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MAKING MOBILE SERVICES
     WORK FOR YOUR LIBRARY



Cody Hanson
University of MN Libraries
ALA Techsource
March 9, 2011
Web Architect and User
Experience Analyst at the
 University of Minnesota
        Libraries



                        @codyh
                    codyhanson.com
AGENDA
•   Why mobile, why now? (I hope you like charts)

•   What do we mean by mobile?

•   The mobile marketplace

•   Simple strategies

•   How mobile will change libraries
WHY MOBILE?
WHY NOW?
Making Mobile Services Work for Your Library by Cody Hanson
“Mobile devices are one year away
from transforming education.
For the third straight year.”
ALMOST EVERY U.S. ADULT
  HAS A MOBILE PHONE
ALMOST EVERY U.S. ADULT
(WHO IS GOING TO HAVE A MOBILE PHONE)
    HAS A MOBILE PHONE
U.S. adults who have a cell phone


                                               18%




                               82%



Data source: Pew Internet & American Life Project, “Cell Phones and American Adults”.
100%


                                                                                                    90%
                                                                                       86%
                                75%
Percent who have a cell phone




                                                                 76%
                                              72%

                                50%




                                25%




                                 0%
                                       Less than High School   HS Diploma           Some College   College+
                                                                 U.S. adults by education level


       Data source: Pew Internet & American Life Project, “Cell Phones and American Adults”.
100%


                                                                                 90%           93%
                                75%                         82%
Percent who have a cell phone




                                            71%

                                50%




                                25%




                                 0%
                                       Less than $30,000   $30K-50K             $50K-75K     $75K and up
                                                           U.S. adults by household income


    Data source: Pew Internet & American Life Project, “Cell Phones and American Adults”.
100%



                                                                       87%                             87%
                                75%          80%
Percent who have a cell phone




                                50%




                                25%




                                 0%
                                       White, non-Hispanic       Black, non-Hispanic         Hispanic (English-speaking)
                                                             U.S. adults by race/ethnicity


       Data source: Pew Internet & American Life Project, “Cell Phones and American Adults”.
100%


                                       90%     88%
                                75%                                82%
Percent who have a cell phone




                                50%                                         57%


                                25%




                                 0%
                                       18-29   30-49                50-64   65+
                                                   U.S. adults by age


Data source: Pew Internet & American Life Project, “Cell Phones and American Adults”.
MANY AMERICANS ALREADY
  HAVE SMARTPHONES
Percentage of U.S. Consumers Who Own a Smartphone
50%



                                                                                  42%
38%                                                                         39%
                                                                      37%
                                                                34%
                                                    32%   32%

25%                                           27%

                                        23%
                                  22%
                            21%
                      20%
                17%
          16%
13% 15%




 0%
   10/06 1/07 4/07 7/07 10/07 1/08 3/08 6/08 9/08 12/08 3/09 6/09 9/09 12/09


                                                                      Source: FCC
Source:
asymco.com
Source: FCC
13%

   Smartphones
represented 13% of
handsets globally in
       2010

                                                          87%




  Data source: Cisco Global Mobile Data Traffic Forecast Update. Feb. 1, 2011
Making Mobile Services Work for Your Library by Cody Hanson
SMARTPHONE SALES
HAVE ALREADY SURPASSED
       PC SALES
Q4 2010
      Smartphone manufacturers
      shipped 100.9 million units.

      PC manufacturers shipped
      92.1 million units.


Source: IDC Worldwide Quarterly Mobile Phone Tracker, January 27, 2011.
USAGE OF MOBILE DATA
SERVICES IS EXPLODING
2009
            Mobile Data
              Traffic




Data source: Cisco Global Mobile Data Traffic Forecast Update. Feb. 1, 2011
2010
                     Mobile Data Traffic


              2009
            Mobile Data
              Traffic




Data source: Cisco Global Mobile Data Traffic Forecast Update. Feb. 1, 2011
2010
                     Mobile Data Traffic


              2009
            Mobile Data
              Traffic

                                      2000
                                   The Internet


Data source: Cisco Global Mobile Data Traffic Forecast Update. Feb. 1, 2011
13%

   Smartphones
represented 13% of
handsets globally in
       2010

                                                          87%




  Data source: Cisco Global Mobile Data Traffic Forecast Update. Feb. 1, 2011
22%

   Smartphones
accounted for 78%
  of mobile data
  traffic in 2010
                                        78%




