social media consumption in ukraine

1. Consumer Connection System
SOCIAL MEDIA IN THE INTERNET
2011 – LAUNCH IN UKRAINE

2. WHAT IS CONSUMER CONNECTION SYSTEM?
• The most in-depth single source of media, marketing and
consumer targeting data in the world.
• Large sample of over 180,000 respondents in 30+ key markets.
• 50 bought, owned and earned digital, experiential and media
channels.
• Bespoke consumer segmentations truly actionable through
communication.
• Integral to ICP
CCS Portrait CCS Footprint CCS Plan CCS Journey

3. LOTS OF DIGITAL IN CCS
attitudes downloading music
facebook SMS WAP
gaming
bluetooth
purchasing
mobile TV
blogging
google
Technology owed
social networking eBay
digital TV Online advertising
Podcasts
youtube
internet access
brands
websites
search
Mobile phones

4. 4
CCS COUNTRIES

5. 5
CCS CLIENTS

6. 6
CCS METHODOLOGY
CCS is managed by a central team,
ensuring quality standards are
employed across all markets. There is a
consistent global approach in terms of
categories and questions, whilst Media & Lifestyle
individual media properties included Benchmark
within the survey are localised. 60 min survey
Full sample Bespoke Client
Sample
3,000-respondents fill in a 60 minute+ Media
Follow-up
and Lifestyle Benchmark questionnaire. In 10-20min survey
most markets the sample is nationally Up to 50% of the
representative of 15-64 year-old adults. Benchmark sample
Methodology
The methodology is developed based on
local market needs. Ukraine uses an online
methodology
Timing
Fieldwork carried out in July-August 2011
Bespoke Follow-up studies are scheduled to
launch in Fall 2011

7. 7
Table of contents
Internet users in general
Three segments of Internet audience in Ukraine:
• Active
• Ordinary
• Beginner
Social Networking
Blogs
Instant messaging
Forums
Mobile Internet
Becoming brand or product fun (fan?)

8. 8
INTERNET IN UKRAINE

9. 9
Reasons to use Internet
on a laptop/PC in Ukraine
0 10 20 30 40 50
To check out prices / to give me information about
For a treat or reward / to work
The content suits my tastes and interests
To give me ideas
To relax and unwind in %, more than
one answer is
To uplift my mood possible
To fill time
To give me something to talk about
Other reason
Question: For which of the following reasons do
BASE: Internet users you typically use the internet on a laptop/PC?

10. 10
Emailing, messaging and networking are
the most frequent Internet activities in Ukraine
Everyday/Most days
At least once a week !Social networking (e.g. Facebook,
Once a month MySpace)
Online dating 90,0 Downloading a Podcast
Streaming/downloading films/TV
Look up health/medical information 80,0
programmes
Reading an electronic newspaper or 70,0
Downloading music
magazine 60,0
50,0
Sourcing info on products / services
40,0
Work-related email !
30,0
Watching short clips of TV
programmes or films
20,0 Personal email !
10,0
Upload content (video, articles, ,0
music, etc) that you have created
Instant messaging !
Sharing content (video, articles,
Online auctions e.g. eBay
music, etc) with others that you …
Playing online games via your games
Reading customer ratings/reviews
console/PC
Reading someone else’s blog
Posting ratings and reviews
(excluding social networks like e.g.…
Managing a website/page you have Taking part in discussion groups /
published Watching online videos, made by
online forums
Chatting via webcam (e.g. Skype)
other users (e.g. YouTube)
BASE: Internet users Question: How often do you use the internet for the following activities?

11. 11
Emailing, messaging and networking are
the most frequent Internet activities in Ukraine
Sorted by “Use everyday/Most days”
90 Everyday/Most days
80 At least once a week
70 2-3 times a month -
once a month
60
Less often
50
40
30
20
10
0
BASE: Internet users Question: How often do you use the internet for the following activities?

12. 12
Purchasing vs. Searching by product categories
Which type(s) of product(s) or service(s) do you research or have you purchased on the Internet?
Sorted by “Regularly
Bought in the Internet Regularly research or look research or look for”
last 12 months for in the Internet
Index *
Electronic equipment
Computer hardware
Household electronics
Books
Software for computer/video games
Clothes/Shoes/Accessories/Jewelers
Music
Beauty/Personal grooming
DIY materials
Videos/DVDs/Blu-ray discs/mp4
Property
Groceries
Airline tickets/hotel reservations
Vehicles
Toys
Entertainment tickets
Sports equipment
Newspapers/magazines subscriptions
Flowers
Alcoholic drinks
Other
-40% -30% -20% -10% 0% 10% 20% 30% 40%
*Significant Deviation for benefit of regularly research or look in the internet are in blue (more Question: Which type(s) of product(s) or service(s) do
than 5%), for benefit of bought in the internet (more than 5%) – in green, neutral are in the yellow you research or have you purchased on the internet?

