The detailed class analysis

2. The masthead is bold so it catches the reader attention in a shop
environment because it is visually attractive. The masthead is in red font
which is a bright primary colour that connotes excitement that implies
the magazine is stimulating read. NME does not follow the conventions
of mastheads that the name stretches across from one side to the other
but NME breaks this convention. This could be because is it an
established brand that is recognisable to the target audience. The
masthead of “NME” does not refer to music but the mise en scene of the
front cover implies the genre of music magazine.
The cover lines refers to music artists like Muse
and Blur , included in articles in the magazine,
who are not rap artists like Dizzee Rascal.
Therefore, it shows that NME is not a music
magazine of just the rap genre but is more
varied. This means that NME appeals to a wider
target audience that just a niche rap market.
This means that NME can appeal to a large
amount of people so it establishes a brand
quicker.
The main cover line refer to the music artist Dizzee
Rascal who is a famous rapper. This is the main
selling point of the issue because the main cover
line usually denotes to the main article. The main
cover line also implies the genre is music because
Dizzee rascal is recognisable music artist. The
target audience therefore would be fans of Dizzee
Rascal and his music because the main cover line
refers to an interview. I know this as a pull quote
“I’m spreading joy around the world, man!” is
used to show that the magazine as got a personal
interview with the artist. This statement is
inspiring so portrays Dizzee rascal as a positive
figure so he is represented to be someone that is
interesting to interview. The quote in the main
cover line is used to attract the target audience as
it shows the artist in an optimistic light. The main
cover line is used as an anchorage for the main
image as it show the significance of the model
being on the front cover , to advertise the
interview with Dizzee Rascal.
The main image using the model of the
well-known rap artist Dizzee Rascal. The
magazine is appealing to fans of Dizzee
Rascal because they will recognise him
easily on the main image.
Dizzee Rascal is an icon so he is used as
the main selling point of the magazine.
The shot used is a long shot as it includes
all of Dizzee Rascal’s body and the
background. This is unconventional for a
main image of a magazine, as usually a
medium shot is used. Dizzee Rascal looks
like he is reaching out of the page as his
hand is cut of at the end. The use of this
technique attract the audience because it
gives the impression Dizzee Rascal
himself is trying to reach out and pull in
the reader.
The camera angle is eye level creating a
personal feel to the magazine as the
audience feel like they are on the same
level as the famous rap artist. Also, direct
address is used as Dizzee Rascal is
looking down the camera Len. This
connotes the interview will be personal
meaning his fans will want to buy the
magazine.
The main image connotes to a rap genre
mise-en-scene because is uses
stereotypical tropes of the genre as there
is graffiti is used in the backgorund of the
image. Graffiti is used in images relating
to rap music as both rap music and
graffiti are represented as rebellious and
outrageous.
The target audience for the edition of NME is 15-27 stereotypically males because this
issue of uses a rap artist as it’s main selling point. The fans of Dizzee rascal will want to
read the magazine. The profile of fans of Dizzee rascal is 15-27 males who have a college
education not no further degrees. They are of the social class of C1 as they would have to
a stable job like office work to fund their digital music collection and regular gig tickets.
They would probably be in a relationship but not marriage and have no children.. Their
lifestyle would include going out with friends on night out to events like music gigs often
and keeping up to date with the new technology and social media.
The font used is bold and squared
which connotes to the indented target
audience of music lovers that the
magazine with be like their music taste.
As it will be blunt, to the point with the
information included, similar to the
squared lettering and an exciting read
like the bold font. The reason this is
like music is because music is bold and
thrilling.

3. A puff is used to attract the target audience
because it visually stands out to the reader. The
word “news” is used to entice the audience in
to thinking they need to read the magazine to
find out this new information. To remain
update with current events in the music world.
The buzz word “special” is used
on the top stripe to appeal to the
reader as it makes them think
that this issue is specifically
important. Due to the fact it is a
“special” edition so will be
different from all the rest.
The bottom strapline refers
to other well-known music
artists also included in the
magazine. This is an
attractive feature because it
gives the impression to the
magazine is bursting with
information so is worth
purchasing.in addition, it
connotes to the genre being
more than just rap music as
some of the music artists on
the bottom stripe are not
rap stars.The mode of address is formal because
it never uses the second person to
address the reader. This implies the
NME is a factual magazine about music
so attracts music lovers as they just
want to read about music artists and
their work.
The layout is ordered because all the
text is positioned in columns towards
the sides ;expect for “Dizzee Rascal”
and the puff. This gives the magazine
a professional feel and implies that it
is straight to the point. However the
use of angling “Dizzee Rascal” and
the puff makes them more
noticeable. This lures the reader in
because they focus on the main
selling point, “Dizzee Rascal”.
The barcode is located in the
bottom right corners so it
does not distract the readers’
attention from e selling point.
It is small so it is not visually
off-putting.
The mainly red colour scheme
used is not usually a colour linked
to males or females. This connotes
the magazine is not aimed at
either gender specifically.