  Data source: Cisco Global Mobile Data Traffic Forecast Update. Feb. 1, 2011
2009          2010

                               80
 Data usage per month, in MB


                               60



                               40



                               20



                                0
                                    Feature phones   Smartphones


More than 2x increase in data use across phone types

Data source: Cisco Global Mobile Data Traffic Forecast Update. Feb. 1, 2011
USERS IN KEY
DEMOGRAPHICS ALREADY
  RELY HEAVILY ON THE
    MOBILE INTERNET
April 2009                           May 2010
                                    100%



                                                      84%
Percent who use wireless internet




                                    75%
                                               73%
                                                                           69%
                                                                 61%
                                    50%
                                                                                                  49%
                                                                                      44%
                                    25%


                                                                                                              17% 20%
                                     0%
                                                   18-29             30-49                 50-64                65+
                                                                       U.S. adults by age group


                                           Data source: Pew Internet & American Life Project, “Mobile Access 2010”.
April 2009                        May 2010
                                    100%
Percent who use wireless internet




                                    75%                                                                           80%
                                                                                                            72%
                                                                                                67%
                                                                                       63%
                                    50%
                                                                  53% 55%
                                                    46%
                                            35%
                                    25%




                                     0%
                                           Less than $30,000         $30K-50K             $50K-75K          $75K and up
                                                                     U.S. adults by household income


                                       Data source: Pew Internet & American Life Project, “Mobile Access 2010”.
Laptop & cell              Laptop only                   Cell only
                                          100%
Percent who are wireless internet users




                                          75%


                                                                                       18%                             16%
                                          50%               10%
                                                            22%                        10%                             10%
                                                                                       36%                             37%
                                          25%
                                                            25%

                                           0%
                                                      White, non-Hispanic        Black, non-Hispanic         Hispanic (English-speaking)
                                                                             U.S. adults by race/ethnicity


                                                 Data source: Pew Internet & American Life Project, “Mobile Access 2010”.
100%
Percentage who are cell internet users




                                         75%




                                         50%                                         54%                             53%

                                                           35%
                                         25%




                                          0%
                                                     White, non-Hispanic       Black, non-Hispanic         Hispanic (English-speaking)
                                                                           U.S. adults by race/ethnicity


                                                Data source: Pew Internet & American Life Project, “Mobile Access 2010”.
Laptop & cell                Laptop only        Cell only
                                          100%
Percent who are wireless internet users




                                                        19%
                                          75%
                                                                              13%
                                                        19%
                                                                              22%
                                          50%
                                                                                                      9%
                                                        45%
                                                                                                     23%
                                                                              35%
                                          25%
                                                                                                                  5%
                                                                                                     17%          9%
                                                                                                                  6%
                                           0%
                                                       18-29                  30-49                  50-64       65+
                                                                              U.S. adults by race/ethnicity


                                                 Data source: Pew Internet & American Life Project, “Mobile Access 2010”.
100%
Percent who are cell internet users




                                      75%


                                                    64%

                                      50%
                                                                     48%



                                      25%
                                                                                            26%


                                                                                                        11%
                                       0%
                                                   18-29             30-49                  50-64       65+
                                                                     U.S. adults by race/ethnicity


                                             Data source: Pew Internet & American Life Project, “Mobile Access 2010”.
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
“Within five years, we want to make it possible
for businesses to put high-speed wireless services
in reach of virtually every American.”

                               - President Obama
                                     Feb. 10, 2011
WTF!
WHAT DO WE MEAN BY
     “MOBILE”?
Call me on my mobile.
Daughter:   What’s a camera?

Mother:     A thing that takes pictures.

Daughter:   Oh, you mean a camera phone.

Mother:     No, just a camera.
            All it does is take pictures.
Daughter:   But how do you call people?

Mother:     ...On the phone.
            Phones used to do nothing but
            make phone calls.
            Cameras were separate.

Daughter:   But that was a long time ago.
Mother:     Yes. Those are old-school!

