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TABLE OF CONTENT
1.     North America
     1.1.   North America Solar Photovoltaic (PV) Market Introduction
            Solar Photovoltaic Technology
            Benefits of Solar PV technology
            Types of PV systems
            Market Scenario
     1.2.   North America Solar PV Market Size, 2006-2010
       1.2.1. North America Solar PV On-Grid and Off-Grid Cumulative Installed Capacity,
       2006-2010
       1.2.2. North America Solar PV On-Grid and Off-Grid Annual Installed Capacity,
       2006-2010
     1.3.   North America Solar PV Power per Capita, 2006-2010
     1.4. North America Solar PV Market Segmentation by Geography On the BAsis of
     Cumulative Installed Capacity, 2010 and 2015
     1.5.   End Use Applications of Solar PV Energy
     1.6.   North America Solar PV Market Future Outlook
       1.6.1.   North America Solar PV Cumulative Installed Capacity, 2011-2015
       1.6.2.   North America Solar PV Annual Installed Capacity, 2011-2015
       1.6.3.   North America Solar PV Power Per Capita, 2011-2015
2.     The US
     2.1.   The US Solar Photovoltaic (PV) Market Introduction
     2.2.   The US Solar Feed-in Tariffs Present Status and Impact
     2.3.   The US Solar PV Market Size, 2006-2010
       2.3.1.   The US Solar PV On-Grid and Off-Grid Cumulative Installed Capacity, 2006-
       2010
       2.3.2.   The US Solar PV On-Grid and Off-Grid Annual Installed Capacity, 2006-2010
     2.4.   The US Solar PV Power per Capita, 2006-2010
     2.5.   The US Solar PV Cell and Module Shipments, 2006-2009

                                                                                        2
2.6.    The US Solar PV Wafer, Cell and Module Production, 2007-2010
     2.7. Number of Companies and Headcount in Solar PV Systems Manufacturing in the
     US, 2006-2009
     2.8.    The US Solar PV Market Segmentation
       2.8.1.     on the Basis Type of Installations, 2006-2010
       2.8.2.     On the Basis of Annual Installed Capacity By States, 2010
       2.8.3.     On the Basis of PV Cell and Module Shipments by Type of Technology, 2006-
       2009
     2.9.    The US Solar PV Market Competitive Landscape
     2.10.      The US Solar PV SWOT Analysis
             Strengths
             Weakenesses
             Opportunities
             Threats
     2.11.      The US Solar PV Market Future Outlook
       2.11.1.      The US Solar PV Cumulative Installed Capacity, 2011-2015
       2.11.2.      The US Solar PV Annual Installed Capacity, 2011-2015
       2.11.3.      The US Solar PV Power Per Capita, 2011-2015
     2.12.      The US Macro Economic Indicators: Current and Projections
       2.12.1.      Population, 2006-2015
       2.12.2.      GDP, 2006-2015
3.     Canada
     3.1.    Canada Solar Photovoltaic (PV) Market Introduction
     3.2.    Canada Solar Feed-in Tariffs Present Status and Impact
     3.3.    Canada Solar PV Market Size, 2006-2010
       3.3.1.     Canada Solar PV On-Grid and Off-Grid Cumulative Installed Capacity, 2006-
       2010
       3.3.2.     Canada Solar PV On-Grid and Off-Grid Annual Installed Capacity, 2006-2010
     3.4.    Canada Solar PV Power per Capita, 2006-2010

                                                                                              3
3.5.   Weighted Average Standard Solar Module Price in Canada
     3.6.   Canada Solar PV Market Competitive Landscape
     3.7.   Canada Solar PV SWOT Analysis
            Strengths
            Weakenesses
            Opportunities
            Threats
     3.8.   Canada Solar PV Market Future Outlook
       3.8.1.   Canada Solar PV Cumulative Installed Capacity, 2011-2015
       3.8.2.   Canada Solar PV Annual Installed Capacity, 2011-2015
       3.8.3.   Canada Solar PV Power Per Capita, 2011-2015
     3.9.   Canada Macro Economic Indicators: Current and Projections
       3.9.1.   Population, 2006-2015
       3.9.2.   GDP, 2006-2015
4.     Appendix
     4.1.   Market Definition
     4.2.   Abbreviations
     4.3.   Research Methodology
            Data Collection Methods
            Approach
     4.4.   Disclaimer




