Write and Cite “Chicago Style”: Helping Students and Patrons Understand The C...
Making Mobile Services Work for Your Library by Cody Hanson
1. MAKING MOBILE SERVICES
WORK FOR YOUR LIBRARY
Cody Hanson
University of MN Libraries
ALA Techsource
March 9, 2011
2. Web Architect and User
Experience Analyst at the
University of Minnesota
Libraries
@codyh
codyhanson.com
3. AGENDA
• Why mobile, why now? (I hope you like charts)
• What do we mean by mobile?
• The mobile marketplace
• Simple strategies
• How mobile will change libraries
8. ALMOST EVERY U.S. ADULT
(WHO IS GOING TO HAVE A MOBILE PHONE)
HAS A MOBILE PHONE
9. U.S. adults who have a cell phone
18%
82%
Data source: Pew Internet & American Life Project, “Cell Phones and American Adults”.
10. 100%
90%
86%
75%
Percent who have a cell phone
76%
72%
50%
25%
0%
Less than High School HS Diploma Some College College+
U.S. adults by education level
Data source: Pew Internet & American Life Project, “Cell Phones and American Adults”.
11. 100%
90% 93%
75% 82%
Percent who have a cell phone
71%
50%
25%
0%
Less than $30,000 $30K-50K $50K-75K $75K and up
U.S. adults by household income
Data source: Pew Internet & American Life Project, “Cell Phones and American Adults”.
12. 100%
87% 87%
75% 80%
Percent who have a cell phone
50%
25%
0%
White, non-Hispanic Black, non-Hispanic Hispanic (English-speaking)
U.S. adults by race/ethnicity
Data source: Pew Internet & American Life Project, “Cell Phones and American Adults”.
13. 100%
90% 88%
75% 82%
Percent who have a cell phone
50% 57%
25%
0%
18-29 30-49 50-64 65+
U.S. adults by age
Data source: Pew Internet & American Life Project, “Cell Phones and American Adults”.
21. Q4 2010
Smartphone manufacturers
shipped 100.9 million units.
PC manufacturers shipped
92.1 million units.
Source: IDC Worldwide Quarterly Mobile Phone Tracker, January 27, 2011.
23. 2009
Mobile Data
Traffic
Data source: Cisco Global Mobile Data Traffic Forecast Update. Feb. 1, 2011
24. 2010
Mobile Data Traffic
2009
Mobile Data
Traffic
Data source: Cisco Global Mobile Data Traffic Forecast Update. Feb. 1, 2011
25. 2010
Mobile Data Traffic
2009
Mobile Data
Traffic
2000
The Internet
Data source: Cisco Global Mobile Data Traffic Forecast Update. Feb. 1, 2011
26. 13%
Smartphones
represented 13% of
handsets globally in
2010
87%
Data source: Cisco Global Mobile Data Traffic Forecast Update. Feb. 1, 2011
27. 22%
Smartphones
accounted for 78%
of mobile data
traffic in 2010
78%
Data source: Cisco Global Mobile Data Traffic Forecast Update. Feb. 1, 2011
28. 2009 2010
80
Data usage per month, in MB
60
40
20
0
Feature phones Smartphones
More than 2x increase in data use across phone types
Data source: Cisco Global Mobile Data Traffic Forecast Update. Feb. 1, 2011
30. April 2009 May 2010
100%
84%
Percent who use wireless internet
75%
73%
69%
61%
50%
49%
44%
25%
17% 20%
0%
18-29 30-49 50-64 65+
U.S. adults by age group
Data source: Pew Internet & American Life Project, “Mobile Access 2010”.
31. April 2009 May 2010
100%
Percent who use wireless internet
75% 80%
72%
67%
63%
50%
53% 55%
46%
35%
25%
0%
Less than $30,000 $30K-50K $50K-75K $75K and up
U.S. adults by household income
Data source: Pew Internet & American Life Project, “Mobile Access 2010”.
32. Laptop & cell Laptop only Cell only
100%
Percent who are wireless internet users
75%
18% 16%
50% 10%
22% 10% 10%
36% 37%
25%
25%
0%
White, non-Hispanic Black, non-Hispanic Hispanic (English-speaking)
U.S. adults by race/ethnicity
Data source: Pew Internet & American Life Project, “Mobile Access 2010”.
33. 100%
Percentage who are cell internet users
75%
50% 54% 53%
35%
25%
0%
White, non-Hispanic Black, non-Hispanic Hispanic (English-speaking)
U.S. adults by race/ethnicity
Data source: Pew Internet & American Life Project, “Mobile Access 2010”.
34. Laptop & cell Laptop only Cell only
100%
Percent who are wireless internet users
19%
75%
13%
19%
22%
50%
9%
45%
23%
35%
25%
5%
17% 9%
6%
0%
18-29 30-49 50-64 65+
U.S. adults by race/ethnicity
Data source: Pew Internet & American Life Project, “Mobile Access 2010”.
