3. Media Market’s Health. Why is it important for us? Investigate & develop Cultivate Analyze & Cure Understand the situation & See growth The “Healthier” our Media Market is, the wealthier are our clients … … the better is our Agency… SO… VERY IMPORTANT for EACH OF US to…
5. Ad World 2008: USA sucks, Europe Rules Region 2008 (bln) Africa $0,78 Asia $17,59 Europe $46,26 Latin America $4,819 Middle East $1,992 Canada $2,037 USA $44,447 Worldwide $117,925
6. Top 10 Advertisers Worldwide 200 8 by estimated ad spends (Bln) American companies rule the world
7. Top 20 Advertisers (WGRPs): Ukraine Note: was considered only direct placement, TA 18+ Producer Procter&Gamble L'Oreal Colgate-Palmolive company Henkel Unilever Reckitt Benckiser Sun Interbrew MTC Nestle Kraft Foods Kyivstar GSM GlaxoSmithKline Schwarzkopf&Henkel cosmetics BBH SC Johnson Life:) Coca-Cola Obolon CJSC Danone
8. Macroreview. Globally Data Source: International Monetary Found (IMF) Main message World Economic Outlook (WEO) , October 2009 : “ Global recession is getting over but upturn will be slow”
9. Ukrainian Media compared to other media Ukrainian ad market has been falling not all alone however our market had stand its ground qualitatively Example : In Russia 2009 market fall - 30% . Instantly, TNS – Gallop survey quality was decreased and regional projects was brought to a close Data source : АКАР, august 2009
17. Top Ukraine Agencies Media Agencies Media Groups Billing-2009 mln UAH (net) MindShare GroupM 300 + AITI/Carat Aegis Media 251 - 300 Media Systems Dentsu-Smart 251 - 300 MediaVest Publicis Groupe Ukraine 251 - 300 Optimum Media Omnicom 251 - 300 Starcom Publicis Groupe Ukraine 251 - 300 Радник Local 251 - 300 Maxima Local 201 - 250 Media Direction AGL/Omnicom Media Group 201 - 250 ZenithOptimedia Publicis Groupe Ukraine 201 - 250 AMM/Vizeum Aegis Media 151 - 200 МПГ Local 151 - 200 MediaCom GroupM 151 - 200 Arena/Media Expert ADV Group 101 - 150 Initiative ADV Group 101 - 150 Mediaedge:cia GroupM 101 - 150 UniversalMcCann ADV Group 101 - 150
18. World advertising trends 2010 global trends more insight more people in motion more understanding better product more innovation more engagement Digital Data Source : Aegis Media Review
19. Everything is gonna be alright Nobody is perfect but…
Notas do Editor
Украинская реклама падала не одна, но наш рынок устоял качественно Пример: В России падение рынка 2009 - 30% . И сразу же были приняты меры и снижено качество исследований TNS – Gallop , а также свернуты региональные про е кты на уровне всего рынка