Daughter:   That school must've fallen down
            a few days ago, Mom. It's a VERY
            old school.
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
WHY TODAY’S DEVICES
  ARE DIFFERENT
High-resolution screens
Powerful cameras
GPS and location services
Dramatic improvements in battery life
Making Mobile Services Work for Your Library by Cody Hanson
Flexible form factor
                   ©2010 George Kokkinidis
©2010 George Kokkinidis
©2010 George Kokkinidis
©2010 George Kokkinidis
©2010 George Kokkinidis
Software
THE MOBILE MARKETPLACE
Source:
asymco.com
MOBILE OPERATING SYSTEMS
 • iOS

 • Android

 • BlackBerry   OS
 • WebOS

 • Windows   Phone 7
WebOS
WebOS
•   Developed by Palm

•   Palm purchased by HP

•   Proprietary OS

•   Available only on Palm/HP
    hardware

•   Sold to carriers

•   App development using
    Web Standards
Making Mobile Services Work for Your Library by Cody Hanson
http://z.umn.edu/chts4
Making Mobile Services Work for Your Library by Cody Hanson
Windows
Phone 7
Making Mobile Services Work for Your Library by Cody Hanson
WINDOWS
PHONE 7
•   Developed by Microsoft

•   Proprietary software, browser

•   Limited to phones

•   Licensed to hardware manufacturers

•   Devices sold by hardware manufacturers
    to carriers

•   Development limited to Windows
Making Mobile Services Work for Your Library by Cody Hanson
BLACKBERRY OS
BLACKBERRY OS
•   Developed by Research In Motion

•   Proprietary software available only
    on RIM hardware

•   Devices sold to carriers

•   Entrenched in business

•   Difficult transition to current-gen browser
    and touchscreen

•   Development limited to Windows
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
I need help.
•   Developed by Google

•   Largely open-source

•   Freely available or licensed to hardware manufacturers

•   Development using SDK or App Inventor

•   Applications distributed through Android Market or other
    sources
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
http://z.umn.edu/chts2
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
IOS
•   Proprietary software and hardware developed by Apple

•   iOS hardware sold to carriers and
    direct to consumers

•   Development limited to Mac OS

•   Applications distributed exclusively
    through App Store
IOS
•   160 Million iOS devices sold

•   350,000 applications available

•   10 billion apps downloaded

•   App store available in 90 countries
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
http://z.umn.edu/chts1
Making Mobile Services Work for Your Library by Cody Hanson
STRATEGIES
Become a mobile-only library user
What tasks are difficult?
What takes extra time?
What takes extra steps?
What pieces don’t render?
Which of your vendors supply
mobile interfaces?



What are you able to
accomplish that otherwise
would have required you
be at your desk?
CONVENE A MOBILE
               FOCUS GROUP
•   Find staff members or patrons with a variety of mobile devices of
    recent vintage

•   OR, install smartphone emulators

•   Run through a set of basic tasks

    •   Home page load

    •   Contact/hours info discovery

    •   Catalog search
ENSURE
MOBILE-FRIENDLINESS
Making Mobile Services Work for Your Library by Cody Hanson
AVOID FLY-OUTS AND FLASH
Making Mobile Services Work for Your Library by Cody Hanson
NEVER USE A PDF WHEN
   HTML WILL DO.
CODY’S HAM-FISTED
       MOBILE STYLE

@media screen and (max-width: 600px) {
{
	

display: none;
}
Making Mobile Services Work for Your Library by Cody Hanson
BUILD A MOBILE SITE
Embrace simplicity
Making Mobile Services Work for Your Library by Cody Hanson
KEEP FONTS 15PX OR LARGER

 MAKE TOUCH TARGETS AT
     LEAST48X48PX
Mind your resolution
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
http://z.umn.edu/chts3
BUILD AN APP (OR DON’T)
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
Making Mobile Services Work for Your Library by Cody Hanson
APP DEVELOPMENT COSTS
                                             Twitterrific
                             1,100 hours Objective C development
                             225 hours of design
                             Some existing code
                             Project management
                             Testing
                  +          Equipment


                           $250,000 (est.)
Data source: http://stackoverflow.com/questions/209170/how-much-does-it-cost-to-develop-an-iphone-application/3926493#3926493
APP DEVELOPMENT
                  CHECKLIST
•   Do we have something we can sell?

•   Should we sell it?

•   Does our experience require direct hardware access?

•   Do we have platform-specific development expertise in-house?

