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© This is a licensed product of AM Mindpower Solutions and should not be copied
TABLE OF CONTENTS
List of Figures
List of Tables
1.     Global Animal Health Care Industry Introduction
2.     Global Animal Health Care Market Size by Value, 2006-2011
3.     Global Animal Health Care Market Segmentation, 2006-2011
     3.1.     By Regions, 2006-2011
4.     Europe Animal Health Care Industry
     4.1.     Europe Animal Health Care Market size By Value, 2006-2011
     4.2.     Europe Animal Health Care Market Segmentation, 2006-2011
       4.2.1.      By Pharmaceuticals, Vaccines and Topical Products, 2006-2011
       4.2.2.      By Geography, 2006-2011
     4.3.     France Animal Health Care Industry
       4.3.1.      France Animal Health Care Market Size by Value, 2006-2011
       4.3.2.      France Animal Health Care Market Segmentation, 2006-2011
            4.3.2.1.   By Pharmaceuticals, Vaccines, Medical feeds and Topical Products, 2006-
            2011
            4.3.2.2.   By Farm and Companion Animals, 2006-2011
       4.3.3.      France Animal Health Care Industry Future Projections, 2012-2016
            4.3.3.1.  Pharmaceuticals, Vaccines, Medical Feed and Topical Products Revenue By
            Value, 2012-2016
            4.3.3.2.   Farm and Companion Animal Revenue By Value, 2012-2016
     4.4.     Germany Animal Health Care Industry
       4.4.1.      Germany Animal Health Care Market size By Value, 2006-2011
       4.4.2.      Germany Animal Health Care Market Segmentation, 2006-2011
            4.4.2.1.   By Pharmaceuticals and Vaccines Products, 2006-2011
            4.4.2.2.   By Farm and Companion Animals, 2006-2011

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4.4.3.      Germany Animal Health Care Future Projections, 2012-2016
            4.4.3.1.   Pharmaceuticals and Vaccines Revenue By Value, 2012-2016
            4.4.3.2.   Farm and Companion Animal Revenue By Value, 2012-2016
     4.5.     The UK Animal Health Care Industry
       4.5.1.      The UK Animal Health Care Market Size By Value, 2006-2011
       4.5.2.      The UK Animal Health Care Market Segmentation, 2006-2011
            4.5.2.1.   By Pharmaceuticals and Vaccines Products, 2006-2011
            4.5.2.2.   By Farm and Companion Animals, 2006-2011
       4.5.3.      The UK Animal Health Care Future Projections, 2012-2016
            4.5.3.1.   Pharmaceuticals and Vaccines Revenue By Value, 2012-2016
            4.5.3.2.   Farm and Companion Animal Revenue By Value, 2012-2016
     4.6.     Spain Animal Health Care Industry
       4.6.1.      Spain Animal Health Care Market Size By Value, 2006-2011
       4.6.2.      Spain Animal Health Care Market Segmentation, 2006-2011
            4.6.2.1.   By Pharmaceuticals, Vaccines and Medical Feeds Products, 2006-2011
            4.6.2.2.   By Farm and Companion Animals, 2006-2011
       4.6.3.      Spain Animal Health Care Industry Future Projections, 2012-2016
            4.6.3.1.  Pharmaceuticals, Vaccines and Medical FEED PRODUCTS Revenue By
            Value, 2012-2016
            4.6.3.2.   Farm and Companion Animal Revenue By Value, 2012-2016
     4.7.     Denmark Animal Health Care Industry
       4.7.1.      Denmark Animal Health Care Market Size By Value, 2006-2011
       4.7.2.      Denmark Animal Health Care Segmentation, 2006-2011
            4.7.2.1.   By Pharmaceuticals, Vaccines and Medical Feeds Products, 2006-2011
       4.7.3.      Denmark Animal Health Care Industry Future Projections, 2012-2016
            4.7.3.1.  Pharmaceuticals, Vaccines and Medical Feed Products Revenue By Value,
            2012-2016
5.     Europe Animal Health Care Industry Trends and Developments

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Emerging Zoonotic Diseases Across the Europe
              Rise in International Trade
              Acquisition of the Local Players
              Rise in the Sales of Pet Nututrious Product
6.     Global Animal Health Care Industry Future Outlook
     6.1.     Global Animal Health Care Industry Future Projections
       6.1.1.      By Regions, 2012-2016
7.     Europe Animal Health Care Industry Future Outlook

     7.1. Cause and Effect Relationship Between Dependent and Independent Factors Prevailing
     in the European Animal Health Care Market
       7.1.1.      Europe Animal Health Care Industry Future Projections, 2012-2016
            7.1.1.1.   By Pharmaceuticals, Vaccines and Topical Products Revenue By Value, 2012-
            2016
            7.1.1.2.   By Countries, 2012-2016
8.     Europe Animal Health Care Industry Major Players Company Profile
     8.1.     Merck
       8.1.1.      Company Overview
       8.1.2.      Business Strategy
     8.2.     Pfizer
       8.2.1.      Company Overview
       8.2.2.      Business Strategy
     8.3.     Sanofi
       8.3.1.      Company Overview
       8.3.2.      Business Strategy
9.     Appendix
     9.1.     Market Definitions
     9.2.     Abbreviations

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                                       © This is a licensed product of AM Mindpower Solutions and should not be copied
9.3.   Research Methodology
       Data Collection Methods
       Final Conclusion
9.4.   Disclaimer




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                                 © This is a licensed product of AM Mindpower Solutions and should not be copied
LIST OF FIGURES
Figure 1: Global Animal Health Care Market Size on the Basis of Revenue in USD Million,
2006-2011
Figure 2: Global Animal Health Care Market Segmentation by North America, Europe, Asia-
Pacific, Latin America and Rest of World on the Basis of Revenue in Percentage, 2006-2011
Figure 3: Europe Animal Health Care Market Size by Revenue in USD Million, 2006-2011

Figure 4: Europe Animal Health Care Market Segmentation by Pharmaceuticals, Vaccines and
Topical Products on the Basis of Revenue in Percentage, 2006-2011

Figure 5: Europe Animal Health Care Market Segmentation by France, Germany, Spain, the UK,
Denmark and Others on the Basis of Revenue in Percentage, 2006-2011
Figure 6: France Animal Health Care Market Size by Revenue in USD Million, 2006-2011

Figure 7: France Animal Health Care Market Segmentation by Pharmaceuticals, Vaccines,
Medical Feed and Topical Products on the Basis of Revenue in Percentage, 2006-2011

