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Halal 101

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Abdalhamid Evans
Abdalhamid Evans

An overview of the global Halal marketplace

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HALAL A Global Market Overview a presentation for policy makers by Abdalhamid Evans Senior Analyst imarat consultants Halal Market Intelligence
imarat consultants Halal Market Analysts 2
Intention imarat consultants Halal Market Analysts 2
Intention ➡ Raise awareness on the topic imarat consultants Halal Market Analysts 2
Intention ➡ Raise awareness on the topic ➡ Provide a context for constructive thinking imarat consultants Halal Market Analysts 2
Intention ➡ Raise awareness on the topic ➡ Provide a context for constructive thinking ➡ Create enthusiasm for possibilities imarat consultants Halal Market Analysts 2
Intention ➡ Raise awareness on the topic ➡ Provide a context for constructive thinking ➡ Create enthusiasm for possibilities ➡ Stimulate ideas for growth & change imarat consultants Halal Market Analysts 2
Intention ➡ Raise awareness on the topic ➡ Provide a context for constructive thinking ➡ Create enthusiasm for possibilities ➡ Stimulate ideas for growth & change ➡ Formulate useful questions imarat consultants Halal Market Analysts 2
“With many of the world's consumer segments reaching a saturation point, the Muslim consumer is fast becoming a new outlet to build a base for future growth.
... Although there are political and social pitfalls to consider, the opportunities are so vast and far-reaching that they greatly outweigh the risks...
Since Muslims are the fastest growing consumer segment in the world, any company that is not considering how to serve them is missing a significant opportunity to affect both its top-and bottom- line growth...” “Addressing the Muslim Market - can you afford not to?” A T Kearney 2008
“In 2008, the GDP of the economies of the largest countries in and around the Middle East – Egypt, Iran, Pakistan, Saudi Arabia and Turkey, with a combined population of 420 million – was $3.3 trillion, the same size as that of India, which has three times the population.” Source: ‘Meccanomics’, Vali Nasr
imarat consultants Halal Market Analysts 7
Halal - a global market force imarat consultants Halal Market Analysts 7
Halal - a global market force Meat & Poultry imarat consultants Halal Market Analysts 7
Halal - a global market force Meat & Poultry Food Manufacturing imarat consultants Halal Market Analysts 7
Halal - a global market force Meat & Poultry Food Manufacturing Food Retailing imarat consultants Halal Market Analysts 7
Halal - a global market force Meat & Poultry Food Manufacturing Food Retailing Restaurant Chains imarat consultants Halal Market Analysts 7
Halal - a global market force Meat & Poultry Food Manufacturing Food Retailing Restaurant Chains Food Service Industry imarat consultants Halal Market Analysts 7
Halal - a global market force Meat & Poultry Food Manufacturing Food Retailing Restaurant Chains Food Service Industry Logistics & Shipping imarat consultants Halal Market Analysts 7
Halal - a global market force Meat & Poultry Food Manufacturing Food Retailing Restaurant Chains Food Service Industry Logistics & Shipping Islamic Banking & Finance imarat consultants Halal Market Analysts 7
Halal - a global market force Meat & Poultry Food Manufacturing Food Retailing Restaurant Chains Food Service Industry Logistics & Shipping Islamic Banking & Finance Standards, Auditing, Certification imarat consultants Halal Market Analysts 7
Halal - a global market force Meat & Poultry Food Manufacturing Food Retailing Restaurant Chains Food Service Industry Logistics & Shipping Islamic Banking & Finance Standards, Auditing, Certification Science & new technologies imarat consultants Halal Market Analysts 7
Halal - a global market force Meat & Poultry Food Manufacturing Food Retailing Restaurant Chains Food Service Industry Logistics & Shipping Islamic Banking & Finance Standards, Auditing, Certification Science & new technologies Personal care products imarat consultants Halal Market Analysts 7
Halal - a global market force Meat & Poultry Pharmaceuticals Food Manufacturing Food Retailing Restaurant Chains Food Service Industry Logistics & Shipping Islamic Banking & Finance Standards, Auditing, Certification Science & new technologies Personal care products imarat consultants Halal Market Analysts 7
Halal - a global market force Meat & Poultry Pharmaceuticals Food Manufacturing Lab Testing Food Retailing Restaurant Chains Food Service Industry Logistics & Shipping Islamic Banking & Finance Standards, Auditing, Certification Science & new technologies Personal care products imarat consultants Halal Market Analysts 7
Halal - a global market force Meat & Poultry Pharmaceuticals Food Manufacturing Lab Testing Food Retailing Software Applications Restaurant Chains Food Service Industry Logistics & Shipping Islamic Banking & Finance Standards, Auditing, Certification Science & new technologies Personal care products imarat consultants Halal Market Analysts 7
Halal - a global market force Meat & Poultry Pharmaceuticals Food Manufacturing Lab Testing Food Retailing Software Applications Restaurant Chains Content Providers Food Service Industry Logistics & Shipping Islamic Banking & Finance Standards, Auditing, Certification Science & new technologies Personal care products imarat consultants Halal Market Analysts 7
Halal - a global market force Meat & Poultry Pharmaceuticals Food Manufacturing Lab Testing Food Retailing Software Applications Restaurant Chains Content Providers Food Service Industry Media, PR. Marketing Logistics & Shipping Islamic Banking & Finance Standards, Auditing, Certification Science & new technologies Personal care products imarat consultants Halal Market Analysts 7
Halal - a global market force Meat & Poultry Pharmaceuticals Food Manufacturing Lab Testing Food Retailing Software Applications Restaurant Chains Content Providers Food Service Industry Media, PR. Marketing Logistics & Shipping Event Management Islamic Banking & Finance Standards, Auditing, Certification Science & new technologies Personal care products imarat consultants Halal Market Analysts 7
Halal - a global market force Meat & Poultry Pharmaceuticals Food Manufacturing Lab Testing Food Retailing Software Applications Restaurant Chains Content Providers Food Service Industry Media, PR. Marketing Logistics & Shipping Event Management Islamic Banking & Finance Training, teaching, consulting Standards, Auditing, Certification Science & new technologies Personal care products imarat consultants Halal Market Analysts 7
Halal - a global market force Meat & Poultry Pharmaceuticals Food Manufacturing Lab Testing Food Retailing Software Applications Restaurant Chains Content Providers Food Service Industry Media, PR. Marketing Logistics & Shipping Event Management Islamic Banking & Finance Training, teaching, consulting Standards, Auditing, Certification USD 641 billion annually for food Science & new technologies Personal care products imarat consultants Halal Market Analysts 7
Halal - a global market force Meat & Poultry Pharmaceuticals Food Manufacturing Lab Testing Food Retailing Software Applications Restaurant Chains Content Providers Food Service Industry Media, PR. Marketing Logistics & Shipping Event Management Islamic Banking & Finance Training, teaching, consulting Standards, Auditing, Certification USD 641 billion annually for food Science & new technologies Expanding market parameters Personal care products New business opportunities imarat consultants Halal Market Analysts 7