•   If not, are we willing to spend the resources necessary to develop
    that expertise or contract for it?
PUBLISHERS, PLATFORMS,
    AND LIBRARIES
New content
New business model
#hcod
QUESTIONS?
•   Ask me about:

    •   QR codes              Cody Hanson
    •   NFC                   codyhanson@umn.edu
                              codyhanson.com
    •   Augmented reality     @codyh
    •   Mobile video

    •   Amanda Hocking

    •   The mobile context
CREDITS
Open Source Multitouch Gesture Library and Illustrations by GestureWorks, used under CC BY-SA 3.0
“Palm Pre open close,” “Omnia7 Windows Button”, and Xperia Play image
by abulhussain, used under CC BY 2.0
Kindle images by Jon 'ShakataGaNai' Davis, used under CC BY-SA 3.0
“Nook” by Andrew Magill, used under CC BY 2.0
BlackBerry Pearl image by Abu badali, used under CC BY 2.0
Apple Store image by Nick Name, used under CC BY-SA 2.0
Apple device family photos by Jon Mountjoy, used under CC BY 2.0
Android Robot image by Google, used under CC BY 3.0
Android system diagram by Kronox, used under CC BY-SA 3.0
“Palm Pre” by James “whatleydude” Whatley, used under CC BY 2.0
Android prototype image by Kai Hendry, used under CC BY 2.0
N-Gage photo by Jpk, used under CC BY-SA 3.0
“Pink PSP” by Eason Hsu, used under CC BY-SA 2.0
“iPod Touch” by Niki Odolphie, used under CC BY 2.0
Atrix photos by ETC@USC, used under CC BY-SA 2.0
“Jon Rubenstein introduces new HP TouchPad” by Robert Scoble, used under CC BY 2.0
iPad fingerprint images Copyright George Kokkindis, Design Language News



Additional photographs by Cody Hanson, used under CC BY-SA 3.0

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Making Mobile Services Work for Your Library by Cody Hanson

