Are you looking for an effective marketing plan that gives you top ROI for your limited marketing budget? Here’s a simple but powerful strategy that I’ve implemented for many of my clients to help them utilize their ad spend in the most profitable way possible. What I like most about this strategy is that it uses Facebook ads to laser target the most relevant potential customers for your business. Then after we get prospects to your site, we use Retargeting ads to follow them around the web until they decide to come back and purchase from you. Best of all, this strategy can even be implemented for businesses and non-profits with limited marketing budgets. Simple. Powerful. Affordable. Check out the full presentation (it’s only 12 slides, so it won’t take you long)…

1. The Ultimate Social
Marketing Engine!
Facebook
+
AdWords
+
Retarge4ng
=
Big
ROI
©2013
Zammo
Digital
Marke4ng.
www.ZammoDigital.com
Prepared
by
@AaronZakowski

2. The Ultimate Social
Marketing Engine!
Aaron
Zakowski
has
over
six
years
of
experience
in
online
marke4ng
and
is
the
director
of
Zammo
Digital
Marke4ng.
He
is
an
expert
in
Facebook
ads,
social
marke4ng
and
conversion
rate
op4miza4on
and
aims
to
con4nually
provide
his
clients
with
crea4ve
marke4ng
strategies
that
generate
excep4onal
ROI.
Aaron
has
managed
Facebook
and
AdWords
campaigns
and
consulted
for
large
brands
such
as
NJOY,
DealDirect.com.au,
Smith
&
Wesson,
DailyLook.com,
UZI,
Humvee,
United
with
Israel
and
many
more.
Aaron
writes
about
social
marke4ng
and
Facebook
ads
on
his
blog,
AaronZakowski.com.
©2013
Zammo
Digital
Marke4ng
www.ZammoDigital.com
Prepared
by
@AaronZakowski
2
www.AaronZakowski.com

3. The Ultimate Social Marketing
Engineʼs Benefits!
• Get
the
most
out
of
every
ad
dollar
spent
by
laser
targe4ng
ads
at
your
ideal
demographic
groups.
• Stay
at
the
top
of
your
poten4al
customers’
(or
donors’)
minds.
• Get
prospects
to
visit
your
website
mul4ple
4mes.
• These
techniques
work
for
branding,
direct
sales,
lead
genera4on
(growing
your
email
list)
or
ge^ng
dona4ons.
©2013
Zammo
Digital
Marke4ng
www.ZammoDigital.com
Prepared
by
@AaronZakowski
3
www.AaronZakowski.com

4. Who is This Marketing Plan For?!
• Ecommerce
websites
looking
to
grow
sales
• Large
Corpora-ons
looking
to
build
brand
awareness
• Non-­‐Profits
looking
to
grow
dona4ons
• B2B
sites
looking
to
generate
leads
• Blogs
and
content
sites
looking
to
grow
email
subscribers
and
readers
©2013
Zammo
Digital
Marke4ng
www.ZammoDigital.com
Prepared
by
@AaronZakowski
4
www.AaronZakowski.com

5. Step 1: Establish Your Website!
-­‐
All
of
your
marke4ng
efforts
must
be
focus
on
your
website.
It
is
your
primary
source
for
making
sales
and
genera4ng
leads.
You
do
not
own
your
communi4es
on
social
media
sites.
-­‐
Be
sure
that
your
website
has
a
clear
objec4ve
and
sales/lead
funnel.
Make
sure
that
your
website
analy4cs
soeware
has
clear
goals
established
and
that
you
are
tracking
ROI.
©2013
Zammo
Digital
Marke4ng
www.ZammoDigital.com
Prepared
by
@AaronZakowski
5
www.AaronZakowski.com

6. Step 2: Facebook Ads!
-­‐
Facebook
ads
allow
you
to
drive
laser
targeted
traffic
to
your
website.
With
a
lihle
crea4vity,
you
can
target
your
ads
at
your
exact
target
audience
based
on
interests,
gender,
age,
loca4on,
and
more
(even
target
your
compe4tor’s
fans).
-­‐
Facebook
ads
cost
significantly
less
than
most
other
online
ads
such
as
Google
AdWords.
©2013
Zammo
Digital
Marke4ng
www.ZammoDigital.com
Prepared
by
@AaronZakowski
6
www.AaronZakowski.com

7. Step 3: Google AdWords PPC!
Google
ads
are
the
best
way
to
target
poten4al
customers
when
they
are
searching
the
web
with
an
intent
to
buy
your
products.
©2013
Zammo
Digital
Marke4ng
www.ZammoDigital.com
Prepared
by
@AaronZakowski
7
www.AaronZakowski.com

8. Step 4: Grow Facebook Fans!
Growing
your
social
media
following
(i.e.
Fans)
on
Facebook
is
a
great
way
to
grow
brand
awareness
and
to
con4nually
drive
free
traffic
to
your
website.
However,
this
free
social
traffic
will
rarely
send
as
much
traffic
to
your
site
as
Facebook
Ads
and
Google
AdWords.
You
can
use
Facebook
ads
to
grow
your
fan
base.
©2013
Zammo
Digital
Marke4ng
www.ZammoDigital.com
Prepared
by
@AaronZakowski
8
www.AaronZakowski.com

9. Step 5: Visitors Leave Your Website!
Even
with
the
best
marke4ng
campaigns,
some
prospects
will
leave
your
site
with
conver4ng
to
a
sale,
donor
or
email
subscriber.
Aeer
they
leave
your
site,
they
will
con4nue
to
surf
the
web.
But
they
haven’t
seen
the
last
of
you
yet…
©2013
Zammo
Digital
Marke4ng
www.ZammoDigital.com
Prepared
by
@AaronZakowski
9
www.AaronZakowski.com

10. Step 6: Set Up Retargeting!
-­‐
Se^ng
up
Retarge4ng
(or
Remarke4ng)
ads
allows
you
to
target
ads
at
people
immediately
aeer
they
leave
your
website
to
encourage
them
to
come
back.
Thousands
of
sites
on
the
web
will
poten4ally
show
ads
to
people
who
previously
visited
your
site.
This
allows
you
to
stay
on
top
of
poten4al
customers’
minds
and
drive
them
back
to
your
website
to
complete
a
sale.
-­‐
Most
remarke4ng
campaigns
report
an
average
ROI
of
8X
to
10X
ad
spend.
©2013
Zammo
Digital
Marke4ng
www.ZammoDigital.com
10
www.AaronZakowski.com

11. Now Go Do It!!
©2013
Zammo
Digital
Marke4ng
www.ZammoDigital.com
11
www.AaronZakowski.com

12. The Ultimate Social
Marketing Engine!
For
More
Informa4on:
www.ZammoDigital.com
or
info@ZammoDigital.com
©2013
Zammo
Digital
Marke4ng.
www.ZammoDigital.com
Prepared
by
@AaronZakowski