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Basic Market Categories 8
Basic Market Categories Mixed 8
Basic Market Categories Mixed ‣ Mixed religion & culture ‣ Well established Muslim presence ‣ Pioneered Standards & Certification ‣ Consume & Produce ‣ Multinational presence ‣ Local SME & Micro ‣ Halal as economic Driver ‣ Political Platform ‣ Political Football 8
Basic Market Categories Mixed Majority ‣ Mixed religion & culture ‣ Well established Muslim presence ‣ Pioneered Standards & Certification ‣ Consume & Produce ‣ Multinational presence ‣ Local SME & Micro ‣ Halal as economic Driver ‣ Political Platform ‣ Political Football 8
Basic Market Categories Mixed Majority ‣ Mixed religion & culture ‣ Muslim Majority ‣ Well established Muslim ‣ Halal low priority - presence assumed to be Halal ‣ Pioneered Standards & ‣ Primarily Consumers Certification ‣ Every exporters target ‣ Consume & Produce ‣ Slow to develop ‣ Multinational presence standards ‣ Local SME & Micro ‣ No political support ‣ Halal as economic ‣ Multinational presence Driver ‣ Embryonic local ‣ Political Platform industry ‣ Political Football ‣ Conflictive politics 8
Basic Market Categories Mixed Majority Minority ‣ Mixed religion & culture ‣ Muslim Majority ‣ Well established Muslim ‣ Halal low priority - presence assumed to be Halal ‣ Pioneered Standards & ‣ Primarily Consumers Certification ‣ Every exporters target ‣ Consume & Produce ‣ Slow to develop ‣ Multinational presence standards ‣ Local SME & Micro ‣ No political support ‣ Halal as economic ‣ Multinational presence Driver ‣ Embryonic local ‣ Political Platform industry ‣ Political Football ‣ Conflictive politics 8
Basic Market Categories Mixed Majority Minority ‣ Mixed religion & culture ‣ Muslim Majority ‣ Muslim Minority ‣ Well established Muslim ‣ Halal low priority - ‣ Political sensitivity presence assumed to be Halal ‣ 9/11 and 7/7 mentality ‣ Pioneered Standards & ‣ Primarily Consumers ‣ Halal as identity Certification ‣ Every exporters target ‣ Disposable income ‣ Consume & Produce ‣ Slow to develop ‣ High industry interest ‣ Multinational presence standards ‣ Multinational HQ’s ‣ Local SME & Micro ‣ No political support ‣ Consumer awareness ‣ Halal as economic ‣ Multinational presence Driver ‣ Marketing expertise ‣ Embryonic local ‣ Political Platform industry ‣ Cradle of creativity ‣ Political Football ‣ Conflictive politics ‣ Society in Transition 8
imarat consultants Halal Market Analysts 9
Evolution of global Halal market imarat consultants Halal Market Analysts 9
Evolution of global Halal market ➡ 50’s & 60’s - Muslim immigrants establish Halal meat outlets worldwide imarat consultants Halal Market Analysts 9
Evolution of global Halal market ➡ 50’s & 60’s - Muslim immigrants establish Halal meat outlets worldwide ➡ 70’s & 80’s - Middle East oil revenue fuels Halal meat & poultry imports imarat consultants Halal Market Analysts 9
Evolution of global Halal market ➡ 50’s & 60’s - Muslim immigrants establish Halal meat outlets worldwide ➡ 70’s & 80’s - Middle East oil revenue fuels Halal meat & poultry imports ➡ 80’s & 90’s - Take away’s, fast food chains, restaurants, hotels serve Halal. Steady increases in Halal food manufacturing capacity. Major players stake out their positions. imarat consultants Halal Market Analysts 9
Evolution of global Halal market ➡ 50’s & 60’s - Muslim immigrants establish Halal meat outlets worldwide ➡ 70’s & 80’s - Middle East oil revenue fuels Halal meat & poultry imports ➡ 80’s & 90’s - Take away’s, fast food chains, restaurants, hotels serve Halal. Steady increases in Halal food manufacturing capacity. Major players stake out their positions. ➡ 2000’s - Governments, major retailers, food service, travel & hospitality, events, media. imarat consultants Halal Market Analysts 9
Evolution of global Halal market ➡ 50’s & 60’s - Muslim immigrants establish Halal meat outlets worldwide ➡ 70’s & 80’s - Middle East oil revenue fuels Halal meat & poultry imports ➡ 80’s & 90’s - Take away’s, fast food chains, restaurants, hotels serve Halal. Steady increases in Halal food manufacturing capacity. Major players stake out their positions. ➡ 2000’s - Governments, major retailers, food service, travel & hospitality, events, media. ➡ Halal becomes a factor in economic & political planning. imarat consultants Halal Market Analysts 9
imarat consultants Halal Market Analysts 10
The Halal Food Market is expanding fine dining to fast food...in the air, and in the prison...in schools, hospitals and military rations imarat consultants Halal Market Analysts 10
imarat consultants Halal Market Analysts 11
New Halal non-food industry sectors Personal care - Pharmaceuticals - Logistics - Travel & Hospitality - ICT development - Internet - Media imarat consultants Halal Market Analysts 11
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Recent recognition of farm-to-fork Halal supply chain ➡ Halal compliance is increasingly expected to cover the entire process 12
Recent recognition of farm-to-fork Halal supply chain ➡ Halal compliance is increasingly expected to cover the entire process ➡ Governments and Multinational corporations will be driving this development 12
Recent recognition of farm-to-fork Halal supply chain ➡ Halal compliance is increasingly expected to cover the entire process ➡ Governments and Multinational corporations will be driving this development ➡ International Standards for health & safety compliance will become increasingly important 12
Recent recognition of farm-to-fork Halal supply chain ➡ Halal compliance is increasingly expected to cover the entire process ➡ Governments and Multinational corporations will be driving this development ➡ International Standards for health & safety compliance will become increasingly important ➡ Sub-standard will not survive market competition 12
Evolution of Halal as Market Parameter imarat consultants Halal Market Analysts 13
Evolution of Halal as Market Parameter Mainstream • supermarket • global presence • full product range • diverse application imarat consultants Halal Market Analysts 13
Upmarket • natural • organic • ethnic • environment • animal welfare Evolution of Halal as Market Parameter Mainstream • supermarket • global presence • full product range • diverse application imarat consultants Halal Market Analysts 13
Upmarket • natural • organic • ethnic • environment • animal welfare Professional Evolution • standard of Halal • audit & certification • composite compliance as Market Parameter Mainstream • supermarket • global presence • full product range • diverse application imarat consultants Halal Market Analysts 13
Upmarket • natural • organic • ethnic • environment • animal welfare Professional Evolution Lifestyle Movement • standard of Halal • new ‘green’ • audit & certification • composite compliance as Market • ethical & moral values • popular culture Parameter Mainstream • supermarket • global presence • full product range • diverse application imarat consultants Halal Market Analysts 13
Upmarket • natural • organic • ethnic High level quality • environment assurance mark • animal welfare Professional Evolution Lifestyle Movement • standard of Halal • new ‘green’ • audit & certification • composite compliance as Market • ethical & moral values • popular culture Parameter Mainstream • supermarket • global presence • full product range • diverse application imarat consultants Halal Market Analysts 13