Figure 8: France Animal Health Care Segmentation by Farm and Companion Animal on the
Basis of Revenue in Percentage, 2006-2011
Figure 9: Germany Animal Health Care Market Size by Revenue in USD Million, 2006-2011

Figure 10: Germany Animal Health Care Segmentation by Pharmaceuticals and Vaccines
Products on the Basis of Revenue in Percentage, 2006-2011
Figure 11: Germany Animal Health Care Segmentation by Farm and Companion Animal on the
Basis of Revenue in Percentage, 2006-2011
Figure 12: The UK Animal Health Care Market Size by Revenue in USD Million, 2006-2011

Figure 13: The UK Animal Health Care Market Segmentation by Pharmaceuticals and Vaccines
Products on the Basis of Revenue in Percentage, 2006-2011

Figure 14: The UK Animal Health Care Market Segmentation by Farm and Companion Animal
on the Basis of Revenue in Percentage, 2006-2011
Figure 15: Spain Animal Health Care Market Size by Revenue in USD Million, 2006-2011

Figure 16: Spain Animal Health Care Market Segmentation by Pharmaceuticals, Vaccines and
Medical Feed Products on the Basis of Revenue in Percentage, 2006-2011

Figure 17: Spain Animal Health Care Market Segmentation by Farm and Companion Animal on
the Basis of Revenue in Percentage, 2006-2011
                                                                                                             6


                               © This is a licensed product of AM Mindpower Solutions and should not be copied
Figure 18: Denmark Animal Health Care Market Size by Revenue in USD Million, 2006-2011

Figure 19: Denmark Animal Health Care Market Segmentation by Pharmaceuticals, Vaccines
and Medical Feed Products on the Basis of Revenue in Percentage, 2006-2011




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                               © This is a licensed product of AM Mindpower Solutions and should not be copied
LIST OF TABLES
Table 1: Global Animal Health Care Market Segmentation by North America, Europe, Asia-
Pacific, Latin America and Rest of World on the Basis of Revenue in USD Million, 2006-2011
Table 2: Europe Animal Health Care Market Segmentation by Pharmaceuticals, Vaccines and
Topical Products on the Basis of Revenue in USD Million, 2006-2011

Table 3: Europe Animal Health Care Market Segmentation by France, Germany, Spain, the UK,
Denmark and Others on the Basis of Revenue in USD Million, 2006-2011
Table 4: France Animal Health Care Market Segmentation by Pharmaceuticals, Vaccines,
Medical Feed Product and Topical Products on the Basis of Revenue in USD Million, 2006-2011
Table 5: Number of Household Owing a Dog and Cat in France in Percentage, 2005-2010
Table 6: Pet Population in France in Thousand, 2005-2010

Table 7: France Animal Health Care Market Segmentation by Farm and Companion Animal on
the Basis of Revenue in USD Million, 2006-2011

Table 8: France Pharmaceuticals, Vaccines, Medical Feed and Topical Products Projections by
Revenue in USD Million, 2012-2016

Table 9: France Farm and Companion Animal Future Projections by Revenue in USD Million,
2012-2016
Table 10: Germany Animal Health Care Market Segmentation by Pharmaceuticals and Vaccines
Products on the Basis of Revenue in USD Million, 2006-2011

Table 11: Germany Animal Health Care Market Segmentation by Farm and Companion Animal
on the Basis of Revenue in USD Million, 2006-2011

Table 12: Germany Pharmaceuticals and Vaccines Projections by Revenue in USD Million,
2012-2016

Table 13: Germany Farm and Companion Animal Future Projections by Revenue in USD
Million, 2012-2016

Table 14: The UK Animal Health Care Market Segmentation by Pharmaceuticals and Vaccines
Products on the Basis of Revenue in USD Million, 2006-2011

Table 15: The UK Animal Health Care Market Segmentation by Farm and Companion Animal
on the Basis of Revenue in USD Million, 2006-2011



                                                                                                              8


                                © This is a licensed product of AM Mindpower Solutions and should not be copied
Table 16: The UK Animal Healthcare Market Projections by Pharmaceuticals and Vaccines on
the Basis of Revenue in USD Million, 2012-2016

Table 17: The UK Animal Healthcare Market Projections by Farm and Companion Animal on
the Basis of Revenue in USD Million, 2012-2016
Table 18: Spain Animal Health Care Market Segmentation by Pharmaceuticals, Vaccines and
Medical Feed Products on the Basis of Revenue in USD Million, 2006-2011
Table 19: Spain Animal Health Care Market Segmentation by Farm and Companion Animal on
the Basis of Revenue in USD Million, 2006-2011
Table 20: Spain Pharmaceuticals, Vaccines and Medical Feed Projections by Revenue in USD
Million, 2012-2016

Table 21: Spain Animal Healthcare Market Projections by Farm and Companion Animal
Projections on the Basis of Revenue in USD Million, 2012-2016
Table 22: Denmark Animal Health Care Market Segmentation by Pharmaceuticals, Vaccines and
Medical Feed Products on the Basis of Revenue in USD Million, 2006-2011

Table 23: Denmark Animal Healthcare Market Projections by Pharmaceuticals, Vaccines and
Medical Feed on the Basis of Revenue in USD Million, 2012-2016
Table 24: Global Animal Healthcare Market Projections by North America, Europe, Asia-
Pacific, Latin America and Rest of the World by Revenue in USD Million, 2012-2016

Table 25: Cause and Effect Relationship Analysis between Industry Factors and Expected
Industry Prospects of the European Animal Health Care Market
Table 26: Europe Animal Healthcare Market Projections by Pharmaceuticals, Vaccines and
Topical Products on the Basis of Revenue in USD Million, 2012-2016

Table 27: Europe Animal Healthcare Market Projections by France, Germany, Spain, The UK,
Denmark and Others on the Basis of Revenue in USD Million, 2012-2016
Table 28: Merck Farm Animal Health Care Product or Services
Table 29: Merck Companion Animal Health Care Product or Services
Table 30: Pfizer Farm Animal Health Care Product or Services
Table 31: Pfizer Companion Animal Health Care Product or Services
Table 32: Sanofi Farm Animal Health Care Product or Services
Table 33: Sanofi Companion Animal Health Care Product or Services

                                                                                                              9


                                © This is a licensed product of AM Mindpower Solutions and should not be copied
GLOBAL ANIMAL HEALTH CARE MARKET SIZE BY
VALUE, 2006-2011


The global animal health care industry has showed a steady growth in the past five years from
USD ~ billion in 2006 to USD ~ billion in 2011. The market has registered a compound annual
                                            growth rate (CAGR) of 6.0% from 2006 to 2011.
 The global animal health care industry     …The market in 2011, inclined by ~% of which
 has showed a steady growth in the past     Asia Pacific witnessed a strong growth of ~%,
 five years from USD ~ billion in 2006 to
                                            followed by Latin America with a growth rate of
 USD ~ billion in 2011
                                            ~%. This growth can be attributed to the rise in the
animal population and increase in the demand of the animal related products across the globe.
…However as the market entered into a recovery phase in the year 2010, the market sentiments
were positive on account of which there was an appreciation in the animal healthcare industry of
~%...

