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Online Leasing Has Arrived Jake Harrington, On-Site.com Kristy Simonette, Camden Property Trust Mark Van Tilburg, Archon Residential Management
What has the web changed? ,[object Object],[object Object],[object Object],[object Object]
Who’s renting? 78%  have computers at home 66%  have an internet connection from home  74%  use a computer at work 80%  of residents pay bills online 2nd  highest renewal impact: online/automatic rent payment  56%  prefer to communicate through email Multifamily Executive, March 2008
Do we get it? 76%  say the Internet is the single most effective way to generate leads 18%  cited Rental Publications 60%  will focus their strategies on Internet Marketing 81%  say investment in business systems automation is “top priority” 50%+  say that most companies will lease apartments online within two years 93%  say portals are “critical” or “somewhat important” to improving resident services and operations Multifamily Executive, March 2008
What is “online leasing”? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What am I doing here? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
On-Site.com goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Let’s go paperless!
Parallels in other industries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OpenTable.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Benefits of going paperless ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
One size doesn’t fit all ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Requirements of an e-form solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1) ePad in the rental office ,[object Object],[object Object],[object Object]
 
2) eBarcode stores faxes  ,[object Object],[object Object],[object Object]
3) eSign from anywhere online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Reality check: “e-signatures” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Reality check: paperless office ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
ONLINE LEASING HAS   ARRIVED…
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],…  AT CAMDEN!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THE NEW WORLD FOR THE SITE STAFF
EVOLUTION OF THE CUSTOMER EXPERIENCE HOW DO WE KNOW WHAT OUR CUSTOMERS WANT? We ask them! ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],WE NEED TO REDESIGN OUR WEB SITE! 2006 FINDINGS
[object Object],[object Object],[object Object],[object Object],BUT… WHAT ABOUT OUR CUSTOMERS UNTIL Q4?
[object Object],[object Object],[object Object],CURRENT ONLINE STATS ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THE NEW MULTI-CHANNEL LEASING EXPERIENCE
[object Object],[object Object],[object Object],[object Object],[object Object],THE BENEFITS
[object Object],[object Object],[object Object],[object Object],THE TRADE-OFFS
[object Object],[object Object],INTEGRATION Accounting WhiteFence Bank Renters’ Insurance ILS Data Warehouse Revenue Management CMS PMS
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WORKPLACE EFFICIENCIES
[object Object],[object Object],[object Object],[object Object],[object Object],CONTACT INFORMATION

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Online Leasing Has Arrived

  • 1. Online Leasing Has Arrived Jake Harrington, On-Site.com Kristy Simonette, Camden Property Trust Mark Van Tilburg, Archon Residential Management
  • 2.
  • 3. Who’s renting? 78% have computers at home 66% have an internet connection from home 74% use a computer at work 80% of residents pay bills online 2nd highest renewal impact: online/automatic rent payment 56% prefer to communicate through email Multifamily Executive, March 2008
  • 4. Do we get it? 76% say the Internet is the single most effective way to generate leads 18% cited Rental Publications 60% will focus their strategies on Internet Marketing 81% say investment in business systems automation is “top priority” 50%+ say that most companies will lease apartments online within two years 93% say portals are “critical” or “somewhat important” to improving resident services and operations Multifamily Executive, March 2008
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  • 24. ONLINE LEASING HAS ARRIVED…
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