Upmarket • natural • organic • ethnic High level quality • environment Influential assurance mark • animal welfare opinion forming Professional Evolution Lifestyle Movement • standard of Halal • new ‘green’ • audit & certification • composite compliance as Market • ethical & moral values • popular culture Parameter Mainstream • supermarket • global presence • full product range • diverse application imarat consultants Halal Market Analysts 13
Upmarket • natural • organic • ethnic High level quality • environment Influential assurance mark • animal welfare opinion forming Professional Evolution Lifestyle Movement • standard of Halal • new ‘green’ • audit & certification • composite compliance as Market • ethical & moral values • popular culture Parameter Track & Trace Mainstream Secure supply chain • supermarket • global presence • full product range • diverse application imarat consultants Halal Market Analysts 13
Upmarket • natural • organic • ethnic High level quality • environment Influential assurance mark • animal welfare opinion forming Professional Evolution Lifestyle Movement • standard of Halal • new ‘green’ • audit & certification • composite compliance as Market • ethical & moral values • popular culture Parameter Track & Trace Mainstream Worldwide availability Secure supply chain • supermarket • global presence & acceptance • full product range • diverse application imarat consultants Halal Market Analysts 13
imarat consultants Halal Market Analysts 14
Next-generation convergence between sectors to create new sub-sectors imarat consultants Halal Market Analysts 14
Next-generation convergence between sectors to create new sub-sectors ➡ ICT Developments imarat consultants Halal Market Analysts 14
Next-generation convergence between sectors to create new sub-sectors ➡ ICT Developments ➡ Track & Trace applications imarat consultants Halal Market Analysts 14
Next-generation convergence between sectors to create new sub-sectors ➡ ICT Developments ➡ Track & Trace applications ➡ ERP & Production software imarat consultants Halal Market Analysts 14
Next-generation convergence between sectors to create new sub-sectors ➡ ICT Developments ➡ Track & Trace applications ➡ ERP & Production software ➡ Internet marketing & networking imarat consultants Halal Market Analysts 14
Next-generation convergence between sectors to create new sub-sectors ➡ ICT Developments ➡ Track & Trace applications ➡ ERP & Production software ➡ Internet marketing & networking ➡ JV’s, partnerships, investment, M&A imarat consultants Halal Market Analysts 14
Next-generation convergence between sectors to create new sub-sectors ➡ ICT Developments ➡ Track & Trace applications ➡ ERP & Production software ➡ Internet marketing & networking ➡ JV’s, partnerships, investment, M&A ➡ Media & marketing imarat consultants Halal Market Analysts 14
Next-generation convergence between sectors to create new sub-sectors ➡ ICT Developments ➡ Track & Trace applications ➡ ERP & Production software ➡ Internet marketing & networking ➡ JV’s, partnerships, investment, M&A ➡ Media & marketing ➡ Auditing & Certification procedures imarat consultants Halal Market Analysts 14
imarat consultants Halal Market Analysts 15
Evolution of Halal Awareness Governments, Corporations, Banks, NGO’s, SME’s, Islamic Associations, General Public, Media, Universities imarat consultants Halal Market Analysts 15
Evolution of Halal Awareness Governments, Corporations, Banks, NGO’s, SME’s, Islamic Associations, General Public, Media, Universities coming next...Ad agencies, marketing specialists, research agencies, media moguls, venture capitalists imarat consultants Halal Market Analysts 15
imarat consultants Halal Market Analysts 16
Halal Standards imarat consultants Halal Market Analysts 16
Halal Standards ➡ Countries imarat consultants Halal Market Analysts 16
Halal Standards ➡ Countries ➡ Islamic Councils imarat consultants Halal Market Analysts 16
Halal Standards ➡ Countries ➡ Islamic Councils ➡ Industry Associations imarat consultants Halal Market Analysts 16
Halal Standards ➡ Countries ➡ Islamic Councils ➡ Industry Associations ➡ Political entities imarat consultants Halal Market Analysts 16
Halal Standards ➡ Countries ➡ Islamic Councils ➡ Industry Associations ➡ Political entities ➡ Accreditation Agencies imarat consultants Halal Market Analysts 16
Halal Standards ➡ Countries ➡ Islamic Councils ➡ Industry Associations ➡ Political entities ➡ Accreditation Agencies Taking Halal Standards to the next level imarat consultants Halal Market Analysts 16
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Global Market Outlook ‘...since the Muslims are the fastest growing consumer segment in the world, any company that is not considering how to serve them is missing a significant opportunity to affect both its top- and bottom- line growth.’ A T Kearney “Addressing The Muslim Market - can you afford not to” 17
Global Market Outlook ‘...since the Halal is going Muslims are the fastest growing consumer segment Mainstream in the world, any company that is not considering 5 elements combine to drive change how to serve them is missing a significant opportunity to affect both its top- and bottom- line growth.’ A T Kearney “Addressing The Muslim Market - can you afford not to” 17
Global Market Outlook ‘...since the Halal is going Muslims are the fastest growing consumer segment Mainstream in the world, any company that is not considering 5 elements combine to drive change how to serve them is missing a significant 1. Major Corporations go Halal opportunity to affect both its top- and bottom- line growth.’ A T Kearney “Addressing The Muslim Market - can you afford not to” 17
Global Market Outlook ‘...since the Halal is going Muslims are the fastest growing consumer segment Mainstream in the world, any company that is not considering 5 elements combine to drive change how to serve them is missing a significant 1. Major Corporations go Halal opportunity 2. Accreditation, Independence, Transparency to affect both its top- and bottom- line growth.’ A T Kearney “Addressing The Muslim Market - can you afford not to” 17
Global Market Outlook ‘...since the Halal is going Muslims are the fastest growing consumer segment Mainstream in the world, any company that is not considering 5 elements combine to drive change how to serve them is missing a significant 1. Major Corporations go Halal opportunity 2. Accreditation, Independence, Transparency to affect both its top- and bottom- 3. Health & Safety, Labeling, Halal Acts line growth.’ A T Kearney “Addressing The Muslim Market - can you afford not to” 17
Global Market Outlook ‘...since the Halal is going Muslims are the fastest growing consumer segment Mainstream in the world, any company that is not considering 5 elements combine to drive change how to serve them is missing a significant 1. Major Corporations go Halal opportunity 2. Accreditation, Independence, Transparency to affect both its top- and bottom- 3. Health & Safety, Labeling, Halal Acts line growth.’ 4. Marketing Expertise applied to Halal A T Kearney “Addressing The Muslim Market - can you afford not to” 17
Global Market Outlook ‘...since the Halal is going Muslims are the fastest growing consumer segment Mainstream in the world, any company that is not considering 5 elements combine to drive change how to serve them is missing a significant 1. Major Corporations go Halal opportunity 2. Accreditation, Independence, Transparency to affect both its top- and bottom- 3. Health & Safety, Labeling, Halal Acts line growth.’ 4. Marketing Expertise applied to Halal A T Kearney “Addressing The Muslim Market - can you afford not to” 5. Halal Consumer Power 17