Figure: Global Animal Health Care Market Size on the Basis of Revenue in USD Million,
2006-2011

              30,000.0

              25,000.0

              20,000.0
USD Million




              15,000.0

              10,000.0

               5,000.0

                   0.0
                         2006   2007           2008            2009             2010            2011




GLOBAL ANIMAL HEALTH CARE MARKET
SEGMENTATION, 2006-2011

                                                                                                                10


                                   © This is a licensed product of AM Mindpower Solutions and should not be copied
BY REGIONS, 2006-2011


…In 2011, North America and Europe contributed around ~% and ~% respectively to the overall
sales of animal health care products in the world. However the contribution made by Europe has
                                           declined over the years because of the reduction in
   In 2011, North America and Europe
                                           meat consumption induced by change in the eating
   contributed around ~% and ~%
   respectively to the overall sales of    habits. …
              animal health care products in the
                                           It was recorded that Asia-Pacific and Latin America
              world
                                           contributed around ~% and ~% respectively of the
overall sales of animal health care products across the globe in 2011.

The contribution made by Asia-Pacific and Latin America inclined by approximately ~% and ~%
respectively in 2011 due to an increase in the demand for animal health care products in the
market.

Figure: Global Animal Health Care Market Segmentation by North America, Europe,
Asia-Pacific, Latin America and Rest of World on the Basis of Revenue in Percentage,
2006-2011

                   100.0%
                   90.0%
                   80.0%
                   70.0%
 In Percentage %




                   60.0%
                   50.0%
                   40.0%
                   30.0%
                   20.0%
                   10.0%
                    0.0%
                               2006         2007            2008             2009             2010             2011

                            North America   Europe     Asia Pacific      Latin America        Rest of World

Table: Global Animal Health Care Market Segmentation by North America, Europe, Asia-
Pacific, Latin America and Rest of World on the Basis of Revenue in USD Million, 2006-
2011
                                                                                                                            11


                                               © This is a licensed product of AM Mindpower Solutions and should not be copied
Regions                2006           2007             2008              2009             2010              2011

North America
Europe
Asia Pacific
Latin America
Rest of World

Total




EUROPE ANIMAL HEALTH CARE INDUSTRY


EUROPE ANIMAL HEALTH CARE MARKET SIZE BY VALUE, 2006-
2011


Europe animal health care industry is the second largest market in the world with the share of
~% in the global market in 2011. The animal health care market in Europe has experienced
several ups and downs over the past few years due to a considerable decline in the cattle and
swine population in the European countries. The number of cattle and swine has decreased by
~% and ~% respectively from 2009-2011...

In 2007, the region achieved a remarkable growth of ~% due to the rise in the awareness
                                      amongst the customers related to the communicable
   The market in 2011 grew by ~% to
                                      diseases such as foot and mouth disease, classical
   USD ~ million on account of rising
   companion animal population in the swine fever and others…
  European market
                                            Presently, over ~ veterinarians actively practice in
Europe, with a significant increase in the number of women studying at veterinary colleges and
practicing in all fields of the profession. In Europe, around ~% of veterinarians are engaged in
private or corporate clinical practice, of which many treats only pets such as dogs, cats, birds,
small mammals (e.g., hamsters, guinea pigs), reptiles, and fish.




                                                                                                               12


                                  © This is a licensed product of AM Mindpower Solutions and should not be copied
Figure: Europe Animal Health Care Market Size by Revenue in USD Million, 2006-2011

                 8,000.0

                 7,000.0

                 6,000.0
 USD Million




                 5,000.0

                 4,000.0

                 3,000.0

                 2,000.0

                 1,000.0

                     0.0
                             2006        2007           2008            2009             2010            2011


Note: Countries covered include: AT, BE, CH, CZ, DE, DK, ES, FR, GB, GR, HU, IE, IT, NL, PL, PT, SK




EUROPE ANIMAL HEALTH CARE MARKET SEGMENTATION,
2006-2011


BY PHARMACEUTICALS, VACCINES AND TOPICAL PRODUCTS, 2006-
2011


The animal health care market in Europe has been dominated by the pharmaceuticals segment
over the years. In 2011, the pharmaceuticals segment contributed around ~% of the total animal
health care revenue in Europe. Even though the pharmaceuticals segment’s market share has
                                     declined to ~% in 2011 from ~% in 2006, the segment
   The animal health care market     continued to be the major contributor to the animal
   in Europe is dominated by the
                                     healthcare market in the region…
               pharmaceuticals over the years
               with a contribution of around    The contribution of the vaccines segment in the market in
               ~% in 2011
                                                Europe has inclined to ~% in 2011 from ~% in 2006…




                                                                                                                         13


                                            © This is a licensed product of AM Mindpower Solutions and should not be copied
Table: Europe Animal Health Care Market Segmentation by Pharmaceuticals, Vaccines
and Topical Products on the Basis of Revenue in USD Million, 2006-2011

Segments                                                   2006       2007       2008        2009       2010        2011

Pharmaceuticals
Parasiticides
         Endo Parasiticides
         Ecto Parasiticides
         Endectocides
Anti infective/ Antimicrobials
         Injectable Forms

         Oral Forms

Anti-inflammatory, cardio-nephro, hygiene
and others
Vaccines
Topical Products
Total

Note: Countries covered include: AT, BE, CH, CZ, DE, DK, ES, FR, GB, GR, HU, IE, IT, NL, PL, PT, SK




FRANCE ANIMAL HEALTH CARE INDUSTRY


FRANCE ANIMAL HEALTH CARE MARKET SEGMENTATION, 2006-2011



BY FARM AND COMPANION ANIMALS, 2006-2011


France animal health care industry generated a major share of revenue from the farm animal
healthcare segment of the market. The livestock healthcare segment contributed around ~% of
the total veterinary health care revenue in Europe in 2011. The farm animal market share dipped


                                                                                                                       14


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to ~% in 2011 from ~% in 2010 due to decline in the animal fodder and forage production in the
country…

France has the largest pet population in Europe with ~ million dogs and ~ million cats in 2010.
The people in France are animal lovers, with ~% of households having at least one pet. There are
around ~ dogs to every ~ people in the country with one of highest ratio in the world. In 2010,
the pet food market accounts for USD ~ billion in which ~% is being contributed by dog food
and ~% by cat food.

