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Submitted by:- Amit Kumar yadav
16pgdm005
a) Cycles In number of units of sale
 City :Ballia
Total population –2237450
Percent at the age between 5 to 16=40%
=894980
No of people use cycle at the age b/w 5 to
16=60%of 894980=536988
No of people using cycle at age b/w 17 to 70=25%of
total population.
25%of 2237450-age b/w 5 to 16
25%of 2237450-894980
=335617
Life of a cycle is 4 year
Total cycle =335617+536988=872605
So, 872605/4 = 218151 per year
No of hair cutting saloon in Ballia =300
There are two types of saloon
1) Standard saloon cost =50=60%of 300=180
2) Normal saloon cost=30=40%of300=120
No of people visited at standard shop per day
except Sunday=80*50=4000
In Sunday=150*50=7500
Total =11500
No of people visit at normal saloon per day
except Sunday=50*30=1,500
In Sunday=100*30=3,000
Total=4,500
Now ,income in one week
=11,500+4,500=16,000
In month and year=16,000*4*12=7,68,000
 City: Ballia
No of household =63426
Ruler=56% of 63426
Urban=44%of63426=27907
Most cement ACC =60% of 27907=16742
Cost of per bag =310
Revenue=310*16742=5190020
Ambuja cement=20%of 27907=5580
Cost of per bag=315*5580=1757700
Birla cement=20%of 27904=5580
Cost of per bag=5580*350=1953310
Overall =5190020+1757700+1953310=8901030.
 Total population of India =1.31 billion
 No of person in corporate world
=20%of 1.31 billion =0.327billion
out of 20% only 15% can read the magazine
so,0.3270-0.0655=0.2615 billion
 No of population of India=1.31 billion
 Epically gas lighter uses those who smoke .
percentage of smoker=50% of 1.31=0.655
billion
person use own gas lighter=20%of 0.655billion
=0.16375billion
Avg cost of gas lighter =10
Total=10*0.16375=1.6375billion.

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MARKET SIZING OF BALLIA

  • 1. Submitted by:- Amit Kumar yadav 16pgdm005
  • 2. a) Cycles In number of units of sale  City :Ballia Total population –2237450 Percent at the age between 5 to 16=40% =894980 No of people use cycle at the age b/w 5 to 16=60%of 894980=536988
  • 3. No of people using cycle at age b/w 17 to 70=25%of total population. 25%of 2237450-age b/w 5 to 16 25%of 2237450-894980 =335617 Life of a cycle is 4 year Total cycle =335617+536988=872605 So, 872605/4 = 218151 per year
  • 4. No of hair cutting saloon in Ballia =300 There are two types of saloon 1) Standard saloon cost =50=60%of 300=180 2) Normal saloon cost=30=40%of300=120 No of people visited at standard shop per day except Sunday=80*50=4000 In Sunday=150*50=7500 Total =11500
  • 5. No of people visit at normal saloon per day except Sunday=50*30=1,500 In Sunday=100*30=3,000 Total=4,500 Now ,income in one week =11,500+4,500=16,000 In month and year=16,000*4*12=7,68,000
  • 6.  City: Ballia No of household =63426 Ruler=56% of 63426 Urban=44%of63426=27907 Most cement ACC =60% of 27907=16742 Cost of per bag =310
  • 7. Revenue=310*16742=5190020 Ambuja cement=20%of 27907=5580 Cost of per bag=315*5580=1757700 Birla cement=20%of 27904=5580 Cost of per bag=5580*350=1953310 Overall =5190020+1757700+1953310=8901030.
  • 8.  Total population of India =1.31 billion  No of person in corporate world =20%of 1.31 billion =0.327billion out of 20% only 15% can read the magazine so,0.3270-0.0655=0.2615 billion
  • 9.  No of population of India=1.31 billion  Epically gas lighter uses those who smoke . percentage of smoker=50% of 1.31=0.655 billion person use own gas lighter=20%of 0.655billion =0.16375billion Avg cost of gas lighter =10 Total=10*0.16375=1.6375billion.