Technology and the Travel Agents
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Mr Brett Henry, Vice President, Marketing, Vice President, India shares insights and trends at the PIATA event.
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Technology and the Travel Agents
- 1. What Matters Business Needs Management: 2011-2012 Users Training Brett Henry Vice President, Marketing Type your Name here Type your Designation, Department here 1 Monday, August 1, 11
- 2. Hi. I’m Brett Henry @ bretthenry Monday, August 1, 11
- 3. STRATEGIC PARTNER Not GDS 3 Monday, August 1, 11
- 4. What’s On My iPhone? 4 Monday, August 1, 11
- 5. I am going to talk about: 1. One important trend 2. Common question Monday, August 1, 11
- 6. One Important Trend 6 Monday, August 1, 11
- 7. “ We Need A Mobile Strategy”.... 7 Monday, August 1, 11
- 8. 8 Monday, August 1, 11
- 9. ...Give me iPhone App... 9 Monday, August 1, 11
- 10. 10 Monday, August 1, 11
- 11. 11 Monday, August 1, 11
- 12. 12 Monday, August 1, 11
- 13. 13 Monday, August 1, 11
- 14. 14 Monday, August 1, 11
- 15. 15 Monday, August 1, 11
- 16. 16 Monday, August 1, 11
- 17. 17 Monday, August 1, 11
- 18. 19 Monday, August 1, 11
- 19. Mobile Is Disruptive 20 Monday, August 1, 11
- 20. 21 Monday, August 1, 11
- 21. 22 Monday, August 1, 11
- 22. 23 Monday, August 1, 11
- 23. 24 Monday, August 1, 11
- 24. 25 Monday, August 1, 11
- 25. 26 Monday, August 1, 11
- 26. 27 Monday, August 1, 11
- 27. 28 Monday, August 1, 11
- 28. #1 Strategy Must Be Thoughtful and Global (may provide governance for local execution) 29 Monday, August 1, 11
- 29. 30 Monday, August 1, 11
- 30. 31 Monday, August 1, 11
- 31. 32 Monday, August 1, 11
- 32. 33 Monday, August 1, 11
- 33. 34 Monday, August 1, 11
- 34. 35 Monday, August 1, 11
- 35. 36 Monday, August 1, 11
- 36. 37 Monday, August 1, 11
- 37. 38 Monday, August 1, 11
- 38. #1 Strategy Must Be Thoughtful and Global (may provide governance for local execution) 39 Monday, August 1, 11
- 39. #2 Mobile Specific Site Strategy is KEY 40 Monday, August 1, 11
- 40. 41 Monday, August 1, 11
- 41. 9 Monday, August 1, 11
- 42. AirAsia Tiger Airways ROUND 1 12 Monday, August 1, 11
- 43. 20% 44 Monday, August 1, 11
- 44. $200M 45 Monday, August 1, 11
- 45. Yatra ClearTrip ROUND 2 12 Monday, August 1, 11
- 46. Abacus VirtuallyThere Travelport ViewTrip FINAL ROUND 12 Monday, August 1, 11
- 47. Monday, August 1, 11
- 48. #3 Device Detection Is a Core Part of Your Strategy 49 Monday, August 1, 11
- 49. 50 Monday, August 1, 11
- 50. 51 Monday, August 1, 11
- 51. 52 Monday, August 1, 11
- 52. 53 Monday, August 1, 11
- 53. 54 Monday, August 1, 11
- 54. 55 Monday, August 1, 11
- 55. 56 Monday, August 1, 11
- 56. 57 Monday, August 1, 11
- 57. 58 Monday, August 1, 11
- 58. #4 Apps Favor Intermediaries (for transactions) 59 Monday, August 1, 11
- 59. 60 Monday, August 1, 11
- 60. #5 Know Your Target - Location (of your audience) Matters 61 Monday, August 1, 11
- 61. 62 Monday, August 1, 11
- 62. 63 Monday, August 1, 11
- 63. #6 Mobile Users Have Different Needs Than Online Users 64 Monday, August 1, 11
- 64. 65 Monday, August 1, 11
- 65. 66 Monday, August 1, 11
- 66. Post Booking 67 Monday, August 1, 11
- 67. Abacus VirtuallyThere Mobile Monday, August 1, 11
- 68. Revenue Generation 69 Monday, August 1, 11
- 69. Abacus GetThere Mobile Monday, August 1, 11
- 70. Abacus WebStart for Business Monday, August 1, 11
- 71. Service 72 Monday, August 1, 11
- 72. Abacus Mobile Monday, August 1, 11
- 73. There Shouldn’t Be A Mobile Strategy... ...Mobile Should Be The Strategy 74 Monday, August 1, 11
- 74. Frequent Question: 75 Monday, August 1, 11
- 75. When Will Online Corporate Travel Tools Take Off in Asia? 76 Monday, August 1, 11
- 76. Not Gonna Happen 77 Monday, August 1, 11
- 77. ...not for Asian Based Corporates... 78 Monday, August 1, 11
- 78. ...not in the western model*... *some exceptions 79 Monday, August 1, 11
- 79. • No Managed Travel Model • Pricing Complexity • No Self Service Culture • Cost of Labor *some exceptions 80 Monday, August 1, 11
- 80. ...ok so if I want to target Asian based corporates with low cost models, where to start???... *some exceptions 81 Monday, August 1, 11
- 81. 82 Monday, August 1, 11
- 82. Re-Think “Global” Model - It is the MNC’s Home Market Model - Extended (and modified in context) 83 Monday, August 1, 11
- 83. ...so what does the winning local model look like??? 84 Monday, August 1, 11
- 84. Not Gonna Happen 85 Monday, August 1, 11
- 85. What’s Going to Happen? Monday, August 1, 11
- 86. #1 Growth Will Accelerate Monday, August 1, 11
- 87. #2 Local Wins Monday, August 1, 11
- 88. #3 Large Regionals Will Do JV’s and Acquisitions in the Philippines Monday, August 1, 11
- 89. #4 Global Mobile Innovation in Transactional Travel Will Be Lead Out of Asia Monday, August 1, 11
- 90. #5 A OTA Winner will emerge in Philippines Monday, August 1, 11
- 91. What’s Not Going to Happen... 92 Monday, August 1, 11
- 92. Daily Deal Sites Monday, August 1, 11
- 93. Groupon Will Be A Serious Player in Asian Online Travel Monday, August 1, 11
- 94. Monday, August 1, 11
- 95. 15 Monday, August 1, 11
- 96. OTA/LCC Ventures Monday, August 1, 11
- 97. Google and ITA Will Be The End of OTA’s Monday, August 1, 11
- 98. Thank You 100 Monday, August 1, 11