1. 2010 CAMPAIGN
NOVARTIS PHARMA
© Market Compass Consultancy 2009

2. Voltaren
No.1 in Egypt … Improved
‫فلتارين‬
‫الدواء رقم 1 في مصز ... تطور‬
© Market Compass Consultancy 2009

3. Indicate the change in Very Attractive
packaging and other message which is a
feature. fact between the
market

4. IMC Plan
Expand the message
© Market Compass Consultancy 2009

5. Our Plan
Radio Campaign
Patient
Outdoors
Cars sticker
Pharmacist
Press Campaign
Doctor
Pharmacy Branding
Doctors mails
Distributor
Distributors Giveaways.

6. o Campaign in Booth
Arabic and English in
Nogoom FM, Nile FM,
EL-shark El-Awsat and
Radio Maser.
o Aired for Only two
working weeks (10days). ‫عيش متعة الحزكة بدون ألم مع فلتارين بشكلة‬
‫الجديد .... الدواء رقم واحد في مصز الذي‬
.‫ينصح به األطباء‬

10. Ads and Press Releases

11.  Chose the main medical
magazine + General
magazines :
• Seha
• Mota7da pharmacy
magazine
• Seif magazine

12.  Press release effect the direct customers and
we plan to:
1. Improve product image in physicians perception.
2. Refresh the indications of Voltaren.
3. Credibility of press release will increase trust
between audience.

13. Car Branding

16. Cars Stickers
For Medical REP. cars that placed on the back of the car body

17. Drug House

18.  Pharmacy is the home of all Drug, and
Voltaren is No.1 in this home SO,
Unique Pharmacy Branding
Unique
Unique Unique Unique Unique
pharmacy
Poster Stand Dangler flyer
Branding

19. oThere are too many
danglers in pharmacies
than anywhere in the
world , So we Create a
new Idea to replace
Dangler and Stand as well.
Danglers

20. It’s a mix
between
Dangler and
Stand placed
within eye
range with
attractive and
new form.

21. Flyer
Pg 1 Pg 2
Why we Trust Voltaren ?? Voltaren Range
Voltaren
Doctors says… Product and usage
All in Arabic and simple information

22. Door
 Long, thin, catchy color and new
poster in easy way.
 The problem that pharmacy
poster dose not last long time ..

24.  The same flag used in D+S but bigger and
hanged on he pharmacy door or outer wall.

25. Mailing

26.  Send a mail distributed by hand contain
informative massage about Voltaren and its
USP.

27. The Power of telesales

28.  Telesales is a powerful channels contact all
pharmacist daily collecting orders… plan to
send your massage through them.,
 Giveaways :
◦ Calendars.
◦ Mugs.
◦ Pens.

29. Arhman.Tantawy@gmail.com
002 010 74 20 147