13. THREE SEGMENTS OF UKRAINIAN
INTERNET AUDIENCE

14. 14
There are three segments within Internet audience
in Ukraine
29%
44% Active
Ordinary
27%
Beginner

15. 15
Socio-demo profile of Internet audiences
Active Ordinary Beginner
Gender Male – 55% Male – 45 % Male – 40 %
Female – 45% Female – 55% Female – 60%
Age 16-29 years – 46% 16-29 years – 39% 16-29 years – 19%
30-44 years – 30% 30-44 years – 31% 30-44 years – 29%
45-64 years – 23% 45-64 years - 38% 45-64 years – 52%
Relationship Married – 55% Married – 59% Married – 63%
status without children – 38% with children – 77%
Children 5 years old Children 11 years old
or younger – 47% and older - 62%
Industry IT – 17%, Manufacturing -18%, Manufacturing -22%,
Manufacturing -15% Education – 11% Education – 13%
Level of PhD 4% University degree - college-level (technical
education 68% school) 19%
Full-time
61% 58% 60%
employed

16. 16
Hobbies of Internet audiences
Active
Ordinary
Beginner
Cooking Average
Dancing/clubbing 45% Going to exhibitions
Car repairing Doing DIY
Interacting with friends on Social 40% Doing amateur courses on
Network 35% specific interests
Playing games online Downloading music/video
30%
25%
Watching films Gardening
20%
Walking/rambling 15% Going to pop concerts
10%
Visiting family/friends 5% Going to bars/pubs
%
Travelling within Going to cultural events
Travelling abroad Going to fast food restaurants
Spending time with pets Going to music festivals
Spending time with family Going to the beach
Shopping Going to the cinema
Relaxing at home Going to the theatre
Reading books Listening to music at home
Playing games on a PC
Question: Which of these activities which ones are you PASSIONATE ABOUT?

17. 17
Active users are young, like ads and buy online
Male,
aged 16-29,
secondary/higher education, IT,
married, no children,
enjoys swimming, fitness and fishing
uses most of the Internet opportunities and services at
least once a week.
Enthusiastic, creative and ambitious, leader, infantile, patriarchal,
seeks to make the right choice
Trusts sponsored links, the experts reviews in the Internet and celebrity,
prefers famous brands
Loves discounts and promotions
Pays attention to ads that are creative and innovative
Finds online ads as useful for informing him about the latest/new products
Decides what he wants in a shop, then buys online for the best price

18. 18
18 Active users are on-line from afternoon till morning,
play games and listen to music the whole day
His routine
06:00 – 12:00
12:00 –18:00
18:00 – 00:00
a member of
00:00 – 06:00
4 social
networks
(on average)

19. 19
19 Besides Internet, Active users are fond of music,
books, films, cooking and gaming
Reading books
Watching films
Interacting with friends on my social network website
Playing games online
Walking/rambling
Relaxing at home
Downloading music/video
Spending time with family/children
Significantly
Cooking higher than
total
Listening to music at home
Playing games on a PC
Travelling within
% 10% 20% 30% 40% 50%
Question: Which of these activities are you PASSIONATE ABOUT?

20. 20
Active users can be reached by different media
Chosen based on affinity over 100
Communication channels that are ”targeted at me”
Social Networks*
75% 57% 47% 45% 21%
Sites *
15% 15% 11% 9% 7%
TV channels
75% 71% 45% 44% 37% 29% 11%
Radio channels
22% 21% 19% 7%
Print 11% 10% 9%
11% 9%
* Question: Which of the following sites are you a MEMBER?
* Question: Which sites do you LIKE because you feel they are AIMED AT YOU?

