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                       Towards a




                                                                              N
                     Halal Economy




                                                                   A
                                                                LT
                                                  SU
                     the power of values in
                        global markets

                                                 N
                                           O
                                      C
                             AT

             A Halal Market Agenda for the New Decade
                       AR



             Abdalhamid Evans, Founder, HalalFocus.com
                                         TM




    PDF Editor
                     IM




                                  Towards a Halal Economy - a Halal market Agenda for the New Decade
Monday, 2 April 12
we’re all in the




                                                                                         TS
             Marketplace now




                                                                                    N
                                                                                                       2




                                                                          A
                                                                       LT
                     ■ Live in a consumer reality




                                                        SU
                     ■ One big marketplace


                                                       N
                     ■ Goods, services, money & messages
                                                  O
                                            C
                     ■ Corporations wield more power than governments
                                 AT

                     ■ Marketplace is the arena of power
                           AR



                     ■ Our challenge is to make the marketplace Halal
                                                  TM




    PDF Editor
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                                  Towards a Halal Economy - a Halal market Agenda for the New Decade
Monday, 2 April 12
TS
                ‣Lawful




                                                                         N
                ‣Safe              ‣Products




                                                                  A
                ‣Nutritious        ‣Services               ‣Ethical




                                                               LT
                ‣Healthy           ‣Companies              ‣Moral                 Halal




                                                    SU
                ‣Humane            ‣Management             ‣Spiritual
                ‣Aware             ‣Leadership



                                                   N
                ‣Equitable
                                               O
                                           C
              Re-defining Shared Values
                                   AT
                           AR



                                 Halal Values acquire Commercial Value within the Halal economy
                                                TM
                     Islamic values merging with eco-ethical moral values in today’s market arena



    PDF Editor
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                                                                                                    3



Monday, 2 April 12
TS
                 ‣Policy




                                                            N
                               ‣All Foods




                                                        A
                 ‣FTA’s
                               ‣Ingredients
                                                  ‣Meat




                                                     LT
                 ‣Finance
                               ‣Non-food
                 ‣Investment                      ‣Poultry         Halal




                                               SU
                               ‣Pharma
                 ‣Media
                               ‣Logistics
                                                  ‣Slaughter
                 ‣Social



                                              N
                               ‣Accreditation
                 ‣Global
                                       O
                                    C
                               AT

                     Evolution of a Market Force
                           AR



                                         TM
                                                  Being defined as we speak
                                                Where are we going to take it?

    PDF Editor
                      IM




                                                                                 4



Monday, 2 April 12
The Halal Market Components




                                                                                         TS
                                                                                                       5




                                                                          A         N
                                                Governments




                                                                       LT
                                                        SU
                      Compliance                                               Consumers




                                                       N
                                                      Halal
                                                     Values
                                                  O in Action
                                            C
                       Industry                                                    Media
                              AT
                       AR



                                                  TMFinance




    PDF Editor
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                                  Towards a Halal Economy - a Halal market Agenda for the New Decade
Monday, 2 April 12
Policy issues




                                                                                        TS
                     Muslim and non-Muslim




                                                                                   N
                     GeoPolitical and Social




                                                                                    A
                     implications




                                                                                 LT
                     Free Trade Agreements




                                                                SU
                     Inward Investment
                     Export earnings




                                                               N
                     Employment
                     Engine for economic stimulus        O
                                                    C
                     Have to understand the issues                                           6
                                        AT
                             AR



             Governments
                                                          TM




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            Towards a Halal Economy - a Halal market Agenda for the New Decade
Monday, 2 April 12
TS
                                                                 Certification as ‘cottage
                                                                 industry’ is going to end




                                                                                    N
                                                                 Clear Standards




                                                                                    A
                                                                 3rd Party Audits




                                                                                 LT
                                                                 Transparent transactions




                                                                SU
                                                                 Overseen by Accreditation
                                                                 agencies




                                                               N
                                                                 Port-to-port protocols
                                                         O       Halal as a ‘screen’ for index-
                                                    C
                                                                 linked investment funds
                                                                                                  7
                                        AT
                             AR



