Social media is an important component of today’s public relations toolbox. But is your organization effectively leveraging its use to deliver key messages and accomplish strategic business goals? This program was used for a session at the PRSA-Lookout Chapter\'s annual conference that explores how to take your social media presence beyond simply being present to engaging in conversations that advance your organization while enhancing your target audience’s social media experience.
2. “ The three main elements of public relations are…informing people, persuading people, or integrating people with people. … the means and methods of accomplishing these ends have changed as society has changed .” ~ Edward Bernays Crystallizing Public Opinion (1961)
3. What would Edward Bernays post on Twitter? Edward_Bernays Just approached by the @ Pork_Belly_Association …they have too much surplus, prices too low. What to do?
4. What would Edward Bernays post on Twitter? Edward_Bernays Oh no, now the egg producers are calling, too much surplus, prices too low. What to do?
5. What would Edward Bernays post on Twitter? Edward_Bernays I got it…The Great American breakfast…Bacon and Eggs…Take that @ Oatmeal ! Whatta ya think @ Uncle_Siggy ?
6. What would Edward Bernays post on Twitter? Edward_Bernays Wonder how it would taste on a biscuit?
7. What is social media? Social media is content created by people using highly accessible and scalable publishing technologies. It’s a set of technologies, tools and platforms facilitating the discovery, participation and sharing of content. ~Wikipedia.com