This document summarizes two speakers at the #GetAgileNZ event. Steven McCrone is the Managing Director of Cornwall Strategic, which consults on organizational resilience and taking advantage of complexity and uncertainty. Samuel Williams is the Managing Partner of Aamplify and has 20 years of experience in marketing. The document then discusses how brands and organizations can shape reality through storytelling, just as fiction can shape facts. It emphasizes the importance of focusing on how people feel rather than what is said or done.

2. #GetAgileNZ
@Aamplifynz @CornwallS1

3. Steven McCrone | Managing Director | Cornwall Strategic
• Working in bomb disposal for the New Zealand Army gave Steve a deep appreciation
for assessing risk and taking bold steps to reach a result.
• Steve has a healthy disregard for stale management practices. Cornwall
Strategic consults and advises clients on organisational resilience, taking
advantage of complexity and uncertainty.
Samuel Williams | Managing Partner | Aamplify | Author of streetwise.marketing
• With some 20 years experience delivering sales and marketing results across EMEA,
the USA and APAC, Sam headed up B2B marketing in several technology firms
before striking out with Aamplify.
• Speaking, writing and film-making fill his time when he's not working for clients such
as Deloitte, Certus and Mindfull.
A tale of two storytellers…

4. THANK YOU

5. IN A WORLD
OF UNCERTAINTY
WHAT IS
STATUS QUO
WHAT COULD BE
DREAM | IDEA
GAP 9,400
secs

6. “Somehow so many of our choices today, tend to
settle with reaffirming the status quo… rather
than inventing what could happen next.”
BJARKE INGELS
ARCHITECT

7. “If documentary
is to document
our world as it
already is,
fiction is to
fantasise about
how it could
be.”
Brand can shape reality, in just the same way as fiction can shape fact.

8. In that sense, architecture is
the fiction of the real world.
So turning dreams into
concrete reality with bricks
and mortar.
Brand activation and
organisation change turn
the abstract into reality.

9. “Architecture is the canvas
for the stories of our lives
where our knowledge and
technology doesn't limit us…
but rather enables us
to turn surreal dreams
into inhabitable space
to turn fiction into fact.”

10. “The effect
you have on
others is the
most valuable
currency
there is.”
JIM CARREY

11. THE SCIENCE BEHIND THIS ASSERTION

12. SMALL WORLD NETWORK

13. ORGANISATION
Culture
BRAND
Experience
YOU
Effect

14. Is a set of organising principles that defines the
experience people will have with an organisation.
BRAND

16. WHY IS…
PERSONAL.

17. WHY IS… SOCIALLY CONNECTED.

18. Acland St, St Kilda, VIC Australia - 2 Aug 2013
WHY IS…
A PERSONALITY.

19. WHY IS…
EARNED OVER TIME

20. WHY IS… NOT “BLAH AIRLINES”
VIRGIN AMERICA
6 HOUR PRE-ROLL AD

21. WHY IS…
AN ATTITUDE.

22. “I've learned that people
will forget what you said,
people will forget what
you did, but people will
never forget how you
made them feel.”
MAYA ANGELOU

23. “No matter what anyone tells you,
words and ideas can change the world”

24. “The human
race is filled
with passion”

25. 60 SECOND
EXERCISE!

27. Story.
Hidden possibility.

28. Promiscuous hybrid.

29. WILIAM HAZLITT
“Man is the only animal that laughs and weeps;
for he is the only animal that is struck with the
difference between what things are and what
they ought to be.”

30. WHAT IS
STATUS QUO
WHAT COULD BE
DREAM | IDEA
GAP
IN A WORLD
OF UNCERTAINTY

31. COMPELLING
STORIES
www.duarte.com
sparkline

32. ⼦子
“He who says he can
and he who says he can’t are both usually right”

34. Filter not analysis

38. Survival through storytelling

39. Mental agility is our
advantage…

41. Increasing complexity

42. We are still risk focused

49. Storytelling is no longer linear…

51. BUT

55. Being deaf constrains our agility

56. Increased communication

57. Common surveys cannot absorb the complex reality
It depends…

58. Let’s do an
engagement survey…

59. Why
Motivations
Behaviours
Feelings
Perspectives
What Explicit Narrative
Self Signify

61. Understanding Context

62. Narrative Landscape

63. Recast our value proposition

64. Control Oriented
Distributed,
Dynamic,
Self selected
Goal Oriented
Self-selecting teams

65. Authentic Archetypes

66. Let’s do Myers
Briggs…

69. Culture Change

70. Let’s define our ideal
culture…

71. Team Development

72. Let’s copy Steve Jobs…

73. Our fear of change…

74. Agility is a mode of operation…
…what action are you going to
take today?
9,400 secs
later

75. ORGANISATION
Culture
BRAND
Experience
YOU
Effect

76. THANK YOU
#GetAgileNZ