2. OUR MISSION
To make it incredibly easy for marketers to access the data they need to
personalize content for their customers.
We’re consumers too, and we love it when marketing messages are
relevant to us.
So, we fuel marketing automation tools with the necessary data to help
brands keep their customers happy and engaged.
3. WHAT WE DO
Real-Time Data on 80% of U.S. Emails.
4. WHY YOU SHOULD CARE
EMAIL BEATS news, gaming, social
networking, video, and shopping to retain the
top spot of all mobile activity.
Your customers are checking email on their
iphoneipaddroidkindle right now.
ARE YOUR EMAILS MAKING IT
THROUGH THE CLUTTER OF THEIR
CROWDED INBOX?
Source:
Pew
Research
Center,
2012
5. WHY YOU SHOULD CARE
“If you are a B2C company and are not yet personalizing emails, you
are missing out on what your competitors are capitalizing on.
Our clients that personalize emails see click through rates 43%
greater than those that don’t.
Bottom line, Rapleaf data is the key ingredient that drives our
personalization engine.”
Erik Severinghaus, CEO
6. THE BEST AT DATA ON EMAIL
Better Coverage
At least one data point on 80% of U.S. Emails
Faster Delivery
<5ms response time from our API
Stronger Customer Bonds
Industry leading coverage & response time enables us to help our clients
personalize more communications with their customers than ever before
7. CLIENT SEGMENTS SERVED
Enterprise B2C
Dedicated Account Manager. Append or API
Rap in App
Custom Integrations. We power your favorite applications
Small B2C
Self-Service. InstantData or API
8. ON-MENU DATA CARD
Type
of
Bundle
Field
Possible
Values
Descrip7on
Age
18
-‐
20;
21
-‐
24;
25-‐34;
35
-‐
44;
45
-‐
54;
55-‐64;
65+
Age
Range
Demographic
Gender
Male;
Female
Gender
Zip
Code
LocaJon
i.e.:
94105
LocaJon-‐based
data
by
zip
code
EducaJon
Completed
High
School;
ARended
College;
Completed
College;
Completed
Graduate
Indicates
the
highest
known
level
of
educaJon
the
person
has
completed.
School;
ARended
VocaJonal/Technical
High
Net
Worth
Yes;
(blank)
Someone
is
likely
be
in
the
top
10%
of
net
worth
households
in
the
U.S.
Home
Market
Value
1k-‐25k;
25k-‐50k;
50k-‐75k;
75k-‐100k;
100k-‐150k;
150k-‐200k;
200k-‐250k;
250k-‐300k; Market
value
of
person's
home.
In
ranges
of
$25K
and
$50K
increments.
300k-‐350k;
350k-‐500k;
500k-‐1mm;
1mm+
Household
Home
Owner
Status
Own;
Rent
Whether
the
person
owns
or
rents
their
home.
Household
Income
0-‐15k;
15k-‐25k;
25k-‐35k;
35k-‐50k;
50k-‐75k;
75k-‐100k;
100k-‐125k;
125k-‐150k;
150k-‐175k; Income
of
household
by
range
175k-‐200k;
200k-‐250k;
250k+
Length
of
Residence
Less
than
1
year;
1
year;
2
years;
3
years;
4
years;
5
years;
6
years;
7
years;
8
years;
9
Number
of
years
spent
in
the
current
residence.
Reported
as
number;
not
years;
10
years;
11-‐15
years;
16-‐19
years;
20+
years
range.
Marital
Status
Single;
Married
Marital
status
OccupaJon
Blue
Collar
Worker;
Business
Owner;
Civil
Service;
Technology;
ExecuJve/Upper
OccupaJon
Management;
Health
Services;
Homemaker;
Middle
Management;
Military
Personnel;
Nurse;
Part
Time;
Professional;
ReJred;
Secretary;
Student;
Teacher;
White
Collar
Worker
Presence
of
Children
Yes;
No
Indicates
whether
there
are
1
or
more
children
in
the
household.
Arts
&
Crais
true;
(blank)
Purchases
arts
&
crais
related
products
Blogging
true;
(blank)
Interest
in
blogging
Interest
Books
true;
(blank)
Purchases
books;
Interest
in
reading
books
Business
true;
(blank)
Interest
in
business
Health
&
Wellness
true;
(blank)
Interest
in
healthy
lifestyle;
purchases
healthy
lifestyle
products
News
&
Current
Events
true;
(blank)
Purchases
subscripJons
for
news
&
current
events.
AutomoJve
true;
(blank)
Purchases
automoJve
goods
Baby
Product
Buyer
true;
(blank)
Has
bought
a
baby
product
in
the
past
18
months
Beauty
true;
(blank)
Purchases
beauty
products
Purchase
Charitable
Donor
true;
(blank)
Indicates
liklihood
of
being
a
charitable
donor
Cooking
true;
(blank)
Purchases
cooking
magazines;
interest
in
cooking
Discount
Shopper
true;
(blank)
Purchase
behavior:
Interest
in
discounts.
High
End
Brand
Buyer
true;
(blank)
Has
bought
a
premium
CPG
brand
in
the
past
18
months
Home
&
Garden
true;
(blank)
Purchases
home
&
garden
products
Home
Improvement
true;
(blank)
Purchases
home
improvement
goods
Luxury
Goods
&
Jewelry
true;
(blank)
Purchases
luxury
items
Magazine
Buyer
true;
(blank)
Purchases
magazines
subscripJons
Outdoor
&
Adventure
true;
(blank)
Purchases
outdoor
&
adventure
products
Pets
true;
(blank)
Purchases
pet
related
products
Power
Shopper
true;
(blank)
Purchases
items
from
mulJple
retail
channels
Sports
true;
(blank)
Purchases
sporJng
goods/Sports
related
products
Technology
true;
(blank)
Purchases
technology
Travel
true;
(blank)
Purchases
travel
related
goods;
Interest
in
travel
12. GET IN TOUCH.
Don’t be shy.
Keep up to date with Rapleaf
Facebook: www.facebook.com/rapleaf
Twitter: @Rapleaf
LinkedIn: www.linkedin.com/company/rapleaf
Contact Rapleaf directly
Email: sales@rapleaf.com
Phone: 312.582.4363