imarat consultants Halal Market Analysts 18
Re-evaluating Value imarat consultants Halal Market Analysts 18
‣Lawful ‣Safe ‣Nutritious ‣Healthy ‣Humane ‣Aware ‣Equitable Re-evaluating Value imarat consultants Halal Market Analysts 18
‣Lawful ‣Safe ‣Products ‣Nutritious ‣Services ‣Healthy ‣Companies ‣Humane ‣Management ‣Aware ‣Leadership ‣Equitable Re-evaluating Value imarat consultants Halal Market Analysts 18
‣Lawful ‣Safe ‣Products ‣Nutritious ‣Services ‣Ethical ‣Healthy ‣Companies ‣Moral Halal ‣Humane ‣Management ‣Spiritual ‣Aware ‣Leadership ‣Equitable Re-evaluating Value imarat consultants Halal Market Analysts 18
‣Lawful ‣Safe ‣Products ‣Nutritious ‣Services ‣Ethical ‣Healthy ‣Companies ‣Moral Halal ‣Humane ‣Management ‣Spiritual ‣Aware ‣Leadership ‣Equitable Re-evaluating Value Halal Values acquire Commercial Value within the Halal Market Economy imarat consultants Halal Market Analysts 18
Lessons from the West the next phase
Lessons from the West the next phase The next chapter of Halal Market growth will be driven by the USA & Europe
Lessons from the West the next phase The next chapter of Halal Market growth will be driven by the USA & Europe Help to bring Halal into the global mainstream
Lessons from the West the next phase The next chapter of Halal Market growth will be driven by the USA & Europe Help to bring Halal into the global mainstream Influence global corporate Halal strategies
Lessons from the West the next phase The next chapter of Halal Market growth will be driven by the USA & Europe Help to bring Halal into the global mainstream Influence global corporate Halal strategies Play an important role in development of Halal ingredients, flavourings & additives
Lessons from the West the next phase The next chapter of Halal Market growth will be driven by the USA & Europe Help to bring Halal into the global mainstream Influence global corporate Halal strategies Play an important role in development of Halal ingredients, flavourings & additives Widen the spectrum of Halal products and services
Lessons from the West the next phase The next chapter of Halal Market growth will be driven by the USA & Europe Help to bring Halal into the global mainstream Influence global corporate Halal strategies Play an important role in development of Halal ingredients, flavourings & additives Widen the spectrum of Halal products and services Encourage independence and transparency of audit
Lessons from the West the next phase The next chapter of Halal Market growth will be driven by the USA & Europe Help to bring Halal into the global mainstream Influence global corporate Halal strategies Play an important role in development of Halal ingredients, flavourings & additives Widen the spectrum of Halal products and services Encourage independence and transparency of audit Support Halal Accreditation Agencies
Lessons from the West the next phase The next chapter of Halal Market growth will be driven by the USA & Europe Help to bring Halal into the global mainstream Influence global corporate Halal strategies Play an important role in development of Halal ingredients, flavourings & additives Widen the spectrum of Halal products and services Encourage independence and transparency of audit Support Halal Accreditation Agencies Stimulate Halal Consumer Power
Lessons from the West the next phase The next chapter of Halal Market growth will be driven by the USA & Europe Help to bring Halal into the global mainstream Influence global corporate Halal strategies Play an important role in development of Halal ingredients, flavourings & additives Widen the spectrum of Halal products and services Encourage independence and transparency of audit Support Halal Accreditation Agencies Stimulate Halal Consumer Power Produce hard research data
Lessons from the West the next phase The next chapter of Halal Market growth will be driven by the USA & Europe Help to bring Halal into the global mainstream Influence global corporate Halal strategies Play an important role in development of Halal ingredients, flavourings & additives Widen the spectrum of Halal products and services Encourage independence and transparency of audit Support Halal Accreditation Agencies Stimulate Halal Consumer Power Produce hard research data Give birth to innovative Halal Marketing strategies
Lessons from the West the next phase The next chapter of Halal Market growth will be driven by the USA & Europe Help to bring Halal into the global mainstream Influence global corporate Halal strategies Play an important role in development of Halal ingredients, flavourings & additives Widen the spectrum of Halal products and services Encourage independence and transparency of audit Support Halal Accreditation Agencies Stimulate Halal Consumer Power Produce hard research data Give birth to innovative Halal Marketing strategies Help push the Halal Market to the next level
imarat consultants Halal Market Analysts 20
Convergence of common interest and shared values produce the conditions for a perfect storm Government Support - Available Finance Motivated Industry - Efficient Infrastructure Consumer Demand - Media Interest imarat consultants Halal Market Analysts 20
Major issues in Halal sector
Major issues in Halal sector • What is missing?
Major issues in Halal sector • What is missing? • Leadership
Major issues in Halal sector • What is missing? • Leadership • Transparency
Major issues in Halal sector • What is missing? • Leadership • Transparency • Accreditation
Major issues in Halal sector • What is missing? • Leadership • Transparency • Accreditation • Legal Framework
Major issues in Halal sector • What is missing? • Leadership • Transparency • Accreditation • Legal Framework • Human Resources
imarat consultants For further information please visit www.imaratconsultants.com www.halalfocus.com or email hamid@imaratconsultants.com
imarat consultants Thank you For further information please visit www.imaratconsultants.com www.halalfocus.com or email hamid@imaratconsultants.com

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Halal 101

  • 1.
  • 2. HALAL A Global Market Overview a presentation for policy makers by Abdalhamid Evans Senior Analyst imarat consultants Halal Market Intelligence
  • 3. imarat consultants Halal Market Analysts 2
  • 4. Intention imarat consultants Halal Market Analysts 2
  • 5. Intention ➡ Raise awareness on the topic imarat consultants Halal Market Analysts 2
  • 6. Intention ➡ Raise awareness on the topic ➡ Provide a context for constructive thinking imarat consultants Halal Market Analysts 2
  • 7. Intention ➡ Raise awareness on the topic ➡ Provide a context for constructive thinking ➡ Create enthusiasm for possibilities imarat consultants Halal Market Analysts 2
  • 8. Intention ➡ Raise awareness on the topic ➡ Provide a context for constructive thinking ➡ Create enthusiasm for possibilities ➡ Stimulate ideas for growth & change imarat consultants Halal Market Analysts 2
  • 9. Intention ➡ Raise awareness on the topic ➡ Provide a context for constructive thinking ➡ Create enthusiasm for possibilities ➡ Stimulate ideas for growth & change ➡ Formulate useful questions imarat consultants Halal Market Analysts 2
  • 10. “With many of the world's consumer segments reaching a saturation point, the Muslim consumer is fast becoming a new outlet to build a base for future growth.
