Desktop, Tablet or Smartphone? Which devices are most-used to check French news websites? In this infographic, you’ll find a detailed analysis carried out between June 1, 2014 and June 30, 2015, across 12 major general news titles in France. Bounce rate, seasonality, trends and evolution per device… Here, we put it all under the microscope.

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in measuring traffic and performance on all digital platforms
including the web, mobile and social media.
INFOGRAPHIC
by AT INTERNET
READERS OF ONLINE PRESS
INCREASINGLY OPT FOR
THEIR SMARTPHONES
Study carried out from June 1, 2014 to June 30, 2015 across 12 major general news titles in France
(sites, smartphones and tablet apps) audited by AT Internet.
Share of visits by device - June 2015
When considering the use of different devices, if we agree that today, tablets are more
frequently used at home than in on-the-go situations, mobile browsing accounts for
nearly 2 in 5 visits to French press content online.
Smart TVs, game consoles and Google Glasses are not yet widely used (less than 0.02%
of visits).
Visits from tablets are more likely to go beyond the first page view: Tablets
have a bounce rate 9 points less than that of smartphones, and 6 points less
than that of computers. Tablet apps are perhaps more attractive, encouraging
visitors to stay even longer... Plus, as the tablet is a device often used during
moments of free time, it's more conducive to the discovery of articles, as
explained in this article (in French only), "Reading the news: France's prefer-
red activity on tablets".1
At-home use also favours more in-depth reading sessions: On average, 2 addi-
tional pages are viewed on computers (7.7) and 1 additional page on tablets
(6.6) than on a smartphone (5.5).
1. http://presseettablette.com/2015/03/13/lire-la-presse-activite-favorite-des- francais-sur-tablette
COMPUTER
AT-HOME USAGE 62% MOBILE USAGE 38%
37.7%
SMARTPHONE
ON AVERAGE, NEARLY 2 IN 5 VISITS
ARE MADE FROM A SMARTPHONE
THE TABLET: A DEVICE THAT LENDS
ITSELF TO READING ARTICLES ONLINE
Smartphones are gaining ground at computers' expense,
whereas tablets' share has been relatively stable with a
slight declining trend. We see marked seasonality: The
summer period favours intense usage of smartphones,
which enable users to consult the news wherever they are,
whereas the home or office computer is a bit neglected
during this time. The month of January also sees more signi-
ficant use of smartphones, perhaps due to people testing out
their Christmas gifts or winter sale purchases?
READERS ARE INCREASINGLY OPTING FOR
THEIR SMARTPHONES... EVEN MORE SO IN
SUMMER AND IN JANUARY!
52% 10.3%
TABLET
SMARTPHONETABLETCOMPUTER
BOUNCE
RATE
59%
7.7 PAGES VIEWED/
ENTERING VISIT
BOUNCE
RATE
BOUNCE
RATE
53%
6.6 PAGES VIEWED/
ENTERING VISIT
62%
5.5 PAGES VIEWED/
ENTERING VISIT
June July August Sept. Oct. Nov. Dec. Jan. Feb. March April May June
SHARE OF VISITS BY DEVICE
If the computer is favoured during the week, and on Monday in particular, as soon as Satur-
day rolls around, it's smartphones and tablets which are preferred. Smartphones account
for 41.8% of visits on average to news media properties on Sunday, versus 44.9% for the
computer; they are separated by just 3.1 points in June 2015, as compared to a gap of 15.9
points last October.
This trend reveals a more personal use of smartphones and tablets today, while the com-
puter remains the standard device in a professional context.
SMARTPHONE & TABLET :
the preferred devices for the weekend
A 3-point gap between smartphones and computers on Sunday
SMARTPHONE USAGE HAS GROWN DURING THE WEEK AND
WEEKEND; TABLETS SEE A SLIGHT DOWNWARD TREND, ES-
PECIALLY ON THE WEEKEND
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
COMPUTER
9.7%
35.2%
9.5%
36.8%
55.1% 53.7%
9.7%
36.6%
53.6%
9.5%
36.2%
54.2%
9.6%
37.2%
53.2%
12.7%
41.5%
45.7%
13.2%
41.8%
44.9%
In one year, the share of visits made from smartphones has grown by 6.4 points during the
week, by 6.8 points on Saturday, and by 6.9 points on Sunday, at the expense of computers
and tablets. Tablets have lost 0.7 point during the week, but even more on Saturday with
-1.3 points, and on Sunday with -1,5 point. Nonetheless, tablets will tend to be used more
and more in professional settings in coming years, with companies purchasing tablets, ac-
cording to a study from Forrester 2
.
2. http://blogs.forrester.com/jp_gownder/15-07-13-global_tablet_forecast_consumer_is_volatile_but_business_tablets_are_resilient
WEEK DAYS SATURDAY SUNDAY
Average weekly share of visits by device - June 2015
+6.4pts
-5.5pts
-0.9pt
59.6% 54.0%
June
2014
June
2015
June
2014
June
2015
June
2014
June
2015
51.2% 45.7% 50.4% 44.9%
-5.7 pts -5.5 pts -5.4 pts
SMARTPHONE
WEEK DAYS SATURDAY SUNDAY
30.0% 36.4%
June
2014
June
2015
June
2014
June
2015
June
2014
June
2015
34.8% 41.5% 34.9% 41.8%
+6.4 pts +6.8 pts +6.9 pts
TABLET
WEEK DAYS SATURDAY SUNDAY
10.3% 9.6%
June
2014
June
2015
June
2014
June
2015
June
2014
June
2015
14.0% 12.7% 14.7% 13.2%
-0.7 pt -1.3 pt -1.5 pt
June 2015
57.5%
53.4% 51.9%
55.8% 57.1% 56.6% 56.2%
52.3%
54.4% 53.8% 52.9% 51.3% 52.0%
37.7%37.6%36.4%35.5%34.4%
37.0%
32.4%32.2%31.7%32.6%
34.7%33.8%
31.3%
11.2% 11.3% 12.1% 11.6% 11.2% 11.2% 11.4% 10.7% 11.2% 10.7% 10.7% 10.3%11.0%
2014 2015
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METHODOLOGY
Source : AT INTERNET
In this study, we examine
the average share of
devices from which
online visits are made
to 12 major general
news titles in France
(the cross-section of
properties surveyed
includes sites, smart-
phone applications and
tablet applications for
these 12 titles).
A few definitions:
Bounce Rate: the ratio
between the total number
of visits, and the number
of visits that saw just one
page consulted
Page views per entering
visit: the number of page
views for visits that saw
at least 2 pages consulted
To establish this cross-section,
sites or applications are only
retained if the selection crite-
ria in place are respected.
These criteria are strict, and
their aim is to filter out any
sites or applications with
anecdotal or chaotic au-
diences, or sites whose col-
lected data underlines a dys-
function in the measure.
To calculate the average
weekly distribution of visits
per device, each day is
weighted consistently.
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