The companion animal healthcare accounted for around ~% in 2011. The segment has registered
growth in the contribution from ~% in 2007 to ~% in 2011 certainly due to the incline in the pet
population in the country…

Table: Number of Household Owing a Dog and Cat in France in Percentage, 2005-2010

Household                 2005        2006              2007           2008            2009           2010

Household owing a
Dog
Household owing a
Cat

Table: Pet Population in France in Thousand, 2005-2010

Pet                       2005        2006              2007           2008            2009           2010

Dog Population
Cat Population
Bird Population
Fish Population




                                                                                                              15


                                 © This is a licensed product of AM Mindpower Solutions and should not be copied
Figure: France Animal Health Care Segmentation by Farm and Companion Animal on the
Basis of Revenue in Percentage, 2006-2011

                   100.0%
                   90.0%
                   80.0%
                   70.0%
 In Percentage %




                   60.0%
                   50.0%
                   40.0%
                   30.0%
                   20.0%
                   10.0%
                    0.0%
                            2006      2007            2008             2009            2010             2011

                                   Companion Animal                           Farm Animal


GERMANY ANIMAL HEALTH CARE INDUSTRY


GERMANY ANIMAL HEALTH CARE MARKET SIZE BY VALUE, 2006-
2011


The veterinary health care products revenue in Germany in 2011 has increased to USD ~ million
from USD ~ million in 2006…. In 2011, Germany veterinary health care market has experienced
a growth of ~%. The growth has been influenced by the rise in the population of pet animals in
Germany…




                                                                                                                      16


                                         © This is a licensed product of AM Mindpower Solutions and should not be copied
Figure: Germany Animal Health Care Market Size by Revenue in USD Million, 2006-2011
              1,200.0

              1,000.0

               800.0
USD Million




               600.0

               400.0

               200.0

                  0.0
                        2006   2007           2008             2009             2010              2011




THE UK ANIMAL HEALTH CARE INDUSTRY


THE UK ANIMAL HEALTH CARE MARKET SEGMENTATION, 2006-2011



BY PHARMACEUTICALS AND VACCINES PRODUCTS, 2006-2011


The animal healthcare market in the UK is dominated by the pharmaceutical segment in 2011.
The segment has witnessed a decline throughout the period from 2006-2011. In 2011,
pharmaceuticals contributed approximately ~% or USD 621.9 million to the overall veterinary
healthcare market in the country…

The market share of the vaccines segment has increased to ~% in 2011 from ~% in 2010 on
account of surge in the household disposable income which has encouraged the pet and the
livestock owners to spend on the vaccinations in order to prevent their animals from infectious
disease...




                                                                                                              17


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Figure: The UK Animal Health Care Market Segmentation by Pharmaceuticals and
Vaccines Products on the Basis of Revenue in Percentage, 2006-2011

                   100.0%
                   90.0%
                   80.0%
                   70.0%
 In Percentage %




                   60.0%
                   50.0%
                   40.0%
                   30.0%
                   20.0%
                   10.0%
                    0.0%
                            2006   2007            2008            2009             2010             2011
                                          Pharmaceuticals     Vaccines


SPAIN ANIMAL HEALTH CARE INDUSTRY


SPAIN ANIMAL HEALTH CARE INDUSTRY FUTURE PROJECTIONS,
2012-2016



FARM AND COMPANION ANIMAL REVENUE BY VALUE, 2012-2016


…The companion veterinary health care market is expected to grow by ~% in 2012 due to an
incline in the customer spending on their pets. The food animal health care market is also
predicted to surge marginally in the next five years.

Table: Spain Animal Healthcare Market Projections by Farm and Companion Animal
Projections on the Basis of Revenue in USD Million, 2012-2016

Segments                           2012            2013               2014             2015             2016

Farm Animal


                                                                                                                   18


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Swine
  Cattle
  Poultry
  Sheep
  Horse
Companion Animal
Total



DENMARK ANIMAL HEALTH CARE INDUSTRY


DENMARK ANIMAL HEALTH CARE INDUSTRY FUTURE
PROJECTIONS, 2012-2016



PHARMACEUTICALS, VACCINES AND MEDICAL FEED PRODUCTS REVENUE
BY VALUE, 2012-2016


Denmark animal health care market is estimated to be worth USD ~ million in 2016, with
majority of demand expected to generate from the vaccines and pharmaceuticals segment. It is
predicted that the vaccine segment will register a CAGR of 6.5% from 2012-2016, followed by
3.8% CAGR of the pharmaceuticals segments. The medical feed segment in Denmark is
estimated to grow marginally from the period 2012-2016 with a CAGR of 1.9%.

Table: Denmark Animal Healthcare Market Projections by Pharmaceuticals, Vaccines and
Medical Feed on the Basis of Revenue in USD Million, 2012-2016

Segments                                2012             2013              2014           2015            2016

Pharmaceuticals
 Parasiticides
 Anti infective/ Antimicrobials
 Anti-inflammatory, cardio-
 nephro, hygiene and others
                                                                                                               19


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Vaccines
Medical Feed
Total




EUROPE ANIMAL HEALTH CARE INDUSTRY FUTURE
OUTLOOK


…Overall, the market of the Europe animal health care is expected to grow at a CAGR of 4.2%
from 2012-2016 and will reach USD ~ million by 2016. Although the animal health care industry
in Europe is a matured market and its contribution had declined in the past five years but
improving government regulations and rising awareness amongst the customer related to
zoonotic diseases will propel the customer to invest on the health care of livestock and on
companion animal in the European market.



