4. Why?
“The article as homepage”
David Weinberger: “Small pieces loosly joined”
"When I was struggling to position the website I made a mistake... I
thought we should do the same online as we did in print, simply
transferring from one platform to the other. But we carried out research
around the world among educated people who didn't read the Economist
and discovered, to our surprise, that it wasn't what they wanted.” He
came to realise that there was a distinction between what he calls the
"lean-back, immersive, ritual pleasure" of reading the Economist in print
compared to the "lean-forward, interactive" way people used the site. It
was, says Rashbass, the difference between "snacking on the net as
against the gourmet meal of reading in print". That convinced him and his
team to offer an entirely different experience to website users. Rather
than lecturing the audience, they set out to build a community of people
eager to participate in discussions with the magazine's journalists and
with each other."
Andrew Rashbass, chief executive of the Economist group
http://www.guardian.co.uk/media/2011/nov/27/andrew-rashbass-economist-group-interview
5. Does it sell subscriptions?
“However beautiful the strategy, you should occasionally look
at the results.” Winston Churchill
Branding vs. marketing vs. science education
The Annals of Botany Company is a non-profit educational
charity. What are we selling?
7. Look over your shoulder
arXiv
http://arxiv.org/
JISC: Economic implications of alternative scholarly publishing models: Exploring
the costs and benefits
http://www.jisc.ac.uk/publications/reports/2009/economicpublishingmodelsfinal
report.aspx
F1000 Research – join us and shape the future of scholarly communication
http://f1000research.com/2012/01/30/f1000-research-join-us-and-shape-the-
future-of-scholarly-communication-2/
Melissa Terras: What happens when you tweet an open access paper
http://melissaterras.blogspot.com/2011/11/what-happens-when-you-tweet-
open-access.html
Chris Willmott: Institutional repositories, social media and academic publication:
a simple experiment
http://lefthandedbiochemist.wordpress.com/2011/12/04/institutional-
repositories-and-academic-publication-a-simple-experiment/
8. altmetrics delicious.com/ajcann/altmetrics
altmetrics: a manifesto
altmetrics.org/manifesto
"Right now we're going through a Cambrian explosion of metrics”
www.nature.com/news/2010/100616/full/465864a.html
Your correspondent's advice: the only way to go is to take the plunge and start
talking, loudly and often. Well, not too often. Babbage
www.economist.com/blogs/babbage/2011/05/social_networking
Edupunk motto "Just do it".
9. Credits
Pat Heslop Harrison
David Frost & Alex Bunning
Alun Salt, creative genius
AoB Editorial Board, especially Nigel
Chaffey
bit.ly/AJCann
Notas do Editor
Dr Alan J. Cann, Department of Biology,Adrian Building, University of Leicester,University Road, Leicester LE1 7RH, UK.
Blog as container - links back to OUP.WordPress rocks!Highwire platform is good, but we need more. A space to pull in content related to but not contained in the journals.Be where the audience is, don’t try to drag them to you.Having said that, content on onther sites is pointers to AoBBlog, which in turn points to journals (for our content). But not everythign isd our content. We are creating engagement.
Mobile – easy with WordPress. Pinterest – AoB Plants CC (http://aobblog.com/2012/02/a-clearer-picture/) - why not?Be where the conversation is. Once you’ve got the content, the marginal cost of publication is insignificant.
Print is print. The Internet is different. Things work differently there.