35. 100%
Percent who are cell internet users
75%
64%
50%
48%
25%
26%
11%
0%
18-29 30-49 50-64 65+
U.S. adults by race/ethnicity
Data source: Pew Internet & American Life Project, “Mobile Access 2010”.
38. “Within five years, we want to make it possible
for businesses to put high-speed wireless services
in reach of virtually every American.”
- President Obama
Feb. 10, 2011
42. Daughter: What’s a camera?
Mother: A thing that takes pictures.
Daughter: Oh, you mean a camera phone.
Mother: No, just a camera.
All it does is take pictures.
43. Daughter: But how do you call people?
Mother: ...On the phone.
Phones used to do nothing but
make phone calls.
Cameras were separate.
Daughter: But that was a long time ago.
44. Mother: Yes. Those are old-school!
Daughter: That school must've fallen down
a few days ago, Mom. It's a VERY
old school.
68. WebOS
• Developed by Palm
• Palm purchased by HP
• Proprietary OS
• Available only on Palm/HP
hardware
• Sold to carriers
• App development using
Web Standards
74. WINDOWS
PHONE 7
• Developed by Microsoft
• Proprietary software, browser
• Limited to phones
• Licensed to hardware manufacturers
• Devices sold by hardware manufacturers
to carriers
• Development limited to Windows
77. BLACKBERRY OS
• Developed by Research In Motion
• Proprietary software available only
on RIM hardware
• Devices sold to carriers
• Entrenched in business
• Difficult transition to current-gen browser
and touchscreen
• Development limited to Windows
84. • Developed by Google
• Largely open-source
• Freely available or licensed to hardware manufacturers
• Development using SDK or App Inventor
• Applications distributed through Android Market or other
sources
97. IOS
• Proprietary software and hardware developed by Apple
• iOS hardware sold to carriers and
direct to consumers
• Development limited to Mac OS
• Applications distributed exclusively
through App Store
98. IOS
• 160 Million iOS devices sold
• 350,000 applications available
• 10 billion apps downloaded
• App store available in 90 countries
105. What tasks are difficult?
What takes extra time?
What takes extra steps?
What pieces don’t render?
Which of your vendors supply
mobile interfaces?
What are you able to
accomplish that otherwise
would have required you
be at your desk?
106. CONVENE A MOBILE
FOCUS GROUP
• Find staff members or patrons with a variety of mobile devices of
recent vintage
• OR, install smartphone emulators
• Run through a set of basic tasks
• Home page load
• Contact/hours info discovery
• Catalog search
127. APP DEVELOPMENT COSTS
Twitterrific
1,100 hours Objective C development
225 hours of design
Some existing code
Project management
Testing
+ Equipment
$250,000 (est.)
Data source: http://stackoverflow.com/questions/209170/how-much-does-it-cost-to-develop-an-iphone-application/3926493#3926493
128. APP DEVELOPMENT
CHECKLIST
• Do we have something we can sell?
• Should we sell it?
• Does our experience require direct hardware access?
• Do we have platform-specific development expertise in-house?
• If not, are we willing to spend the resources necessary to develop
that expertise or contract for it?
133. QUESTIONS?
• Ask me about:
• QR codes Cody Hanson
• NFC codyhanson@umn.edu
codyhanson.com
• Augmented reality @codyh
• Mobile video
• Amanda Hocking
• The mobile context
134. CREDITS
Open Source Multitouch Gesture Library and Illustrations by GestureWorks, used under CC BY-SA 3.0
“Palm Pre open close,” “Omnia7 Windows Button”, and Xperia Play image
by abulhussain, used under CC BY 2.0
Kindle images by Jon 'ShakataGaNai' Davis, used under CC BY-SA 3.0
“Nook” by Andrew Magill, used under CC BY 2.0
BlackBerry Pearl image by Abu badali, used under CC BY 2.0
Apple Store image by Nick Name, used under CC BY-SA 2.0
Apple device family photos by Jon Mountjoy, used under CC BY 2.0
Android Robot image by Google, used under CC BY 3.0
Android system diagram by Kronox, used under CC BY-SA 3.0
“Palm Pre” by James “whatleydude” Whatley, used under CC BY 2.0
Android prototype image by Kai Hendry, used under CC BY 2.0
N-Gage photo by Jpk, used under CC BY-SA 3.0
“Pink PSP” by Eason Hsu, used under CC BY-SA 2.0
“iPod Touch” by Niki Odolphie, used under CC BY 2.0
Atrix photos by ETC@USC, used under CC BY-SA 2.0
“Jon Rubenstein introduces new HP TouchPad” by Robert Scoble, used under CC BY 2.0
iPad fingerprint images Copyright George Kokkindis, Design Language News
Additional photographs by Cody Hanson, used under CC BY-SA 3.0