CAUSE AND EFFECT RELATIONSHIP BETWEEN DEPENDENT AND
INDEPENDENT FACTORS PREVAILING IN THE EUROPEAN
ANIMAL HEALTH CARE MARKET
Table: Cause and Effect Relationship Analysis between Industry Factors and Expected
Industry Prospects of the European Animal Health Care Market

Industry Factors    Market Impact    Comments

Increasing                             Cause:
Investment in                          Effect:
Research and
development

Strict                                 Cause:
Government                             Positive Effect:
Regulations
                                       Negative Effect:

Rising Animal                          Cause:
Population                             Effect:

                                                                                                             20


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Rising preference                      Cause:
for the adoption
                                       Effect:
of companion
animals




DISCLAIMER


No part of this manual or any material appearing may be reproduced, stored in or transmitted
on any other Web site without written permission of AM Mindpower Solutions and any payments
of a specified fee. Requests to republish any material may be sent to us.




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Europe Animal Health Care Market Outlook to 2016 – Surging Expenditure on Pets

  • 1. 1 © This is a licensed product of AM Mindpower Solutions and should not be copied
  • 2. TABLE OF CONTENTS List of Figures List of Tables 1. Global Animal Health Care Industry Introduction 2. Global Animal Health Care Market Size by Value, 2006-2011 3. Global Animal Health Care Market Segmentation, 2006-2011 3.1. By Regions, 2006-2011 4. Europe Animal Health Care Industry 4.1. Europe Animal Health Care Market size By Value, 2006-2011 4.2. Europe Animal Health Care Market Segmentation, 2006-2011 4.2.1. By Pharmaceuticals, Vaccines and Topical Products, 2006-2011 4.2.2. By Geography, 2006-2011 4.3. France Animal Health Care Industry 4.3.1. France Animal Health Care Market Size by Value, 2006-2011 4.3.2. France Animal Health Care Market Segmentation, 2006-2011 4.3.2.1. By Pharmaceuticals, Vaccines, Medical feeds and Topical Products, 2006- 2011 4.3.2.2. By Farm and Companion Animals, 2006-2011 4.3.3. France Animal Health Care Industry Future Projections, 2012-2016 4.3.3.1. Pharmaceuticals, Vaccines, Medical Feed and Topical Products Revenue By Value, 2012-2016 4.3.3.2. Farm and Companion Animal Revenue By Value, 2012-2016 4.4. Germany Animal Health Care Industry 4.4.1. Germany Animal Health Care Market size By Value, 2006-2011 4.4.2. Germany Animal Health Care Market Segmentation, 2006-2011 4.4.2.1. By Pharmaceuticals and Vaccines Products, 2006-2011 4.4.2.2. By Farm and Companion Animals, 2006-2011 2 © This is a licensed product of AM Mindpower Solutions and should not be copied
  • 3. 4.4.3. Germany Animal Health Care Future Projections, 2012-2016 4.4.3.1. Pharmaceuticals and Vaccines Revenue By Value, 2012-2016 4.4.3.2. Farm and Companion Animal Revenue By Value, 2012-2016 4.5. The UK Animal Health Care Industry 4.5.1. The UK Animal Health Care Market Size By Value, 2006-2011 4.5.2. The UK Animal Health Care Market Segmentation, 2006-2011 4.5.2.1. By Pharmaceuticals and Vaccines Products, 2006-2011 4.5.2.2. By Farm and Companion Animals, 2006-2011 4.5.3. The UK Animal Health Care Future Projections, 2012-2016 4.5.3.1. Pharmaceuticals and Vaccines Revenue By Value, 2012-2016 4.5.3.2. Farm and Companion Animal Revenue By Value, 2012-2016 4.6. Spain Animal Health Care Industry 4.6.1. Spain Animal Health Care Market Size By Value, 2006-2011 4.6.2. Spain Animal Health Care Market Segmentation, 2006-2011 4.6.2.1. By Pharmaceuticals, Vaccines and Medical Feeds Products, 2006-2011 4.6.2.2. By Farm and Companion Animals, 2006-2011 4.6.3. Spain Animal Health Care Industry Future Projections, 2012-2016 4.6.3.1. Pharmaceuticals, Vaccines and Medical FEED PRODUCTS Revenue By Value, 2012-2016 4.6.3.2. Farm and Companion Animal Revenue By Value, 2012-2016 4.7. Denmark Animal Health Care Industry 4.7.1. Denmark Animal Health Care Market Size By Value, 2006-2011 4.7.2. Denmark Animal Health Care Segmentation, 2006-2011 4.7.2.1. By Pharmaceuticals, Vaccines and Medical Feeds Products, 2006-2011 4.7.3. Denmark Animal Health Care Industry Future Projections, 2012-2016 4.7.3.1. Pharmaceuticals, Vaccines and Medical Feed Products Revenue By Value, 2012-2016 5. Europe Animal Health Care Industry Trends and Developments 3 © This is a licensed product of AM Mindpower Solutions and should not be copied
  • 4. Emerging Zoonotic Diseases Across the Europe Rise in International Trade Acquisition of the Local Players Rise in the Sales of Pet Nututrious Product 6. Global Animal Health Care Industry Future Outlook 6.1. Global Animal Health Care Industry Future Projections 6.1.1. By Regions, 2012-2016 7. Europe Animal Health Care Industry Future Outlook 7.1. Cause and Effect Relationship Between Dependent and Independent Factors Prevailing in the European Animal Health Care Market 7.1.1. Europe Animal Health Care Industry Future Projections, 2012-2016 7.1.1.1. By Pharmaceuticals, Vaccines and Topical Products Revenue By Value, 2012- 2016 7.1.1.2. By Countries, 2012-2016 8. Europe Animal Health Care Industry Major Players Company Profile 8.1. Merck 8.1.1. Company Overview 8.1.2. Business Strategy 8.2. Pfizer 8.2.1. Company Overview 8.2.2. Business Strategy 8.3. Sanofi 8.3.1. Company Overview 8.3.2. Business Strategy 9. Appendix 9.1. Market Definitions 9.2. Abbreviations 4 © This is a licensed product of AM Mindpower Solutions and should not be copied
  • 5. 9.3. Research Methodology Data Collection Methods Final Conclusion 9.4. Disclaimer 5 © This is a licensed product of AM Mindpower Solutions and should not be copied
