Informing Doctors Digitally - From standard messages to Co-Creating meaning
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Doctors' Communities on line are standard service to deliver academic knowledge to doctors. There's however a great discrepancy between declarative academic knowledge and putting the knowledge to use in daily practice situations. How can these communities and the health industry ease the transfer from "know-what" in medical research to know how in daily practice: a challenge. Here's a suggestion.
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Informing Doctors Digitally - From standard messages to Co-Creating meaning
- 1. Informing Doctors from standard message to co-created meaning Rob Halkes
- 3. Engaging Doctors ☑ Social Media - Digital - in Health What Else?
- 4. Engaging Doctors ☑ Social Media - Digital - in Health What Else? ☑Disruption Health Care in The Netherlands
- 5. Engaging Doctors ☑ Social Media - Digital - in Health What Else? ☑Disruption Health Care in The Netherlands ☑ What about Informing and Educating?
- 6. Engaging Doctors ☑ Social Media - Digital - in Health What Else? ☑Disruption Health Care in The Netherlands ☑ What about Informing and Educating? ☑ Pharma and Networks in Health
- 7. Engaging Doctors ☑ Social Media - Digital - in Health What Else? ☑Disruption Health Care in The Netherlands ☑ What about Informing and Educating? ☑ Pharma and Networks in Health How?
- 8. Youtube en Health Care Social Media
- 16. Dutch Social Media? A Must
- 17. Dutch Social Media? A Must
- 18. Dutch Social Media? A Must
- 19. Dutch Digital Doctors Bloomberg survey link
- 20. Dutch Digital Doctors Bloomberg survey link
- 21. Dutch Digital Doctors Bloomberg survey link
- 22. Dutch Digital Doctors Bloomberg survey link
- 23. Dutch Digital Doctors Bloomberg survey link
- 24. Dutch Digital Doctors Bloomberg survey link
- 25. Dutch Digital Doctors Bloomberg survey link
- 26. Dutch Digital Doctors Bloomberg survey link
- 27. Dutch Digital Doctors Bloomberg survey link
- 28. Dutch Digital Doctors Bloomberg survey link
- 29. Dutch Digital Doctors Bloomberg survey link
- 30. Dutch Digital Doctors Bloomberg survey link
- 31. PWC link
- 32. PWC link
- 33. PWC link
- 34. PWC link
- 39. “Ook zal de rol van internet nog belangrijker worden: niet alleen in de vorm van sociale media, maar ook in de dagelijkse praktijk van de gezondheidszorg. Er wordt veel verwacht van allerlei vormen van e-health.”
- 40. What Dutch People Do Dutch Internet & soc med for Health
- 41. What Dutch People Do HCSM: Preferences in Internet and Social Media to find healthrelated information and for communication in Healthcare: Preferences of the Dutch General Population. Tom van de Belt Medicine 2.0, 2013, London Dutch Internet & soc med for Health
- 42. What Dutch People Do Dutch Internet & soc med for Health
- 43. What Dutch People Do Dutch Internet & soc med for Health
- 44. What Dutch People Do Dutch Internet & soc med for Health
- 45. What Dutch People Do Dutch Internet & soc med for Health
- 46. What Dutch People Do Dutch Internet & soc med for Health
- 47. What Dutch People Do Dutch Internet & soc med for Health
- 48. What Dutch People Do Dutch Internet & soc med for Health
- 50. Ministery More Q and Volume for less: •Care paths - “ketenzorg” •Focus primary care •eHealth
- 51. Ministery Health Insurance Co More Q and Volume for less: •Care paths - “ketenzorg” •Focus primary care •eHealth Focus Heath Care Insurance Cost •Experiment Population Cost model •Preference schemes drug (pricing) •Care paths integration
