20. Data, Database, Data Model and DBMS
Database
DBMS
“How” to get
Application Programs
“What” to get
End users
interact
Application
Programmers
Database
Administrators
Database
Designers
develop
maintain
design
Software
Users
Data
23. Common Terms
• Data: Facts concerning things, such as
people, objects, or events
24. Common Terms
• Information: Data that have been processed
and presented in a form suitable for human
interpretation
25. Data, Information
and Knowledge
Data Information Knowledge &
Customer Insight
Tahira
Amir
Jahangir
TedMartin
AmexGold
50,000
234
wireless
B.A.
Amir
Mohsin
Tahira
Jahangir
50,000
46,800
29,200
75,500
Shoes
Scarves
Jewelry
Groceries
shoes
MoU
Qty
Income
Education
Database
Queries ?
Amir is most
likely to buy new
product
Tahira is profitable
customer and is likely
to switch carriers