4. Rule of thirds
The rule of third is used on the
front cover of NME to attract
the readers’ attention to the
model Dizzee Rascal’s face and
to his name. This use of three
hot stops is to advertise the
magazine’s main focus on
Dizzee Rascal. This attracts the
target audience because he is
easily recognisable rap star.
This denotes that NME is
aiming directly towards the
fans of Dizzee Rascal for this
issue.

5. The layout used in the NME contents
page is not a conventional
chronological order in structured
columns. The contents is towards the
right the side of the page however
normal it is place on the left side
because writing goes from left to right.
In addition, the main image and the
editor’s letter famed by brackets which
could be a reference to signs used at
gigs. This subtle reference will be
appreciated by the target audience as
they would go to gigs often. The NME
approach is a modern and stylist
format, which implies to the young
target audience that the magazine is
about current music artist that they
will be interested in.
The front , colour scheme and
masthead are the same as the front
cover to show a identifiable brand.
The common house style means that
the magazine has a similar mise-en-
scene through out the issue ;so this
makes the magazine professional
therefore pleasing to read.
The main image is of a medium shot
of a young woman, in her twenties,
dressed in clothes that are
stereotypically wore by regular
festival goers. Therefore, this is a
subtle hint to the target audience
that the information in the magazine
applies to them because the clothes
and background are familiar to the
young target audience.
The main image is anchored by the
“Touring Special” title of the editor’s
letter. This anchorage explains that
the picture is a reference to the 16
page special on touring. The picture
correlates with “Touring Special” is
because there tour bus in the main
image, which the model is pointing
towards.
The rule of thirds is used on the
NME contents page to focus the
reader’s attention to the main
image and the editor’s letter
about the “Touring Special”. This is
because the special feature of this
edition is an other main feature,
along with the Dizzee Rascal
interview. Therefore, it is
important to direct the reader’s
attention to the special feature
first and further show the genre of
music.
The article titles are small, brief
statements that entices the reader in to
the articles to find out more. There is a
“Band Index” left hand side as a quick
guide to information about each band
included in the magazine. this is an
unique technique of contents to show the
target audience that the magazine caters
towards many different genre of music as
all the bands are of diverse music genres.

6. The main headings of the contents
are basic and orders the contents
in to categorical groups, such as
“News” and “Feature”. This helps
the reader to navigate to the
articles they want to read.
The article titles are small, brief
statements that entices the reader in
to the articles to find out more. There
is a “Band Index” left hand side as a
quick guide to information about each
band included in the magazine. this is
an unique technique of contents to
show the target audience that the
magazine caters towards many
different genre of music as all the
bands are of diverse music genres.
The date is clearly placed under the
main page title to the right. This is
located there so the reader can find
out quickly that all the information
used in the magazine is up to date
so they will want to read the articles.
The mode of address used in the editor’s
letter is the third person “we”. This implies
a conversational tone to the contents page
,furthermore the magazine. The use of the
third person is inviting and friendly to the
reader. However, “we” is less personal and
relaxed than direct address - “you” so the
magazine shows it is more focused on the
music content included.
The language used is similar to the mode
of address as it has a colloquial tone
because “eh?” is used in the editor's letter.
This use of common slang makes the tone
of the magazine appear welcoming and
relaxed. This attracts a young target
audience because they would use term like
this in their everyday speech.

7. The fans of Dizzee Rascal
will want to read this
article. The target profile
of Dizzee Rascal’ s fans is
15-27 year old males.
They would have a
relationship but would
not be marriage and
have no children. Their
social class would C1 so
they would be employed
in jobs like office work
full time. They would
have a college education
but no university
degrees. The lifestyle of
the fans would be
listening to rap music
often, staying up date
with the music artist and
purchasing tickets to see
Dizzee Rascal live.
There are four small
columns of text. The text is
blocked in to one forth of
the page with tightly
packed columns. This is to
appear a more enjoyable
and quick read to the
audience.
The font and the subtle
use of red colours ,
Dizzee’s jacket, are the
same as the front cover
and the contents page so
creates a house style for
the magazine.
the page numbers are not
visible on the page so not
to distract attention from
article.
The layout of the page is a main image with
the text positioned to the right and small. The
impression of the article is that it is focused
on Dizzee Rascal himself as the picture of him
is large. The graffiti used in the background is
a negative representation of rap music
because it refers to vandalism.

8. Similarities between MNE’s front cover,
contents page and double page spread
• There is a constant house-style through the NME magazine of
squared, bold squared font used through out the magazine and
along with the red, white and black colour scheme.
• The layout is very similar on each page. The is orderly columns
used but there is a focal point which is usually highlighted by
slanted writing so the main cover line “ Dizzee Rascal” on the
front cover and the title on the double page spread.
• The genre is reference on every page through the images used
because they all connote the genre of music . As the main
image from the front cover and the double page spread is of
the music artist Dizzee Rascal and the image on the contents
page is sometime commonly seen at music festivals, a tour bus.