                                                                           4
LIST OF FIGURES

Figure 1: North America Solar PV Market Size in terms of Grid Connected and Off-Grid
Cumulative Installed Capacity in Percentage, 2006-2010
Figure 2: North America Solar PV Market Size in terms of On-Grid and Off-Grid Annual
Installed Capacity in Percentage, 2006-2010
Figure 3: North America Solar PV Power Installed Capacity per Capita in Watt/Inhabitant,
2006-2010
Figure 4: North America Solar PV Market Segmentation on the Basis of Cumulative Installed
Capacity by Geography, in Percentage, 2010
Figure 5: North America Solar PV Market Segmentation on the Basis of Cumulative
Installations by Geography in Percentage, 2015
Figure 6: North America Solar PV Market Size in terms of Cumulative Installed Capacity in
Megawatt, 2011-2015
Figure 7: North America Solar PV Market Size in terms of Annual Installed Capacity in
Megawatt, 2011-2015
Figure 8: North America Solar PV Power Installed Capacity per Capita in Watt/Inhabitant,
2011-2015
Figure 9: The US Solar PV Market Size in terms of Grid Connected and Off-Grid Cumulative
Installed Capacity in Percentage, 2006-2010
Figure 10: The US Solar PV Market Size in terms of On-Grid and Off-Grid Annual Installed
Capacity in Percentage, 2006-2010
Figure 11: The US Solar PV Power Installed Capacity per Capita in Watt/Inhabitant, 2006-
2010
Figure 12: The US Solar PV Cell and Module Shipments, in Kilowatt peak (KWp), 2006-
2009
Figure 13: The US Solar PV Wafer, Cell and Module Production, in Megawatt direct current
peak (MW-dc), 2007-2010
Figure 14: Number of Companies and Headcount in the Solar PV Systems Manufacturing in
the US, 2006-2009
Figure 15: The US Solar PV Market Segmentation on the Basis of type of Installations, in
Percentage, 2006-2010




                                                                                       5
Figure 16: The US Solar PV Market Segmentation on the Basis of Annual Installed Capacity
by Major States, in Percentage, 2010
Figure 17: The US Solar PV Market Segmentation on the Basis of PV Cell and Module
Shipments by Type of Technology, in Percentage, 2006-2009
Figure 18: The US Solar PV Market Size in terms of Cumulative Installed Capacity in
Megawatt, 2011-2015
Figure 19: The US Solar PV Market Size in terms of Annual Installed Capacity in Megawatt,
2011-2015
Figure 20: The US Solar PV Power Installed Capacity per Capita in Watt/Inhabitant, 2011-
2015
Figure 21: Canada Solar PV Market Size in terms of Grid Connected and Off-Grid
Cumulative Installed Capacity in Percentage, 2006-2010
Figure 22: Canada Solar PV Market Size in terms of On-Grid and Off-Grid Annual Installed
Capacity in Percentage, 2006-2010
Figure 23: Canada Solar PV Power Installed Capacity per Capita in Watt/Inhabitant, 2006-
2010
Figure 24: Weighted Average Price of a Standard Solar Module in Canada in CAD/Watt,
2006-2009
Figure 25: Canada Solar PV Market Size in terms of Cumulative Installed Capacity in
Megawatt, 2011-2015
Figure 26: Canada Solar PV Market Size in terms of Annual Installed Capacity in Megawatt,
2011-2015
Figure 27: Canada Solar PV Power Installed Capacity per Capita in Watt/Inhabitant, 2011-
2015




