1. Audio Tour Transferable Concepts

2. 11 Historic Sites; accredited by AAM. 22 historic structures from Colonial to 1902. Includes 7 National Historic Landmarks. 88 Acres of Gardens and Grounds. 780,000 admissions. 21,000 members.

4. THE ELMS SUNKEN GARDEN Colorized vintage 1930s postcard Today

5. The 1970s

6. The 21st Century

7. 11 years of tours Own your rights. Consistent Narration. Make the tour universal. Raise admission price (…less than you think!) Long term commitment to delivery systems. Let the technology come to you.

8. Keys 1010 WINS The “White House” :35 rule

10. Keys 1010 WINS The “White House” :35 rule 15 type written lines – never changes It’s a Text, Text, Text, Text, Text WORLD

11. Writing Stick it in your ear. Tell them “where to go.” It’s a You, You, You, You, You WORLD. Except on Tuesday, the ball was not hit by the boy.

13. not adjectives

14. Benefits…

15. not attributes

16. A picture is worth…

18. RIPTA Newport Trolley

19. 2010 Family Tour

20. Some Providers Antenna Audio Acoustiguide Imaginear OnCell Orpheo Tourmate

21. Take it with you. You can do this. Marketing basics. There ain’t no big time.