  • 6. LIST OF FIGURES Figure 1: Global Animal Health Care Market Size on the Basis of Revenue in USD Million, 2006-2011 Figure 2: Global Animal Health Care Market Segmentation by North America, Europe, Asia- Pacific, Latin America and Rest of World on the Basis of Revenue in Percentage, 2006-2011 Figure 3: Europe Animal Health Care Market Size by Revenue in USD Million, 2006-2011 Figure 4: Europe Animal Health Care Market Segmentation by Pharmaceuticals, Vaccines and Topical Products on the Basis of Revenue in Percentage, 2006-2011 Figure 5: Europe Animal Health Care Market Segmentation by France, Germany, Spain, the UK, Denmark and Others on the Basis of Revenue in Percentage, 2006-2011 Figure 6: France Animal Health Care Market Size by Revenue in USD Million, 2006-2011 Figure 7: France Animal Health Care Market Segmentation by Pharmaceuticals, Vaccines, Medical Feed and Topical Products on the Basis of Revenue in Percentage, 2006-2011 Figure 8: France Animal Health Care Segmentation by Farm and Companion Animal on the Basis of Revenue in Percentage, 2006-2011 Figure 9: Germany Animal Health Care Market Size by Revenue in USD Million, 2006-2011 Figure 10: Germany Animal Health Care Segmentation by Pharmaceuticals and Vaccines Products on the Basis of Revenue in Percentage, 2006-2011 Figure 11: Germany Animal Health Care Segmentation by Farm and Companion Animal on the Basis of Revenue in Percentage, 2006-2011 Figure 12: The UK Animal Health Care Market Size by Revenue in USD Million, 2006-2011 Figure 13: The UK Animal Health Care Market Segmentation by Pharmaceuticals and Vaccines Products on the Basis of Revenue in Percentage, 2006-2011 Figure 14: The UK Animal Health Care Market Segmentation by Farm and Companion Animal on the Basis of Revenue in Percentage, 2006-2011 Figure 15: Spain Animal Health Care Market Size by Revenue in USD Million, 2006-2011 Figure 16: Spain Animal Health Care Market Segmentation by Pharmaceuticals, Vaccines and Medical Feed Products on the Basis of Revenue in Percentage, 2006-2011 Figure 17: Spain Animal Health Care Market Segmentation by Farm and Companion Animal on the Basis of Revenue in Percentage, 2006-2011 6 © This is a licensed product of AM Mindpower Solutions and should not be copied
  • 7. Figure 18: Denmark Animal Health Care Market Size by Revenue in USD Million, 2006-2011 Figure 19: Denmark Animal Health Care Market Segmentation by Pharmaceuticals, Vaccines and Medical Feed Products on the Basis of Revenue in Percentage, 2006-2011 7 © This is a licensed product of AM Mindpower Solutions and should not be copied
  • 8. LIST OF TABLES Table 1: Global Animal Health Care Market Segmentation by North America, Europe, Asia- Pacific, Latin America and Rest of World on the Basis of Revenue in USD Million, 2006-2011 Table 2: Europe Animal Health Care Market Segmentation by Pharmaceuticals, Vaccines and Topical Products on the Basis of Revenue in USD Million, 2006-2011 Table 3: Europe Animal Health Care Market Segmentation by France, Germany, Spain, the UK, Denmark and Others on the Basis of Revenue in USD Million, 2006-2011 Table 4: France Animal Health Care Market Segmentation by Pharmaceuticals, Vaccines, Medical Feed Product and Topical Products on the Basis of Revenue in USD Million, 2006-2011 Table 5: Number of Household Owing a Dog and Cat in France in Percentage, 2005-2010 Table 6: Pet Population in France in Thousand, 2005-2010 Table 7: France Animal Health Care Market Segmentation by Farm and Companion Animal on the Basis of Revenue in USD Million, 2006-2011 Table 8: France Pharmaceuticals, Vaccines, Medical Feed and Topical Products Projections by Revenue in USD Million, 2012-2016 Table 9: France Farm and Companion Animal Future Projections by Revenue in USD Million, 2012-2016 Table 10: Germany Animal Health Care Market Segmentation by Pharmaceuticals and Vaccines Products on the Basis of Revenue in USD Million, 2006-2011 Table 11: Germany Animal Health Care Market Segmentation by Farm and Companion Animal on the Basis of Revenue in USD Million, 2006-2011 Table 12: Germany Pharmaceuticals and Vaccines Projections by Revenue in USD Million, 2012-2016 Table 13: Germany Farm and Companion Animal Future Projections by Revenue in USD Million, 2012-2016 Table 14: The UK Animal Health Care Market Segmentation by Pharmaceuticals and Vaccines Products on the Basis of Revenue in USD Million, 2006-2011 Table 15: The UK Animal Health Care Market Segmentation by Farm and Companion Animal on the Basis of Revenue in USD Million, 2006-2011 8 © This is a licensed product of AM Mindpower Solutions and should not be copied
  • 9. Table 16: The UK Animal Healthcare Market Projections by Pharmaceuticals and Vaccines on the Basis of Revenue in USD Million, 2012-2016 Table 17: The UK Animal Healthcare Market Projections by Farm and Companion Animal on the Basis of Revenue in USD Million, 2012-2016 Table 18: Spain Animal Health Care Market Segmentation by Pharmaceuticals, Vaccines and Medical Feed Products on the Basis of Revenue in USD Million, 2006-2011 Table 19: Spain Animal Health Care Market Segmentation by Farm and Companion Animal on the Basis of Revenue in USD Million, 2006-2011 Table 20: Spain Pharmaceuticals, Vaccines and Medical Feed Projections by Revenue in USD Million, 2012-2016 Table 21: Spain Animal Healthcare Market Projections by Farm and Companion Animal Projections on the Basis of Revenue in USD Million, 2012-2016 Table 22: Denmark Animal Health Care Market Segmentation by Pharmaceuticals, Vaccines and Medical Feed Products on the Basis of Revenue in USD Million, 2006-2011 Table 23: Denmark Animal Healthcare Market Projections by Pharmaceuticals, Vaccines and Medical Feed on the Basis of Revenue in USD Million, 2012-2016 Table 24: Global Animal Healthcare Market Projections by North America, Europe, Asia- Pacific, Latin America and Rest of the World by Revenue in USD Million, 2012-2016 Table 25: Cause and Effect Relationship Analysis between Industry Factors and Expected Industry Prospects of the European Animal Health Care Market Table 26: Europe Animal Healthcare Market Projections by Pharmaceuticals, Vaccines and Topical Products on the Basis of Revenue in USD Million, 2012-2016 Table 27: Europe Animal Healthcare Market Projections by France, Germany, Spain, The UK, Denmark and Others on the Basis of Revenue in USD Million, 2012-2016 Table 28: Merck Farm Animal Health Care Product or Services Table 29: Merck Companion Animal Health Care Product or Services Table 30: Pfizer Farm Animal Health Care Product or Services Table 31: Pfizer Companion Animal Health Care Product or Services Table 32: Sanofi Farm Animal Health Care Product or Services Table 33: Sanofi Companion Animal Health Care Product or Services 9 © This is a licensed product of AM Mindpower Solutions and should not be copied