                                                                                       6
LIST OF TABLES

Table 1: North America Solar PV Market Size in terms of On-Grid and Off-Grid and Total
Cumulative Installed Capacity in Megawatt (MW), 2006-2010
Table 2: North America Solar PV Market Size in terms of On-Grid and Off-Grid and Total
Annual Installed Capacity in Megawatt (MW), 2006-2010
Table 3: North America Solar PV Market Segmentation on the Basis of Cumulative Installed
Capacity by Geography in Megawatt, 2010
Table 4: North America Solar PV Market Segmentation on the Basis of Cumulative
Installations by Geography in Megawatt, 2015
Table 5: Cause and Effect Relationship Analysis between Industry Factors and North
America Solar PV Market Prospects
Table 6: North America Solar PV Market Size in terms of Cumulative Installed Capacity in
Megawatt, 2011-2015
Table 7: North America Solar PV Market Size in terms of Annual Installed Capacity in
Megawatt, 2011-2015
Table 8: The US Solar Photovoltaic Industry Feed-in Tariff Rates, in USD/kWh in 2010
Table 9: The US Solar PV Market Size in terms of On-Grid and Off-Grid and Total
Cumulative Installed Capacity in Megawatt (MW), 2006-2010
Table 10: The US Solar PV Market Size in terms of On-Grid and Off-Grid and Total Annual
Installed Capacity in Megawatt (MW), 2006-2010
Table 11: The US Solar PV Market Segmentation on the Basis of Type of Installations, in
Megawatt (MW), 2006-2010
Table 12: The US Solar PV Market Segmentation on the Basis of Annual Installed Capacity
by Major States, in Megawatt (MW), 2010
Table 13: The US Solar PV Market Segmentation on the Basis of PV Cell and Module
Shipments by Type of Technology, in Megawatt (MW), 2006-2009
Table 14: Competitive Landscape of Major Solar Photovoltaic Cell/Module Producers in the
US (First Solar, SunPower, Uni-Solar and Evergreen Solar)
Table 15: The US Solar PV Market Size in terms of Cumulative Installed Capacity in
Megawatt, 2011-2015
Table 16: The US Solar PV Market Size in terms of Annual Installed Capacity in Megawatt,
2011-2015


                                                                                       7
Table 17: The US Population Trend in Million, 2006-2015
Table 18: The US Gross Domestic Product in USD Billion, 2006-2015
Table 19: Ontario Feed-in Tariff Rates for Solar Photovoltaic Industry, in CAD/kWh in 2010
Table 20: Canada Solar PV Market Size in terms of On-Grid and Off-Grid and Total
Cumulative Installed Capacity in Megawatt (MW), 2006-2010
Table 21: Canada Solar PV Market Size in terms of On-Grid and Off-Grid and Total Annual
Installed Capacity in Megawatt (MW), 2006-2010
Table 22: Competitive Landscape of Major Solar Photovoltaic Cell/Module Producers in
Canada (Canadian Solar, Allesun and Solar Can GreenEnergy)
Table 23: Canada Solar PV Market Size in terms of Cumulative Installed Capacity in
Megawatt, 2011-2015
Table 24: Canada Solar PV Market Size in terms of Annual Installed Capacity in Megawatt,
2011-2015
Table 25: Canada Population Trend in Million, 2006-2015
Table 26: Canada Gross Domestic Product in USD Billion, 2006-2015




                                                                                         8
EXECUTIVE SUMMARY


AM Mindpower Solutions announces the release of its new research report titled “North
America Solar Photovoltaic Market Outlook to 2015 - Evolving US Solar PV Industry”.
The report offers a comprehensive analysis of the Solar PV industry across the North
America Region. It includes a detail analysis of the North America as a region with further
analysis on solar PV market in countries the US and Canada.
The report covers information on various topics such as On-Grid and Off-Grid Cumulative
and Annual Installed Capacity, PV power per capita, market segmentation, trends prevailing
across the region and competitive landscape of the major players operating in the countries.
The report entails the SWOT analysis of solar PV market in the two countries.
The future outlook presented the base case, conservative case and aggressive case scenario
factor analysis providing an insight on the prospects in the solar PV cumulative and annual
installed capacity for the two countries and region. The report also includes the cause and
effect relationship among the various industry factors prevailing in the solar PV market.
The solar PV market is flourishing in the North America region because of the rising demand
from consumers and financial support schemes from the government of various countries in
the region. In 2010, annual installed capacity of 982 MW was installed in the region with
majority falling in the on grid segment. However in 2009, only 539 MW of additional
installation took place. The annual installed capacity almost doubled in 2010 as compared to
in 2009. Utility sector was the segment which received the maximum number of installations
rising nearly 4 times, while the residential and non residential segment witnessed 100%
growth.
The annual PV installations increased at a CAGR of 60.2% from 2006-2010. Rising annual
installations over the years symbolizes many things such as the nature of importance realized
with the use of solar PV technology, rise in awareness regarding the harmful effects of carbon
emission gases and search for an alternative source of energy. It is anticipated that the PV
technology will be one of the many alternatives available for clean energy. The annual PV
installations registered a strong increase in 2010 with the number of PV installations rising
from 539 MW in 2009 to 982 MW in 2010. This boost was largely because of the increase
registered in the off grid segment. The segment registered a growth of 168%, rising from 84
MW of installed capacity in 2009 to 226 MW of installed capacity in 2010.
During the period from 2006-2010, the cumulative installed capacity increased from 624 MW
in 2006 to 2,528 MW in 2010, rising at a CAGR of 41.9%. This increasing demand for solar
PV products placed the US as one of the significant markets after Germany and Spain. In