             Compliance
                                                          TM




    PDF Editor
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            Towards a Halal Economy - a Halal market Agenda for the New Decade
Monday, 2 April 12
TS
                     Halal goes Mainstream
                     Mainstream goes Halal




                                                                                   N
                     Boardroom decision issue




                                                                                    A
                                                                                 LT
                     Risk assessment
                     BRC dynamics will emerge




                                                                SU
                     SME’s have to raise their game




                                                               N
                     Market is global
                     Strategic alliances
                                                         O
                                                    C
                     Have to promote understanding
                                                                                             8
                                        AT
                             AR



             Industry
                                                          TM




    PDF Editor
                       IM




            Towards a Halal Economy - a Halal market Agenda for the New Decade
Monday, 2 April 12
TS
                                                                 Halal and IF collaboration
                                                                 Convergence has started




                                                                                   N
                                                                 Halal Indices being developed




                                                                                    A
                                                                                 LT
                                                                 Halal becomes an Asset Class
                                                                 Index-linked funds




                                                                SU
                                                                 Venture Capital




                                                               N
                                                                 Micro-Finance

                                                         O       Food Security issues
                                                    C
                                                                 Sovereign wealth funds
                                                                                                 9
                                        AT
                             AR



             Finance
                                                          TM




    PDF Editor
                     IM




            Towards a Halal Economy - a Halal market Agenda for the New Decade
Monday, 2 April 12
TS
                     Shaping Opinion
                     Reaching the Customer




                                                                                   NA
                     Going Social




                                                                                 LT
                     Pro-active engagement with
                     culture




                                                                SU
                     Values-driven content
                     Global Urban Muslim



                                                               N
                     Post-cultural Islam
                                                         O
                                                    C
                     Halal Market MBA
                                                                                             10
                                        AT
                             AR



             Media
                                                          TM




    PDF Editor
                       IM




            Towards a Halal Economy - a Halal market Agenda for the New Decade
Monday, 2 April 12
TS
                                                                 3rd Billion ~ China, India &




                                                                                    N
                                                                 Muslim Consumers




                                                                                    A
                                                                 Unrecognised power




                                                                                 LT
                                                                 Generational shift taking place
                                                                 Next chapter, new rules




                                                                SU
                                                                 Online communities
                                                                 Unknown areas between Shariah



                                                               N
                                                                 and consumer preference
                                                         O       Uncharted market dynamics
                                                    C
                                                                                                   11
                                        AT
                             AR



             Consumers
                                                          TM




    PDF Editor
                     IM




            Towards a Halal Economy - a Halal market Agenda for the New Decade
Monday, 2 April 12
Halal Sector Dynamics




                                                           TS
                                                                             12




                                                       N
                 meat                                  full range of foods




                                                  A
                 slaughter                         farm-to-fork-to-finance




                                               LT
                 food only                            non-foods products




                                              SU
                 religious                                    eco-ethical




                                             N
                 legal                              consumer preference

                 outer structure
                                        O                   inner identity
                                    C
                 rules                                             values
                                   AT


                 certification                               accreditation
                            AR



                                        TM


                 standards                                    procedures


    PDF Editor
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                 ideology                                          policy
Monday, 2 April 12
Four Major Trends -




                                                                                               TS
                                                                                        N
                      Two Are Cultural/Social                                                          13




                                                                                    A
                                                                                 LT
             Consumer Power                                        Melting Pot of Values




                                                                SU
             ➡       Recognition of this reality                   ➡   Merging of values




                                                               N
                 ➡     by policy makers                            ➡   Global Urban Muslim
                 ➡     by industry
                       by consumers
                                                         O         ➡   New media platforms
                                                                       New media content
                                                    C
                 ➡                                                 ➡

             ➡       Numbers count, Size matters                   ➡   Reflecting new values
                                        AT

             ➡       New Consumer networks                         ➡   ‘Post-cultural’ Islam
             ➡       Online is a must                              ➡   New ‘East-West’ relationships
                               AR



                                                          TM




    PDF Editor
                        IM




            Towards a Halal Economy - a Halal market Agenda for the New Decade
Monday, 2 April 12
Four Major Trends -




