Chicago AMA's Brand Identity and Programs and Services

1. CHICAGO AMA
BRAND NARRATIVE
Over seventy-five years strong, the Chicago AMA delivers cutting-edge marketing
programming, connects marketers across all disciplines and business industries,
and enables marketing career advancement. With Chicago as an epicenter for
marketing excellence today and tomorrow, no other organization connects as
many marketers with as many opportunities as the Chicago AMA.
CHICAGO AMA IS
A Chapter of the American Marketing Association
A 501(c)(3) nonprofit organization
Comprised of approximately 1,100 members
Governed by a board of 21 members
Supported by over 100 volunteers annually
Connected to over 10,000 marketers annually
BRAND VALUE
Chicago AMA keeps you a step ahead with more than
50 multi-faceted programs and events annually.
Thought-leading content with real-world application
delivered by C-level marketing leaders across intimate
roundtables, full-day conferences and convenient online
webinars provides you the “know how” to thrive in the
ever-changing landscape in both B2C & B2B industries.
Engage, connect, and establish relationships with
thousands of marketers across all disciplines, industries
and career levels locally and nationally.
No other organization opens more doors to share ideas,
finds new opportunities, business partners or mentors others
than the Chicago AMA.
Get real one-on-one dialogue among power players & peers.
Get inspired and more motivated through the abundance
of opportunities available with Chicago AMA.
Gain hands-on experience, tackle new marketing challenges
as a chapter volunteer, share thought leadership, or leverage
a plethora of career insights.
Find your next career opportunity like many others through
Chicago AMA.
CUTTING-EDGE
PROGRAMMING
CONNECTIONS
ADVANCEMENT
OFFICIAL AGENCY
OF RECORD FOR
THE CHICAGO AMA
PRINTED FOR
THE CHICAGO
AMA BY
CHICAGO
AMA
chicagoama.org
312.280.0449
info@chicagoama.org
@chicagoama
/ChiAMA
645 N. Michigan Ave.,Suite 800, Chicago, IL 60611

2. EVENTS
CAREER
ADVANCEMENT
MEMBER
BENEFITS
The Chicago AMA Career Center features thousands of resumes of local talent,
and has incredibly high application rates compared to industry standards.
INDUSTRY LEADING PUBLICATIONS
The American Marketing Association publishes a variety of magazines and
journals directed to academics and marketing professionals. AMA Members
get a subscription to Marketing News and another publication (specialty
magazine or journal) of their choice.
INNOVATIVE RESOURCES & TOOLS
Members get unlimited access to our vast members-only resources, tools and content
such as white papers, best practices, and research reports written by the most respected
names in the industry. Resources include:
Marketing Resource Library, containing the latest research,
white papers and best practices, plus an extensive archive.
AMA Marketer’s Toolkit, full of interactive templates, tools,
and resources to help you in your job.
Webcasts and podcasts, get access to over 100 on-demand
webcasts and podcasts on the latest marketing topics.
AMA e-Newsletters, featuring in-depth, members-only content
on the latest developments in marketing.
MEMBER’S DISCOUNT
40% discount on both local (Chicago AMA) and National events
33% discount on Chicago AMA Job board postings
30% off the cost of CPM Certification
MEMBERSHIP CATEGORIES
Available to all individuals in the field of marketing.
Available for 3 years immediately following completion
of undergraduate degree.
For individuals currently enrolled in a doctoral program.
Limited to 5 years.
For full time students not currently employed in a full time
professional position. Limited to 5 years.
Available to four or more individuals in the same organization
or company. 20-30% discount off of regular membership.
Available for professional members who wish to join for
multiple years at a discounted rate.
PROFESSIONAL
YOUNG
PROFESSIONAL
DOCTORAL
STUDENT
GROUP
MULTI-YEAR
PROFESSIONAL
For over 10 years, the BrandSmart Conference has been the Midwest’s leading forum
on branding thought leadership. BrandSmart is a full-day conference featuring a blend
of B2B and Consumer marketing topics drawing a sellout audience of 250 senior level
marketers. Speakers at BrandSmart have included CMO or SVP level executives from
McDonald’s, 3M, Global Hyatt, Google, Northwestern/Medill, Ford, Sara Lee, FedEx,
Polaroid, UPS, Coca-Cola, Allstate, Orbitz, Deloitte, MillerCoors, Walgreens, United
Airlines, Virgin Mobile, Allscripts, Progressive, Morningstar and many more.
The Sunrise Executive Series brings top marketing executive thought leaders to
share their thoughts on the latest trends in marketing in a collaborative fireside chat
setting in the classic upscale setting of Gibson’s on Rush. After the presentation,
attendees engage in active dialogue with the CMOs and other attendees in a
roundtable type session. 3-4 events annually.
SUNRISE EXECUTIVE
The SIGs (Special Interest Groups) bring marketers together on a regular basis
to talk about shared issues, opportunities,and trends. Our groups are organized by
vertical; all content, dialogue, and takeaways are tightly focused on unique nuances
that define, distinguish, and drive each industry. Importantly, SIGs are about rich
conversation; they are designed to spawn meaningful, dynamic, and spontaneous
discussion. There’s nothing scripted about a SIG experience... it’s about what’s
happening in marketing, while it’s happening. 20 -25 events annually.
SIGS
The Connex series are networking events hosted by Chicago AMA leadership, where
members and prospective members come together to network and learn more about
the organization, and each other. It is a mix of entrepreneurs, marketing professionals,
and creatives from the best companies in the Midwest. 5-8 events annually.
CONNEX
The Up & Comers are a community of driven, young marketers on the rise. They host
events specifically geared towards career skill development and advancement, feature a
mentoring program, and are avid volunteers within the Chicago AMA. 3-4 events annually.
Momentum is a half-day marketing technology focused conference launched in 2013
designed to help marketers navigate the latest in tools, technologies, and strategies to
best connect with customers, track engagement, and measure the ROI of engagement.
Momentum draws a sellout audience of 175 attendees and has included senior executive
speakers from United, Caesar’s Entertainment, Discover, Northern Trust, Razorfish,
and more.
The Evening With Experts series tackles relevant marketing technology and
communication issues, and features top marketing thought leaders who provide
attendees actionable take-aways. It pairs heavy hitters from legacy brands with hot
emerging start-up gurus, to bring unparalleled viewpoints to challenge conventional
thinking about marketing. Evening With Experts is hosted at Chicago’s very own
start-up hub and Chicago AMA partner 1871. 3-4 events annually.
EVENING WITH EXPERTS
SPONSORSHIP
&ADVERTISING
Achieving results in today’s segmented and fast-paced world presents new challenges
to advertisers and supporters—especially when it comes to reaching marketing
professionals. Connect to a network of more than 10,000 experienced marketers
that includes leading marketing academics, researchers and professionals from
every industry!
Meet existing customers and new clients at our multiple highly attended
events throughout the year.
BRANDSMART
MOMENTUM
UP & COMERS
BRAND AWARENESS
LEAD GENERATION
FOR JOB SEEKERS
FOR JOB POSTERSFACE-TO-FACE INTERACTION
Influence customer buying behavior by giving your brand the recognition it needs.
The AMA offers you a wealth of advertising opportunities to reach your
intended audience.
Deliver leads and increase your ROI for your company through many of
the Chicago AMA’s new product and service offerings such as our Marketing
Resources Directory. The Chicago AMA delivers high quality leads at a very
attractive cost per lead.
The Chicago AMA Career Center features 25-50 new jobs monthly for the
Chicago marketing professional.