The 2011 Irish Digital Marketing Sentiment Survey main theme of the Spring 2011 edition of State of the Net. It also covers trends in broadband uptake, online banking, children online and buisness use of the internet.

1. State of the Net February 2011 www.amas.ie

4. Attitudes to social media Source: 2011 Irish Online Marketing Sentiment Survey, Marketing Institute of Ireland/AMAS. Data based on 249 responses to question. Figures may not add up to 100% due to rounding.

5. Why social media is used Source: 2011 Irish Online Marketing Sentiment Survey. Data based on 249 and 332 responses to questions respectively

6. How marketing budgets are spent online Source: 2011 Irish Online Marketing Sentiment Survey, Marketing Institute of Ireland/ AMAS. Data based on 239 responses to question

7. Preferred online formats Source: 2011 Irish Online Marketing Sentiment Survey. Data based on 249 and 332 responses to questions respectively

8. Children online Source: Risks and safety on the internet, the perspective of European Children,co-funded by the EU based on interviews with over 25,000 children aged 9-16 and one of their parents across 25 countries. 990 interviews were conducted in Ireland in Summer 2010. For more details, visit www.eukidsonline.net

9. Broadband Source: ComReg Quarterly Key Data Report, December 2010

10. Businesses online Source: Information Society Statistics, Enterprise Statistics 2010, Central Statistics Office; results based on survey of 7,000 enterprises employing 10 or more employees in the manufacturing, construction and selected services sectors. Graphic is based on businesses with broadband connectivity only

11. Trust online Source: Edelman Trust Barometer 2011, based on survey of 5,075 people in 23 countries of which 200 were in Ireland. Sample reported to be in top 25% of household income per age group in each country

12. Online banking Source: Irish Bankers Federation/Irish Payment Services Organisation, quarterly report, December 2010 based on data supplied by eight financial institutions

13. AMAS: what we do AMAS is an internet consultancy with a simple goal – help our clients to exploit the internet. Large corporates, government bodies and, increasingly, high potential businesses retain us to develop and help implement internet strategies. We cut through the clutter and the complexity to allow our clients to capitalise on the unlimited opportunities offered by the internet. Services: • Strategy • Research • User experience • Content • Training • Marketing • Project management Contact Aileen O’Toole, Managing Director on +353 1 6610499 or [email_address] Follow us: For digital research and insights, follow AMAS on Twitter@AMASinternet