                                                                                            TS
                                                                                        N
                      Two Are Structural/Institutional                                                       14




                                                                                    A
                                                                                 LT
             Food & Finance                                        Accreditation




                                                                SU
             ➡       Halal becomes an asset class                  ➡   New Accreditation agencies




                                                               N
             ➡       Islamic funds in Halal sector                 ➡   End to unregulated certification
             ➡       New investment opportunities
                     M&A and conversion
                                                         O         ➡   Clear verifiable standards
                                                                       Third-part independent audits
                                                    C
             ➡                                                     ➡

             ➡       Index-linked funds                            ➡   Elimination of conflicts of interest
                                        AT

             ➡       Cross-pollination between                     ➡   Port-to-Port protocols and networks
                     Shariah scholars
                                                                   ➡   Supply chain track & trace
                              AR



             ➡       New regulatory infrastructures
                                                                       Investment screening
                                                          TM
                                                                   ➡




    PDF Editor
                        IM




            Towards a Halal Economy - a Halal market Agenda for the New Decade
Monday, 2 April 12
Contacts




                                                                                              TS
                                                                                                          15




                                                                                 A       N
                                                                              LT
                                                                          Abdalhamid Evans, Founder
                                                                          Salama Evans, Managing Editor




                                                                          SU
                                                                          55 Wicken Rd
                                                                          Newport



                                                                         N
                                                                          Essex
                                                                  O       CB11 3QF
                                                                  C
                                      imarat
                                      consultants
                                                                          info@imaratconsultants.com
                                                                          info@halalfocus.com
                                                  AT

                                      Halal Market Intelligence




                     HalalFocus is a project of Imarat Consultants, UK
                              www.imaratconsultants.com
                                                                          Tel 01799 542 852
                                 AR



                                                                  TM




    PDF Editor
                       IM




Monday, 2 April 12

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Towards a Halal Economy (wm)

