1) AMPI is working to attract Baby Boomers to Banderas Bay by highlighting the amenities that fulfill their priorities of health, travel, finance, and active lifestyles.
2) Banderas Bay offers affordable real estate, a growing economy, infrastructure investments, and a climate and healthcare that appeal to Baby Boomers' concerns about health and wellness.
3) AMPI is enhancing their online and offline presence to better connect with Baby Boomer communities and promote the region's suitability for retirement.
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AMPI: Puerto Vallarta & Riviera Nayarita a buyers perspective
1. May 2011
AMPI: The trusted voice in Mexican Real Estate
Real Estate Buyers in Puerto Vallarta & Riviera
Nayarita:
Past, Present and Future
www.vallartanayaritmls.com
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2. Defining Banderas Bay:
AMPI: who are
Banderas Bay Real Estate
we and what we
region Market trends
are working on
2007 v. 2010
What do we 7. Bay of
AMPIs list of
Banderas
know today Why is the development
opportunites by
Baby Boomers Banderas Bay area
opportunities
that can the next the perfect
generation for Banderas
shape solution Bay
tomorrow?
Other What is AMPI
demographic working on to Summing up
opportunities reach future
buyers
www.vallartanayaritmls.co
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3. What is AMPI
Regional?
www.vallartanayaritmls.com
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7. 2007 2010 2011
1bd/small
1
$700,000 - $450,000 - $140,00 -
3bd condo 3bd condo
$1m $550,000 2bd $220,000
2bd plus
2 Villas $1.5 - $6 m
den condo
$300,000 -
$400,000 3bd condo
$550,000 -
$850,000
Product
popularity 2bd plus 1bd/ small 2bd plus
3
$450,000 - $150,000 - $350,000 -
den condo $550,000 2bd $250,000 den condo $450,000
2011: ‘To
sell a
property it Lots
4
$150,000 - $1m - $1m to
$350,000
Villas $1.5m
Villas $1.5m
must be (400 - 1200 m2)
priced at
least 35%
1bd/ small Lots beach
5
$150,000 - $400,000 -
below 2008 Lots any flat
2bd $250,00 front $2.5 m
levels’
notes
www.vallartanayaritmls.com
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www.vallartanayaritmls.com
8. 2007 2010 2011
1 75% 35% 35%
Market mix
‘In 2010
anything in
2 20% 32% 35%
the $600,000
range was
the dead 3 14% 30% 27%
zone, but
they are
moving 4 Other 1% Other 3% Other 3%
again’
age
Baby avg 45 - 65 45 - 65 55 - 65
Boomers
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9. 77 million Baby Boomers in the
USA today Turning 65 daily: 10,000
( From USA News & Reports Feb 2011) Largest spenders: 8 million
Plan to travel: women 86%
% of wealth in USA 80%
Plan to work to stay active 76%
Why are Baby Plan to travel: men 66%
Boomers Plan to do charity work 64%
important? Plan to visit Mexico 25%
Own second homes 25%
www.vallartanayaritmls.com
10. Boomers at
every life cycle Boomers own
10,000 people 5x more Latin
have been the
a day will turn American
source of
65 daily until property than
economic
2030 spikes felt any other age
around the group
world
Baby
Boomers:
Boomers are In Canada the Boomers have
the most total number of changed, they
This is a traveled Baby boomers are in a new
generation in who will retire: phase of life
marathon the history of 9.7 m with new
not a sprint the USA priorities
www.vallartanayaritmls.com
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11. PRESERVING CAPITAL Low risk investment
Preserve capital /
wise investments Renting in high numbers Control Property taxes
1 Driving less Control healthcare costs
Assisted living for the future Exercise & quality diet
Health and
Baby Health insurance coverage Access to health care wellness concern:
Boomers
stay healthy
2
Anti aging products Doctors with USA/Ca training
have new
priorities Fast growing internet & social
Staying active: 50% plan to work
media users
and polls working or
Urban centers growing:
show these 3volunteering
for social reasons
Working from home increase
are the 5 Charity work Continued Education
areas most
Travel is a priority Easy access to home base
important to Staying active:
them now RV Sales have jumped Warm climate
Travel
4
Looking for green design Recycling and environment
Going green
5 Looking for smaller units Looking for amenity efficiency
www.vallartanayaritmls.com
www.vallartanayaritmls.com
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12. From: Texas, USA From: Alberta, Canada