21. 21
Active users like advertising and brands
Chosen based on affinity over 100
“Brand for me”
43% 36% 34% 31% 27% 27% 25% 23% 18%
“Ads for me” *
57% 48% 40% 38% 36% 34% 27% 27% 24%
*Question: Which one of the following statements best describes your attitude to advertising
for each of the products & categories listed below? I tend to look out for these adverts

22. Active users take notice of products from in-store
22
promotions
In-store promotion
Free samples at the supermarket
Friends/relatives telling me about
Discount coupons
Sponsorship of a music event
Radio advertising
Marketing material mailed directly to you Significantly
higher than
A friend letting me try it total
Billboard by the side of the road
Sponsorship of a sporting event
0% 10% 20% 30% 40% 50% 60%
Question: through which media I use, If I saw or heard this,
would I probably TAKE NOTICE?

23. 23
23 Active users will try a product after in-store
promotion & friends’ advice
In-store promotion
A friend letting me try it
Friends/relatives telling me about a product or service
Free samples at the supermarket/on the street etc
Discount coupons
Significantly
Leaflet or sample in magazines/newspapers
higher than
total
Customer reviews online
A brand/company's own website
% 5% 10% 15% 20%
Question: If I saw or heard this, I’d probably FIND OUT MORE or
even TRY IT

24. 24
Active users purchase computers & electronics in
the Internet
Average of Average
purchase of surf
Computer hardware
Electronic equipment
Household electronics
Soft for computer/video games
Clothes / Accessories
Music
purchase
Books
research
Beauty
Significantly
DIY materials higher than
total
Videos
Groceries
Vehicles
% 10% 20% 30% 40% 50% 60%
Question: Which type(s) of product(s) or service(s) do you
research or purchase on the internet?

25. 25
Ordinary users are adult family persons ready to pay
more for quality and look for discounts
female / male,
30-44 years old,
higher education,
married, with children
In spare time prefers reading books, watching films &
walking/rambling, doesn’t like sports
family oriented
Patriarchal, relies on others’ point of view, ecology oriented, distrustful,
seeks to make the right choice, organized
Willing to pay more for quality and for organic food,
prefers international brands
Doesn’t find online ads useful, trusts experts’ reviews
Makes decisions based equally on her/his feelings and facts
Loves discounts and promotions

26. 26
26 Ordinary users are on-line
from the very morning till midnight
His/her routine
06:00 – 12:00
12:00 –18:00
18:00 – 00:00
00:00 – 06:00

27. 27
Ordinary users can be reached by mass media
Chosen based on affinity over 100
Communication channels ”targeted at
me”
Social Networks*
67% 62% 46% 44% 42% 32%
Sites *
54% 29% 17% 16%
TV channels
71% 70% 65% 45% 40% 11%
a member of
4 social Radio channels
30% 27% 3% 3%
networks
(on average)
Print
23% 18%
* Question: Which of the following sites are you a MEMBER?
* Question: Which sites do you LIKE because you feel they are AIMED AT YOU?

28. 28
Ordinary users like computer, mobile telephone and
cosmetic advertising
Chosen based on affinity over 100
“Brand for me”
41% 34% 22% 21% 13% 12%
“Ads for me” *
46% 35% 27%
*Question: Which one of the following statements best describes your attitude to advertising
for each of the products & categories listed below? I tend to look out for these adverts

29. 29
29 Social networking, friends/family, music, books, films,
PC games are the main hobbies of Ordinary users
Reading books
Watching films
Walking/rambling
Spending time with family/children
Relaxing at home
Travelling within
Interacting with friends on my social network website
Cooking
Significantly
Listening to music at home higher than
total
Visiting family or friends
Downloading music/video
Playing games on a PC
% 10% 20% 30% 40% 50%
Question: Which of these activities are you PASSIONATE ABOUT?

30. 30
30 Ordinary users take notice of a product if someone tells
them or lets them try it and if they see it on a billboard
Friends/relatives telling me about a product or service
In-store promotion
Free samples at the supermarket/on the street etc
Discount coupons
A friend letting me try it
Customer reviews online
Significantly
Billboard by the side of the road higher than
total
Marketing material mailed directly to you
Leaflet or sample in magazines/newspapers
0% 20% 40% 60% 80%
Question: through which media I use, If I saw or heard this,
would I probably TAKE NOTICE?

31. 31
31 Ordinary users will try products during free trial
promotions or discounts
In-store promotion
Friends/relatives telling me about a product or service
Free samples at the supermarket/on the street etc
A friend letting me try it
Discount coupons
Significantly
Leaflet or sample in magazines/newspapers
higher than
total
Customer reviews online
Demonstration at an event you attend
% 5% 10% 15% 20% 25%
Question: through which media I use, If I saw or heard this,
would I probably FIND OUT MORE or even TRY IT?