- 52. Ministery Health Insurance Co Hospital More Q and Volume for less: •Care paths - “ketenzorg” •Focus primary care •eHealth Focus Heath Care Insurance Cost •Experiment Population Cost model •Preference schemes drug (pricing) •Care paths integration Budget Focus - Agreement Government •Marketing positioning •Innovation •Furthering cooperation in family care
- 53. Ministery Health Insurance Co Hospital Family Care More Q and Volume for less: •Care paths - “ketenzorg” •Focus primary care •eHealth Focus Heath Care Insurance Cost •Experiment Population Cost model •Preference schemes drug (pricing) •Care paths integration Budget Focus - Agreement Government •Marketing positioning •Innovation •Furthering cooperation in family care Chronic care paths - Relationship with Hospital •Collaboration within health care groups •Multidisciplinary primary care centres •Budget concerns in Population costing model
- 54. Trends in Dutch Health Care
- 55. Trends in Dutch Health Care ☑ From Internet to eHealth
- 56. Trends in Dutch Health Care ☑ From Internet to eHealth ☑(Enforced?) collaboration and integration
- 57. Trends in Dutch Health Care ☑ From Internet to eHealth ☑(Enforced?) collaboration and integration ☑ Diminishing independancy of decision: Protocols
- 58. Trends in Dutch Health Care ☑ From Internet to eHealth ☑(Enforced?) collaboration and integration ☑ Diminishing independancy of decision: Protocols ☑ No spare time: pressure on volume/ production
- 59. What about Informing and Educating? Research Professional Education Case Study Institutional Consult Care Practice
- 60. What about Informing and Educating? Research Focus: Medical Empiral Research - General Knowledge - Declarative: What is? Professional Education Case Study Institutional Consult Care Practice Focus: Health Conditions - Individual Particularism - Specific Knowledge - Procedural: What to do?
- 61. What about Informing and Educating? Research Focus: Medical Empiral Research - General Knowledge - Declarative: What is? Professional Education Case Study Focus: Health Conditions Symptoms - Interventions Institutional Consult Care Practice Focus: Health Conditions - Individual Particularism - Specific Knowledge - Procedural: What to do?
- 62. What about Informing and Educating? Research Focus: Medical Empiral Research - General Knowledge - Declarative: What is? Professional Education Case Study Focus: Health Conditions Symptoms - Interventions Focus: Disease Treatments Institutional Consult Care Practice Focus: Health Conditions - Individual Particularism - Specific Knowledge - Procedural: What to do?
- 63. What about Informing and Educating? Research Focus: Medical Empiral Research - General Knowledge - Declarative: What is? Professional Education Case Study Institutional Consult Care Practice Focus: Health Conditions Focus: Health Conditions - Individual Symptoms - Interventions Particularism Focus: Disease Treatments - Specific Knowledge Focus: Specific Symptoms, - Procedural: Behaviour - Understanding What to do?
- 64. What about Informing and Educating? Research Focus: Medical Empiral Research - General Knowledge - Declarative: What is? Professional Education Case Study Institutional Consult Care Practice Focus: Health Conditions Focus: Health Conditions - Individual Symptoms - Interventions Particularism Focus: Disease Treatments - Specific Knowledge Focus: Specific Symptoms, - Procedural: Behaviour - Understanding What to do?
- 65. What about Informing and Educating? Professional Academic Research Focus: Medical Empiral Research - General Knowledge - Declarative: What is? Personal Professional Education Case Study Institutional Consult Care Practice Focus: Health Conditions Focus: Health Conditions - Individual Symptoms - Interventions Particularism Focus: Disease Treatments - Specific Knowledge Focus: Specific Symptoms, - Procedural: Behaviour - Understanding What to do?
