De eerste workshop van Academy Zuid op 18-06-2013 over Content Marketing door Max Fackeldey van Your Social.

1. #academyzuid
#contentmarketing

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4. Academy Zuid- Partners

5. Waar staat Academy Zuid voor?
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6. Wie zijn we
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7. CLIENTS

8. Max Fackeldey

9. Stelling 1

12. Elevator Pitch

13. Formal Definition

14. Elevator Pitch

15. Voor de Non Believers

16. Stelling 2

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20. Stelling 3

27. UK statistieken
• More UK B2B marketers (72
percent) than UK B2C
marketers (45 percent) plan
to increase their content
marketing budget.
• Even the UK marketers that
rate their efforts as least
effective plan to make
significant investments in
content marketing, with 71
percent saying they will
increase spend.

28. Uitdagingen UK

31. Voorbeelden

32. Stelling 4

33. Misstap!

36. Build the Business Case
Get buy in from stakeholders

37. Stappen

38. Of nog beter, a social content marketing programma

41. And yourself of course

42. And yourself of course

44. Bron: Managing Content Marketing by Robert Rose & Joe Pulizi

46. Vraag?

51. To date, “CityOne” has
racked up to 18,000
players from more than
130 countries since its
launch in 2010, proving
simulation gaming may
be a powerful new
content initiative that
can engage, educate
and influence.

52. Nike wants to improve
the World to a Better
World! So why not start
yourself and tell a great
story about it?!

53. Nike wants to improve
the World to a Better
World, so why not
starting with your self
and tell a great story
about?!

66. Vraag
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67. Dank ook aan Joe Pulizzi

70. Framework Social Story
Product
Stories
Brand
Ideal
The Brand
Story
Audience
Stories
• P2P
Conversations
• Complaints
• Reviews
• Questions
• WoM
Social
Brand
ID
Story
Campaign
Stories
Channels
Content
Campaign
stories

71. Stappen naar succes

72. +31 (0) 6 22 507 005 / +31 (0) 76 888 3050
max@yoursocial.nl
Twitter.com/max_fackeldey
Facebook.com/yoursocial
www.yoursocial.nl
Slideshare.net/yoursocial
nl.linkedin.com/in/maxfackeldey/