32. Ordinary users search for books in the Internet more
32
often than average Internet users
Average of Average
purchase of surf
Electronic equipment
Computer hardware
Household electronics
Books
Soft for computer/video games
Clothes / Accessories
purchase
Music
research
Beauty
Significantly
DIY materials higher than
total
Videos
Property
Airline tickets/hotel reservations (travel/holidays)
% 10% 20% 30% 40% 50% 60%
Question: Which type(s) of product(s) or service(s) do you
research or purchase on the internet?

33. 33
BEGINNER
female,
45 – 60 years old,
Secondary/higher education,
married, with children
in her spare time prefers spending time with
family/children & reading books
family & children oriented
conservative, trifty, cautious and careful
willing to pay for quality, likes comfort
seeks to make the right choice
doesn’t trust sponsored links, doesn’t find online ads useful
prefers to buy at the store or supermarket, not online
inclined to make decisions by herself
her decisions are totally based on facts

34. 34
Beginners listen to the radio in the morning and watch TV
in the evening, use the Internet from 12:00-24:00
Her routine
06:00 – 12:00
12:00 –18:00
18:00 – 00:00
00:00 – 06:00

35. 35
35 Beginner is very much family oriented therefore
Social networking takes an important role in her life
Reading books
Spending time with family/children
Relaxing at home
Walking/rambling
Cooking
Watching films
Travelling within
Visiting family or friends
Significantly
Listening to music at home higher than
total
Doing DIY
Interacting with friends on my social network website
Downloading music/video
% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

36. 36
Beginner can be reached by mass media
Chosen based on affinity over100
Communication channels”targeted at me”
Social Networks*
57% 45% 33% 32% 28%
Sites *
51% 27% 22%
TV channels
70% 65% 30% 11%
a member of
2-3 social Radio channels
26% 8%
network
(on average)
Print
27% 11% 7%
* Question: Which of the following sites are you a MEMBER?
* Question: Which sites do you LIKE because you feel they are AIMED AT YOU?

37. 37
Beginner likes computer, mobile telephone, DIY and
cosmetic advertising
“Brand for me”
58% 35% 13% 13% 12%
“Ads for me” *
24% 24% 22%
*Question: Which one of the following statements best describes your attitude to advertising
for each of the products & categories listed below? I tend to look out for these adverts

38. Beginner takes notice of a product especially when
38
38
discounts are available
Friends/relatives telling me about a product or service
In-store promotion
Free samples at the supermarket/on the street etc
Radio advertising
Discount coupons
Billboard by the side of the road
Sponsorship of a music event Significantly
higher than
Leaflet or sample in magazines/newspapers total
A friend letting me try it
Marketing material mailed directly to you
0% 20% 40% 60% 80%
Question: through which media I use, If I saw or heard this,
would I probably TAKE NOTICE?

39. Beginner will try a product after friends advise,
39
39
promotion, trial or reading on-line reviews
Friends/relatives telling me about a product or service
Free samples at the supermarket/on the street etc
In-store promotion
Discount coupons
A friend letting me try it
Leaflet or sample in magazines/newspapers
Demonstration or display at an event you attend
Customer reviews online
% 5% 10% 15% 20% 25%
Question: through which media I use, If I saw or heard this,
would I probably TAKE NOTICE?

40. 40
Beginner makes purchases in the Internet
significantly less often than an average Internet user
Average of Average
purchase of surf
Electronic equipment
Household electronics
Books
Computer hardware
Software for computer/video games
Clothes / Shoes / Accessories / Jewellery
purchase
Music
research
Beauty
Significantly
DIY materials higher than
total
Property
Videos
None of these
% 10% 20% 30% 40% 50%
Question: Which type(s) of product(s) or service(s) do you
research or purchase on the internet?

41. http://mobinews.com.ua/novosti-it/825-devushka-sdelala-tatu-s-152-fotografiyami-druzej-s-facebook-video.html
“My Social Tattoo – 152
Facebook friends”
SOCIAL NETWORKING

42. 42
Ukraine belongs to top 5 leading “social
networking” countries
Frequency of Social Networks visiting (once a month and more often)
84% 85% 86%
80% 82%
73%
69% 70% 70% 71%
63% 66% 66% 68%
59% 59% 60% 60%
Question: How often do you use the internet for the Social networking
BASE: Weekly Internet users (e.g. Facebook, MySpace)?

