Retailing

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Bryan Buford

Retailing Symposium Session 2010 Convention AMPC

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AMPC 2010 Convention Retailing Symposium ,[object Object]

AMPC 2010 Convention Retailing Symposium ,[object Object],[object Object],[object Object],[object Object]

AMPC 2010 Convention Retailing Symposium ,[object Object],[object Object],[object Object]

AMPC 2010 Convention Retailing Symposium ,[object Object],[object Object]

AMPC 2010 Convention Retailing Symposium ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

AMPC 2010 Convention Retailing Symposium ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

AMPC 2010 Convention Retailing Symposium ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Notas do Editor

Introductions
Discuss AMPC Customer Profile statistics: married, home-owners, professional/technical job, college educated
pens, white out, ink cartridges, paper, note cards
envelopes, padded, decorative, tyvek, mailer supplies – tabs, labels, straps for mail trays | boxes, tape, tape w/ dispenser
gift = unique items, box drop-in gifts, candles | why college logo product doesn’t work | 1/3 consumers purchase impulse each week
gift = unique items, box drop-in gifts, candles | why college logo product doesn’t work
don’t compete on price | $399 to $299 is less than $400 to $299 | 50% COGS | moving kits / bundle pricing
$40k retail / $10K avg. inventory = 4/1 | monthly = $inv. at month start / $ sales – 12/ratio ex: $120 / $30 = 4 – 12/4 = 3 (turn)
retail boxes vs. packing supplies
cust. landing strip = 10 to 20 feet | room to read cards, etc.
cust. landing strip = 10 to 20 feet | room to read cards, etc.
cust. landing strip = 10 to 20 feet | room to read cards, etc.
cust. landing strip = 10 to 20 feet | room to read cards, etc.
cust. landing strip = 10 to 20 feet | room to read cards, etc.
cust. landing strip = 10 to 20 feet | room to read cards, etc.
cust. landing strip = 10 to 20 feet | room to read cards, etc.
sight zone = eye level to knee
landing strip = 10 to 20 feet | sight zone = eye level to knee
landing strip = 10 to 20 feet | sight zone = eye level to knee
genuine interaction increases purchase likelyhood by 50%
Don’t give away packaging | genuine interaction increases purchase likelyhood by 50%
plus vs. cross or up
plus vs. cross or up
plus vs. cross or up

Retailing

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Notas do Editor