- 66. What about Informing and Educating? Professional Academic Research Focus: Medical Empiral Research - General Knowledge - Declarative: What is? Personal Professional Education Case Study Institutional Consult Care Practice Focus: Health Conditions Focus: Health Conditions - Individual Symptoms - Interventions Particularism Focus: Disease Treatments - Specific Knowledge Focus: Specific Symptoms, - Procedural: Behaviour - Understanding What to do? Protocol Protocol
- 67. What about Informing and Educating? Professional Academic Research Focus: Medical Empiral Research - General Knowledge - Declarative: What is? Personal Professional Education Case Study Institutional Consult Care Practice Focus: Health Conditions Focus: Health Conditions - Individual Symptoms - Interventions Particularism Focus: Disease Treatments - Specific Knowledge Focus: Specific Symptoms, - Procedural: Behaviour - Understanding What to do? Protocol Protocol Academic Learning Key factors: - Academic - Key Opinion Leaders - Some times Professional Learning Key factors: - Case specific - Feasable - Effective - Co-Creating Here and Now
- 68. What about Informing and Educating? Professional Academic Research Focus: Medical Empiral Research - General Knowledge - Declarative: What is? Personal Professional Education Case Study Institutional Consult Care Practice Focus: Health Conditions Focus: Health Conditions - Individual Symptoms - Interventions Particularism Focus: Disease Treatments - Specific Knowledge Focus: Specific Symptoms, - Procedural: Behaviour - Understanding What to do? Protocol Protocol Academic Learning Key factors: - Academic - Key Opinion Leaders - Some times Professional Communities Professional Learning Key factors: - Case specific - Feasable - Effective - Co-Creating Here and Now EHealth
- 69. What about Informing and Educating? Professional Communities Research Professional Education Academic Learning Key factors: - Academic - Key Opinion Leaders - Some times Case Study EHealth Institutional Consult Care Practice Professional Learning Key factors: - Case specific - Feasable - Effective - Co-Creating Here and Now
- 70. What about Informing and Educating? Professional Communities Research Professional Education Academic Learning Key factors: - Academic - Key Opinion Leaders - Some times Case Study EHealth Institutional Consult Care Practice Professional Learning Key factors: - Case specific - Feasable - Effective - Co-Creating Here and Now Engagement Patterns
- 71. What about Informing and Educating? Professional Communities Research Professional Education EHealth Case Study Academic Learning Key factors: - Academic - Key Opinion Leaders - Some times Institutional Consult Care Practice Professional Learning Key factors: - Case specific - Feasable - Effective - Co-Creating Here and Now Engagement Patterns ?
- 72. What about Informing and Educating? Professional Communities Research Professional Education EHealth Case Study Academic Learning Key factors: - Academic - Key Opinion Leaders - Some times Institutional Consult Care Practice Professional Learning Key factors: - Case specific - Feasable - Effective - Co-Creating Here and Now Engagement Patterns ? Engaged - Educated - Empowered - Equipped - Expert
- 73. What about Informing and Educating? Professional Communities Research Professional Education EHealth Case Study Academic Learning Key factors: - Academic - Key Opinion Leaders - Some times Institutional Consult Care Practice Professional Learning Key factors: - Case specific - Feasable - Effective - Co-Creating Here and Now Engagement Patterns ? Engaged - Educated - Empowered - Equipped - Expert
- 74. Crucial for implementation: What stages in Engagement That may guide people through the process?
- 75. Crucial for implementation: What stages in Engagement That may guide people through the process? •Acces •Connect •Engage •Interact •Cooperate •Co-Create
- 77. Develop your promotion Create a path of development From (e)detailing to partnership
- 78. Develop your promotion Create a path of development From (e)detailing to partnership
- 79. Develop your promotion Create a path of development From (e)detailing to partnership Detail
- 80. Develop your promotion Create a path of development From (e)detailing to partnership Detail eDetail
- 81. Develop your promotion Create a path of development From (e)detailing to partnership Detail eDetail CoOperate
- 82. Develop your promotion Create a path of development From (e)detailing to partnership Detail eDetail CoOperate Co-Create
- 83. Develop your promotion Create a path of development From (e)detailing to partnership Promote & Engage Detail eDetail CoOperate Co-Create
- 84. Develop your promotion Create a path of development From (e)detailing to partnership Promote & Engage Detail Connect & Interact eDetail CoOperate Co-Create
