Research into music industries and institutions, detailing different publishers and opinions of them.

1. Research into Music Industries and Institutions
1. A publishingcompanyisabody,whichworksalone,whichpublishesmediaproductsthrough
printinganddistributingall of the products.Magazine producerscreate the product,andtheyused
to printthe product as well asmakingitbut thiswasverycostlyso theyremovedtheirpublishers
and startedpayingseparate private companiestosave oncosts,thisalsoallowedthe producersto
have theirmagazine distributednationallyandinternationally.IPCisanexample of alarge
publishingcompanythatprintsanddistributesavarietyof popularmagazinesandmediaproducts.
The fieldlaunchedin1853 andwithina yearit became the biggestnewspaperinEurope.Atthistime
IPCwere focusedoncreatingproductswhichwouldappeal tomen,asthe newsatthis time was
focusedonwar an issue associatedwithmainlymen.Duringthistime womenwere usuallydomestic
housewiveswhowere notseentobe interestedinthistype of news.Menwere associatedwithwars
as theyfoughtinthem.It couldbe arguedthat thisnewspaperbyIPCwaspublishedforupperclass
white men. IPCalsointroducedacompletiontowin£1; thiswas a lotof moneybackin thattime.
Thiscouldappeal to more working/middleclasspeople astheywouldneedthe moneymore than
the upperclass people whothe magazineswere originallyaimedatdonot needthisasmuch. This
workingclassaudience givesthemsomethingtoaspire to.
IPCreleasedmagazinesfordifferenthobbiesandpastimessuchas:Amateurgardening,Amateur
Photography,Yachting worldandmanymore.Thiscontinuestoappeal toupperclass white menbut
alsoit appealstomore middle classmenandinsome casesupperclass women.Thisexpandsthe
audience asitincludesmore people’slikesmeaningtheymightwanttobuythe magazine.Here IPC
isstartingto expandtheirtargetaudiences.
IPCcontinuedtorelease more magazinesforslightlydifferenttargetaudiences,inthe 1920’s they
startedto release magazinestargetedmore atwomen.ThisincludedWomanandhome,Ideal home
and more,these magazinestriedtoappeal tohousewives.Thiswasveryforwardthinkingasthey
startedto produce magazinesforwomenwhichwouldhelptheirsalesaswomenmake uparound
half of the population.ThisallowedIPCtoappeal toa much wideraudience.Thiscontinuedintothe
1930’s withWoman’sOwn.Woman’sOwnalso innovatedasitwasthe firstmagazine printedinfull
colour,so at the time thiswouldbe quite amazingforall readers.
Duringthe 1940’s The SecondWorldWar had begunthismeantthatIPC decidedtoappeal tothe
womenwhowere helpingfromhome andboosttheirmoral.Theymade theirWoman’sWeeklies
and these magazineswerenotaimedata particularclass as half the populationwasinforeignlands
fightingawar. Thishelpedtobringthe womentogetherandaimsomethingtoalmostall women.
In the 1950’s the NewMusical Express,here IPCmanagedtograb a bigtarget audience asmost
people enjoymusic.Theyalsointroducedthe musicchartsappealingtoa youngeraudience who
wantto findout aboutthe newestmusic.
The TV Timeswere alsoreleasedinthisdecade showingthatIPCwere keepingupwiththe timesas
the TV was a newinvention.Howeverthismeantthatthismagazine wouldonlyappeal topeople
witha TV meaningthatitwas aimedtowardsmore upperclasspeople.