43. 43
Average Ukrainian Internet user has an account in
3-4 Social Networks
Sorted by “registered on a site”
65%
Vkontakte.ru 54%
51%
37%
60%
53% Registered on a site
Odnoklassniki.ua 46%
36% Visit regularly
46%
33% Visit at least once a week
Facebook.com
29%
21% Like
13%
Twitter.com 10%
9% On the average, every Ukrainian
7%
Internet user is registered on 3-4 Social
10% Network’s sites at the same time
Livejournal.com 9%
8%
6%
7%
Connect.ua 4%
4% Difference is significantly higher at
2% the level of 95% and more
compared to regular visitors
2%
Linkedin.com 1% Difference is significantly higher at
1% the level of 95% and more
1% compared to number of weekly
visitors
% 20% 40% 60% 80%
Questions: Which of these internet sites do you REGULARLY VISIT and which do
you LIKE because you feel they are AIMED AT YOU?
Which of the following sites are you a MEMBER OF and which do you VISIT AT
BASE: Weekly Internet users LEAST ONCE A WEEK?

44. 44
Vkontakte.ru ,Odnoklassniki.ua and Facebook.com
are the most popular Social Networks in Ukraine
70%
Vkontakte.ru
60% Odnoklassniki.ua
50%
Registered on a site
Facebook.com
40%
30%
20%
Twitter.com
10% Livejournal.com
Connect.ua
Linkedin.com
0%
0% 10% 20% 30% 40% 50% 60% 70%
Low number of regular Visit regularly High number of regular
visitors and registered visitors and registered
Questions: Which of these internet sites do you REGULARLY VISIT?
BASE: Weekly Internet users Which of the following sites are you a member of?

45. 45
Ukrainian Internet users actively use different
networking functions
Monthly usage of different Social Media functions, %
Look at content that friends have uploaded 84%
61%
Make comments on friends' status/photos etc 61%
50%
Post content/link to photos, videos, articles 51%
37%
Ukraine
Play games 51%
39% All country
Update status, profile (picture/hobbies etc) 50%
43%
Take a quiz 48%
27%
Visit profiles/fan pages brands/celebrities 41%
31%
Become a fan of a product or brand 32%
19%
Look for business contacts 25%
15%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Questions: How frequently do you do these activities on your
BASE: Weekly Internet users social networking site(s)?

46. 46
Ukrainian Internet users actively communicate with
friends and play games in Social Networks
Everyday
At least once a week
Update profile At least once a month
(picture/hobbies etc)
40
Become a fan of a product or 35 !!! Look at content that friends
brand 30 have uploaded
25
20
Look for business contacts
15 !! Make comments on friends'
10 status, photos, videos, etc
5
0
Look for a job !!! Play games
Post content/link to photos,
Take a quiz
videos, articles
Visit profiles/fan pages of
brands/celebrities
Questions: How frequently do you do these activities on your
BASE: Weekly Internet users social networking site(s)?

47. 47
Ukrainian Social Network users are young females
for the greater part
Visit Social Networks at least once a month and more often, %
7%
Affinity 92 15-25
23% 54,4%
Affinity 111 26-35 Affinity 101
23%
Affinity 88
36-45
46-55
45,6%
16% 31% Affinity 97
56 and older
Affinity 97
Affinity 107

48. 48
48 THE CORE OF SOCIAL
NETWORKING IN UKRAINE
ARE WOMEN AGED 16-29
Her brands Her sites Her accounts
59% 40% 90%
41%
Family: married (48%) no children (57%) 37% 66%
40%
Education: university degree (70%)
36%
Occupation: 15% 56%
finance (13%), education (12%), IT (11%)
31%
Employment: full-time employment (41%),
on a maternity leave (23%) 12% 47%
25%
Personal Income: low (26%) or no income (18%)
Interests: films (80%),
9% 39%
family communication (64%),
14%
downloads or listening to music (50%),

49. 49
SHE IS …
WOMAN 16-29
AND
It’s difficult for her to make decisions.
Her decisions are based totally on her
feelings

50. 50
SHE IS … WOMAN 16-29
…becomes a fan of a ...visits profiles/fan pages
product or brand… of brands/celebrities...
Everyday
9
17
At least once a week
31 27
13
At least once a month
19
13
Less than once a month
23
14
33
Never done this

51. READING BLOGS

52. 52
Ukraine belongs to top 3 leading “bloggers
countries”
Reading someone else's blog (except social networks) once a month and more often, %
73
66
59 60 61
57
55
48 49
44 46
43 44
41 41
36 38
35
Question: How often do you read someone else’s blogs (excluding
BASE: Weekly Internet users social networks like e.g. Facebook/MySpace)?

