Building a PR Campaign for the Digital World
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451 Marketing workshop presentation delivered on 2/3/2011. Presentation details the stated of today's media, digital public relations tools, steps for building an integrated campaign, and several case studies.
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Building a PR Campaign for the Digital World
- 1. Building a Public Relations Campaign for Today’s Digital World
- 2. The Early Days of Public Relations
- 5. 75% of all US Web users receive or find News online. That’s 199,500,000! Pew’s “Generations Online 2010” Report
- 6. Newspaper circulation is down 7 million over the last 25 years ??
- 7. The Changing Media Landscape Source: Arbitron, Audit Bureau of Circulations, comScore Media Metrix, Nielsen Media
- 8. Media Consumption Percentage of news and information US consumers receive from media each month.
- 10. Building Your Digital PR Toolbox
- 13. #1 Position!
- 19. The Importance of SEO/PR 76,632 Searches 31,260 Searches 141,360 Searches
- 20. Whoosh Announces New International Website Reuters, NYC – 5 days ago ,,,Whoosh today announced a new Website developed by legendary Web-build firm Molecular out of Watertown, Massachusetts. “The capabilities impressed us…” Proclaimed Whoosh CEO, Suzanna Banana Fashion World Excited By New Designer’s AMAZING Web Site Vogue – 3 hours ago “ This site carries an extraordinary range of designer women’s clothes and running shoes. We were delighted with the ease of navigation and the shopping cart functionality of this site. The free shipping and overnight options were particularly desirable. If there were shortcomings in the site, they were not immediately evident to this reporter… Press coverage sometimes show up in the natural search results, too. Whoosh Launches E-Commerce Site – BusinessWeek – 1 days ago Whoosh site a hit with women – Vogue – 3 hours ago
- 22. #1 Position!
- 23. Vitale Caturano Shareholder William Kracunas Named To Boston Business Journal’s 40 Under 40 List 6 days: 28,712 Impressions!
- 26. Online Surveys
- 31. 1 Find your customers
- 32. 2 Listen to them
- 34. 4 Craft messages
- 35. 5 Utilize search + social
- 37. 6 Create content
- 38. 7
- 44. This resulted in a maximum reach of 2.5+ million impressions on twitter!
- 45. 81 Targeted Blogs +
- 47. Caturano and Company Case Study
- 48. Call To Action
- 52. Our actions resulted in $650,000!
- 53. 451 Marketing Founded 2004 20 FTE’s, Boston + Chicago PR + Social Media + Search
- 54. We work with and build great brands:
- 55. AJ Gerritson, Partner 451 Marketing 21 School Street, 3 rd Floor Boston, MA 02108 617-259-1605 x 204 www.451marketing.com www.451heat.com www.Linkedin.com/in/ajgerritson @AJGerritson
Notas do Editor
- Source: Arbitron, Audit Bureau of Circulations, comScore Media Metrix, Nielsen Media
- Box
- Box + #1!
- 28,000 views in 6 days!! Today…
- Change screenshot for the current homepage at www.caturano.com
- CAN YOU REWORK THESE TO BE HORIZONTAL? 2008 Q4 was one of their best for new business engagements Over 2 million in business during December and January On average 15-30 leads coming in through website each month
- revenue,