[Webinar] Optimise your website with Analytics & A/B Testing
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In partnership with Optimizely. When combined with digital analytics, A/B testing offers access to a vast world of enriched data. And now you can get there in just a few clicks. In this free webinar, we’ll examine how AT Internet’s “one-click” integration with Optimizely can bring you new insights and opportunities for stronger web performance. Guided by our experts, you’ll learn best practices for pairing A/B tests with analytics and how to get the most from Optimizely within your AT Internet interface.
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[Webinar] Optimise your website with Analytics & A/B Testing
- 2. Introductions A/B Testing? Optimization tips Live Demo One-Click integration with AT Internet Examples & Applications Final remarks
- 5. Introductions : Optimizely Fabian Liebig Marketing Manager @Optimizely since June 2013 fabian@optimizely.com @FabianLiebig
- 6. Dan Pete 2008 : Dan — Campagne Obama 2008 – 2010 : Carrotsticks, Spreadly, et Y Combinator. 2010 : Création d’Optimizely Avril 2013 : Levée de $28M pour s’exporter Mai 2014 : Levée de $57M $28M $57M Introductions : Optimizely 7000+ Happy Customers
- 8. At internet Introduction : AT Internet 18 +3 500 + 350 000 + de 150 years experience customers from all sectors sites measured employees all over the world
- 9. At internet Introduction : AT Internet
- 10. 1. AT internet Tag is remotely implemented in MV test 2. MV test measures are restituted into the Digital Analytics tool 1- AT tag 2 - Test data Partnership: principles
- 12. 1. Define & measure your most common visitor path 2. Identify webpages with highest amount of traffic 3. Investigate where you see the highest exit rate 4. Identify the pages that generate the highest revenue 5. Investigate which pages can provide most data on your visitors Optimization Tips
- 13. Case Study
- 14. Original Page Winning Variation Case Study +10% clicks
- 15. Case Study Original Form Variation B
- 16. Case Study Original Form Variation B +116% filled out forms
- 17. Results:
- 18. Live Demo
- 19. Platform Demo
- 20. The integration at a glance
- 21. The user side Integration in few clicks via the Optimizely visual editor The technical side Optimizely sends 3 parameters to the AT Internet servers « s »: Account Number within AT Internet « abmvc »: OptimizelyTestID[OptimizelyTestName]-0-VariationID[VariationName] « type »: Type of Test, always « mvt » Multivariate Test The AT Internet side « Usability » « Multivariate Testing » in left menu « Tests » get metrics on all tests launched on Optimizely, classified per test, variants, and creatives. The integration at a glance Source : help.optimizely.com
- 22. 1. AT internet Tag is remotely implemented in MV test Reduce tracking implementation time 2. MV test measures are restituted into the Digital Analytics tool Consolidate all data for global analyses and data interpretation 1- AT tag 2 - Test data Partnership: benefits
- 23. MV testing results in your digital analytics
- 24. Optimizely will indicate the « Winner variation » according the objective of the test But is it also the winner according your website objectives and KPIs? Test results & site performance
- 25. Criteria for the test = click ratio Site KPI = number of registration winner +10% clicks Test results & site performance
- 26. Focus on a specific population: Segmentation Site Segment Sources Conversions Navigation Etc. Sources conversions Navigation Etc.
- 27. segmentation Segmentation: How it works?
- 28. 1. Get a deeper insight into test results directly within the AT Internet interface. • Sources, entry page • Time spent, PV, navigation path • Conversions funnel • Purchase made • Equipement , Etc… 2. Ensure there is no deterioration of your main or secondary objectives Validate a test upon your kpis
- 29. Examples & use case
- 30. Test on the message for an offer 2 for 1 -50% Use case
- 31. Test on the message for an offer 2 for 1 -50% Use case
- 32. 50€ 30€ 2 for 1 -50% Test on the message for an offer With Analyzer and our segmentation tool : check also performance of each variation on indicators such as purchase amount, number of products Use case
- 33. 2 for 1 -50% 50€ 30€ Use case Test on the message for an offer With Analyzer and our segmentation tool : check also performance of each variation on indicators such as purchase amount, number of products
- 34. Compare new visitors with returning visitors are the results for new clients the same as for returning clients? Understand distorted results check if external event such as equipment (screens, browers..) can be the explanation Go further than validate « a template » check if the winner is also a winner for all type of topics or aisle products? Other use case
- 35. Conclusion
- 36. 2. Experiment Queue and Log of active experiments 3. Run Experiment 4. Results and Key takeaways 1. Brainstorming & Prioritizing Conclusion
- 37. blog.optimizely.com help.optimizely.com Fabian Liebig fabian@optimizely.com Case study “PriceMinister integrates MV testing and increases turnover by 5%” http://www.atinternet.com http://blog.atinternet.com Marie-Alix Achard Marie-alix.achard@atinternet.com &