  • 11. ... Although there are political and social pitfalls to consider, the opportunities are so vast and far-reaching that they greatly outweigh the risks...
  • 12. Since Muslims are the fastest growing consumer segment in the world, any company that is not considering how to serve them is missing a significant opportunity to affect both its top-and bottom- line growth...” “Addressing the Muslim Market - can you afford not to?” A T Kearney 2008
  • 13. “In 2008, the GDP of the economies of the largest countries in and around the Middle East – Egypt, Iran, Pakistan, Saudi Arabia and Turkey, with a combined population of 420 million – was $3.3 trillion, the same size as that of India, which has three times the population.” Source: ‘Meccanomics’, Vali Nasr
  • 14. imarat consultants Halal Market Analysts 7
  • 15. Halal - a global market force imarat consultants Halal Market Analysts 7
  • 16. Halal - a global market force Meat & Poultry imarat consultants Halal Market Analysts 7
  • 17. Halal - a global market force Meat & Poultry Food Manufacturing imarat consultants Halal Market Analysts 7
  • 18. Halal - a global market force Meat & Poultry Food Manufacturing Food Retailing imarat consultants Halal Market Analysts 7
  • 19. Halal - a global market force Meat & Poultry Food Manufacturing Food Retailing Restaurant Chains imarat consultants Halal Market Analysts 7
  • 20. Halal - a global market force Meat & Poultry Food Manufacturing Food Retailing Restaurant Chains Food Service Industry imarat consultants Halal Market Analysts 7
  • 21. Halal - a global market force Meat & Poultry Food Manufacturing Food Retailing Restaurant Chains Food Service Industry Logistics & Shipping imarat consultants Halal Market Analysts 7
  • 22. Halal - a global market force Meat & Poultry Food Manufacturing Food Retailing Restaurant Chains Food Service Industry Logistics & Shipping Islamic Banking & Finance imarat consultants Halal Market Analysts 7
  • 23. Halal - a global market force Meat & Poultry Food Manufacturing Food Retailing Restaurant Chains Food Service Industry Logistics & Shipping Islamic Banking & Finance Standards, Auditing, Certification imarat consultants Halal Market Analysts 7
  • 24. Halal - a global market force Meat & Poultry Food Manufacturing Food Retailing Restaurant Chains Food Service Industry Logistics & Shipping Islamic Banking & Finance Standards, Auditing, Certification Science & new technologies imarat consultants Halal Market Analysts 7
  • 25. Halal - a global market force Meat & Poultry Food Manufacturing Food Retailing Restaurant Chains Food Service Industry Logistics & Shipping Islamic Banking & Finance Standards, Auditing, Certification Science & new technologies Personal care products imarat consultants Halal Market Analysts 7
  • 26. Halal - a global market force Meat & Poultry Pharmaceuticals Food Manufacturing Food Retailing Restaurant Chains Food Service Industry Logistics & Shipping Islamic Banking & Finance Standards, Auditing, Certification Science & new technologies Personal care products imarat consultants Halal Market Analysts 7
  • 27. Halal - a global market force Meat & Poultry Pharmaceuticals Food Manufacturing Lab Testing Food Retailing Restaurant Chains Food Service Industry Logistics & Shipping Islamic Banking & Finance Standards, Auditing, Certification Science & new technologies Personal care products imarat consultants Halal Market Analysts 7
  • 28. Halal - a global market force Meat & Poultry Pharmaceuticals Food Manufacturing Lab Testing Food Retailing Software Applications Restaurant Chains Food Service Industry Logistics & Shipping Islamic Banking & Finance Standards, Auditing, Certification Science & new technologies Personal care products imarat consultants Halal Market Analysts 7
  • 29. Halal - a global market force Meat & Poultry Pharmaceuticals Food Manufacturing Lab Testing Food Retailing Software Applications Restaurant Chains Content Providers Food Service Industry Logistics & Shipping Islamic Banking & Finance Standards, Auditing, Certification Science & new technologies Personal care products imarat consultants Halal Market Analysts 7
  • 30. Halal - a global market force Meat & Poultry Pharmaceuticals Food Manufacturing Lab Testing Food Retailing Software Applications Restaurant Chains Content Providers Food Service Industry Media, PR. Marketing Logistics & Shipping Islamic Banking & Finance Standards, Auditing, Certification Science & new technologies Personal care products imarat consultants Halal Market Analysts 7
  • 31. Halal - a global market force Meat & Poultry Pharmaceuticals Food Manufacturing Lab Testing Food Retailing Software Applications Restaurant Chains Content Providers Food Service Industry Media, PR. Marketing Logistics & Shipping Event Management Islamic Banking & Finance Standards, Auditing, Certification Science & new technologies Personal care products imarat consultants Halal Market Analysts 7
  • 32. Halal - a global market force Meat & Poultry Pharmaceuticals Food Manufacturing Lab Testing Food Retailing Software Applications Restaurant Chains Content Providers Food Service Industry Media, PR. Marketing Logistics & Shipping Event Management Islamic Banking & Finance Training, teaching, consulting Standards, Auditing, Certification Science & new technologies Personal care products imarat consultants Halal Market Analysts 7
  • 33. Halal - a global market force Meat & Poultry Pharmaceuticals Food Manufacturing Lab Testing Food Retailing Software Applications Restaurant Chains Content Providers Food Service Industry Media, PR. Marketing Logistics & Shipping Event Management Islamic Banking & Finance Training, teaching, consulting Standards, Auditing, Certification USD 641 billion annually for food Science & new technologies Personal care products imarat consultants Halal Market Analysts 7
  • 34. Halal - a global market force Meat & Poultry Pharmaceuticals Food Manufacturing Lab Testing Food Retailing Software Applications Restaurant Chains Content Providers Food Service Industry Media, PR. Marketing Logistics & Shipping Event Management Islamic Banking & Finance Training, teaching, consulting Standards, Auditing, Certification USD 641 billion annually for food Science & new technologies Expanding market parameters Personal care products New business opportunities imarat consultants Halal Market Analysts 7
  • 35. 8
  • 38. Basic Market Categories Mixed ‣ Mixed religion & culture ‣ Well established Muslim presence ‣ Pioneered Standards & Certification ‣ Consume & Produce ‣ Multinational presence ‣ Local SME & Micro ‣ Halal as economic Driver ‣ Political Platform ‣ Political Football 8
  • 39. Basic Market Categories Mixed Majority ‣ Mixed religion & culture ‣ Well established Muslim presence ‣ Pioneered Standards & Certification ‣ Consume & Produce ‣ Multinational presence ‣ Local SME & Micro ‣ Halal as economic Driver ‣ Political Platform ‣ Political Football 8