Purchased: Old Town, $495,000 Purchased: Bucerias, $115,000
What are our What were they looking for when they
What were they looking for when they
clients telling contacted us? A Beach front condo conacted us? Condos in Bucerias in the
low $100,000 usd
us? How do they spend their time while they are
here? Go to the pool and enjoy the How do they spend their time while they are
restaurants here? Golf, Grandkids, fishing,
Exactly what gardening, volunteer charity
How does the Banderas Bay fit in with their
the statistics 5 year plan? To be retired and living How does the Banderas Bay fit in with their 5
here full time year plan? Planning to spend 6 months
claim... a year here
Is health care a concern? Yes, we found
we can use our insurance here so now Is health care a concern? Yes, he has a
we can’t wait to be here full time heart condition, they felt the climate
would be good for him and they
investigated the health care system
here and felt it was adequate
www.vallartanayaritmls.co
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13. What are our From: Las Vegas, USA From: Winnipeg, Canada
Purchased: South Shore, $550,000 Purchased: Nuevo Vallarta, $250,000
clients telling
‘We were looking for a quiet peaceful Originally looking for a condo, but decided
us? on a house with traditional Mexican
place to go and relax and get away from
the stress of our business back home.’ architecture
Exactly what How does the Banderas Bay fit in with their 5 How does the Banderas Bay fit in with their 5
year plan? Living 1/2 the time in Puerto year plan? They see themselves living in
the statistics Vallarta and 1/2 at home in Vegas Puerto Vallarta most of the year (9 )mos)
claim... How do they spend their time while they are
here? We work on our house. We spend What activities do you enjoy here? They
time just hanging out in paradise. We go center their lives around the normal, daily
to Fabulous dinners, with some of the best activities of shopping for food in the markets,
food and wine. And have a much better enjoying the beach and socializing with new
social life in Vallarta than we do at home. friends, both Mexicans and foreigners.
What activities do you enjoy here? We enjoy Health care: Being Canadian, they still feel
the beautiful outdoors and beach. And all they will rely on their healthcare there, but
the local artistic talent. feel the availability and high quality health
care services available in Puerto Vallarta
www.vallartanayaritmls.com
would give them peace of mind living here
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14. 2 Health and
wellness
concern: stay 5
healthy Going green
Baby 3Staying active:
Boomers are Travel
4Staying active:
working or
telling us
volunteering
what they
want:
1Preserve capital /
Can Banderas wise investments
Bay deliver?
"The further backward you look the further
forward you see“. - Sir Winston Churchill.
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15. Is Mexico a
good option?
Favorable Inflation & Ex
rate: Good news for those
The living on a fixed income
economy*
Healthy from
every angle
* (2009-2010 shows
continued trends)
www.vallartanayaritmls.com
Source: Focuseconomics
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16. Is Mexico a
good place to
invest in
property?
Infrastructure
spending
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17. 2008* 57% of the city’s income came from RE transfer taxes
Banderas Bay has a reason to CARE about real estate
Highway improvement planned for Mismaloya
highway
Is Banderas Highway widened in Nuevo Vallarta and extended
North
Bay a good
place to Malecon improvement plan: Phase 1 complete, Final Banderas Bay is investing in
plan to extend through the end of Los Muertos beach
invest in infrastructure
Old town commercial street improvement under
property? way
Infrastructure Old town: new pier under construction Property taxes are low
projects
La Cruz Marina project completed
Highway to Punta Mita planned
Water treatment and desalination plant completed Annual property taxes are
in Litibu
approx. 0011% of the
Underground cabling project planned apraised value
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18. Is Banderas
Bay a good
place to
invest?
The local
economy
+ 3%
www.vallartanayaritmls.com
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19. Is Banderas
Bay a good
place to
invest?
