E4 brands its products with consistent visual elements to build recognizability. It uses a distinctive purple color across all products, the "American Typewriter" font in advertising, and ensures its logo is always present on merchandise. E4 also aims programs at audiences by including advertisements for program Twitter pages at the end of trailers, as Twitter is popular and allows audiences to follow specific shows. The document discusses how studying E4's branding strategies informed the branding of the author's soap trailer, which uses E4's logo, font, colors and hashtag tagging to make it seem like a realistic E4 program.

1. BRANDING MY PRODUCT
I though the best institution for my final soap trailer would be E4 and this is
because they have programmes that inspired my trailer such as “Hollyoaks” and
“Skins”. I feel that this is the most likely channel to air my programme because I
aimed in towards the same type of audience which is to older teens.
HOW E4 BRANDS IT’S PRODUCTS
E4 has branded programmes by
using the same purple colour it
uses with all it’s products. This is
individual to the institution and
has been made recognisable to
audiences, so when they see the
colour they instantly know the
product must be on E4.
E4 also uses “American Typewriter” font
when advertising. This is because it is part of
the institutions brand, and when we see this
font we associate it with E4.
E4 always makes sure it’s A way E4 has aimed it’s programmes to
logo is always present on it’s an audience is by putting an
merchandise. This is a visual advertisement for there twitter pages on
reminded of where the the end of trailers. This is because
products are from - viewers Twitter is a new hype, so by having a
would notice what channel page for each individual programme
to watch the programme. keeps it up to date, and audiences can
chose which programmes on the channel
they want to follow.

2. My research on
E4’s branding
helped me to
make my trailer
realistic. I used
the logo on the
end title card of
my trailer.
By putting a #tag on my
product it makes it more
realistic. This is a common
By using the same font and colours thing seen on E4 products.
on my product in the title cards it
would be recognised as an E4
product.