  • 1. TS Towards a N Halal Economy A LT SU the power of values in global markets N O C AT A Halal Market Agenda for the New Decade AR Abdalhamid Evans, Founder, HalalFocus.com TM PDF Editor IM Towards a Halal Economy - a Halal market Agenda for the New Decade Monday, 2 April 12
  • 2. we’re all in the TS Marketplace now N 2 A LT ■ Live in a consumer reality SU ■ One big marketplace N ■ Goods, services, money & messages O C ■ Corporations wield more power than governments AT ■ Marketplace is the arena of power AR ■ Our challenge is to make the marketplace Halal TM PDF Editor IM Towards a Halal Economy - a Halal market Agenda for the New Decade Monday, 2 April 12
  • 3. TS ‣Lawful N ‣Safe ‣Products A ‣Nutritious ‣Services ‣Ethical LT ‣Healthy ‣Companies ‣Moral Halal SU ‣Humane ‣Management ‣Spiritual ‣Aware ‣Leadership N ‣Equitable O C Re-defining Shared Values AT AR Halal Values acquire Commercial Value within the Halal economy TM Islamic values merging with eco-ethical moral values in today’s market arena PDF Editor IM 3 Monday, 2 April 12
  • 4. TS ‣Policy N ‣All Foods A ‣FTA’s ‣Ingredients ‣Meat LT ‣Finance ‣Non-food ‣Investment ‣Poultry Halal SU ‣Pharma ‣Media ‣Logistics ‣Slaughter ‣Social N ‣Accreditation ‣Global O C AT Evolution of a Market Force AR TM Being defined as we speak Where are we going to take it? PDF Editor IM 4 Monday, 2 April 12
  • 5. The Halal Market Components TS 5 A N Governments LT SU Compliance Consumers N Halal Values O in Action C Industry Media AT AR TMFinance PDF Editor IM Towards a Halal Economy - a Halal market Agenda for the New Decade Monday, 2 April 12
  • 6. Policy issues TS Muslim and non-Muslim N GeoPolitical and Social A implications LT Free Trade Agreements SU Inward Investment Export earnings N Employment Engine for economic stimulus O C Have to understand the issues 6 AT AR Governments TM PDF Editor IM Towards a Halal Economy - a Halal market Agenda for the New Decade Monday, 2 April 12
  • 7. TS Certification as ‘cottage industry’ is going to end N Clear Standards A 3rd Party Audits LT Transparent transactions SU Overseen by Accreditation agencies N Port-to-port protocols O Halal as a ‘screen’ for index- C linked investment funds 7 AT AR Compliance TM PDF Editor IM Towards a Halal Economy - a Halal market Agenda for the New Decade Monday, 2 April 12
  • 8. TS Halal goes Mainstream Mainstream goes Halal N Boardroom decision issue A LT Risk assessment BRC dynamics will emerge SU SME’s have to raise their game N Market is global Strategic alliances O C Have to promote understanding 8 AT AR Industry TM PDF Editor IM Towards a Halal Economy - a Halal market Agenda for the New Decade Monday, 2 April 12
  • 9. TS Halal and IF collaboration Convergence has started N Halal Indices being developed A LT Halal becomes an Asset Class Index-linked funds SU Venture Capital N Micro-Finance O Food Security issues C Sovereign wealth funds 9 AT AR Finance TM PDF Editor IM Towards a Halal Economy - a Halal market Agenda for the New Decade Monday, 2 April 12
  • 10. TS Shaping Opinion Reaching the Customer NA Going Social LT Pro-active engagement with culture SU Values-driven content Global Urban Muslim N Post-cultural Islam O C Halal Market MBA 10 AT AR Media TM PDF Editor IM Towards a Halal Economy - a Halal market Agenda for the New Decade Monday, 2 April 12
  • 11. TS 3rd Billion ~ China, India & N Muslim Consumers A Unrecognised power LT Generational shift taking place Next chapter, new rules SU Online communities Unknown areas between Shariah N and consumer preference O Uncharted market dynamics C 11 AT AR Consumers TM PDF Editor IM Towards a Halal Economy - a Halal market Agenda for the New Decade Monday, 2 April 12
  • 12. Halal Sector Dynamics TS 12 N meat full range of foods A slaughter farm-to-fork-to-finance LT food only non-foods products SU religious eco-ethical N legal consumer preference outer structure O inner identity C rules values AT certification accreditation AR TM standards procedures PDF Editor IM ideology policy Monday, 2 April 12
  • 13. Four Major Trends - TS N Two Are Cultural/Social 13 A LT Consumer Power Melting Pot of Values SU ➡ Recognition of this reality ➡ Merging of values N ➡ by policy makers ➡ Global Urban Muslim ➡ by industry by consumers O ➡ New media platforms New media content C ➡ ➡ ➡ Numbers count, Size matters ➡ Reflecting new values AT ➡ New Consumer networks ➡ ‘Post-cultural’ Islam ➡ Online is a must ➡ New ‘East-West’ relationships AR TM PDF Editor IM Towards a Halal Economy - a Halal market Agenda for the New Decade Monday, 2 April 12
  • 14. Four Major Trends - TS N Two Are Structural/Institutional 14 A LT Food & Finance Accreditation SU ➡ Halal becomes an asset class ➡ New Accreditation agencies N ➡ Islamic funds in Halal sector ➡ End to unregulated certification ➡ New investment opportunities M&A and conversion O ➡ Clear verifiable standards Third-part independent audits C ➡ ➡ ➡ Index-linked funds ➡ Elimination of conflicts of interest AT ➡ Cross-pollination between ➡ Port-to-Port protocols and networks Shariah scholars ➡ Supply chain track & trace AR ➡ New regulatory infrastructures Investment screening TM ➡ PDF Editor IM Towards a Halal Economy - a Halal market Agenda for the New Decade Monday, 2 April 12
  • 15. Contacts TS 15 A N LT Abdalhamid Evans, Founder Salama Evans, Managing Editor SU 55 Wicken Rd Newport N Essex O CB11 3QF C imarat consultants info@imaratconsultants.com info@halalfocus.com AT Halal Market Intelligence HalalFocus is a project of Imarat Consultants, UK www.imaratconsultants.com Tel 01799 542 852 AR TM PDF Editor IM Monday, 2 April 12