The local
economy
+ 2.8%
www.vallartanayaritmls.com
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20. Real estate prices in USA, despite the recent drop
are still on a long term uptrend
Current plateau may last until 2018
Real estate
is a
commodity 2018 on: Prices will continue to move upward.
The current situation will look much like this
The 18 year
cycle in Real
Estate WW2
Where things
stand today in
the USA
(US land prices tracked since 1900 (adjusted))
www.vallartanayaritmls.com
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21. Medical Care in Mexico costs up to
50% less than in the USA
Good local hospitals with english speaking staff
Can Increasing acceptance of USA insurance policies
Banderas
Bay fulfill
Alternative medicine available / Vitamins and supplements available
the lifestyle
needs for
the Baby Gyms, health clubs, yoga and pilates studios all available
Boomers?
CA and USA trained doctors available
Fresh and organic foods are available / Farmers markets
www.vallartanayaritmls.com
Guadalajara nearby for major medical
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22. Staying active while living in Banderas Bay
Is anything missing?
Walking communities in the south bay, close dining, cafes and shopping
Can
Banderas Volunteer charity activities, leagues and clubs
Bay fulfill
the lifestyle Improving internet access makes working and studying from here viable
needs for
the Baby
Water sports, hiking, classes, yoga and local travel options
Boomers?
Education opportunities for language and arts
www.vallartanayaritmls.com
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23. Long term rental properties ‘Green’ development
Commercial opportunties 5 star hotel Centro
Banderas Bay Boutique hotels Middle class housing
has the
opportunity to
create the Bed/Breakfast 5 star hotel South Shore
ideal
retirement
option for Event properties
Income property
Baby Boomers (weddings etc..)
if we listen to
them Revamp South
Medical tourism
shore
Products we
think we
could sell Mobile home parks Executive Office suites
Assisted living centers Pet friendly property
www.vallartanayaritmls.com
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24. Current Vacationers and future home
Gen Xrs buyers
These are
Family vacation destination, economy
other market
segments
Mexican Families strong. Coming from El Bajio,
Guadalajara and Mexico City
that we are
focusing on
2011: 9% of Australia is eligible for
Australia / New home refinancing. On-line search
Zealand indicates they are looking at ‘Vallarta
real estate’ at a high rate
Other nationalities Strong investment climate in Mexico.
www.vallartanayaritmls.com
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25. This is a 20 year relationship...
IF we take care of it
Green &
Prices: Make them
Prices responsible SAFETY
Medical feel at HOME developement
If Banderas
Boomers will be Right now From the airport Boomers are This applies on
Bay doesn’t on fixed incomes medical care here to the electric looking for all levels... being
pay attention Hiking up prices costs up to 20% company.. treat responsible taken advantage
in reaction will more than it does people well, if development. of by police or a
to the Baby leave them in Guadalajara. not they will go taxi driver..
Boomer running for the If price hikes home. Urban planning is makes people feel
door... continue based on important. If the unsafe...
market... demand Baby This applies to all area loses its
Boomers will guests to the charm... Baby
find another region Boomers will
...another destination that find another
destination fills their needs destination
will
This is a
marathon not
a sprint
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26. AMPI is reaching out to Baby Boomers
to show them what Banderas Bay has to
offer
Social Media ...Help us reach
New AMPI
FLEXMLS system strategy: on line off line
We want to website
communities... communities
be the best
ambassadors FlexMLS Allows We can be found We are on line ...So that we can
us to share easily now and daily sharing talk to them
possible for information easily have a section information and personally in their
the Banderas with agents in the planned to outline adding people to offline
USA and Canada the benefits of our network. communities.
Bay
as well as spot retiring in
trends in time to Banderas Bay We are seeking We are looking
act on them out Baby for more ways to
Boomers in their share information
on line about what
communities... Banderas Bay has
to offer retirees.
www.vallartanayaritmls.com
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27. Before you build, consult an AMPI member
for the best perspective on real estate sales.
AMPI: The trusted voice in Mexican Real Estate
www.vallartanayaritmls.com
AMPIPV AMPI Vallarta Nayarita @pvampi
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