  • 40. Basic Market Categories Mixed Majority ‣ Mixed religion & culture ‣ Muslim Majority ‣ Well established Muslim ‣ Halal low priority - presence assumed to be Halal ‣ Pioneered Standards & ‣ Primarily Consumers Certification ‣ Every exporters target ‣ Consume & Produce ‣ Slow to develop ‣ Multinational presence standards ‣ Local SME & Micro ‣ No political support ‣ Halal as economic ‣ Multinational presence Driver ‣ Embryonic local ‣ Political Platform industry ‣ Political Football ‣ Conflictive politics 8
  • 41. Basic Market Categories Mixed Majority Minority ‣ Mixed religion & culture ‣ Muslim Majority ‣ Well established Muslim ‣ Halal low priority - presence assumed to be Halal ‣ Pioneered Standards & ‣ Primarily Consumers Certification ‣ Every exporters target ‣ Consume & Produce ‣ Slow to develop ‣ Multinational presence standards ‣ Local SME & Micro ‣ No political support ‣ Halal as economic ‣ Multinational presence Driver ‣ Embryonic local ‣ Political Platform industry ‣ Political Football ‣ Conflictive politics 8
  • 42. Basic Market Categories Mixed Majority Minority ‣ Mixed religion & culture ‣ Muslim Majority ‣ Muslim Minority ‣ Well established Muslim ‣ Halal low priority - ‣ Political sensitivity presence assumed to be Halal ‣ 9/11 and 7/7 mentality ‣ Pioneered Standards & ‣ Primarily Consumers ‣ Halal as identity Certification ‣ Every exporters target ‣ Disposable income ‣ Consume & Produce ‣ Slow to develop ‣ High industry interest ‣ Multinational presence standards ‣ Multinational HQ’s ‣ Local SME & Micro ‣ No political support ‣ Consumer awareness ‣ Halal as economic ‣ Multinational presence Driver ‣ Marketing expertise ‣ Embryonic local ‣ Political Platform industry ‣ Cradle of creativity ‣ Political Football ‣ Conflictive politics ‣ Society in Transition 8
  • 43. imarat consultants Halal Market Analysts 9
  • 44. Evolution of global Halal market imarat consultants Halal Market Analysts 9
  • 45. Evolution of global Halal market ➡ 50’s & 60’s - Muslim immigrants establish Halal meat outlets worldwide imarat consultants Halal Market Analysts 9
  • 46. Evolution of global Halal market ➡ 50’s & 60’s - Muslim immigrants establish Halal meat outlets worldwide ➡ 70’s & 80’s - Middle East oil revenue fuels Halal meat & poultry imports imarat consultants Halal Market Analysts 9
  • 47. Evolution of global Halal market ➡ 50’s & 60’s - Muslim immigrants establish Halal meat outlets worldwide ➡ 70’s & 80’s - Middle East oil revenue fuels Halal meat & poultry imports ➡ 80’s & 90’s - Take away’s, fast food chains, restaurants, hotels serve Halal. Steady increases in Halal food manufacturing capacity. Major players stake out their positions. imarat consultants Halal Market Analysts 9
  • 48. Evolution of global Halal market ➡ 50’s & 60’s - Muslim immigrants establish Halal meat outlets worldwide ➡ 70’s & 80’s - Middle East oil revenue fuels Halal meat & poultry imports ➡ 80’s & 90’s - Take away’s, fast food chains, restaurants, hotels serve Halal. Steady increases in Halal food manufacturing capacity. Major players stake out their positions. ➡ 2000’s - Governments, major retailers, food service, travel & hospitality, events, media. imarat consultants Halal Market Analysts 9
  • 49. Evolution of global Halal market ➡ 50’s & 60’s - Muslim immigrants establish Halal meat outlets worldwide ➡ 70’s & 80’s - Middle East oil revenue fuels Halal meat & poultry imports ➡ 80’s & 90’s - Take away’s, fast food chains, restaurants, hotels serve Halal. Steady increases in Halal food manufacturing capacity. Major players stake out their positions. ➡ 2000’s - Governments, major retailers, food service, travel & hospitality, events, media. ➡ Halal becomes a factor in economic & political planning. imarat consultants Halal Market Analysts 9
  • 50. imarat consultants Halal Market Analysts 10
  • 51. The Halal Food Market is expanding fine dining to fast food...in the air, and in the prison...in schools, hospitals and military rations imarat consultants Halal Market Analysts 10
  • 52. imarat consultants Halal Market Analysts 11
  • 53. New Halal non-food industry sectors Personal care - Pharmaceuticals - Logistics - Travel & Hospitality - ICT development - Internet - Media imarat consultants Halal Market Analysts 11
  • 54. 12
  • 55. Recent recognition of farm-to-fork Halal supply chain ➡ Halal compliance is increasingly expected to cover the entire process 12
  • 56. Recent recognition of farm-to-fork Halal supply chain ➡ Halal compliance is increasingly expected to cover the entire process ➡ Governments and Multinational corporations will be driving this development 12
  • 57. Recent recognition of farm-to-fork Halal supply chain ➡ Halal compliance is increasingly expected to cover the entire process ➡ Governments and Multinational corporations will be driving this development ➡ International Standards for health & safety compliance will become increasingly important 12
  • 58. Recent recognition of farm-to-fork Halal supply chain ➡ Halal compliance is increasingly expected to cover the entire process ➡ Governments and Multinational corporations will be driving this development ➡ International Standards for health & safety compliance will become increasingly important ➡ Sub-standard will not survive market competition 12
  • 59. Evolution of Halal as Market Parameter imarat consultants Halal Market Analysts 13
  • 60. Evolution of Halal as Market Parameter Mainstream • supermarket • global presence • full product range • diverse application imarat consultants Halal Market Analysts 13
  • 61. Upmarket • natural • organic • ethnic • environment • animal welfare Evolution of Halal as Market Parameter Mainstream • supermarket • global presence • full product range • diverse application imarat consultants Halal Market Analysts 13
  • 62. Upmarket • natural • organic • ethnic • environment • animal welfare Professional Evolution • standard of Halal • audit & certification • composite compliance as Market Parameter Mainstream • supermarket • global presence • full product range • diverse application imarat consultants Halal Market Analysts 13
  • 63. Upmarket • natural • organic • ethnic • environment • animal welfare Professional Evolution Lifestyle Movement • standard of Halal • new ‘green’ • audit & certification • composite compliance as Market • ethical & moral values • popular culture Parameter Mainstream • supermarket • global presence • full product range • diverse application imarat consultants Halal Market Analysts 13
  • 64. Upmarket • natural • organic • ethnic High level quality • environment assurance mark • animal welfare Professional Evolution Lifestyle Movement • standard of Halal • new ‘green’ • audit & certification • composite compliance as Market • ethical & moral values • popular culture Parameter Mainstream • supermarket • global presence • full product range • diverse application imarat consultants Halal Market Analysts 13