  • 10. GLOBAL ANIMAL HEALTH CARE MARKET SIZE BY VALUE, 2006-2011 The global animal health care industry has showed a steady growth in the past five years from USD ~ billion in 2006 to USD ~ billion in 2011. The market has registered a compound annual growth rate (CAGR) of 6.0% from 2006 to 2011. The global animal health care industry …The market in 2011, inclined by ~% of which has showed a steady growth in the past Asia Pacific witnessed a strong growth of ~%, five years from USD ~ billion in 2006 to followed by Latin America with a growth rate of USD ~ billion in 2011 ~%. This growth can be attributed to the rise in the animal population and increase in the demand of the animal related products across the globe. …However as the market entered into a recovery phase in the year 2010, the market sentiments were positive on account of which there was an appreciation in the animal healthcare industry of ~%... Figure: Global Animal Health Care Market Size on the Basis of Revenue in USD Million, 2006-2011 30,000.0 25,000.0 20,000.0 USD Million 15,000.0 10,000.0 5,000.0 0.0 2006 2007 2008 2009 2010 2011 GLOBAL ANIMAL HEALTH CARE MARKET SEGMENTATION, 2006-2011 10 © This is a licensed product of AM Mindpower Solutions and should not be copied
  • 11. BY REGIONS, 2006-2011 …In 2011, North America and Europe contributed around ~% and ~% respectively to the overall sales of animal health care products in the world. However the contribution made by Europe has declined over the years because of the reduction in In 2011, North America and Europe meat consumption induced by change in the eating contributed around ~% and ~% respectively to the overall sales of habits. … animal health care products in the It was recorded that Asia-Pacific and Latin America world contributed around ~% and ~% respectively of the overall sales of animal health care products across the globe in 2011. The contribution made by Asia-Pacific and Latin America inclined by approximately ~% and ~% respectively in 2011 due to an increase in the demand for animal health care products in the market. Figure: Global Animal Health Care Market Segmentation by North America, Europe, Asia-Pacific, Latin America and Rest of World on the Basis of Revenue in Percentage, 2006-2011 100.0% 90.0% 80.0% 70.0% In Percentage % 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% 2006 2007 2008 2009 2010 2011 North America Europe Asia Pacific Latin America Rest of World Table: Global Animal Health Care Market Segmentation by North America, Europe, Asia- Pacific, Latin America and Rest of World on the Basis of Revenue in USD Million, 2006- 2011 11 © This is a licensed product of AM Mindpower Solutions and should not be copied
  • 12. Regions 2006 2007 2008 2009 2010 2011 North America Europe Asia Pacific Latin America Rest of World Total EUROPE ANIMAL HEALTH CARE INDUSTRY EUROPE ANIMAL HEALTH CARE MARKET SIZE BY VALUE, 2006- 2011 Europe animal health care industry is the second largest market in the world with the share of ~% in the global market in 2011. The animal health care market in Europe has experienced several ups and downs over the past few years due to a considerable decline in the cattle and swine population in the European countries. The number of cattle and swine has decreased by ~% and ~% respectively from 2009-2011... In 2007, the region achieved a remarkable growth of ~% due to the rise in the awareness amongst the customers related to the communicable The market in 2011 grew by ~% to diseases such as foot and mouth disease, classical USD ~ million on account of rising companion animal population in the swine fever and others… European market Presently, over ~ veterinarians actively practice in Europe, with a significant increase in the number of women studying at veterinary colleges and practicing in all fields of the profession. In Europe, around ~% of veterinarians are engaged in private or corporate clinical practice, of which many treats only pets such as dogs, cats, birds, small mammals (e.g., hamsters, guinea pigs), reptiles, and fish. 12 © This is a licensed product of AM Mindpower Solutions and should not be copied
  • 13. Figure: Europe Animal Health Care Market Size by Revenue in USD Million, 2006-2011 8,000.0 7,000.0 6,000.0 USD Million 5,000.0 4,000.0 3,000.0 2,000.0 1,000.0 0.0 2006 2007 2008 2009 2010 2011 Note: Countries covered include: AT, BE, CH, CZ, DE, DK, ES, FR, GB, GR, HU, IE, IT, NL, PL, PT, SK EUROPE ANIMAL HEALTH CARE MARKET SEGMENTATION, 2006-2011 BY PHARMACEUTICALS, VACCINES AND TOPICAL PRODUCTS, 2006- 2011 The animal health care market in Europe has been dominated by the pharmaceuticals segment over the years. In 2011, the pharmaceuticals segment contributed around ~% of the total animal health care revenue in Europe. Even though the pharmaceuticals segment’s market share has declined to ~% in 2011 from ~% in 2006, the segment The animal health care market continued to be the major contributor to the animal in Europe is dominated by the healthcare market in the region… pharmaceuticals over the years with a contribution of around The contribution of the vaccines segment in the market in ~% in 2011 Europe has inclined to ~% in 2011 from ~% in 2006… 13 © This is a licensed product of AM Mindpower Solutions and should not be copied
  • 14. Table: Europe Animal Health Care Market Segmentation by Pharmaceuticals, Vaccines and Topical Products on the Basis of Revenue in USD Million, 2006-2011 Segments 2006 2007 2008 2009 2010 2011 Pharmaceuticals Parasiticides Endo Parasiticides Ecto Parasiticides Endectocides Anti infective/ Antimicrobials Injectable Forms Oral Forms Anti-inflammatory, cardio-nephro, hygiene and others Vaccines Topical Products Total Note: Countries covered include: AT, BE, CH, CZ, DE, DK, ES, FR, GB, GR, HU, IE, IT, NL, PL, PT, SK FRANCE ANIMAL HEALTH CARE INDUSTRY FRANCE ANIMAL HEALTH CARE MARKET SEGMENTATION, 2006-2011 BY FARM AND COMPANION ANIMALS, 2006-2011 France animal health care industry generated a major share of revenue from the farm animal healthcare segment of the market. The livestock healthcare segment contributed around ~% of the total veterinary health care revenue in Europe in 2011. The farm animal market share dipped 14 © This is a licensed product of AM Mindpower Solutions and should not be copied