  • 1. MAKING MOBILE SERVICES WORK FOR YOUR LIBRARY Cody Hanson University of MN Libraries ALA Techsource March 9, 2011
  • 2. Web Architect and User Experience Analyst at the University of Minnesota Libraries @codyh codyhanson.com
  • 3. AGENDA • Why mobile, why now? (I hope you like charts) • What do we mean by mobile? • The mobile marketplace • Simple strategies • How mobile will change libraries
  • 6. “Mobile devices are one year away from transforming education. For the third straight year.”
  • 7. ALMOST EVERY U.S. ADULT HAS A MOBILE PHONE
  • 8. ALMOST EVERY U.S. ADULT (WHO IS GOING TO HAVE A MOBILE PHONE) HAS A MOBILE PHONE
  • 9. U.S. adults who have a cell phone 18% 82% Data source: Pew Internet & American Life Project, “Cell Phones and American Adults”.
  • 10. 100% 90% 86% 75% Percent who have a cell phone 76% 72% 50% 25% 0% Less than High School HS Diploma Some College College+ U.S. adults by education level Data source: Pew Internet & American Life Project, “Cell Phones and American Adults”.
  • 11. 100% 90% 93% 75% 82% Percent who have a cell phone 71% 50% 25% 0% Less than $30,000 $30K-50K $50K-75K $75K and up U.S. adults by household income Data source: Pew Internet & American Life Project, “Cell Phones and American Adults”.
  • 12. 100% 87% 87% 75% 80% Percent who have a cell phone 50% 25% 0% White, non-Hispanic Black, non-Hispanic Hispanic (English-speaking) U.S. adults by race/ethnicity Data source: Pew Internet & American Life Project, “Cell Phones and American Adults”.
  • 13. 100% 90% 88% 75% 82% Percent who have a cell phone 50% 57% 25% 0% 18-29 30-49 50-64 65+ U.S. adults by age Data source: Pew Internet & American Life Project, “Cell Phones and American Adults”.
  • 14. MANY AMERICANS ALREADY HAVE SMARTPHONES
  • 15. Percentage of U.S. Consumers Who Own a Smartphone 50% 42% 38% 39% 37% 34% 32% 32% 25% 27% 23% 22% 21% 20% 17% 16% 13% 15% 0% 10/06 1/07 4/07 7/07 10/07 1/08 3/08 6/08 9/08 12/08 3/09 6/09 9/09 12/09 Source: FCC
  • 18. 13% Smartphones represented 13% of handsets globally in 2010 87% Data source: Cisco Global Mobile Data Traffic Forecast Update. Feb. 1, 2011
  • 20. SMARTPHONE SALES HAVE ALREADY SURPASSED PC SALES
  • 21. Q4 2010 Smartphone manufacturers shipped 100.9 million units. PC manufacturers shipped 92.1 million units. Source: IDC Worldwide Quarterly Mobile Phone Tracker, January 27, 2011.
  • 22. USAGE OF MOBILE DATA SERVICES IS EXPLODING
  • 23. 2009 Mobile Data Traffic Data source: Cisco Global Mobile Data Traffic Forecast Update. Feb. 1, 2011
  • 24. 2010 Mobile Data Traffic 2009 Mobile Data Traffic Data source: Cisco Global Mobile Data Traffic Forecast Update. Feb. 1, 2011
  • 25. 2010 Mobile Data Traffic 2009 Mobile Data Traffic 2000 The Internet Data source: Cisco Global Mobile Data Traffic Forecast Update. Feb. 1, 2011
  • 26. 13% Smartphones represented 13% of handsets globally in 2010 87% Data source: Cisco Global Mobile Data Traffic Forecast Update. Feb. 1, 2011
  • 27. 22% Smartphones accounted for 78% of mobile data traffic in 2010 78% Data source: Cisco Global Mobile Data Traffic Forecast Update. Feb. 1, 2011
  • 28. 2009 2010 80 Data usage per month, in MB 60 40 20 0 Feature phones Smartphones More than 2x increase in data use across phone types Data source: Cisco Global Mobile Data Traffic Forecast Update. Feb. 1, 2011
  • 29. USERS IN KEY DEMOGRAPHICS ALREADY RELY HEAVILY ON THE MOBILE INTERNET
  • 30. April 2009 May 2010 100% 84% Percent who use wireless internet 75% 73% 69% 61% 50% 49% 44% 25% 17% 20% 0% 18-29 30-49 50-64 65+ U.S. adults by age group Data source: Pew Internet & American Life Project, “Mobile Access 2010”.
  • 31. April 2009 May 2010 100% Percent who use wireless internet 75% 80% 72% 67% 63% 50% 53% 55% 46% 35% 25% 0% Less than $30,000 $30K-50K $50K-75K $75K and up U.S. adults by household income Data source: Pew Internet & American Life Project, “Mobile Access 2010”.
  • 32. Laptop & cell Laptop only Cell only 100% Percent who are wireless internet users 75% 18% 16% 50% 10% 22% 10% 10% 36% 37% 25% 25% 0% White, non-Hispanic Black, non-Hispanic Hispanic (English-speaking) U.S. adults by race/ethnicity Data source: Pew Internet & American Life Project, “Mobile Access 2010”.
  • 33. 100% Percentage who are cell internet users 75% 50% 54% 53% 35% 25% 0% White, non-Hispanic Black, non-Hispanic Hispanic (English-speaking) U.S. adults by race/ethnicity Data source: Pew Internet & American Life Project, “Mobile Access 2010”.
  • 34. Laptop & cell Laptop only Cell only 100% Percent who are wireless internet users 19% 75% 13% 19% 22% 50% 9% 45% 23% 35% 25% 5% 17% 9% 6% 0% 18-29 30-49 50-64 65+ U.S. adults by race/ethnicity Data source: Pew Internet & American Life Project, “Mobile Access 2010”.
  • 35. 100% Percent who are cell internet users 75% 64% 50% 48% 25% 26% 11% 0% 18-29 30-49 50-64 65+ U.S. adults by race/ethnicity Data source: Pew Internet & American Life Project, “Mobile Access 2010”.