- 85. Develop your promotion Create a path of development From (e)detailing to partnership Develop & Connect Create Promote & Interact & Engage CoCo-Create eOperate Detail Detail
- 86. Develop your promotion Create a path of development From (e)detailing to partnership Develop & Connect Create Promote & Interact & Engage CoCo-Create eOperate Detail Detail •Show •Demo •Educate •Inform
- 87. Develop your promotion Create a path of development From (e)detailing to partnership Develop & Connect Create Promote & Interact & Engage CoCo-Create eOperate Detail Detail •Collaborate •Show • Support •Demo •Service Educate • •Inform •Share
- 88. Develop your promotion Create a path of development From (e)detailing to partnership Develop & Connect Create Promote & Interact & Engage CoCo-Create eOperate Detail Detail •Collaborate •Show • Support •Demo •Service Educate • •Co-Evaluate •Inform •Share
- 89. Develop your promotion Create a path of development From (e)detailing to partnership Develop & Connect Create Promote & Interact & Engage CoCo-Create eOperate Detail Detail •Collaborate •Show • Support •Demo • Create partnerships •Service Educate • •Co-Evaluate •Inform •Share
- 90. Develop your promotion Create a path of development From (e)detailing to partnership Develop & Connect Create Promote & Interact & Engage CoCo-Create eOperate Detail Detail •Collaborate • Create Integrated •Show Patient Care • Support •Demo • Create partnerships •Service Educate • •Co-Evaluate •Inform •Share
- 91. 2. Develop your promotion Connect & Interact Promote & Engage Detail eDetail Develop & Create Co-Operate Co-Create
- 92. 2. Develop your promotion In the course of this roadmap from (e)detailing to partnership you might want to: Connect & Interact Promote & Engage Detail eDetail Develop & Create Co-Operate Co-Create
- 93. 2. Develop your promotion In the course of this roadmap from (e)detailing to partnership you might want to: • Expand physicians’ internal relations with external ones through social media Connect & Interact Promote & Engage Detail eDetail Develop & Create Co-Operate Co-Create
- 94. 2. Develop your promotion In the course of this roadmap from (e)detailing to partnership you might want to: • Expand physicians’ internal relations with external ones through social media • Use different channels of communication Connect & Interact Promote & Engage Detail eDetail Develop & Create Co-Operate Co-Create
- 95. 2. Develop your promotion In the course of this roadmap from (e)detailing to partnership you might want to: • Expand physicians’ internal relations with external ones through social media • Use different channels of communication • Connect & Interact Promote & Engage Detail Add mobile eDetail Develop & Create Co-Operate Co-Create
- 97. Experience Co-Creating Care (EC3) for multidisciplinary collaboration in cooperation with patients
- 98. Experience Co-Creating Care (EC3) for multidisciplinary collaboration in cooperation with patients A method of development to reach a common understanding between all parties based on insights into each others’ interest
- 99. EC3 is not the same as “working together” Traditional Strategy Co-Creative Strategy Creates value by delivering defined customer experience to targeted customer set Creates value by constantly enhancing experiences for all stakeholders Goals Establishes strategic goals at the outset and doesn’t significantly change them Uses the initial strategic goal as a starting point and lets the full strategy emerge over time Focus On the interests of the firm: that is, how the firm can maximize its share of the created value relative to the shares of its industry competitors Focuses on the interests of all stakeholders and how the ecosystem can maximize the size of the pie; Values Advantage Achieves advantage through realizing economies of scale before competitors do and making big, bold moves Achieves advantage through the increased engagement of stakeholders and by continually building new interactions and experiences, which lead to higher productivity, higher creativity, and lower costs and risks
- 100. Assistant professor of professional development Consultant pharma >25 yrs Trainer of HC specialists & doctors ISATT Development Retail Chair Internet curator formula pharmacists Strategic advisor Social media Pharma commercial #hcsmeu development Drums & Trombone Rob Halkes @rohal Health care technology Chronic Care Paths Classic Music Ehealth -‐ Telecare Symplur The FOX group LLC US Oct. 17th 2013 Drimpy ehealth PlaGorm
- 102. Drs. A.R.J. Halkes MHA rob.halkes@healthbusinessconsult.com P.O. Box 292 5050 AG Goirle The Netherlands M +31 6 31 66 2595 T http://www.twitter.com/rohal F http://www.facebook.com/rob.halkes L http://nl.linkedin.com/in/arjhalkes W www.healthbusinessconsult.com