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Veranderen en communiceren
Aart Bouwmeester
2010
Van binnenuit
Financials
Retail
Logistiek
Overheid
©YolkBV
Vertel je verhaal
©YolkBV
Belangrijk verhaal
©YolkBV
Gek verhaal
©YolkBV
Spannend verhaal
©YolkBV
6
Leren van Maori
©YolkBV
Verhalen om
van te leren
©YolkBV
We houden van verhalen
9
Leren van de mythologie
Leren van de
mythologie
©YolkBV
10 Leren van sprookjes
©YolkBV
Leren van commercials
©YolkBV
Leren van commercials
©YolkBV
13
Tip 1
14
Stop op tijd
©YolkBV
15
Tip 2
Gebruik je
verbeelding
©YolkBV
17
Tip 3
Vraag je af:
wanneer gaan ze
zich vervelen?
©YolkBV
Wat is een
verhaal
©YolkBV
Poëtica
©YolkBV
(Artistoteles, 380 voor Christus)
Idee
©YolkBV
Handeling
©YolkBV
Personages
©YolkBV
Catharsis
©YolkBV
Tijd
©YolkBV
Vertelperspectief
©YolkBV
Boodschap
©YolkBV
28
Leren van de mythologie
Vertel
een
verhaal
©YolkBV
John William Waterhouse The Lady of Shallot
Verhalen in
organisaties
©YolkBV
De organisatie als open boek
Co-auteurs
Constant leren
Verschillende
vertelperspectieven
Co-auteurs
Constant leren
Verschillende
vertelperspectieven
(Appreciative Inquiry)
(Grant McCracken, Harvard)
Mensen zijn steeds minder
rolvast: ‘Spijkerbroek in nette
kleren’
Wat zijn de emoties, gevoelens,
ideeën en associaties die de
gevoelswereld bepalen?
Mensen zijn steeds minder
rolvast: ‘Spijkerbroek in nette
kleren’
Wat zijn de emoties, gevoelens,
ideeën en associaties die de
gevoelswereld bepalen?
Met wie heb ik te maken
©YolkBV
Verhalen geven houvast
Narratief onderzoek gaat
uit van de verhalen van
de mensen en de wijze
waarop zij betekenis
geven aan hun omgeving.
Narratief onderzoek gaat
uit van de verhalen van
de mensen en de wijze
waarop zij betekenis
geven aan hun omgeving.
©YolkBV
Verhalen geven betekenis
(Hirschhorn & Gilmore. Erik van de Loo, VU)
Wie heeft waarover wat te zeggen?Wie heeft waarover wat te zeggen?
Wie doet wat?Wie doet wat?
Wat hebben we eraan?Wat hebben we eraan?
Wat heeft dit met ons te maken?Wat heeft dit met ons te maken?
AutoriteitAutoriteit
TaakTaak
PolitiekPolitiek
IdentiteitIdentiteit
©YolkBV
Verhalen verbinden
(Erik van de Loo, VU)
RolRol
OrganisatieOrganisatie
PersoonPersoon
©YolkBV
Verhalen verbeelden
ervaringenervaringen
interpretatiesinterpretaties
motievenmotievenbehoeftenbehoeften
gevoelensgevoelens
©YolkBV
Pygmalion
Wat aandacht krijgt, groeitWat aandacht krijgt, groeit
Het draait om de dialoog
Samen betekenis aan
de toekomst geven
Samen betekenis aan
de toekomst geven
(Appreciative Inquiry)
©YolkBV
(Ministerie van OC&W)
Maar wel geloofwaardig
Spring
©YolkBV
(Ministerie van OC&W)
Plons

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Yolk Storytelling 2010