                                                                                            9
reality, the US is one of the countries which can sustain the solar PV demand for long term in
future.
However, since 2008 the demand for Single-Crystal Si has increased tremendously. The
demand for Concentrator technology is rising gradually over the years. The shipment of PV
cells and modules for Single-Crystal has increased from 86 KWp in 2006 to 581 KWp in
2009, becoming the largest Crystalline Silicon technology shipped in 2009. In 2009, the
shipments of PV cell and module made up of cast and ribbon and thin-film technology were
404 KWp and 267 KWp respectively.
The base case scenario assumes normal business conditions where government tariff rate will
be reduced in line of the cost of solar PV systems. The market will though propel as the
economic stimulus and investment in new upcoming solar power farms will materialize. The
cumulative installed capacity in this case is expected to be ~ MW in 2011 with the
projections to grow 6 times to ~ MW by 2015.



KEY TOPICS COVERED IN THE REPORT


   •   The feed-in-tariffs introduced in the various countries and their effect on the solar PV
       market

   •   The annual and cumulative PV installations along with PV power per capita in
       various countries and region from 2006-2010

   •   Future Outlook on the basis of assumed scenarios i.e. base case, worst case and
       aggressive case on cumulative installed capacity, annual installed capacity and PV
       power per capita, from 2011-2015

   •   Cause and effect relationship analysis between various industry factors prevalent in
       the region

   •   SWOT analysis of the solar PV industry and Macro Economic Environment in
       various countries.

   •   Competitive Landscape of the various players operating in various countries across
       the globe.




                                                                                            10

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The Market Share of North America Solar PV market is Expected to Rise and Reach 23.7% in New Installations