2. In the 1960’s football magazineswere createdthiswasdue tothe popularityof football onthe TV at
the time.Shoot!Was a football magazine thatcouldappeal toa mix of classesbutmainlymiddle
and workingthis isbecause TV’shadbecome cheaperandupperclassaudiencestendtobe less
interestedinsports.
In the 1970’s IPC startedto go intothe home videoindustryastheyknew how timeswere changing.
Alsoat thistime evenmore niche magazineswere releasedincludingaeroplanemonthly.Manyof
theirmagazineswere made more forwhite malesastheyare oldermagazines.Theylaterstartto
not focuson anyparticularethnicity.
2. I believe TimesInc.wouldbe agoodpublisherastheyhave alwaysbeenatthe frontof trendsand
technologies.Theyalwaysknewwhentointroduce the new product,forexample asTV wasgaining
more popularitytheyreleasedamagazine togowiththis.I believehavinganew musicmagazine will
be helpedbytheirinnovationasthey will make sure the magazine receivesthe advertisementthatit
needs.
Theyhave shownthat theycan appeal toa wide targetaudience frommagazine tomagazine.They
have appealedtoupperclassmenwithThe Fieldandto all womenwiththeirWoman’sWeeklies.I
am planningformymagazine tobe targetedata male audience soTime Inc.hasshowntheycan
appeal tomost audiences.
Theyhave featuredmanydifferenthobbiesandinterestsasthe topicsof the magazines;thishas
allowedthemtoappeal tomanydifferentnichemarkets.Ibelievetheycouldeasilymake sure that
my magazine wasadvertisedtothe rightaudience andthatIcouldaim my magazine ata particular
genre of musicwhichI wouldlike to.Thismixedwiththeirinnovationshowstheycouldhelp the
magazine appeal toanyaudience Iwouldlike andtheywill keepitfreshandmodern.
My musicmagazine wouldneedapublisherwhowouldsupportthe genre andstyle of mymusic
magazine.Theyare alwayssupportingnew magazinesandnew technologieswithnew devicessuch
beingable toreadtheirmagazinesonsmart devices.Overall theydonotsteertowardsone
particulargenre.
3. They are likelytosticktowards,withmusicmagazines,oneswhichare mainlyaimedtowardsa
white audience suchasrock music.Theymainlysticktoappealingtowhite audiencesasanoverall
and don’tcovermore nichesof musicand lifestyle.
4. Bauer wasfoundedin1875 itis nowheadquarteredinHamburg,Germanywithmore than600
magazines.OntheirUKwebsite theystate “Britain’sbiggestmagazinepublisher”.Bauercovers
differentmediaproductssuchasradio,tv and digital.“Ourmagazine heritagestretchesbackto1953
withthe launchof AnglingTimesandthe acquisitionin1956 of Motor Cycle News,bothstill iconic
brandswithinourportfolio.More recently,Closerwaslaunchedin2002 and Britain’sfirstweekly
glossy,Grazia,waslaunchedin2005.”

3. The company startedin1875 as a printingcompany,makingbusinesscards.Thiswaslaterfollowed
by a radiomagazine inGermany.In1981 theyintroducedthe firstweeklyWomen’smagazine inthe
USA, Woman’sWorld.It wasduringthistime BauerexpandedfromGermanytomanyother
countriessuchas the UK and the USA.
Theystartedto go digital inthe 1990s makingthere magazineshave some crossmediawithonline
websites.ThishelpedBauertokeeponexpandingtheirbrands.Asstatedontheirownwebsite
“Newideasforthe magazine market?Sure!We know the trendsand,above all,we know whatour
readerswant.BauerMedia Groupis constantlydevelopingnew people,women’sandfood
magazines – alwaysinline withthe tastesof ourwidelyvaryingtargetgroups.”Thisshowshow they
are alwayslookingtoinnovate andattracttheirtargetaudience forthe mediaproduct.
I believeBauerare better.firstly,theyare the biggestmagazine publisherinthe Britainandfor a
newmagazine thisisveryimportantasI wouldneedtohave coverage inmyown area.There other
mediaindustriesalsostronglyrelatetomusicsuchas the Box tv networkwhichwouldallowfora
newmusicmagazine tobe easilyadvertisedthroughBauer.TheyalsopublishQ,a musicmagazine I
am interestedinandwill take some inspirationfrom.Baueralsofeaturesmanymodernmedia
productsthat I am interestedin makingitabetterpublisherforme.