Some ideas, using Augmented Reality technology, for the communication of the two biggest sport events of 2012 for ARworks. www.arworks.eu

2. The London olympics and the UEFA European Championship are the
biggest sport events of 2012.
In the following you’ll find communication ideas, using AR and QR
smartphone technology for these events.
If you’de like to use any of them, please contact us, so we can modify
them to perfectly suit your needs.
Arworks Ltd.
Szabolcs Budaházy +36 30 99 00 336
szbudahazy@arworks.hu
Vasile Hodorogea (Romania) +40 744 88 41 41
vasile.hodorogea@arworks.ro
www.arworks.eu, www.arworks.ro

3. Augmented Reality (AR) summary
• AR is a digital content, appearing on the live camera picture – mostly
on smartphones or web cams
• The content can be text, picture, video, 3d model, animation, etc
• The content can be linked to a certain picture, to a GPS co-ordinate or
placed around the user

4. Concepts/Ideas
You’ll find the detailed description of four ideas of ours- if you’d like to
know what’s behind the other concepts, please, contact us.

5. Collector
UEFA
Stadium
panorama Euro Team
member
2012
Stadium
show

6. Collector
• Virtual, branded footballs, shoes and shirts are placed on thousands of GPS co-ordinates of
the country. These are visible on the live camera picture if the soccer fan downloads the
app. Everybody will see 2-3 objects within 100 m.
• Players can collect these items buy clicking on them – the objects will be seen in the
“warehouse” of the app.
• If somebody collects 6 items and go to the shop, he will receive a gift – or can use the
earned discount on purchasing.

7. TEAM MEMBER
• Looking around with the smartphone in the pub, famous, virtual soccer players
appearing among the guests – and they are ready to be photographed.

8. Concepts
Olympic
Navigator
Olympic
Binocular
Expo
HoloCard
On the
Track Olympics Collection
Collector
Multimedia
Promotion
Packaging
Superstore

9. Olympic Navigator
• With the special Olympic Navigator fans can see the cities of the previous
games on the live camera picture of their smartphone with the distance and
direction of the locations. The exact venues of the London Olympics are on
the screen as well and they will be able to check the track of the Olympic
Flame, too.
• Any brand visual or product can be integrated in this virtual world of the
Olympics.
• The full 2 or 3 dimensional map of the Olympic park can be seen under the
feet of the user – just as a carpet. They can select among the 5 pre-defined
points on this map – to choose from where do they want to look around.
• The Navigator, which will be communicated throughout the world, gives
numerous opportunities for marketers to connect themselves to the
Olympics.
• Forms of branding
– The app can be started by having the company logo on the camera view – and
clicking on it
– Sales locations (shops, dealerships) are also visible in the live camera view (not just
the Olympic cities)
– 3D products, product logos are also appearing on the smartphone
– Banners/logs are continuously visible on the screen.

10. Olympic Navigator - screenshot
Video: http://vimeo.com/35302853

11. Holocard Collection
• When buying a product, customers will receive one of the 30 different design small
paper cards.
• If the customer holds the paper in front of his/her smartphone, running the
branded application, the animated Mascot of the Olympic, Wenlock will appear on
the card. On each card, Wenlock will perform a different sport. If a customer
registers in the game, and use 10 different cards, he will receive a gift.

12. If you’de like to use any of them, please contact us, so we can modify
them to perfectly suit your needs.
Arworks Ltd.
Szabolcs Budaházy +36 30 99 00 336
szbudahazy@arworks.hu
Vasile Hodorogea (Romania) +40 744 88 41 41
vasile.hodorogea@arworks.ro
www.arworks.hu
Arworks projects:
http://vimeo.com/arworks/videos
AR solutions from the world:
http://sensophone.blogspot.com/