53. 53
Bloggers are young - up to 25 years old
Reading someone else's blog at least once a month and more often, %
7%
Affinity 94 15-25
23% 52,9%
Affinity 111 Affinity 99
26-35
25%
Affinity 94
36-45
46-55
47%
30% Affinity 101
15% 56 and older
Affinity 105
Affinity 90

54. INSTANT MESSAGING

55. 55
Ukraine belongs to top 5 leading “instant
messaging” countries
Writing Instant messages once a month and more often, %
90
86
83
79 80
73
68 70
62
58 59
55 56
49 51 51
49
44
BASE: Weekly Internet users Question: How often do you use Instant messaging?

56. 56
Instant messages are used by people aged 15-25
Reading/writing instant messages at least once a month and more often, %
7%
Affinity 88 15-25
22%
53,3%
Affinity 110 Affinity 99
26-35
25%
Affinity 94
36-45
46-55
46,7%
30% Affinity 100
16% 56 and older
Affinity 105
Affinity 94

57. TAKING PART IN DISCUSSION
GROUPS / ONLINE FORUMS

58. 58
Internet Forums in Ukraine are very popular
compared to other countries
Taking part in discussion groups/online forums once a month and more often, %
63
62
58
55
47 49
36 37
34 35
32 33 33
27 27 29
26
22
Question: How often do you taking part in discussion
BASE: Weekly Internet users groups / online forums?

59. 59
The most frequent visitors of forums are people
aged 15-35
Taking part in discussion groups/online forums at least once a month and more often, %
5%
Affinity 80 15-25
26% 52,7%
20% Affinity 98
Affinity 117 26-35
Affinity 83
36-45
46-55
16% 47,2%
Affinity 95
Affinity 101
56 and older
33%
Affinity 109

60. MOBILE INTERNET

61. 61
25% Ukrainian Internet users use mobile phones for
Internet access
Regular using a mobile phone to go online once a month and more often, %
56
49
40
30
25 26
22
21 21
18 19 19 19
17
14
Question: Which of these ACTIVITIES do you REGULARLY
USE your [PROG: IN USA "cell phone/mobile device",
BASE: Weekly Internet users ALL OTHERS "mobile"] for Internet Access

62. 62
Ukrainian Mobile Internet users are15-35 years old
and males for the greater part
Using a mobile phone to go online at least once a month and more often, %
5%
Affinity 70 15-25
15% 41%
Affinity 61 33% 26-35 Affinity 78
Affinity 147
36-45
14%
Affinity 79
46-55
59%
Affinity 126
56 and older
Affinity 114
34%

63. 63
More than 50% of Ukrainian Mobile Internet users access
Social Network and Search Engines via mobile phones
Types of content to which respondents get access via their mobile phones
Social Network 54%
Search Engines 52%
Weather 47%
News 43%
27%
Maps
22%
Games
18%
Finances
16%
Sports
Shopping 12%
Lifestyle 9%
7%
None of these
Question: What types of content do you access via the
internet on your [IN US "cellphone(s)/mobile device(s)"
BASE: Users of mobile phones for Internet access ALL OTHERS "mobile phone(s)"]?

64. BECOMING A BRAND OR
PRODUCT FAN

65. 65
33% of Ukrainian Internet users become fans of
products or brands
Becoming a fan of a product or brand once a month and more often,%
45
32 33
31 32
30
27 28
21 23
19 20
16
15 15
Question: How frequently do you become a fan of a
BASE: Weekly Internet users product or brand on your social networking site(s)?

66. 66
Internet users under 35 years old become fans of
products or brands
Becoming a fan of a product or brand at least once a month and more often, %
5%
Affinity 66 15-25
27% 52,2%
21% Affinity 133 26-35 Affinity 98
Affinity 79
36-45
46-55
15% 47,8%
Affinity 90 Affinity 102
56 and older
32%
Affinity 110

67. Aegis Insight Team
THANK YOU!

68. Aegis Insight Ukraine
Maria Chernova
Maria.Chernova@aegismedia.com.ua
Tatyana Fionik
Tatyana.Fionik@aegismedia.com.ua
Tel./fax: +380-44-498-8450
04116, Kyiv, Ukraine
10g Starokievska St.