  • 15. to ~% in 2011 from ~% in 2010 due to decline in the animal fodder and forage production in the country… France has the largest pet population in Europe with ~ million dogs and ~ million cats in 2010. The people in France are animal lovers, with ~% of households having at least one pet. There are around ~ dogs to every ~ people in the country with one of highest ratio in the world. In 2010, the pet food market accounts for USD ~ billion in which ~% is being contributed by dog food and ~% by cat food. The companion animal healthcare accounted for around ~% in 2011. The segment has registered growth in the contribution from ~% in 2007 to ~% in 2011 certainly due to the incline in the pet population in the country… Table: Number of Household Owing a Dog and Cat in France in Percentage, 2005-2010 Household 2005 2006 2007 2008 2009 2010 Household owing a Dog Household owing a Cat Table: Pet Population in France in Thousand, 2005-2010 Pet 2005 2006 2007 2008 2009 2010 Dog Population Cat Population Bird Population Fish Population 15 © This is a licensed product of AM Mindpower Solutions and should not be copied
  • 16. Figure: France Animal Health Care Segmentation by Farm and Companion Animal on the Basis of Revenue in Percentage, 2006-2011 100.0% 90.0% 80.0% 70.0% In Percentage % 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% 2006 2007 2008 2009 2010 2011 Companion Animal Farm Animal GERMANY ANIMAL HEALTH CARE INDUSTRY GERMANY ANIMAL HEALTH CARE MARKET SIZE BY VALUE, 2006- 2011 The veterinary health care products revenue in Germany in 2011 has increased to USD ~ million from USD ~ million in 2006…. In 2011, Germany veterinary health care market has experienced a growth of ~%. The growth has been influenced by the rise in the population of pet animals in Germany… 16 © This is a licensed product of AM Mindpower Solutions and should not be copied
  • 17. Figure: Germany Animal Health Care Market Size by Revenue in USD Million, 2006-2011 1,200.0 1,000.0 800.0 USD Million 600.0 400.0 200.0 0.0 2006 2007 2008 2009 2010 2011 THE UK ANIMAL HEALTH CARE INDUSTRY THE UK ANIMAL HEALTH CARE MARKET SEGMENTATION, 2006-2011 BY PHARMACEUTICALS AND VACCINES PRODUCTS, 2006-2011 The animal healthcare market in the UK is dominated by the pharmaceutical segment in 2011. The segment has witnessed a decline throughout the period from 2006-2011. In 2011, pharmaceuticals contributed approximately ~% or USD 621.9 million to the overall veterinary healthcare market in the country… The market share of the vaccines segment has increased to ~% in 2011 from ~% in 2010 on account of surge in the household disposable income which has encouraged the pet and the livestock owners to spend on the vaccinations in order to prevent their animals from infectious disease... 17 © This is a licensed product of AM Mindpower Solutions and should not be copied
  • 18. Figure: The UK Animal Health Care Market Segmentation by Pharmaceuticals and Vaccines Products on the Basis of Revenue in Percentage, 2006-2011 100.0% 90.0% 80.0% 70.0% In Percentage % 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% 2006 2007 2008 2009 2010 2011 Pharmaceuticals Vaccines SPAIN ANIMAL HEALTH CARE INDUSTRY SPAIN ANIMAL HEALTH CARE INDUSTRY FUTURE PROJECTIONS, 2012-2016 FARM AND COMPANION ANIMAL REVENUE BY VALUE, 2012-2016 …The companion veterinary health care market is expected to grow by ~% in 2012 due to an incline in the customer spending on their pets. The food animal health care market is also predicted to surge marginally in the next five years. Table: Spain Animal Healthcare Market Projections by Farm and Companion Animal Projections on the Basis of Revenue in USD Million, 2012-2016 Segments 2012 2013 2014 2015 2016 Farm Animal 18 © This is a licensed product of AM Mindpower Solutions and should not be copied
  • 19. Swine Cattle Poultry Sheep Horse Companion Animal Total DENMARK ANIMAL HEALTH CARE INDUSTRY DENMARK ANIMAL HEALTH CARE INDUSTRY FUTURE PROJECTIONS, 2012-2016 PHARMACEUTICALS, VACCINES AND MEDICAL FEED PRODUCTS REVENUE BY VALUE, 2012-2016 Denmark animal health care market is estimated to be worth USD ~ million in 2016, with majority of demand expected to generate from the vaccines and pharmaceuticals segment. It is predicted that the vaccine segment will register a CAGR of 6.5% from 2012-2016, followed by 3.8% CAGR of the pharmaceuticals segments. The medical feed segment in Denmark is estimated to grow marginally from the period 2012-2016 with a CAGR of 1.9%. Table: Denmark Animal Healthcare Market Projections by Pharmaceuticals, Vaccines and Medical Feed on the Basis of Revenue in USD Million, 2012-2016 Segments 2012 2013 2014 2015 2016 Pharmaceuticals Parasiticides Anti infective/ Antimicrobials Anti-inflammatory, cardio- nephro, hygiene and others 19 © This is a licensed product of AM Mindpower Solutions and should not be copied
  • 20. Vaccines Medical Feed Total EUROPE ANIMAL HEALTH CARE INDUSTRY FUTURE OUTLOOK …Overall, the market of the Europe animal health care is expected to grow at a CAGR of 4.2% from 2012-2016 and will reach USD ~ million by 2016. Although the animal health care industry in Europe is a matured market and its contribution had declined in the past five years but improving government regulations and rising awareness amongst the customer related to zoonotic diseases will propel the customer to invest on the health care of livestock and on companion animal in the European market. CAUSE AND EFFECT RELATIONSHIP BETWEEN DEPENDENT AND INDEPENDENT FACTORS PREVAILING IN THE EUROPEAN ANIMAL HEALTH CARE MARKET Table: Cause and Effect Relationship Analysis between Industry Factors and Expected Industry Prospects of the European Animal Health Care Market Industry Factors Market Impact Comments Increasing  Cause: Investment in  Effect: Research and development Strict  Cause: Government  Positive Effect: Regulations  Negative Effect: Rising Animal  Cause: Population  Effect: 20 © This is a licensed product of AM Mindpower Solutions and should not be copied
  • 21. Rising preference  Cause: for the adoption  Effect: of companion animals DISCLAIMER No part of this manual or any material appearing may be reproduced, stored in or transmitted on any other Web site without written permission of AM Mindpower Solutions and any payments of a specified fee. Requests to republish any material may be sent to us. 21 © This is a licensed product of AM Mindpower Solutions and should not be copied