Working with the globally recognised Chartered Institute of Marketing (CIM) Canon Enterprise Services undertook a landmark study „Unlocking the value of Creative‟ in 2011
- 11. High Performance Marketing Conference 2012 Senior Marketeers from a broad sample of leading brands across Europe undertook depth interviews through April and May
- 12. High Performance Marketing Conference 2012 A Quantitative study followed using the following structure
- 13. High Performance Marketing Conference 2012 5 core benefit areas were identified
- 14. High Performance Marketing Conference 2012 Furthermore the study identified 3 key themes and 4 consistent priorities Priority 1: Priority 2: Building a collaborative, Agency relationships ‘best practice’ culture THEMES Joining up Improving campaigns Doing more measurement across with less and evaluation channels Priority 4: Priority 3: Managing across Technology as an enabler geographies
- 15. High Performance Marketing Conference 2012 Simon Soothill MULTIMEDIA TRANSFORMATION
- 17. High Performance Marketing Conference 2012 Following the Value Discovery, a further 10 week project was delivered to gather Stakeholders Requirements and define the future state Marketing Creative Process
- 18. High Performance Marketing Conference 2012 Following the Value Discovery, a further 10 week project was delivered to gather Stakeholders Requirements and define the future state Marketing Creative Process
- 19. High Performance Marketing Conference 2012 Following the Value Discovery, a further 10 week project was delivered to gather Stakeholder Requirements and define the future state Marketing Creative Process Value Delivered Single high level process defined, incorporating best practices Created an asset framework that will drive future decision making Gathered over 300 requirements to support MRM/DAM vendor RFP process Defined high level naming and classification taxonomy Quick wins identified
- 20. High Performance Marketing Conference 2012 Following the Value Discovery, a further 10 week project was delivered to gather Stakeholder Requirements and define the future state Marketing Creative Process Next Steps Deliver quick wins Select DAM/MRM vendors Develop metadata strategy Implement process change and deploy asset framework
- 21. High Performance Marketing Conference 2012 Mirjam de Groot Simon Soothill Enterprise Services Manager Global Category Director – Marketing Canon Enterprise Services Accenture m.de.groot@canon.nl simon.soothill@accenture.com m. +31611563915 m. +44 7876 546446 http://uk.linkedin.com/pub/simon-soothill/1/868/162