  • 1.
  • 2. TABLE OF CONTENT 1. North America 1.1. North America Solar Photovoltaic (PV) Market Introduction Solar Photovoltaic Technology Benefits of Solar PV technology Types of PV systems Market Scenario 1.2. North America Solar PV Market Size, 2006-2010 1.2.1. North America Solar PV On-Grid and Off-Grid Cumulative Installed Capacity, 2006-2010 1.2.2. North America Solar PV On-Grid and Off-Grid Annual Installed Capacity, 2006-2010 1.3. North America Solar PV Power per Capita, 2006-2010 1.4. North America Solar PV Market Segmentation by Geography On the BAsis of Cumulative Installed Capacity, 2010 and 2015 1.5. End Use Applications of Solar PV Energy 1.6. North America Solar PV Market Future Outlook 1.6.1. North America Solar PV Cumulative Installed Capacity, 2011-2015 1.6.2. North America Solar PV Annual Installed Capacity, 2011-2015 1.6.3. North America Solar PV Power Per Capita, 2011-2015 2. The US 2.1. The US Solar Photovoltaic (PV) Market Introduction 2.2. The US Solar Feed-in Tariffs Present Status and Impact 2.3. The US Solar PV Market Size, 2006-2010 2.3.1. The US Solar PV On-Grid and Off-Grid Cumulative Installed Capacity, 2006- 2010 2.3.2. The US Solar PV On-Grid and Off-Grid Annual Installed Capacity, 2006-2010 2.4. The US Solar PV Power per Capita, 2006-2010 2.5. The US Solar PV Cell and Module Shipments, 2006-2009 2
  • 3. 2.6. The US Solar PV Wafer, Cell and Module Production, 2007-2010 2.7. Number of Companies and Headcount in Solar PV Systems Manufacturing in the US, 2006-2009 2.8. The US Solar PV Market Segmentation 2.8.1. on the Basis Type of Installations, 2006-2010 2.8.2. On the Basis of Annual Installed Capacity By States, 2010 2.8.3. On the Basis of PV Cell and Module Shipments by Type of Technology, 2006- 2009 2.9. The US Solar PV Market Competitive Landscape 2.10. The US Solar PV SWOT Analysis Strengths Weakenesses Opportunities Threats 2.11. The US Solar PV Market Future Outlook 2.11.1. The US Solar PV Cumulative Installed Capacity, 2011-2015 2.11.2. The US Solar PV Annual Installed Capacity, 2011-2015 2.11.3. The US Solar PV Power Per Capita, 2011-2015 2.12. The US Macro Economic Indicators: Current and Projections 2.12.1. Population, 2006-2015 2.12.2. GDP, 2006-2015 3. Canada 3.1. Canada Solar Photovoltaic (PV) Market Introduction 3.2. Canada Solar Feed-in Tariffs Present Status and Impact 3.3. Canada Solar PV Market Size, 2006-2010 3.3.1. Canada Solar PV On-Grid and Off-Grid Cumulative Installed Capacity, 2006- 2010 3.3.2. Canada Solar PV On-Grid and Off-Grid Annual Installed Capacity, 2006-2010 3.4. Canada Solar PV Power per Capita, 2006-2010 3
  • 4. 3.5. Weighted Average Standard Solar Module Price in Canada 3.6. Canada Solar PV Market Competitive Landscape 3.7. Canada Solar PV SWOT Analysis Strengths Weakenesses Opportunities Threats 3.8. Canada Solar PV Market Future Outlook 3.8.1. Canada Solar PV Cumulative Installed Capacity, 2011-2015 3.8.2. Canada Solar PV Annual Installed Capacity, 2011-2015 3.8.3. Canada Solar PV Power Per Capita, 2011-2015 3.9. Canada Macro Economic Indicators: Current and Projections 3.9.1. Population, 2006-2015 3.9.2. GDP, 2006-2015 4. Appendix 4.1. Market Definition 4.2. Abbreviations 4.3. Research Methodology Data Collection Methods Approach 4.4. Disclaimer 4
  • 5. LIST OF FIGURES Figure 1: North America Solar PV Market Size in terms of Grid Connected and Off-Grid Cumulative Installed Capacity in Percentage, 2006-2010 Figure 2: North America Solar PV Market Size in terms of On-Grid and Off-Grid Annual Installed Capacity in Percentage, 2006-2010 Figure 3: North America Solar PV Power Installed Capacity per Capita in Watt/Inhabitant, 2006-2010 Figure 4: North America Solar PV Market Segmentation on the Basis of Cumulative Installed Capacity by Geography, in Percentage, 2010 Figure 5: North America Solar PV Market Segmentation on the Basis of Cumulative Installations by Geography in Percentage, 2015 Figure 6: North America Solar PV Market Size in terms of Cumulative Installed Capacity in Megawatt, 2011-2015 Figure 7: North America Solar PV Market Size in terms of Annual Installed Capacity in Megawatt, 2011-2015 Figure 8: North America Solar PV Power Installed Capacity per Capita in Watt/Inhabitant, 2011-2015 Figure 9: The US Solar PV Market Size in terms of Grid Connected and Off-Grid Cumulative Installed Capacity in Percentage, 2006-2010 Figure 10: The US Solar PV Market Size in terms of On-Grid and Off-Grid Annual Installed Capacity in Percentage, 2006-2010 Figure 11: The US Solar PV Power Installed Capacity per Capita in Watt/Inhabitant, 2006- 2010 Figure 12: The US Solar PV Cell and Module Shipments, in Kilowatt peak (KWp), 2006- 2009 Figure 13: The US Solar PV Wafer, Cell and Module Production, in Megawatt direct current peak (MW-dc), 2007-2010 Figure 14: Number of Companies and Headcount in the Solar PV Systems Manufacturing in the US, 2006-2009 Figure 15: The US Solar PV Market Segmentation on the Basis of type of Installations, in Percentage, 2006-2010 5
