A short guide for webmasters to get mastery over white hat SEO techniques

2. Steps To Effective SEO
A short guide for
webmasters to get mastery
over white hat SEO
techniques

3. The Importance of SEO
• Google is getting
around 3 billion
searches per day
• Around 95%
searchers don’t
visit second page
• It is necessary to
be on the first
page for your
niche keywords

4. Where
Do You
Stand?
How Will
You
Compete?

5. • Publish original, authoritative, and compelling
content
• Go ahead from just satisfying the searchers –
SURPRISE THEM
• Use Images, Videos, and other forms of multimedia
• Write for web visitors – NOT FOR SEARCH ENGINE
CRAWLERS
• Make content worth sharing – engage with your
readers
• Make your website an authority in its niche
• Search Engines love authority websites
• Consult an ethical and professional SEO company UK

6. How to make your website authority
in its niche
Ensure it contains
• Unique, professionally written, authoritative,
and useful content
• Lots of informed opinions
• Deep analysis of emerging trends in its niche
• Useful multimedia contents like video, images,
Ppt, etc.
• Social sharing features
• Discussion among visitors

7. Let Search Engine crawlers find your
content easily
• Use ‘Fetch as Googlebot’ in Google Webmaster Tools
• Submit XML Sitemaps
• Provide flawless internal linking structure
• Use rel = ‘canonical’ to avoid duplicate content
penalty
• Get backlinks from other quality and authority
websites
• Clean URL
• Use redirects wisely (301 and 302)
• Keep checking crawl errors data
• Efficiently handle any crawl error data you find in
Webmaster Tools

8. • Design an SEO optimized and user
friendly website
• Keep yourself updated with Google
Quality guidelines
• Provide impeccable user experience
• Easy navigation and efficient internal
linking are must
• Ensure your website is loading fast
• Search engines love fast loading
websites as it enhances the user
experience
• Keep updating your website and
content
• Ensure your website is cross browser
compatible

9. • What Words Your Customers Are Using to
Find You
• KEYWORD RESEARCH
• Do exhaustive keyword research
• Use Google Adwords Tool and Insights
• Find out keywords in your niche with low
competition and high volume searches
• Make a list of keywords and individually
research on them
• Result oriented keyword research is
crucial
• Write unique, useful, and SEO optimized
content around these keywords
• Don’t spam – Write for users not for
search engines
• Use a reputed and affordable SEO
Company UK

10. Use SEO Tools
• XML Sitemaps
• HTML Sitemaps
• RSS Feeds
• Google Webmaster
Tools
• Bing Webmaster
Tools
• SEOMoz Pro

11. Get Quality Backlinks
• Use link cautiously
• Backlinks are important
• It is like a reference
• Quality backlinks mean better value of the
reference
• Never indulge in link exchange, paid link, etc.
• Your website and content can bring natural and
organic link
• Go for guest posting