  • 38. “Within five years, we want to make it possible for businesses to put high-speed wireless services in reach of virtually every American.” - President Obama Feb. 10, 2011
  • 39. WTF!
  • 40. WHAT DO WE MEAN BY “MOBILE”?
  • 41. Call me on my mobile.
  • 42. Daughter: What’s a camera? Mother: A thing that takes pictures. Daughter: Oh, you mean a camera phone. Mother: No, just a camera. All it does is take pictures.
  • 43. Daughter: But how do you call people? Mother: ...On the phone. Phones used to do nothing but make phone calls. Cameras were separate. Daughter: But that was a long time ago.
  • 44. Mother: Yes. Those are old-school! Daughter: That school must've fallen down a few days ago, Mom. It's a VERY old school.
  • 52. WHY TODAY’S DEVICES ARE DIFFERENT
  • 55. GPS and location services
  • 56. Dramatic improvements in battery life
  • 58. Flexible form factor ©2010 George Kokkinidis
  • 66. MOBILE OPERATING SYSTEMS • iOS • Android • BlackBerry OS • WebOS • Windows Phone 7
  • 67. WebOS
  • 68. WebOS • Developed by Palm • Palm purchased by HP • Proprietary OS • Available only on Palm/HP hardware • Sold to carriers • App development using Web Standards
  • 74. WINDOWS PHONE 7 • Developed by Microsoft • Proprietary software, browser • Limited to phones • Licensed to hardware manufacturers • Devices sold by hardware manufacturers to carriers • Development limited to Windows
  • 77. BLACKBERRY OS • Developed by Research In Motion • Proprietary software available only on RIM hardware • Devices sold to carriers • Entrenched in business • Difficult transition to current-gen browser and touchscreen • Development limited to Windows
  • 84. Developed by Google • Largely open-source • Freely available or licensed to hardware manufacturers • Development using SDK or App Inventor • Applications distributed through Android Market or other sources
  • 97. IOS • Proprietary software and hardware developed by Apple • iOS hardware sold to carriers and direct to consumers • Development limited to Mac OS • Applications distributed exclusively through App Store
  • 98. IOS • 160 Million iOS devices sold • 350,000 applications available • 10 billion apps downloaded • App store available in 90 countries
  • 104. Become a mobile-only library user
  • 105. What tasks are difficult? What takes extra time? What takes extra steps? What pieces don’t render? Which of your vendors supply mobile interfaces? What are you able to accomplish that otherwise would have required you be at your desk?
  • 106. CONVENE A MOBILE FOCUS GROUP • Find staff members or patrons with a variety of mobile devices of recent vintage • OR, install smartphone emulators • Run through a set of basic tasks • Home page load • Contact/hours info discovery • Catalog search
  • 111. NEVER USE A PDF WHEN HTML WILL DO.
  • 112. CODY’S HAM-FISTED MOBILE STYLE @media screen and (max-width: 600px) {
  • 115. BUILD A MOBILE SITE
  • 118. KEEP FONTS 15PX OR LARGER MAKE TOUCH TARGETS AT LEAST48X48PX
  • 123. BUILD AN APP (OR DON’T)
  • 127. APP DEVELOPMENT COSTS Twitterrific 1,100 hours Objective C development 225 hours of design Some existing code Project management Testing + Equipment $250,000 (est.) Data source: http://stackoverflow.com/questions/209170/how-much-does-it-cost-to-develop-an-iphone-application/3926493#3926493
  • 128. APP DEVELOPMENT CHECKLIST • Do we have something we can sell? • Should we sell it? • Does our experience require direct hardware access? • Do we have platform-specific development expertise in-house? • If not, are we willing to spend the resources necessary to develop that expertise or contract for it?
  • 129. PUBLISHERS, PLATFORMS, AND LIBRARIES
  • 132. #hcod
  • 133. QUESTIONS? • Ask me about: • QR codes Cody Hanson • NFC codyhanson@umn.edu codyhanson.com • Augmented reality @codyh • Mobile video • Amanda Hocking • The mobile context
  • 134. CREDITS Open Source Multitouch Gesture Library and Illustrations by GestureWorks, used under CC BY-SA 3.0 “Palm Pre open close,” “Omnia7 Windows Button”, and Xperia Play image by abulhussain, used under CC BY 2.0 Kindle images by Jon 'ShakataGaNai' Davis, used under CC BY-SA 3.0 “Nook” by Andrew Magill, used under CC BY 2.0 BlackBerry Pearl image by Abu badali, used under CC BY 2.0 Apple Store image by Nick Name, used under CC BY-SA 2.0 Apple device family photos by Jon Mountjoy, used under CC BY 2.0 Android Robot image by Google, used under CC BY 3.0 Android system diagram by Kronox, used under CC BY-SA 3.0 “Palm Pre” by James “whatleydude” Whatley, used under CC BY 2.0 Android prototype image by Kai Hendry, used under CC BY 2.0 N-Gage photo by Jpk, used under CC BY-SA 3.0 “Pink PSP” by Eason Hsu, used under CC BY-SA 2.0 “iPod Touch” by Niki Odolphie, used under CC BY 2.0 Atrix photos by ETC@USC, used under CC BY-SA 2.0 “Jon Rubenstein introduces new HP TouchPad” by Robert Scoble, used under CC BY 2.0 iPad fingerprint images Copyright George Kokkindis, Design Language News Additional photographs by Cody Hanson, used under CC BY-SA 3.0