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Scaling tadaa
Photo Broadcasting
in the Cloud
What is tadaa?
•HD Camera & Photo Editor for iOS
•Photosharing Community for Prosumers
•3 Million App Users
tadaa is a Realtime
Application...
•Constant Relationship Changes
•Reactions, Interactions & Notifications
•Fan-outs, Deletions
•Sync Notification Counts
...with a Lot of Data
Underneath
•250M Contact Hashes
•Hundreds of Millions of Images on S3
•~2500 Messages / Second
Architecture
Architecture
•100% Hosted on AWS
•Mostly Using AWS Services: EC2, EMR,
CloudFront, S3, DynamoDB,
ElastiCache, CloudWatch, IAM...
Apple Push
Notifications Sent
Load can be Bursty
•If a Single User has 10k Followers
➡ One Photo can cause 10k Push Notifs!
•With 25% Open Rate, they create
➡ 2500 API calls within few Seconds
•leading to Thousands of Likes and
Reactions... Within a few Seconds.
When Instagram
Changed T&Cs...
ALL YOUR BASE
ARE BELONG TO
US
Using CouchDB...
Pros:
•Simple REST API
•Replicates
•Schemaless
•Map/Reduce
•Everything
versioned
Cons:
•Sharding is Hard
•JSON = Data
Inflation
•Very Disk-I/O
Dependent
•Everything
versioned
Juggling 8TB
Database Files on
EBS isn‘t Fun.
Hello,
DynamoDB!
Moving to DynamoDB
•Predictable Performance
•Infinite Table Size
•Full Redundancy
•8TB Became 150GB!
DynamoDB Scales
•We Migrated the Live System with no
Downtime within a Few Days
•Query Latency is Really just 2-3ms
•Worst Value ever seen was 8ms
•Now You get Some Free Burst
Allowance!
Cost Scales Up, too...
„How Can we
Handle Bursts
Better?“
Optimizing Access
Patterns
•Level Your Reads and Writes
•Vary Hashkeys
•Throttle Non-Realtime Tasks
•Mirror in ElastiCache Where Possible,
Persist Lazily
➡Reduce Required CUs by 75%
Leveling Reads/Writes
•Avoid Bursts and Scans
•Queue Your I/O through a Messaging
System
•If You Can, Separate Hot and Cold Data
Vary Your Hashkeys
•Your Table is Partitioned
•# of Partitions Grows with Size of Table
and Provisioned CUs
•You don‘t know the # of Actual
Partitions
•You only get your Provisioned CUs when
using all Partitions Equally!
Throttle Non-
Realtime Tasks
•Purge old Data through a Throttled
Message Queue
•Spool Data with expected Redundancies
and drain only the uniqued Changes
(e.g. Facebook LiveAPI)
•Scale your Worker Throughput based on
CloudWatch Data
Use ElastiCache for
hot Data
•Write hot Data to ElastiCache and your
DAL
•Alter Hot Data in the Cache (e.g. Like-
Counts)
•Benefit e.g. from Increments
•Read latest Data from Cache once you
persist to DynamoDB
It is all well worth it.
Thank You!
friedemann@tadaa.net
@peaceman

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