  • 65. Upmarket • natural • organic • ethnic High level quality • environment Influential assurance mark • animal welfare opinion forming Professional Evolution Lifestyle Movement • standard of Halal • new ‘green’ • audit & certification • composite compliance as Market • ethical & moral values • popular culture Parameter Mainstream • supermarket • global presence • full product range • diverse application imarat consultants Halal Market Analysts 13
  • 66. Upmarket • natural • organic • ethnic High level quality • environment Influential assurance mark • animal welfare opinion forming Professional Evolution Lifestyle Movement • standard of Halal • new ‘green’ • audit & certification • composite compliance as Market • ethical & moral values • popular culture Parameter Track & Trace Mainstream Secure supply chain • supermarket • global presence • full product range • diverse application imarat consultants Halal Market Analysts 13
  • 67. Upmarket • natural • organic • ethnic High level quality • environment Influential assurance mark • animal welfare opinion forming Professional Evolution Lifestyle Movement • standard of Halal • new ‘green’ • audit & certification • composite compliance as Market • ethical & moral values • popular culture Parameter Track & Trace Mainstream Worldwide availability Secure supply chain • supermarket • global presence & acceptance • full product range • diverse application imarat consultants Halal Market Analysts 13
  • 68. imarat consultants Halal Market Analysts 14
  • 69. Next-generation convergence between sectors to create new sub-sectors imarat consultants Halal Market Analysts 14
  • 70. Next-generation convergence between sectors to create new sub-sectors ➡ ICT Developments imarat consultants Halal Market Analysts 14
  • 71. Next-generation convergence between sectors to create new sub-sectors ➡ ICT Developments ➡ Track & Trace applications imarat consultants Halal Market Analysts 14
  • 72. Next-generation convergence between sectors to create new sub-sectors ➡ ICT Developments ➡ Track & Trace applications ➡ ERP & Production software imarat consultants Halal Market Analysts 14
  • 73. Next-generation convergence between sectors to create new sub-sectors ➡ ICT Developments ➡ Track & Trace applications ➡ ERP & Production software ➡ Internet marketing & networking imarat consultants Halal Market Analysts 14
  • 74. Next-generation convergence between sectors to create new sub-sectors ➡ ICT Developments ➡ Track & Trace applications ➡ ERP & Production software ➡ Internet marketing & networking ➡ JV’s, partnerships, investment, M&A imarat consultants Halal Market Analysts 14
  • 75. Next-generation convergence between sectors to create new sub-sectors ➡ ICT Developments ➡ Track & Trace applications ➡ ERP & Production software ➡ Internet marketing & networking ➡ JV’s, partnerships, investment, M&A ➡ Media & marketing imarat consultants Halal Market Analysts 14
  • 76. Next-generation convergence between sectors to create new sub-sectors ➡ ICT Developments ➡ Track & Trace applications ➡ ERP & Production software ➡ Internet marketing & networking ➡ JV’s, partnerships, investment, M&A ➡ Media & marketing ➡ Auditing & Certification procedures imarat consultants Halal Market Analysts 14
  • 77. imarat consultants Halal Market Analysts 15
  • 78. Evolution of Halal Awareness Governments, Corporations, Banks, NGO’s, SME’s, Islamic Associations, General Public, Media, Universities imarat consultants Halal Market Analysts 15
  • 79. Evolution of Halal Awareness Governments, Corporations, Banks, NGO’s, SME’s, Islamic Associations, General Public, Media, Universities coming next...Ad agencies, marketing specialists, research agencies, media moguls, venture capitalists imarat consultants Halal Market Analysts 15
  • 80. imarat consultants Halal Market Analysts 16
  • 81. Halal Standards imarat consultants Halal Market Analysts 16
  • 82. Halal Standards ➡ Countries imarat consultants Halal Market Analysts 16
  • 83. Halal Standards ➡ Countries ➡ Islamic Councils imarat consultants Halal Market Analysts 16
  • 84. Halal Standards ➡ Countries ➡ Islamic Councils ➡ Industry Associations imarat consultants Halal Market Analysts 16
  • 85. Halal Standards ➡ Countries ➡ Islamic Councils ➡ Industry Associations ➡ Political entities imarat consultants Halal Market Analysts 16
  • 86. Halal Standards ➡ Countries ➡ Islamic Councils ➡ Industry Associations ➡ Political entities ➡ Accreditation Agencies imarat consultants Halal Market Analysts 16
  • 87. Halal Standards ➡ Countries ➡ Islamic Councils ➡ Industry Associations ➡ Political entities ➡ Accreditation Agencies Taking Halal Standards to the next level imarat consultants Halal Market Analysts 16
  • 88. 17
  • 89. Global Market Outlook ‘...since the Muslims are the fastest growing consumer segment in the world, any company that is not considering how to serve them is missing a significant opportunity to affect both its top- and bottom- line growth.’ A T Kearney “Addressing The Muslim Market - can you afford not to” 17
  • 90. Global Market Outlook ‘...since the Halal is going Muslims are the fastest growing consumer segment Mainstream in the world, any company that is not considering 5 elements combine to drive change how to serve them is missing a significant opportunity to affect both its top- and bottom- line growth.’ A T Kearney “Addressing The Muslim Market - can you afford not to” 17
  • 91. Global Market Outlook ‘...since the Halal is going Muslims are the fastest growing consumer segment Mainstream in the world, any company that is not considering 5 elements combine to drive change how to serve them is missing a significant 1. Major Corporations go Halal opportunity to affect both its top- and bottom- line growth.’ A T Kearney “Addressing The Muslim Market - can you afford not to” 17
  • 92. Global Market Outlook ‘...since the Halal is going Muslims are the fastest growing consumer segment Mainstream in the world, any company that is not considering 5 elements combine to drive change how to serve them is missing a significant 1. Major Corporations go Halal opportunity 2. Accreditation, Independence, Transparency to affect both its top- and bottom- line growth.’ A T Kearney “Addressing The Muslim Market - can you afford not to” 17
  • 93. Global Market Outlook ‘...since the Halal is going Muslims are the fastest growing consumer segment Mainstream in the world, any company that is not considering 5 elements combine to drive change how to serve them is missing a significant 1. Major Corporations go Halal opportunity 2. Accreditation, Independence, Transparency to affect both its top- and bottom- 3. Health & Safety, Labeling, Halal Acts line growth.’ A T Kearney “Addressing The Muslim Market - can you afford not to” 17
  • 94. Global Market Outlook ‘...since the Halal is going Muslims are the fastest growing consumer segment Mainstream in the world, any company that is not considering 5 elements combine to drive change how to serve them is missing a significant 1. Major Corporations go Halal opportunity 2. Accreditation, Independence, Transparency to affect both its top- and bottom- 3. Health & Safety, Labeling, Halal Acts line growth.’ 4. Marketing Expertise applied to Halal A T Kearney “Addressing The Muslim Market - can you afford not to” 17