  • 6. Figure 16: The US Solar PV Market Segmentation on the Basis of Annual Installed Capacity by Major States, in Percentage, 2010 Figure 17: The US Solar PV Market Segmentation on the Basis of PV Cell and Module Shipments by Type of Technology, in Percentage, 2006-2009 Figure 18: The US Solar PV Market Size in terms of Cumulative Installed Capacity in Megawatt, 2011-2015 Figure 19: The US Solar PV Market Size in terms of Annual Installed Capacity in Megawatt, 2011-2015 Figure 20: The US Solar PV Power Installed Capacity per Capita in Watt/Inhabitant, 2011- 2015 Figure 21: Canada Solar PV Market Size in terms of Grid Connected and Off-Grid Cumulative Installed Capacity in Percentage, 2006-2010 Figure 22: Canada Solar PV Market Size in terms of On-Grid and Off-Grid Annual Installed Capacity in Percentage, 2006-2010 Figure 23: Canada Solar PV Power Installed Capacity per Capita in Watt/Inhabitant, 2006- 2010 Figure 24: Weighted Average Price of a Standard Solar Module in Canada in CAD/Watt, 2006-2009 Figure 25: Canada Solar PV Market Size in terms of Cumulative Installed Capacity in Megawatt, 2011-2015 Figure 26: Canada Solar PV Market Size in terms of Annual Installed Capacity in Megawatt, 2011-2015 Figure 27: Canada Solar PV Power Installed Capacity per Capita in Watt/Inhabitant, 2011- 2015 6
  • 7. LIST OF TABLES Table 1: North America Solar PV Market Size in terms of On-Grid and Off-Grid and Total Cumulative Installed Capacity in Megawatt (MW), 2006-2010 Table 2: North America Solar PV Market Size in terms of On-Grid and Off-Grid and Total Annual Installed Capacity in Megawatt (MW), 2006-2010 Table 3: North America Solar PV Market Segmentation on the Basis of Cumulative Installed Capacity by Geography in Megawatt, 2010 Table 4: North America Solar PV Market Segmentation on the Basis of Cumulative Installations by Geography in Megawatt, 2015 Table 5: Cause and Effect Relationship Analysis between Industry Factors and North America Solar PV Market Prospects Table 6: North America Solar PV Market Size in terms of Cumulative Installed Capacity in Megawatt, 2011-2015 Table 7: North America Solar PV Market Size in terms of Annual Installed Capacity in Megawatt, 2011-2015 Table 8: The US Solar Photovoltaic Industry Feed-in Tariff Rates, in USD/kWh in 2010 Table 9: The US Solar PV Market Size in terms of On-Grid and Off-Grid and Total Cumulative Installed Capacity in Megawatt (MW), 2006-2010 Table 10: The US Solar PV Market Size in terms of On-Grid and Off-Grid and Total Annual Installed Capacity in Megawatt (MW), 2006-2010 Table 11: The US Solar PV Market Segmentation on the Basis of Type of Installations, in Megawatt (MW), 2006-2010 Table 12: The US Solar PV Market Segmentation on the Basis of Annual Installed Capacity by Major States, in Megawatt (MW), 2010 Table 13: The US Solar PV Market Segmentation on the Basis of PV Cell and Module Shipments by Type of Technology, in Megawatt (MW), 2006-2009 Table 14: Competitive Landscape of Major Solar Photovoltaic Cell/Module Producers in the US (First Solar, SunPower, Uni-Solar and Evergreen Solar) Table 15: The US Solar PV Market Size in terms of Cumulative Installed Capacity in Megawatt, 2011-2015 Table 16: The US Solar PV Market Size in terms of Annual Installed Capacity in Megawatt, 2011-2015 7
  • 8. Table 17: The US Population Trend in Million, 2006-2015 Table 18: The US Gross Domestic Product in USD Billion, 2006-2015 Table 19: Ontario Feed-in Tariff Rates for Solar Photovoltaic Industry, in CAD/kWh in 2010 Table 20: Canada Solar PV Market Size in terms of On-Grid and Off-Grid and Total Cumulative Installed Capacity in Megawatt (MW), 2006-2010 Table 21: Canada Solar PV Market Size in terms of On-Grid and Off-Grid and Total Annual Installed Capacity in Megawatt (MW), 2006-2010 Table 22: Competitive Landscape of Major Solar Photovoltaic Cell/Module Producers in Canada (Canadian Solar, Allesun and Solar Can GreenEnergy) Table 23: Canada Solar PV Market Size in terms of Cumulative Installed Capacity in Megawatt, 2011-2015 Table 24: Canada Solar PV Market Size in terms of Annual Installed Capacity in Megawatt, 2011-2015 Table 25: Canada Population Trend in Million, 2006-2015 Table 26: Canada Gross Domestic Product in USD Billion, 2006-2015 8
