2. Successful launch into a new product
category in India

3. A path-breaking nationwide campaign,
unlike anything the category has seen
before

4. 20% sales hike during the national launch
of the campaign: Sabse Tez

5. Clutter breaking campaign to create a
unique product category in rural pest
management

6. 55,000+ footfalls on a single day and a few
million over years

7. Yes…
We made it happen!

8. We are…

9. A full-service ad agency
• Research, Strategy and Planning
• Creative
• Media and PR
• Digital Marketing (5 Degrees Digital)
• Brand Activation

10. Indian Network Associate of GYRO
• Part of Interpublic Group (IPG)
• Established in 1981
• 600 professionals
• 15 global support centres
Operating since 2004
2 offices in Mumbai, India

11. How We Make It Happen!

12. We make it happen!

13. Brand Journey Map Assessment
Creative Platform
Communication
Platform
Brand Positioning
Breakthrough

14. Brand Journey Map
Breakthrough Brand Positioning Communication Creative Platform Assessment
Platform
• Understand the • Determine brand • Establish the • Create a clear, • Measure the
Business Objectives strategy and communication simple and performance of the
• Uncover key market promise plank and approach motivational brand
insights • Establish and rendition of the • Assess the
validate the desired positioning platform contribution to the
position business strategy
• Determine action
steps
• Primary and • Brand key and brand • Positioning line • Look and feel • Market feedback
secondary market essence • Key messages • Tagline • Brand equity
research • Tone of voice • Creative expression analysis
• Key visuals • Media - TV, radio, • Way forward
print, outdoor, direction
ambient, digital

15. Brand Key Reason to Rational &
Believe (RTB) Emotional
benefits
Brand Positioning
Differentiator
Brand
Character
Insight
Competitive Product
Environment
Target
Group

16. The People that Make It Happen!

17. Team Eggfirst
Engineers, Physiotherapists, Scientists, CAs.
Apart from the usual gang of Artists, MBAs,
Literary experts, Team Eggfirst comprises of a
good share of eccentric, varied individuals in
pursuit of a common goal - to make it happen!

18. Those For Whom We Make It Happen

19. Key clients

20. Activation
Our BTL activities at PAN India level for
brands like Asian Paints, Parle Media
Partners Biscuits, ICICI Life Insurance
Specialised activation agency for
modern retail and
corporates.
2 decades of planning and buying media
for clients like Subway, Kohler, Marlex,
Mumbai Mirror, Shoppers Stop, Zee.
Technology Media Brands under IPG (such
as Lintas Media Group - One of
the largest media houses in
India).
An award winning enterprise, delivering
across a gamut of platforms such as
Voice, Email, SMS, USSD & Mobile Apps
PR
Providers of customised
mobile and web Providers of integrated
solutions. corporate communication
services and strategic
PR counsel.

21. The Fruits Of Making It Happen

22. Awards
2011 ABCI (Silver)
2011 ABCI (Bronze)
2011 UNFPA (Laadli National Creative Excellence Awards for Social
Change)
2010 ABCI (Bronze)
2009 Rajasthan Patrika – Winner of Hall of Fame
2008 UNFPA (Laadli National Creative Excellence Awards for Social
Change)

23. Let’s Make It Happen
Yours uncomplicatedly, dedicatedly, decidedly.
Eggfirst
Eggfirst Villa
B 52/ 206, Siddharth Nagar 2, Goregaon (W), Mumbai 104
www.eggfirst.com | unscramble@eggfirst.com
/EggfirstAdvertising /Eggfirst