  • 95. Global Market Outlook ‘...since the Halal is going Muslims are the fastest growing consumer segment Mainstream in the world, any company that is not considering 5 elements combine to drive change how to serve them is missing a significant 1. Major Corporations go Halal opportunity 2. Accreditation, Independence, Transparency to affect both its top- and bottom- 3. Health & Safety, Labeling, Halal Acts line growth.’ 4. Marketing Expertise applied to Halal A T Kearney “Addressing The Muslim Market - can you afford not to” 5. Halal Consumer Power 17
  • 96. imarat consultants Halal Market Analysts 18
  • 97. Re-evaluating Value imarat consultants Halal Market Analysts 18
  • 98. ‣Lawful ‣Safe ‣Nutritious ‣Healthy ‣Humane ‣Aware ‣Equitable Re-evaluating Value imarat consultants Halal Market Analysts 18
  • 99. ‣Lawful ‣Safe ‣Products ‣Nutritious ‣Services ‣Healthy ‣Companies ‣Humane ‣Management ‣Aware ‣Leadership ‣Equitable Re-evaluating Value imarat consultants Halal Market Analysts 18
  • 100. ‣Lawful ‣Safe ‣Products ‣Nutritious ‣Services ‣Ethical ‣Healthy ‣Companies ‣Moral Halal ‣Humane ‣Management ‣Spiritual ‣Aware ‣Leadership ‣Equitable Re-evaluating Value imarat consultants Halal Market Analysts 18
  • 101. ‣Lawful ‣Safe ‣Products ‣Nutritious ‣Services ‣Ethical ‣Healthy ‣Companies ‣Moral Halal ‣Humane ‣Management ‣Spiritual ‣Aware ‣Leadership ‣Equitable Re-evaluating Value Halal Values acquire Commercial Value within the Halal Market Economy imarat consultants Halal Market Analysts 18
  • 102.
  • 103. Lessons from the West the next phase
  • 104. Lessons from the West the next phase The next chapter of Halal Market growth will be driven by the USA & Europe
  • 105. Lessons from the West the next phase The next chapter of Halal Market growth will be driven by the USA & Europe Help to bring Halal into the global mainstream
  • 106. Lessons from the West the next phase The next chapter of Halal Market growth will be driven by the USA & Europe Help to bring Halal into the global mainstream Influence global corporate Halal strategies
  • 107. Lessons from the West the next phase The next chapter of Halal Market growth will be driven by the USA & Europe Help to bring Halal into the global mainstream Influence global corporate Halal strategies Play an important role in development of Halal ingredients, flavourings & additives
  • 108. Lessons from the West the next phase The next chapter of Halal Market growth will be driven by the USA & Europe Help to bring Halal into the global mainstream Influence global corporate Halal strategies Play an important role in development of Halal ingredients, flavourings & additives Widen the spectrum of Halal products and services
  • 109. Lessons from the West the next phase The next chapter of Halal Market growth will be driven by the USA & Europe Help to bring Halal into the global mainstream Influence global corporate Halal strategies Play an important role in development of Halal ingredients, flavourings & additives Widen the spectrum of Halal products and services Encourage independence and transparency of audit
  • 110. Lessons from the West the next phase The next chapter of Halal Market growth will be driven by the USA & Europe Help to bring Halal into the global mainstream Influence global corporate Halal strategies Play an important role in development of Halal ingredients, flavourings & additives Widen the spectrum of Halal products and services Encourage independence and transparency of audit Support Halal Accreditation Agencies
  • 111. Lessons from the West the next phase The next chapter of Halal Market growth will be driven by the USA & Europe Help to bring Halal into the global mainstream Influence global corporate Halal strategies Play an important role in development of Halal ingredients, flavourings & additives Widen the spectrum of Halal products and services Encourage independence and transparency of audit Support Halal Accreditation Agencies Stimulate Halal Consumer Power
  • 112. Lessons from the West the next phase The next chapter of Halal Market growth will be driven by the USA & Europe Help to bring Halal into the global mainstream Influence global corporate Halal strategies Play an important role in development of Halal ingredients, flavourings & additives Widen the spectrum of Halal products and services Encourage independence and transparency of audit Support Halal Accreditation Agencies Stimulate Halal Consumer Power Produce hard research data
  • 113. Lessons from the West the next phase The next chapter of Halal Market growth will be driven by the USA & Europe Help to bring Halal into the global mainstream Influence global corporate Halal strategies Play an important role in development of Halal ingredients, flavourings & additives Widen the spectrum of Halal products and services Encourage independence and transparency of audit Support Halal Accreditation Agencies Stimulate Halal Consumer Power Produce hard research data Give birth to innovative Halal Marketing strategies
  • 114. Lessons from the West the next phase The next chapter of Halal Market growth will be driven by the USA & Europe Help to bring Halal into the global mainstream Influence global corporate Halal strategies Play an important role in development of Halal ingredients, flavourings & additives Widen the spectrum of Halal products and services Encourage independence and transparency of audit Support Halal Accreditation Agencies Stimulate Halal Consumer Power Produce hard research data Give birth to innovative Halal Marketing strategies Help push the Halal Market to the next level
  • 115. imarat consultants Halal Market Analysts 20
  • 116. Convergence of common interest and shared values produce the conditions for a perfect storm Government Support - Available Finance Motivated Industry - Efficient Infrastructure Consumer Demand - Media Interest imarat consultants Halal Market Analysts 20
  • 117. Major issues in Halal sector
  • 118. Major issues in Halal sector • What is missing?
  • 119. Major issues in Halal sector • What is missing? • Leadership
  • 120. Major issues in Halal sector • What is missing? • Leadership • Transparency
  • 121. Major issues in Halal sector • What is missing? • Leadership • Transparency • Accreditation
  • 122. Major issues in Halal sector • What is missing? • Leadership • Transparency • Accreditation • Legal Framework
  • 123. Major issues in Halal sector • What is missing? • Leadership • Transparency • Accreditation • Legal Framework • Human Resources
  • 124. imarat consultants For further information please visit www.imaratconsultants.com www.halalfocus.com or email hamid@imaratconsultants.com
  • 125. imarat consultants Thank you For further information please visit www.imaratconsultants.com www.halalfocus.com or email hamid@imaratconsultants.com

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