  • 9. EXECUTIVE SUMMARY AM Mindpower Solutions announces the release of its new research report titled “North America Solar Photovoltaic Market Outlook to 2015 - Evolving US Solar PV Industry”. The report offers a comprehensive analysis of the Solar PV industry across the North America Region. It includes a detail analysis of the North America as a region with further analysis on solar PV market in countries the US and Canada. The report covers information on various topics such as On-Grid and Off-Grid Cumulative and Annual Installed Capacity, PV power per capita, market segmentation, trends prevailing across the region and competitive landscape of the major players operating in the countries. The report entails the SWOT analysis of solar PV market in the two countries. The future outlook presented the base case, conservative case and aggressive case scenario factor analysis providing an insight on the prospects in the solar PV cumulative and annual installed capacity for the two countries and region. The report also includes the cause and effect relationship among the various industry factors prevailing in the solar PV market. The solar PV market is flourishing in the North America region because of the rising demand from consumers and financial support schemes from the government of various countries in the region. In 2010, annual installed capacity of 982 MW was installed in the region with majority falling in the on grid segment. However in 2009, only 539 MW of additional installation took place. The annual installed capacity almost doubled in 2010 as compared to in 2009. Utility sector was the segment which received the maximum number of installations rising nearly 4 times, while the residential and non residential segment witnessed 100% growth. The annual PV installations increased at a CAGR of 60.2% from 2006-2010. Rising annual installations over the years symbolizes many things such as the nature of importance realized with the use of solar PV technology, rise in awareness regarding the harmful effects of carbon emission gases and search for an alternative source of energy. It is anticipated that the PV technology will be one of the many alternatives available for clean energy. The annual PV installations registered a strong increase in 2010 with the number of PV installations rising from 539 MW in 2009 to 982 MW in 2010. This boost was largely because of the increase registered in the off grid segment. The segment registered a growth of 168%, rising from 84 MW of installed capacity in 2009 to 226 MW of installed capacity in 2010. During the period from 2006-2010, the cumulative installed capacity increased from 624 MW in 2006 to 2,528 MW in 2010, rising at a CAGR of 41.9%. This increasing demand for solar PV products placed the US as one of the significant markets after Germany and Spain. In 9
  • 10. reality, the US is one of the countries which can sustain the solar PV demand for long term in future. However, since 2008 the demand for Single-Crystal Si has increased tremendously. The demand for Concentrator technology is rising gradually over the years. The shipment of PV cells and modules for Single-Crystal has increased from 86 KWp in 2006 to 581 KWp in 2009, becoming the largest Crystalline Silicon technology shipped in 2009. In 2009, the shipments of PV cell and module made up of cast and ribbon and thin-film technology were 404 KWp and 267 KWp respectively. The base case scenario assumes normal business conditions where government tariff rate will be reduced in line of the cost of solar PV systems. The market will though propel as the economic stimulus and investment in new upcoming solar power farms will materialize. The cumulative installed capacity in this case is expected to be ~ MW in 2011 with the projections to grow 6 times to ~ MW by 2015. KEY TOPICS COVERED IN THE REPORT • The feed-in-tariffs introduced in the various countries and their effect on the solar PV market • The annual and cumulative PV installations along with PV power per capita in various countries and region from 2006-2010 • Future Outlook on the basis of assumed scenarios i.e. base case, worst case and aggressive case on cumulative installed capacity, annual installed capacity and PV power per capita, from 2011-2015 • Cause and effect relationship analysis between various industry factors prevalent in the region • SWOT analysis of the solar PV industry and Macro Economic Environment in various countries. • Competitive Landscape of the various players operating in various countries across the globe. 10